India unit of Ernst & Young (EY) on Thursday said it has acquired C Centric, an end-to-end provider of customer relationship management (CRM) solutions and services, for an undisclosed amount.

"The acquisition strengthens EY's commitment to support businesses in their transformation journeys by bringing a customer-insights driven strategy that helps organisations look at digital from every angle and unlock the power of key disruptive technologies like artificial intelligence, robotic process automation, analytics, cloud among others," a statement said.

With the acquisition, EY brings on board a team with extensive experience in conceptualising and implementing CRM solutions, it added.

The team's capabilities range from both online as well as on-premise CRM implementations. It works across industries, particularly financial services including banking and insurance.

[caption id="attachment_132312" align="aligncenter" width="1200"] Team of C Centric[/caption]

"Over the past couple of years, we have collaborated with the C Centric team in strategising and implementing several complex, large-scale digital transformation programmes and our clients have benefitted immensely from this association," Rohan Sachdev, Partner and Leader (Advisory Services) at EY in India said.

Their addition to EY will strengthen EY's ability to help businesses capitalise on the digital wave and provide an end-to-end digital experience to customers, he added.

C Centric was co-founded by Shubho Bhattacharrya, Gerald Prabhu, Vinod Ganesh Ram and Vineet Kalucha in 2007 in Mumbai and has a presence in three cities.

With more than 2,800 digital and technology professionals in EY's India team, the firm is well positioned to deliver advanced digital solutions to organisations in varied functions and industries, the statement said.

EY has globally completed over 120 acquisitions in the last six years and has over 21 alliances with technology majors around the world. Recently, EY in India acquired Fortune Cookie UX Design to drive digital transformation, including design thinking, user experience (UX) design, usability and building user-centric digital ecosystems. PTI SR

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