IBM, the tech giant is working on developing apps based on sensors and biometrics for India. The company’s enterprise division is working on it with corporates. This means, gone are the days when you would get to know about the discounts or sales being offered at your nearby shops or malls after the sale ended. These apps would send you messages to keep you updated about the discounts being offered in the nearby shops or malls.
The US tech giant is also working on the idea of withdrawing money from an ATM without a card. IBM along with DLF, which is an Indian real estate major, will position the app for malls at the latter’s posh property in South Delhi. The ATM app would be deployed once the IBM’s analytics in India are made.
IBM is also working on some biometric projects with Indian customers in the financial services sector.
The Indian market is considered very vibrant from the mobile standpoint. Two years ago, IBM had also unveiled its ‘mobile first’ technology after it detected the fact that corporates whether small or big would need to have mobile apps for their business if they wanted to remain on the profit path.
Only 1 in 10,000 paid apps would be considered financially successful by their developers through 2018. This data was revealed during a study done by research firm Gartner on mobile apps.
Globally, over 50% of the companies that the tech giant spoke with don’t have a mobile strategy in action even today. In India, the picture is almost the same. Of the people who invested in a mobile project, 73 percent saw a decent return on investments. More than 50 percent of the people who were surveyed got a 10 percent or more productivity increase.
According to Phil Buckellew, vice-president, enterprise mobile, IBM Software Group, the banking, financial and insurance sectors are in need of mobile applications which integrate with their back-end system instead of apps that just provide information.
Security is considered as a major problem in adoption of mobile apps. India has not been able to make the bring-your-owndevice concept a big success in the country due to the security issue.
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