Vaaree Secures ₹65 Crore Series A to Scale AI‑Powered Home Styling and Fulfilment

• The fresh capital will be used to expand Vaaree's fulfilment network, accelerate investments in its advanced AI-powered discovery experiences, including VibeCheck.

Vaaree, India’s curated marketplace for home décor and furnishings, has raised ₹65 crore in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures.

Vaaree’s previous investors also include Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah among other investors.

The fresh capital will be used to expand Vaaree’s fulfilment network, enable faster deliveries and strengthen its AI-led styling and discovery technology, including VibeCheck, its proprietary home-styling experience.

Founders - Garima Luthra, and Varun Vohra

Vaaree was founded with a simple belief: Indian customers should not have to choose between quality, variety and accessibility while shopping for their homes.

Unlike crowded marketplaces built around endless listings, Vaaree follows a “curated, not crowded” approach. The company works only with carefully selected export-grade manufacturers and brands whose products meet its standards across quality, design and reliability. Vaaree partners with only around 3 out of every 100 brands/manufacturers that apply to them, to maintain quality and conducts stringent quality checks before taking any seller live

The platform offers products across home décor, furnishings, bed and bath, kitchen and lighting- from thoughtfully made products by Indian manufacturers to a growing selection from premium and global luxe brands for Indian consumers.

But Vaaree’s ambition goes beyond making quality products available online. The company is building technology to solve one of the biggest challenges in the category: helping customers understand what will look good together inside their homes.

Through VibeCheck, customers are able to discover products based on their personal style, create coordinated looks and moodboards, visualise how different products work together, and move from buying individual items to styling complete spaces.

Instead of expecting customers to scroll through thousands of unrelated products, VibeCheck is being built to understand their taste, room, colour preferences and styling intent- and translate that into personalised, shoppable recommendations.

“The problem in home category is not a lack of products. It is the lack of confidence customers feel while putting a space together,” said Varun Vohra Co-founder, Vaaree. “Most people know how they want their home to feel, but translating that into the right products is difficult. With VibeCheck, we want to give every Indian access to a personal home stylist, one that understands their taste, helps them visualise complete spaces and makes every recommendation instantly shoppable.”

“This funding allows us to strengthen both sides of that experience: technology that makes home styling simpler and fulfilment infrastructure that gets those products to customers faster.”

Vaaree’s model is also helping manufacturers and brands build sustainable, quality-led growth. By combining curation, merchandising, content, technology and fulfilment support, the platform enables deserving partners to reach relevant customers and scale without compromising their product or brand experience.

The company believes its AI-led discovery engine will also help high-quality manufacturers and brands get matched with the right customer, rather than competing solely for visibility in an overcrowded catalogue or diluting quality standards to lower prices.

“Vaaree is addressing a large and highly fragmented market with a differentiated, technology-led platform. I have always believed in the exceptional craftsmanship and artistic heritage of Indian artisans, and Vaaree is helping bring that excellence to consumers at scale. The company has built a world-class supply chain and a robust quality assurance framework, while leveraging technology to curate its product assortment, personalize the customer experience, and simplify what is often an overwhelming home styling journey. We are delighted to partner with Garima, Varun, and the entire Vaaree team as they build a trusted, category-defining destination for home and décor”, said Sunil Kant Munjal, Chairman Hero Enterprise.

“Vaaree is creating value on both sides of the platform - helping customers make better styling decisions while enabling strong manufacturers and brands to build quality growth. We look forward to supporting the company as it scales its technology and fulfilment capabilities”, said Himanshu Kohli, Managing Partner, Cap Alpha Ventures.

Use of Funds

AI-powered home styling and discovery

The company will deepen its investment in VibeCheck, its AI-powered styling platform designed to make shopping for the home more personalised, visual and intuitive.

VibeCheck will help customers:

• Discover their personal home style
• Create moodboards and coordinated room looks
• Find products that complement what they already own
• Visualise combinations across furniture, décor, furnishings and lighting
• Shop complete, personalised looks rather than isolated products

Over time, Vaaree aims to build VibeCheck into an intelligent styling companion that learns from customers’ preferences and helps them design every corner of their home.

Faster fulfilment

Vaaree will expand its fulfilment and quality-verification centres across key markets, bringing inventory closer to customers and reducing delivery timelines.

The expansion will enable stronger quality control, improve product availability and help the company move towards next-day and faster deliveries across major Indian cities.

Vaaree had earlier outlined its vision of combining AI-powered styling with an expanded Fulfilment and Quality Verification network to make home shopping faster and more intuitive.

About Vaaree

Founded in Bengaluru in 2022, Vaaree is India's largest curated marketplace for home décor and furnishings, offering more than 1,50,000 products across décor, furnishings, bed and bath, kitchen, lighting and other home categories.

The company partners with carefully selected Indian manufacturers, export-focused factories, emerging brands and established premium and luxury labels to bring thoughtfully designed, high-quality products to Indian consumers.

Vaaree is backed by Sunil Kant Munjal Chairman, Hero Enterprise and his daughter Shefali Munjal who are also the Founders of Serendipity Arts Foundation, recognized as South Asia’s largest multidisciplinary arts festival, Cap Alpha Ventures, Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah, among other investors.

Combining quality-led curation, AI-powered discovery and an expanding fulfilment network, Vaaree is building a trusted destination that makes it easier for every Indian to discover, style and create a home that feels uniquely theirs.

Home Furnishing Marketplace Vaaree Raises Pre-Seed Funding From Kunal Shah, Ghazal Alagh, Vineeta Singh, Others

Vaaree Founders

Vaaree, a unique, curated home furnishing marketplace for India has raised pre-seed funding with a coterie of marquee investors Kunal Shah (Founder CRED), Ghazal Alagh (Co-Founder Mamaearth), Vineeta Singh (Co-Founder SUGAR Cosmetics), Arjun Vaidya (Founder Dr. Vaidya's), Rohit MA (Founder Cloudnine), Anjali Bansal(Founder Avana Capital), Varun Dua & Ruchi Deepak(Co-founders Acko), Manish Duggar(CFO Mphasis) amongst others. The marketplace was founded in 2022 by Garima Luthra and Pranav Arora with the vision to connect high-quality indigenous manufacturers and artisans to end consumers.

Combined with a layer of trend-based curation from a specialized in-house design team, Vaaree is able to provide an expansive selection that marries elegant design with world-class quality at affordable prices. Currently the brand has 2000+ SKUs across multiple categories that includes Bedsheets, Cushion Covers, Dining, Kitchen and Bath.

Initially, Vaaree will focus on soft furnishings and tableware but that time isn’t far where Vaaree will be associated with ‘anything home-related’. Vaaree is currently focused on building up its network of individually vetted and certified, ethical manufacturers. With a stringent onboarding process as well as design-based QC checks, Vaaree’s core commitment is to provide customer delight. Vaaree will also focus on logistics and supply chain efficiencies. Beyond offering customers beautiful products that will make their homes cozier and pleasing, Vaaree is the one of the few online players in this space that promises timely deliveries along with a customer friendly return policy. Beyond the product itself, the focus is also on the customer’s entire buying journey/experience.

“I am a 100 percent e-commerce buyer and was so confused about where to look for things for our new home. For Trisha and I, our home is a place that embodies our personality. And, we found what we wanted on Vaaree with a super convenient consumer experience. We’re not only happy investors, but happy customers. Kudos to the team for building this company in such a short span of time - I’m so excited to see where this goes :)” - says Arjun Vaidya, Founder Dr. Vaidya's and an investor in Vaaree.

Commenting on the funding and mission of the brand, Garima and Pranav, Founders of Vaaree said, “We have a vision to make all homes beautiful at affordable prices. We are a one stop shop solution for all things related to home furnishings be it cushion covers, bedsheets, throws, dining, kitchen tools or bathrooms. We curate themes on our website so that a customer doesn’t have to mix and match. We present the products as per a particular theme for easy shopping. With the initial funding we would like to add on more categories, build a strong team and invest in branding.”

“Home Products as a sector has been awaiting a focused disruption of this nature. Combining their deep knowledge of product, ops, business acumen and execution skills, Garima & Pranav are poised to make an impactful consumer experience change in this space. Vaaree is what the home industry needs today “says Rohit M A, Managing Partner, Capier and an investor in Vaaree.

About the Founders:

Garima Luthra - Founder & CEO at Vaaree

Vaaree was founded in 2022, by the very energetic, driven, and ambitious Garima Luthra (BTech from Punjab University). Before starting her venture, she worked with top-tier start-ups like CRED and Acko where she drove revenue and growth by leveraging both technology and operations. When looking for products for her own home, she found the online experiences broken and good aesthetics being overpriced. In pursuit of a solution to these challenges, Vaaree was born - to provide aesthetically pleasing home decor at reasonable prices.

Pranav Arora - Co-founder & COO at Vaaree

Pranav Arora (PEC alumni) is the co-founder of Vaaree. He is passionate, logical, and driven by numbers. For over 11 years, Pranav has been running his family’s manufacturing business, but then in 2022, he decided to pursue entrepreneurship with Vaaree. With strong experience in manufacturing, factory management, operations & multiple Patents, he is the valuable backbone of Vaaree, looking after the entire operations including logistics, warehousing, and vendor management.

About the Company

Vaaree is a curated marketplace for home furnishings that aims to bridge a gap in the Indian home market. Vaaree focuses on providing high-quality home furnishing goods, from local manufacturers and artisans, directly to the end consumer, at an affordable price. The brand offers 2000+ SKUs spread across multiple t categories.
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