Zepo Raises an Undisclosed Amount From Shaadi.com's Anupam Mittal & Existing Investors

DIY ecommerce platform, Zepo, has secured an undisclosed amount, lead by Anupam Mittal, Founder and CEO of People Group, with participation of existing investor One97 Mobility Fund.

The Mumbai-based startup has been helping small businesses and first generation entrepreneurs make their first foray into online selling. Zepo provides a DIY platform for SMBs to easily start their own online stores without any tech knowledge prerequisite.

Zepo was founded by Nitin Purswani in August, 2011. Prior to Zepo, he had tried his hands at two businesses, one of which was in the apparel segment and the other one in technology. The good experience as a small business owner in the apparel industry and the learnings from running a technology company have equipped him to run and grow Zepo efficiently as well as understand the target market well.

From being an e-commerce platform to becoming a complete online selling solution, they now offer everything from integrated payment gateways to marketing support and Zepo's very own logistics solutions, ZePOST.

Zepo today has grown to a include a multitude of sellers and product categories, to the extent of being a favourite across first generation entrepreneurs in India! Being the preferred platform for popular businesses like Okaya Power Group, SoleThreads and Pebble India, Zepo has come to cater to more than 1200+ online stores.

Anupam Mittal, of Shaadi.com, said "Zepo has the potential to emerge as one of the few superstar SaaS companies from India. The market is huge and we are still at ground zero. With the funding round, we are expected to further consolidate the leadership in this category."

This year Zepo started 2 new offices, based out of Delhi and Bangalore, in May and June respectively. With the recent influx of funds, Zepo wants to aggressively concentrate on strengthening base in current markets as well as explore new overseas markets. At the same time, the idea is to exponentially grow the current sales team from a gang of 20 across 3 cities to 100 across 4 cities in next 1 year. The company has ambitious plans to position itself as the leading e-commerce platform providers in India while introducing new features and enhancements on Zepo.

Nitin, founder of Zepo.in was quoted talking about the potential that lay ahead for Zepo. "In the early 2000, during the telecom market boon, businesses realized the value & potential of telephone as a channel to do business & have leveraged it well. We see internet and e-commerce as the next big channels for small businesses to leverage & grow. In coming years, we foresee every business extensively using ecommerce & internet as a channel, just like a
telephone. There are 26 million SMBs in India & many more in the other markets. All players in the industry together have just touched the tip of the iceberg. The potential ahead is huge."

How ChotuChaiWala taking Mumbai's Cutting Chai Online

Does sipping tea at regular intervals release you of all your stress? But when it comes to making one, you end up dropping the idea altogether. Well, not anymore. ChotuChaiWala.com has come to the rescue of all the tea lovers of Mumbai.

Chotu Chai Wala, as its website quotes is the first online tea store currently catering only in bandra region of Mumbai city. At ChotuChaiWala.com you can order tea and get it delivered at your doorstep from different local tea stalls across Mumbai streets. To make your tea sipping experience smoother and easier, they also offer subscriptions for one week, two weeks or one month.

Zepo, which is an eCommerce website building platform, is behind this initiative. Zepo was started in 2011 by Nitin Purswani and is a Morpheus Gang Company. The dedication and discipline which the chaiwalas followed from sunrise to sunset in serving tea to hundreds and hundreds of people inspired Zepo to start ChotuChaiWala.com.

Chotu Chai Wala started its operations in May this year by tying up with 4 different chaiwalas in Bandra region of Mumbai. There eCommerce website is fully functional with all the products and features neatly listed. All the profits that Zepo makes from ChotuChaiWala.com directly goes to the tea vendors. In future, it has a plan of including coffee and savory items in its menu and expanding its reach to other cities of the country.

Chotu Chai Wala started its operations from Bandra because it is one of the biggest business centres in the city with a lot of offices. They started out by approaching local tea vendors with their idea and within a few days of hard work, four tea vendors agreed to buy an online store which Zepo helped setup. In order to promote and market their online store to customers, Zepo also provided the tea vendors with customized paper cups and T Shirts.

Social Media was used to spread the word around. Recently, Zepo also hosted a Twitter Competition to promote the website and the hashtag #ChotuGoesOnline was trending on Twitter for most of the day.

The number of orders on the website keeps growing from day to day. As soon as they receive an order, they forward the details of the order to one of the chaiwalas based on delivery address through an SMS and then they take it up from there.

ChotuChaiWala.com believes when tradition meets technology, it’s a win for society.

How ChotuChaiWala taking Mumbai's Cutting Chai Online

Does sipping tea at regular intervals release you of all your stress? But when it comes to making one, you end up dropping the idea altogether. Well, not anymore. ChotuChaiWala.com has come to the rescue of all the tea lovers of Mumbai.

Chotu Chai Wala, as its website quotes is the first online tea store currently catering only in bandra region of Mumbai city. At ChotuChaiWala.com you can order tea and get it delivered at your doorstep from different local tea stalls across Mumbai streets. To make your tea sipping experience smoother and easier, they also offer subscriptions for one week, two weeks or one month.

Zepo, which is an eCommerce website building platform, is behind this initiative. Zepo was started in 2011 by Nitin Purswani and is a Morpheus Gang Company. The dedication and discipline which the chaiwalas followed from sunrise to sunset in serving tea to hundreds and hundreds of people inspired Zepo to start ChotuChaiWala.com.

Chotu Chai Wala started its operations in May this year by tying up with 4 different chaiwalas in Bandra region of Mumbai. There eCommerce website is fully functional with all the products and features neatly listed. All the profits that Zepo makes from ChotuChaiWala.com directly goes to the tea vendors. In future, it has a plan of including coffee and savory items in its menu and expanding its reach to other cities of the country.

Chotu Chai Wala started its operations from Bandra because it is one of the biggest business centres in the city with a lot of offices. They started out by approaching local tea vendors with their idea and within a few days of hard work, four tea vendors agreed to buy an online store which Zepo helped setup. In order to promote and market their online store to customers, Zepo also provided the tea vendors with customized paper cups and T Shirts.

Social Media was used to spread the word around. Recently, Zepo also hosted a Twitter Competition to promote the website and the hashtag #ChotuGoesOnline was trending on Twitter for most of the day.

The number of orders on the website keeps growing from day to day. As soon as they receive an order, they forward the details of the order to one of the chaiwalas based on delivery address through an SMS and then they take it up from there.

ChotuChaiWala.com believes when tradition meets technology, it’s a win for society.