Making retail a tech savvy sector is the main aim of this Ahmedabad based startup. Introducing M1-order. Launched in May last year, this unique startup is giving the retail sector a technological uplift by changing the way retailers currently receive orders from their customers.

Offline shopping has taken a big hit among the customers mainly because they're no long interested in running pillar to post for one particular top and standing in long car queues for finding a decent parking. Hence, shoppers have ditched the traditional way for the new, trendy and much more comfortable online shopping way.

M1-order's mission is to enchase this very trend of online shopping gaining momentum in the country especially for the small and mid-size retailers. In order to achieve this, the startup provides the retailers with a platform to create their own mobile stores and start taking orders from that.

Along with the mobile store, the startup also allows retailers to make extensive use of popular social media platforms like WhatsApp, Facebook etc. to attract more and more customers and orders their way. Along with being a virtual marketplace, the platform also offers the customers the luxury of paying via CC/DC/Net banking/Digital Wallets or the current favourite among many, the Cash on delivery option.

Along with the new mediums, the startup is also putting considerable efforts in reviving the ages old print media and bringing in call-to-action for all the money spent fueled into such activities.

With M1-order, the customers are the kings in true sense as they personally have the freedom to select, compare and buy the products they want rather than being forced to buy from a fix list of merchants.

M1-order boasts of being the number one in virtual marketplace space as the platform, unlike others, believes in putting the merchants on the front foot. The startup's philosophy is to make “BRANDS” out of merchants, so that the shoppers are aware about the real genius brains behind the products. This feature will also help retailers gain loyal customers and hence, repeated business.

Available on iOS, Android and Windows platforms, the mobile application can be downloaded free of cost by the users but the startup does charge the retailers a nominal fee of INR 5 per order. The amount is much less when compared to other players operating in the sector.


M1-order was given birth by the bright minds Mr. Tejinder Pal Singh Oberoi and, Mr. Niraj who had a simple want to make technology an affordable and accessible medium for all types of retailers irrespective of their bank balance. Mr. Oberoi is an engineer by profession and a sales by heart. Addressing people's problem is his favourite thing in the world and hence he decided to make a switch from corporate world to entrepreneurship world in the early 2000's. Mr. Niraj, on the other hand, is a serial entrepreneur looking after multiple businesses under the Cygnet Group.

Currently available in 5 Indian cities i.e. Delhi, Mumbai, Pune, Ahmedabad and Bengaluru, the startup's future goal is to promote itself to the title of being called "The Universal Ordering App” and expand its services across other Tier-II and III cities like Hyderabad, Chennai, Kolkata, Chandigarh, Lucknow, Kochi within the next two years.

[Top Image - Paul Wilkinson@Flickr]

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