To Strengthen its logistic network, Paytm’s e-commerce arm, Paytm Mall is eyeing to invest $35 million in technology and infrastructure. Not only this, according to ET reports, the firm further plans to shorten its delivery timelines. Paytm Mall plans to achieve this by servicing demand with local suppliers to provide same-day and next-day deliveries in categories such as electronics and appliances across 25 cities.

The move comes after the e-commerce platform recently delisted 50 percent logistics partners and 30 courier aggregation centers to restructure their logistics network.

Commenting on the development, Amit Sinha, Chief Operating Officer, Paytm Mall said, “We aim to build a trusted and highly efficient logistics network to enable our partnered retailers to offer same-day and next-day deliveries. This will help local shopkeepers offer a more convenient shopping experience and enable brands to save up to 50% on logistics, as they will be able to bypass inter-city logistics costs.”

Launched in earlier 2017, Paytm Mall, in coming months plans to add more products and cities to provide same-day and next-day deliveries. Unlike Flipkart and Amazon, Paytm Mall does not have its own logistics arm.

Backed by Alibaba Group and SAIF Partners, the e-commerce startup is working with three national courier partners Delivery, Blue Dart, and Xpressbees. Apart from this, it has also tied up with local delivery couriers, including Shadowfax and Book a wheel, to drive the next phase of its expansion.

The e-commerce arm has recently revamped the seller onboarding process to further enhance the consumer trust on its platform. Sellers undergo strict quality and service audits that will include their registration number, shop location, shop photos, brand authorization letters and GSTIN among others in order to list their products on the platform. This criteria blocks potential fraudulent merchant from signing up and creating a bad customer experience. The company will continue partnering with reputed shopkeepers and brands, enabling them to sell on its platform

Recently in August 2017, Paytm Mall has announced to invest $5 million to address the needs of its partner. For the same, it has also introduced, Shopkeeper Inclusion Programme.

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