MIB, IEIC, and WinZO Launch the Tech Triumph Season 3 to Showcase India’s Gaming Innovation at Global Platforms

Select Indian Gaming Startups and Students to Showcase Talent at GDC & WAVES

The Tech Triumph Program (TTP), has been launched by the Interactive Entertainment and Innovation Council (IEIC) in partnership with the Ministry of Information and Broadcasting (MIB) & WinZO Games as part of the Create in India Challenge Season - 1. In the run-up to the World Audio Visual Entertainment Summit (WAVES), this Challenge will identify, recognize, and showcase India’s gaming talent for the first time at the international platform of WAVES.

The TTP empowers India’s gaming startups through investment, mentorship, and global exposure. Selected participants will receive an opportunity to showcase their games to a global audience and network with the best global gaming talent and investors through fully sponsored event access, exhibition space, airfare, and a platform to present their work internationally. This season, the competition is open to gaming studios, developers, and esports organizations working across PC, mobile, and console platforms, as well as startups in payments, security, engagement, monetization, and other gaming support solutions. The challenge is open to domestic as well as international participants and the application dates have been extended to February 20, 2025. Selected students from diverse backgrounds will also gain access to mentorship and funding to turn innovative ideas into impactful projects.

The selection process involves three key stages. The participants are invited to submit their entries for initial evaluation. Shortlisted candidates will proceed to a final evaluation round, where they will present their concepts to a panel of experts. The winners will then receive guidance from a team of mentors to prepare for their international showcases, ensuring their concepts are well-represented on the global stage.

Sanjay Jaju, Secretary of MIB, said, “The Tech Triumph Programme (TTP) is a part of India’s movement to propel the country’s gaming and tech innovations onto the world stage. WAVES and TTP share a common mission: to foster innovation, collaboration, and growth within India’s AVGC-XR ecosystem. The TTP, part of Create in India Challenges Season 1, is expected to provide emerging startups with vital resources and a global stage to accelerate their growth. Through such programs, we intend to elevate India’s gaming industry to new heights and provide opportunities to the creative potential of our youth.”

Abhishek Malhotra, Advisor of IEIC, said, “The program exemplifies India’s growing strength in the gaming ecosystem, and it has become a powerful platform to nurture talent and elevate it to global standards. This program is not only about showcasing India’s capabilities but also about preparing our innovators with the insights, connections, and opportunities they need to compete internationally. Season 3 is set to be our most impactful edition of TTP yet, as we’ve expanded resources for participants, including funding, enhanced mentorship and tools, to empower them to innovate and bring real value to the global gaming ecosystem.”

Paavan Nanda, Co-founder of WinZO, said, “The TTP stands at the intersection of innovation and ambition. Our vision at WinZO is to see Indian gaming startups compete and win on a global scale, and this program embodies that goal. We are committed to nurturing local talent by providing them with opportunities to access funding, cutting-edge resources, and global platforms, allowing them to transform their ideas into successful ventures. As India progresses toward becoming a leader in digital gaming, this program reflects the ‘Create in India for the World’ philosophy, setting the foundation for an industry that’s both resilient and globally impactful. We are proud to collaborate with IEIC and the Ministry of Information & Broadcasting to make this vision a reality and take India’s digital ecosystem to new heights through initiatives such as WAVES."

In past editions TTP the winners have showcased their games at prestigious events like GDC 2024, Gamescom in Germany and Brazil, and the Brazil Gaming Show, with guidance from distinguished leaders across industry and government. Past editions have seen distinguished industry and government leaders, including former Secretary to the Government of India Rohit Kumar Singh, Ambassador to Brazil Suresh K Reddy, Info Edge co-founder Sanjeev Bhikchandani, and Kalaari Capital Managing Director Rajesh Raju, serve as judges and mentors, offering invaluable expertise to participants. With the third season of the TTP, India’s gaming ecosystem is set to make a lasting impact on the international stage, advancing the nation’s ambitions for a dynamic and globally recognized ‘Made in India’ tech industry.

This initiative aligns with India’s vision of becoming a global powerhouse in gaming technology and intellectual property, bolstered by the growth of India’s AVGC and XR sectors, which now contribute significantly to the economy. According to a FICCI-EY report, digital and online gaming grew the most within the Indian media sector.

For more information please visit: https://www.thetechtriumph.com/

Vernacular Online Gaming Giant WinZO Onboards Digital Sensation Bhuvan Bam as Brand Ambassador

Bharat’s leading Vernacular Online Gaming Giant, WinZO announces Digital Superstar and Filmfare awardee Bhuvan Bam as its Brand Ambassador. As a part of this collaboration, WinZO and ‘BB’ will be co-creating culturally relevant and relatable content catering to even those hailing from the most isolated hamlets of the country. The YouTube sensation enjoys a massive followership of 25+ Million subscribers, recording as many as 4 billion views, and is renowned for being an exceptional comedian, actor, writer, singer, and lyricist. 

Both WinZO and Bhuvan have set multiple examples for generations to follow during the course of their illustrious journeys to the top and seek to take meaningful and concrete steps towards establishing Bharat as the next ‘Gaming Superpower’.

The advent, growth, and propagation of ‘social gaming’, which involves the evolution of online games into being used as a medium to connect with the world outside, spearheaded by WinZO which has garnered a mammoth user base of 75 + Million users in just 3 years has opened up innumerable new avenues for India’s gaming community. 

Online gaming going beyond the conventional stereotypes has emerged as a viable interactive space that has surpassed mainstream entertainment verticals like movies and music. Industry leaders like WinZO collaborating with a superstar in Bhuvan Bam who has exhibited his knack of connecting with the masses with utmost ease time and time again. This is bound to elevate the engagement and growth of the community as well as the industry to a whole new level.

A little known but highly vital fact is that India is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads and this speaks volumes about the untapped potential of its social gaming community. 

As a part of this brand collaboration, “BB” will partner with WinZO to produce unique content for his massive user base and beyond, that resonates with millions, thereby tapping into the potential on offer. His diverse skill set and ability to garner massive traction truly complements WinZO’s reach and its diversified offerings across 6+ formats in 12 vernacular languages. WinZO’s vision is to develop games in Bharat for Bharat and beyond and this collaboration is bound to act as the trump card in the process of making this a reality by educating and attracting new enthusiasts, developers and talented professionals.

Commenting on the association, Saumya Singh Rathore, Co-founder, WinZO said, “Bhuvan is one of the biggest digital stars and best entertainers of our age. He portrays over 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitute a unique audience and fandom. This is fairly similar to WinZO's unique value of having a personalized offering of 100+ games on a single platform. On a lighter note, in Bhuvan we have got not one but 20 brand ambassadors. This collaboration is a match made in heaven.”

“Online gaming has become an essential element of India’s ever-expanding industries and WinZO has created varied advanced realms for the community in a short span of time. Their profound understanding of the users and providing them quite what they want has helped WinZO garner this massive traction and reach. They have a unique and distinguished platform and I’m elated to join this energetic group to develop some exciting content together and connect with our users”, added Bhuvan Bam.

Bhuvan is the latest edition to WinZO’s brand wagon. This announcement comes shortly after WinZO's recent announcements of onboarding content creator CarryMinati as its brand ambassador and inking a partnership as the sports brand partner with movie ‘83’. WinZO also recently announced principal sponsorships with two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Chief Creative Officer, Piyush Pandey.

About WinZO

WinZO is the largest social gaming and entertainment platform in India. Launched in early 2018, the Company partners with third party developers to host games on their Android app, where users can enjoy personalized multiplayer gameplay experiences. 

The platform is available in 12 languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, with over 75 million registered users. The WinZO platform facilitates over 2.5 billion micro-transactions per month across a portfolio of 100+ games. WinZO is focused on building an enthusiastic community of gamers and gaming influencers in Tier II to IV cities in India. The Company envisions a future where the WinZO platform can deliver a culturally relevant and enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-transaction model.

Download the WinZO app from www.winzogames.com (Android) or Apple App Store.

WinZO Partners Tencent Games India for PUBG Mobile Tournaments

Vernacular e-sports gaming platform WinZO on Thursday said it has partnered with Tencent Games India for PUBG mobile tournaments on its platform.

Under this partnership, PUBG mobile game will be available in 10 regional languages of India on the WinZO platform.

"Tencent India's trust in WinZO is a testament to our unique vision and our distinctive strategy to develop a Netflix of Gaming. Together, we aspire to bring the best gaming experience to the mobile-first audience of Bharat," said WinZO co-founder Paavan Nanda.

WinZO claims to have deep penetration in the non-urban regions of tier-III and V cities and towns with 80 per cent of the players are consuming the app in their own languages including Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri.

"WinZO will be now conducting PUBG mobile's free-to-enter e-sports tournaments with prizes over Rs 1 crore per month," the company said in a statement.

WinZO crossed the 20 million install base mark in a record time of less than a year with 90 per cent of its users coming from tier-II to V cities of India.

The Delhi-based gaming firm claims to have more than 2 million bank accounts of users linked to its platform and is already clocking 200 million micro-transactions per month.

Social Gaming Platform WinZO launches AI enabled Initiative for Vernacular Language Gaming

WinZO Games, a vernacular social gaming platform, today announced the addition of 10 new arcade games to its existing portfolio of 30+ games on the platform, now offering more than 40+ games to users in various formats.

WinZO is creating an online experience of Arcade Gaming for Tier II/III audience who may not have access to offline arcade gaming experience which are available in malls in metros. The platform has added popular titles like Metro Surfer, Stupid Birds, Car Racing, Space Hunter, Bear Run, Howzzat, Fly Balloon and Rummy, aims to add another 10 games in the coming months.

WinZO also launched a special feature; WinZO Social- an initiative to build community of casual gamers. WinZO Social can help connect nearby players, top players by their performance and creating gaming challenges amongst random players. The idea is to give the players not just gaming experience, but a sense of belongingness. Apart from challenging friends, WinZO Social has its indigenous chat with audio video capability. This AI enabled initiative will help WinZO to curate personalized gaming experience for each user.

Mr. Paavan Nanda, Cofounder, WinZO Games, said: “It is really exciting times for Mobile gaming industry in India. The industry is evolving everyday working to build a more conducive mobile gaming ecosystem and changing the entertainment landscape, it is no surprise that the gaming space is getting increased attention and investment, not just from within the industry, but more recently from traditional financial markets and even governments.”

He further added: “WinZO’s social multi-player skill gaming platform clocked 50 million gaming minutes every day and has been able to successfully monetize this engagement. The company is growing 50% month on month. On one hand, large OTTs platforms are struggling to monetize in India, but WinZO is facilitating the first-ever M&E transactions from the T2/T3 audiences.”

WinZO games crossed the 10 million install base mark in less than a year, the platform recorded more than 2 million account linkage on the platform, with an average user making 20-25 micro transactions per month on the platform.  The platform is reaching to the masses with its unique multilingual gaming app; currently the users can play games in 10 languages with Punjabi and Bhojpuri being the latest ones. WinZO plan to introduce 6 more languages within this year.

WinZO is designed to solve the monetization issue in the Indian gaming ecosystem, which experiences one of the highest engagements globally. According to a report by Internet and Mobile Association of India (IAMAI) there were 451 million monthly active internet users at end of financial year 2019, with users spending over 40-50 minutes daily playing games on their smartphones as per a recent KPMG report. These users hardly make any in-app purchases and advertisement revenues for some of these Digital Assets are abysmally low vis-a-vis some of its global counterparts.

Increasing mobile penetration and high usage has led to a surge in mobile gaming in India. The average mobile device user spends 3-4 hours every day watching OTT, playing games and music or on online shopping. Mobile gaming, however, is the fastest-growing source of entertainment for Indian users. This upsurge will create immense opportunities in the gaming ecosystem, employment generation, entertainment, engagement, and market growth.

 

WinZO aims to bring 500 Mn People of Vernacular Bharat to use Digital Payments

WinZO, India’s largest vernacular arcade gaming platform, today announced that 30% of its users on the platform are making their first-ever digital entertainment transaction through WinZO. 80% of these players are using the platform in a non-English language, and playing from 1500+ cities, towns, villages across India. This number is set to increase as the gaming platform reaches to more users in Tier 2, Tier 3, Tier 4 and 5 cities in India. India is already a global number one in terms of mobile gaming installs.

Gaming in India is witnessing noteworthy transition, owing to the digital revolution and a multitude of other factors like increasing mobile phone penetration with bigger screen size and storage facility, low-cost data, growth in Micropayments and rise in disposable income.

WinZO, backed by Kaalari Capital, offers 30+ games on its App-based platform in 10 languages, namely English, Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. WinZO Games is offering games in multiple formats like 24*7 Tournaments, Real-time multiplayer format - WinZO Baazi, and the Versus mode. The ticket for games varies from Rs. 2 to Rs. 25 with the average time spent on the platform is more than 55 minutes and with more than 90% of users are using the app from non-metro cities of the country.

Commenting on strengthening the online gaming ecosystem Mr. Paavan Nanda, Co-Founder WinZO Games said: ‘As Mobile gaming ecosystem consolidates in India, it is important for the industry to focus on the quality of content and at the same time improve the monetization to expedite the growth. With WinZO, we are bringing the much-enjoyed off-line experience of arcade gaming to the digital grid, promoting social gaming and bite-sized entertainment in India. Many WinZO users are making their very first entertainment and media transaction on the platform and we aim to strengthen this confidence by adopting a more social and customized content creation for our users.’

He further added ‘Typically a user makes 8 transactions on the platform in a month. These are all bite-sized transactions. As the audience is maturing the gaming industry is likely to dominate the market as more opportunities open up for gaming platforms and game developers. It is notable that the industry now is also attracting talents across the value chain like data scientist, designers, a behavioral psychologist and programmers’

WinZO is designed to bring about a stable monetization model in the Indian gaming ecosystem, which experiences one of the highest engagements globally. There are 400 MM internet users who spend on an average over 45 minutes daily playing games on their smartphones. These users hardly make in-app purchases and Advertisement revenues for some of these Digital Assets are abysmally low vis-a-vis some of its global counterparts.

According to the recent Media and Entertainment report by KPMG Mobile Gaming is set to grow at a CAGR of 32.2% from FY19 to FY24, user’s engagement especially among a younger audience, gaining further tractions.

The average mobile device user spends 3-4 hours every day watching OTT, playing games and music or on online shopping. Mobile gaming, however, is the fastest-growing source of entertainment for Indian users. This upsurge will create immense opportunities in the gaming ecosystem, leading to employment generation, entertainment, engagement, and market growth.

E-Sports Platform WinZO Empowering Housewives and School Teachers

WinZO, India’s largest vernacular e-sports gaming platform, today announced that it has partnered with more than 600 housewives and school teachers in rural Bharat to empower them by providing a parallel stream of income.

WinZO, backed by Kaalari Capital, offers 30+ games on its App based platform in 10 languages, namely English, Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. Interestingly, all the translation done for the app is facilitated by housewives and school teachers across rural India.

The Housewives and school teachers on an average earn 10,000 – 15000 rupees by translating the app and trivia content in different languages. Currently, WinZO Trivia has a database of 5 lakh+ questions, the translation of which is solely driven by Housewives, college students and teachers.

WinZO Games has created a sustainable model to support and boost the gaming ecosystem in India. On the platform, more than 80% of users are using the app in non-English languages. The average time spent by the players on the platform is close to 55 minutes, only 10% of the players are from the top cities of the country.

Commenting on strengthening the online gaming ecosystem Mr. Paavan Nanda, Co-Founder said: ‘Online Gaming as an entertainment category is growing rapidly and with the penetration of mobile phones and internet the traction and usage is just increasing manifold. This reach has opened a lot of opportunities for people residing in the rural India. Many of the WinZO users are making their very first entertainment and media transaction on the platform and we aim to strengthen this confidence by adopting a more social and customized content creation for our users’

He further added ‘We as a part of creative economy are looking forward to build a product which has both commercial and cultural value. WinZO further commits to spur the Indian market by acting as an enabler, by providing opportunities for the rich and diverse population of rural India’.

With an aim to strengthen the influencer community, WinZO also started an influencer-focused feature, ‘WinZO Superstar’ across India. Through this, it is inviting the influencers to partner with WinZO. After registering for this feature, these influencers are provided with specific links to promote WinZO on their social media handles for which they are rewarded. WinZO offers these influencer’s opportunities with high-earning potential that varies from Rs. 25,000 daily to Rs 5 lakhs monthly, basis the leader board on the app and other incentives. Many such influencers come from far flung areas of India and are working with WinZO Games as an Influencer and the amount won through the platform has helped them with college/tuition fee etc.

This feature is empowering social media influencers with parallel earning and employment opportunity and has created an innovative and stable incentive channel for these local influencers on a larger scale to support every effort they make to promote the platform. WinZO is helping these micro influencers to grow their reach on their respective social media handles by featuring their content on their app and social handles as well. Currently WinZO has collaborated with 20,000+ such influencers and is building a strong locale around the same.

WinZO has helped these micro influencers to envision the bigger possibilities in life and achieve what they have always dreamt of. Video content of these influencers is featured directly on the app, where they get a chance to garner 70 lakh eyeballs, hence an opportunity to grow with the platform itself.

Vernacular E-Sports platform WinZO Raises $5 Mn from Kalaari, Hike, Others

WinZO, India’s largest vernacular e-sports platform, raised $5MN in Series A early this year. The funding was led by Kalaari Capital and Hike, India's homegrown tech unicorn.

“WinZO’s team has achieved a strong product market fit and is all set to disrupt the vernacular entertainment space. We led company’s seed round early last year, and are highly impressed with the team’s growth trajectory and strong execution.” added Rahul Garg, Principal - Kalaari Capital.

Kavin Bharti Mittal, Founder & CEO, Hike, "Gaming to us has always been a new, bite-sized source of entertainment for the masses. As we unbundle Hike, we think of our investment in WinZO and its stellar team as a strong bet in the segment. WinZO’s deep understanding of the market has enabled them to build a unique product in this space and we’re excited to partner with them in their next phase of growth."

The funding came within a few days after WinZO announced a $1.5Mn fund to support game developers and acquire content for the platform.

Founded by Paavan Nanda and Saumya Singh Rathore, WinZO is a vernacular esports gaming platform that is competitive, inclusive, and for everyone. The games on the platform provide bite-sized action in multiplayer or player vs player format, taking esports and social gaming experience to the vernacular Bharat. WinZO is a series A funded venture and is Kalaari’s second biggest bet in the gaming category after Dream11.

Since its inception, WinZO has gone on to have more than 7 Million registered users across Tier 2/3/4/5 cities. Average Users are currently spending more than 55 minutes inside the app every day. With strong signs of stickiness, the top 20% of the users are already spending 60% of their smartphone usage time on the platform. WinZO currently accounts for 38% of their monthly entertainment budget, popular games on the platform include Carrom, Cricket, Pocket Tank, Fruit Samurai, etc.

“WinZO’s social multi-player skill gaming platform is a one stop entertainment destination for Bharat. We have been receiving phenomenal traction, and are very excited to emerge as India’s most loved household brand for the next 100MM users.” said Paavan Nanda, Co-Founder, WinZO

WinZO is India’s largest e-sports vernacular gaming platform with monetary benefits and is available in 10 languages. It gives users an opportunity to win real money for playing and winning these Games of Skill. The platform offers nearly 30+ games across multiple formats viz Tournament, Versus Mode and Table Format. On a single platform users, can play all popular games such as Carrom, Cricket, 8 Ball Pool, Sniper 3D, Bubble Shooter, Fruit Samurai, Knife Up, Fantasy League, and Trivia based questions. These games are acquired from developers and studios from across the world. WinZO is designed to solve for a stable monetization in the Indian Gaming ecosystem, which experiences one of the highest engagements globally with 300MM internet users spending 45 minutes daily playing games on their smartphones.

Paavan is a graduate from IIM Calcutta and was a Co-Founder of ZO Rooms/ Zostel. While Saumya did her Masters in Consumer Psychology, had led Growth for the Television Business of the Times Group and ZO Rooms earlier.

WinZO Announces a $1.5MM Fund to Promote Game Developers and India’s Mobile Gaming Ecosystem

WinZO, India’s largest vernacular e-sports gaming platform, today announced a $1.5Mn fund to support game developers and acquire content for the platform.

WinZO, backed by Kaalari Capital, offers 25+ games on its App based platform in 10 languages, namely English, Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. It aims to develop real-time multi-player mobile gaming experience that is social, inclusive, and accessible for the first-time smartphone users in Tier 2 and Tier 3 markets. WinZO would use the funds, set aside to develop localized content for the platform in partnership with cherry picked game developers in India and around the world.

On this largest vernacular esports platform, more than 80% of users are using the app in non-English languages. The average time spent by the players on the platform is 55 minutes, only 10% of the players are from the top cities of the country.

Announcing the fund, Mr. Paavan Nanda, Co-founder, WinZO, said: “Through this fund we are looking to partner with Gaming Studios as well as Independent Game Developers by offering them an infrastructure to develop top quality content and a powerful platform to monetize their games from day 1. A sector gets disrupted when the best brains of the world work actively towards unlocking its potential. Through this initiative, we look forward to interacting with highly enthusiastic and top notch talent, keen at creating a dent in the Global Gaming Ecosystem."

He further added: “WinZO’s social multi-player skill gaming platform clocked 100MM gaming minutes every day and has been able to successfully monetize this engagement. The company is growing 50% month on month. On one hand, large OTTs platforms are struggling to monetize in India, but WinZO is facilitating the first-ever M&E transactions from the T2/T3 audiences.”

WinZO is designed to solve for a stable monetization model in the Indian gaming ecosystem, which experiences one of the highest engagements globally. There are 300 MM internet users that spend over 45 minutes daily playing games on their smartphones. These users hardly make in-app purchases and Advertisement revenues for some of these Digital Assets are abysmally low vis-a-vis some of its global counterparts.

Increasing mobile penetration and high usage has led to a surge in mobile gaming in India. The average mobile device user spends 3-4 hours every day watching OTT, playing games and music or on online shopping. Mobile gaming, however, is the fastest-growing source of entertainment for Indian users. This upsurge will create immense opportunities in the gaming ecosystem, employment generation, entertainment, engagement, and market growth.

The Company is co-founded by Paavan Nanda and Saumya Singh Rathore. Paavan is a graduate from IIM Calcutta and was a Co-Founder of ZO Rooms/ Zostel. While Saumya did her Masters in Consumer Psychology, had led Growth for the Television Business of the Times Group and ZO Rooms earlier. WinZO is a vernacular esports gaming platform that is competitive, inclusive, and for everyone. The games on the platform provide bite-sized action in multiplayer or player vs player format, taking esports and social gaming experience to the vernacular Bharat. WinZO is a series A funded venture and is Kalaari’s second biggest bet in the gaming category after Dream11.

E-Sports Gaming Platform WinZO focuses on Bharat to build community of Gamers, Local Youth and Influencers

India’s gaming industry is witnessing a watershed moment, propelled by increased penetration of smart phones, especially in the Tier II and Tier III cities. Lead by- better connectivity, different & new modes of social interaction, and a growing young population, smart phones are turning out to be an effective medium of entertainment, replacing all other mediums.

Betting on this opportunity, WinZO Games has become India’s biggest vernacular e-sports gaming platform. WinZO, a Kalaari backed Series A venture, has been dubbed as the ‘Netflix of Gaming’. With all your favourite games available on a single platform, you will never miss out on entertainment on WinZO. WinZO currently hosts 25+ games on its platform and is the only platform in India that offers such diverse gaming experience as it is available in eight languages already (Hindi, English, Bengali, Marathi, Gujarati, Kannada, Tamil and Telugu). With 5 million+ install base in just one year, it is one of the fastest growing players in the industry!

Commenting on this Mr. Paavan Nanda, Co-founder WinZO Games said, “More than 75 per cent of our users are using the platform in non-English languages and 90 per cent content is consumed in non-metro cities across 200 different cities across India. Our focus is on vernacular users and providing personalised content to them. With WinZO, we have built a stable monetization model for the casual gaming genre in India, by taking a very non-traditional path-breaking approach to reach this audience.

He Further Added “WinZO is building its community online and offline by engaging YouTube and TikTok influencers in a very personalised manner.”

With an aim to strengthen the influencer community, WinZO has started an influencer-focused feature, ‘WinZO Superstar’ across India. Through this, it is inviting the influencers to partner with WinZO. After registering for this feature, these influencers are provided with specific links to promote WinZO on their social media handles for which they are rewarded. WinZO offers these influencer’s opportunities with high-earning potential that varies from Rs. 25,000 weekly to Rs 5 lakhs monthly, basis the leader board on the app.

This feature is empowering social media influencers with parallel earning and employment opportunity and has created an innovative and stable incentive channel for these local influencers on a larger scale to support every effort they make to promote the platform. WinZO is helping these micro influencers to grow their reach on their respective social media handles by featuring their content on their app and social handles as well. Currently WinZO has collaborated with 20,000+ such influencers and is building a strong locale around the same.

WinZO has helped these micro influencers to envision the bigger possibilities in life and achieve what they have always dreamt of. Video/Content of these influencers is featured directly on the app, where they get a chance to garner 50 lakh eyeballs, hence an opportunity to grow with the platform itself.

India is witnessing the biggest revolution of all times, with 300 million people coming on smart phones for the first time ever. This number is projected to almost double by 2022 to 500 million people. This entire set of upcoming Smartphone users will create immense opportunities for E-sports to flourish, engage people and create a localized experience. In India, E-sports as a category in the gaming industry is a new concept and the market is tipped to grow at a very large scale.

Earlier this month, e-sports platform founded by founders of CREO, Mobile Premier League (MPL), has recently forayed into the Southeast Asia market with its launch in Indonesia. MPL has recently raised $35.5 Mn funding from Sequoia India and others in last month.

In March, an another gaming and e-sports platform GamingMonk had raised $100,000 as strategic investment from GameWith, a Tokyo, Japan-based gaming media company.