HYCOR Biomedical Announces New Branding Initiative

Innovative Social Media Event Launching HYCOR You Tube Channel To Debut at AACC Clinical Lab Expo

PR Newswire -- July 27, 2010

GARDEN GROVE, Calif., July 27 /PRNewswire/ -- HYCOR Biomedical, Inc., a leading manufacturer and marketer of in vitro diagnostic products for the global allergy, autoimmune and urinalysis markets used in clinical laboratories throughout the world, today announced the launch of a new branding initiative with the launch of a HYCOR You Tube Channel as part of its continuing transformation to a broad diagnostics company. This and other initiatives will debut at the American Association for Clinical Chemistry Clinical Lab Expo July 27 - 29.

"We continue to build on the historical core strengths of high quality, cost effective lab based solutions that HYCOR was built upon as we lead the company forward to an exciting future," said Dick Aderman, CEO of HYCOR. "Since gaining control of our destiny by becoming an independent organization just a few months ago we are creating a revitalized organization with our partners at Linden that is more energized, collaborative, and better focused to develop new products and new applications in the allergy and autoimmune sectors for our global customers. The innovative social media event planned for this meeting represents a symbolic break from our past and highlights the exciting opportunities ahead of us."

The launch of the HYCOR You Tube Channel will occur at the HYCOR Booth #4200 and will feature a number of industry professionals discussing current topics, including changes in the clinical laboratory, personalized medicine, diagnostics and the role of social media as a means of real time medical communication presented by eFuturist and author Douglas Goldstein.

In addition, live and pre-recorded guest interviews with participants from the clinical laboratory, corporations, the media and patients will be featured and posted to the HYCOR You Tube Channel from the Expo.

"The goal of our program and the new HYCOR You Tube Channel is to attract new business partners, create collaborations and enhance our dialogue with the industry," said Richard Hockins, Vice President of Sales and Marketing for HYCOR. "We currently do business with the top reference and hospital labs and also distributors around the globe. Based on this track record, we believe we can expand our market share rapidly with the use of new media. Our AACC event will allow the market to experience the new HYCOR and see us as a dynamically changing organization taking a proactive approach to product development and the awareness of the HYCOR brand."

About HYCOR Biomedical, Inc.

Founded in 1981 and based in Garden Grove, California, HYCOR is a global manufacturer and marketer of in vitro diagnostics products. A series of acquisitions since its founding have expanded the company's presence into urinalysis, allergy and autoimmune products used in clinical laboratories, hospitals and doctors' offices worldwide. Among its products, HYCOR markets the HYTEC(TM), KOVA? and AUTOSTAT(TM) brands. The company is focused on delivering products that provide the highest value to clinicians through innovation, reliability and customer service. For more information, please visit www.hycorbiomedical.com.

Contact: Chris Tofalli Chris Tofalli Public Relations, LLC 914-834-4334

SOURCE HYCOR Biomedical, Inc.

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