CIRCLE gaming, an India’s leading homegrown gaming peripherals manufacturer and cafe operator, has received an NVIDIA certification. The Mumbai headquartered business has seen impressive growth since its inception in 2008. Sanjeev Kumar, the company’s founder and managing director, started the company after a chance visit to a gaming café in China. Inspired by the enthusiasm of gamers across age groups, he saw an opportunity to offer high-quality gaming products like PC cabinets, keyboards, mice and power supplies at honest prices to an Indian audience looking for value. The firm forayed into the cafe business in 2016 and met with immediate success through a hybrid model of fully-owned and franchise venues. The NVIDIA certification is a testament to CIRCLE Gaming’s passion and business acumen.

“Ever since we launched our first products in 2016, Circle Gaming has been nothing short of obsessed with creating a stellar experience for gamers in India. Today, our cafe business enables us to integrate the best of our product and industry expertise, and that is exciting. The gamer appetite is evident - in just three years we have gone from one cafe to over thirty through a combination of fully-owned and franchised venues. By associating with NVIDIA we will be able to provide the best gaming experience and we look forward to scaling even faster with their support”, said Sanjeev Kumar, founder & Director at CIRCLE Gaming.

CIRCLE Gaming’s certification is a part of NVIDIA’s larger exercise to promote the gaming industry in India. Detailing NVIDIA’s plans for gaming in the country, Vamsi Krishna, Head of Consumer Marketing, South-Asia said, “Our goal at NVIDIA is to create a world-class gaming ecosystem in India. From cafe businesses to equipment providers, streamers, and gamers, we’re looking to support every element of the gaming value chain. Promoting innovation and customer centricity in this space is central to our goal. Circle Gaming has done a stellar job of expanding operations into the cafe business on the back of their success in gaming peripherals. We believe that their addition to our 700 certified cafes in Asia serves as an endorsement of Circle Gaming’s vision and is another milestone in our journey to augment the Indian gaming experience.”

From smartphone hobbyists to PC enthusiasts, India’s device-agnostic gaming appetite is growing rapidly. The industry needs to keep pace with the evolution of the Indian gamer and the addition of new cafes is an essential step in this direction.

~ Published unedited via Business Wire India feed.

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