One of the leading Indian broadcaster NDTV has launched its online wedding platform Bandbaajaa.com.
The site boasts of marquee designers like Neeta Lulla, Anju Modi, Kisneel, Prama, Kylee & Neha Mehta. It has also a listing of over 1,500 best vendors and lifestyle professionals, and has over 5,000 products.
Through the Bandbaajaa, users can get assistance to ideate wedding ideas, manage budget and find vendors according to their preferred location. The platform provides assistance on venues, photography, DJ & entertainers, wedding decor, makeup artists, invitation cards, caterers, etc. It also provides retail options for wedding dresses and delivers an end-to-end solution to the customers.
The development comes four months after the company raised an undisclosed amount in funding from US-based CerraCap Ventures for the new platform at US$20 million valuation.
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“We have curated a selective list of elite vendors. Our focus is to help the customers with the perfect mix of right products, best vendors and amazing ideas in order to make their journey to the big day hassle free and memorable", said Sachin Singhal, CEO, Bandbaajaa.com .
“Weddings are a recession proof business, the current generation of young Indians will find everything they need to plan a perfect wedding with minimum fuss. The idea has been very well received by the market. It’s a hugely exciting space to be in,” said Smeeta Chakrabarti, Managing Director, Bandbaajaa.com:
Earlier this year in February 2016, NDTV’s ethnic e-commerce venture, IndianRoots, launched Fashion Business Accelerator in partnership with 6Degree, to boost budding fashion professionals. Other ventures by NDTV include online health product marketplace SmartCooky, an ecommerce venture for gadgets, named Gadgets 360° and Fifth Gear Auto, an auto portal complementing NDTV’s car and bike shows.
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