In the latest edition of the fitness competition, Fittr expects more than 15000 entries from across the world





Apart from the grand prize of Mahindra Thar, the first prize would be Kawasaki Ninja 650 or an Apple Kit, and the top 50 runners-up will get Hero Cycles





In their constant endeavor to motivate people to get fit, Fittr, the Pune-based fitness startup is set to bring in yet another edition of their fitness competition Transformation Challenge (TC) Series 11. The 12-week online challenge which began from September 1, 2020, is currently accepting registrations till September 7 from across the world.





The TC 11 winner will be awarded either a Kawasaki Ninja 650 or an Apple kit of the equivalent value. In addition to this, the top 50 Runners Up will be given a Hero Cycle each, sponsored by Hero Cycles Limited.





Fittr will also choose the top 10 challengers each from the 9th, 10th & 11th edition of the competition.  A grand prize, Mahindra Thar will be presented to the one who stands out amongst these top 30 contenders vis-a-vis his/her transformation journey and consistency.





Known for their extraordinary offerings in the transformation challenges, Fittr gave out Harley Davidson Street 750 as the top prize for the 9th edition of the Transformation Challenge. The prizes keep getting better with each series.





Under the challenge, the participants are required to upload a video every week for 12 weeks clearly showing their transformation. The idea is to compete with the self as the candidates will be evaluated on the basis of their past journey. Factors such as gain in muscle mass, fat loss, and consistency from the past transformation challenges will be taken into account. The one who excels on all fronts will walk away as the winner of the challenge.





Speaking about TC 11, Jitendra Chouksey, Founder & CEO, Fittr, said, “The entire world is facing a major challenge right now in the form of the pandemic. At such a crucial time, it’s important to stay positive and motivated and that’s what we at Fittr aim to do through our Transformation Challenges. We motivate people through constant support and unique gratifications to rise to the challenge and make the most of it. We’re all in this together and the best thing we could do is to invest in our health and fitness.”





FITTR started as a WhatsApp group by Jitendra Chouksey. The aim was to help his family and friends to achieve their fitness goals through mentorship, mainly in the form of tips and short video bytes. Soon from WhatsApp, the group extended its reach to Facebook. 2016 was the year when this group completely transformed into an online health and fitness coaching portal.





The bootstrapped fitness startup, backed by actor Suniel Shetty, one of Bollywood’s fittest actors has now been rebranded as FITTR to take its fitness vision forward while serving its customers, both domestic and international. Fittr was recently in the news again when it secured pre-Series A funding from Sequoia Capital and became a part of the latest batch of Surge, Sequoia’s rapid scale-up program for startups in India & Southeast Asia.


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