The Dutch electronics maker is all set to re-enter the Indian Smartphone market after a hiatus of seven years. The company will re-enter the fastest growing Smartphone market in the world by launching a series of feature and Smartphones. The phones are expected to be unveiled on 28th May by Sang Fei Consumer Communications Co. in New Delhi.

Sang Fei which is a joint venture between Shenzhen SED Industry Co. and Philips electronics has developed this new range of phones which will be sold all over the world. SS Bassi currently Sang Fei’s head of SAARC operations and who has earlier worked with Reliance communications and Lenovo has been bestowed upon the duty to look after the Indian Business.


Philips mobile phone business all over the globe was taken over by China Electronics Corporation which is the parent company of Sang Fei in 2007. Philips initially used to sell mobile phones in India but it stopped do so after the acquisition. The price range in which the phones will be offered hasn’t been revealed by the company yet. The company should surely take some lessons from Motorola which was successfully able to re-launch itself in the Indian market by creating phones heavy on features and low on prices.

The company’s re-entry into the Indian business won’t be a cake walk. As it will not only have to face stiff competition from the likes of Nokia, Samsung, Apple and Sony etc. but it will also have to face the heat from in-house manufactures like Motorola, Micromax and Karbonn. Further, Apple’s former CEO John Sculley’s Obi brand of phones and China’s famous device manufacturer Xiaomi’s phones can also be expected to hit the markets any time soon. They can prove to be tough competitors for Philips.

The Smartphone market has tripled its share in 2013 when compared to 2012.  In 2013, about 44 millions devices were shipped which was three times more than 16.2 million devices shipped in 2012. The Smartphone market in India is expected to rise even further in 2014 with Smartphones expected to available at an entry price of Rs.2, 500. This price will make more and more people to make the switch from feature to Smartphones.


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