Vaaree Secures ₹65 Crore Series A to Scale AI‑Powered Home Styling and Fulfilment

• The fresh capital will be used to expand Vaaree's fulfilment network, accelerate investments in its advanced AI-powered discovery experiences, including VibeCheck.

Vaaree, India’s curated marketplace for home décor and furnishings, has raised ₹65 crore in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures.

Vaaree’s previous investors also include Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah among other investors.

The fresh capital will be used to expand Vaaree’s fulfilment network, enable faster deliveries and strengthen its AI-led styling and discovery technology, including VibeCheck, its proprietary home-styling experience.

Founders - Garima Luthra, and Varun Vohra

Vaaree was founded with a simple belief: Indian customers should not have to choose between quality, variety and accessibility while shopping for their homes.

Unlike crowded marketplaces built around endless listings, Vaaree follows a “curated, not crowded” approach. The company works only with carefully selected export-grade manufacturers and brands whose products meet its standards across quality, design and reliability. Vaaree partners with only around 3 out of every 100 brands/manufacturers that apply to them, to maintain quality and conducts stringent quality checks before taking any seller live

The platform offers products across home décor, furnishings, bed and bath, kitchen and lighting- from thoughtfully made products by Indian manufacturers to a growing selection from premium and global luxe brands for Indian consumers.

But Vaaree’s ambition goes beyond making quality products available online. The company is building technology to solve one of the biggest challenges in the category: helping customers understand what will look good together inside their homes.

Through VibeCheck, customers are able to discover products based on their personal style, create coordinated looks and moodboards, visualise how different products work together, and move from buying individual items to styling complete spaces.

Instead of expecting customers to scroll through thousands of unrelated products, VibeCheck is being built to understand their taste, room, colour preferences and styling intent- and translate that into personalised, shoppable recommendations.

“The problem in home category is not a lack of products. It is the lack of confidence customers feel while putting a space together,” said Varun Vohra Co-founder, Vaaree. “Most people know how they want their home to feel, but translating that into the right products is difficult. With VibeCheck, we want to give every Indian access to a personal home stylist, one that understands their taste, helps them visualise complete spaces and makes every recommendation instantly shoppable.”

“This funding allows us to strengthen both sides of that experience: technology that makes home styling simpler and fulfilment infrastructure that gets those products to customers faster.”

Vaaree’s model is also helping manufacturers and brands build sustainable, quality-led growth. By combining curation, merchandising, content, technology and fulfilment support, the platform enables deserving partners to reach relevant customers and scale without compromising their product or brand experience.

The company believes its AI-led discovery engine will also help high-quality manufacturers and brands get matched with the right customer, rather than competing solely for visibility in an overcrowded catalogue or diluting quality standards to lower prices.

“Vaaree is addressing a large and highly fragmented market with a differentiated, technology-led platform. I have always believed in the exceptional craftsmanship and artistic heritage of Indian artisans, and Vaaree is helping bring that excellence to consumers at scale. The company has built a world-class supply chain and a robust quality assurance framework, while leveraging technology to curate its product assortment, personalize the customer experience, and simplify what is often an overwhelming home styling journey. We are delighted to partner with Garima, Varun, and the entire Vaaree team as they build a trusted, category-defining destination for home and décor”, said Sunil Kant Munjal, Chairman Hero Enterprise.

“Vaaree is creating value on both sides of the platform - helping customers make better styling decisions while enabling strong manufacturers and brands to build quality growth. We look forward to supporting the company as it scales its technology and fulfilment capabilities”, said Himanshu Kohli, Managing Partner, Cap Alpha Ventures.

Use of Funds

AI-powered home styling and discovery

The company will deepen its investment in VibeCheck, its AI-powered styling platform designed to make shopping for the home more personalised, visual and intuitive.

VibeCheck will help customers:

• Discover their personal home style
• Create moodboards and coordinated room looks
• Find products that complement what they already own
• Visualise combinations across furniture, décor, furnishings and lighting
• Shop complete, personalised looks rather than isolated products

Over time, Vaaree aims to build VibeCheck into an intelligent styling companion that learns from customers’ preferences and helps them design every corner of their home.

Faster fulfilment

Vaaree will expand its fulfilment and quality-verification centres across key markets, bringing inventory closer to customers and reducing delivery timelines.

The expansion will enable stronger quality control, improve product availability and help the company move towards next-day and faster deliveries across major Indian cities.

Vaaree had earlier outlined its vision of combining AI-powered styling with an expanded Fulfilment and Quality Verification network to make home shopping faster and more intuitive.

About Vaaree

Founded in Bengaluru in 2022, Vaaree is India's largest curated marketplace for home décor and furnishings, offering more than 1,50,000 products across décor, furnishings, bed and bath, kitchen, lighting and other home categories.

The company partners with carefully selected Indian manufacturers, export-focused factories, emerging brands and established premium and luxury labels to bring thoughtfully designed, high-quality products to Indian consumers.

Vaaree is backed by Sunil Kant Munjal Chairman, Hero Enterprise and his daughter Shefali Munjal who are also the Founders of Serendipity Arts Foundation, recognized as South Asia’s largest multidisciplinary arts festival, Cap Alpha Ventures, Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah, among other investors.

Combining quality-led curation, AI-powered discovery and an expanding fulfilment network, Vaaree is building a trusted destination that makes it easier for every Indian to discover, style and create a home that feels uniquely theirs.

The Most Attractive Wall Tile Designs Revealed!

Choosing the ideal style and functionality for your walls can be daunting. However, wall tiles offer a brilliant solution, being both practical and creative. They have the power to transform any room, bringing a depth of texture and character to your interiors. From striking patterns to rich, tactile designs, here’s a list of modern wall tile design ideas to inspire your next project.

1. Touch and Feel Tiles

Touch and Feel tiles bring a sensory experience to your interiors, with the texture inviting you to explore all the intricate details. These are visually beautiful and create a tactile experience, making walls come alive. From rustic punch finish to ultra-smooth to sugar textures, they bring depth and personality to your space.

Where to Use:

• Living Rooms: Perfect for a feature wall to captivate guests.
• Bedrooms: Behind the bed to create a cosy, luxurious backdrop.
• Restaurants: To create an upscale and inviting ambience.

Highlight these tiles with warm, focused lighting that will enhance the textures. Match them with plush furniture and soft throws for a cosy feel. Use neutral or earthy tones in the décor to balance out the boldness of the tiles so they remain the focal point.

2. Wood-like Tiles

Wood wall tiles design wonderfully captures the natural grains and tones of wood. These have the warmth of wood with its rustic charm minus the maintenance requirements that come with the use of real wood. The tile is hardy, moisture-resistant, and versatile. Their authentic look brings a sense of nature indoors, creating a serene and grounded atmosphere.

Where to Use:

• Living Rooms: For a cosy, cabin-inspired look.
• Bathrooms: To create a spa-like retreat.
• Offices: For a professional yet warm ambience.

Pair these tiles with some potted plants, wicker furniture, and earthy accents for a nature-inspired décor. Softly diffused lighting can help bring out the richness of the wood grain. Consider pairing light-coloured fabrics such as linen or cotton curtains to give a breezy, relaxed feel.

3. Stone-Like Tiles

These stone-like tiles offer the rugged beauty of natural stone with the convenience of easy maintenance. They are known for their strength and stability, making them ideal for producing bold, earthy interiors. Natural textures and tones bring a sense of connection to nature in its indoor forms.

Where to Use:

• Kitchens: As a backsplash for a modern rustic look.
• Fireplaces: To create a striking focal point.
• Outdoor Patios: For a seamless indoor-outdoor transition.

Mix this tile with an industrial aesthetic by incorporating metal details and reclaimed wood furniture. Highlight natural textures through warm lighting paired with soft textiles for a balanced and inviting look.

4. Marble Tiles

Marble tile finish exudes sophistication and grandeur with its intrinsic veining and polished finish that resembles natural marble. It’s simply timeless for luxurious interiors without the hefty cost and maintenance required when using real marble. These luxury wall tile designs are ideal for making expansive, light-filled living spaces which feel both classic and stylish.

Where to Use:

• Bathrooms: To create a spa-inspired sanctuary.
• Dining Rooms: For a touch of grandeur during gatherings.
• Hallways: To make a lasting first impression.

Add gold or brass accents, such as faucets or light fixtures, to enhance the luxurious appeal of these tiles. You can also add mirrors and glass elements to enhance the sense of space and light.

5. Onyx Effect Tiles

Onyx effect tiles bring the mesmerising beauty of translucent onyx stone to your walls. With their glossy finish and unique wall tile patterns, these tiles are perfect for creating dramatic, high-end interiors. Their ability to play with light makes them an excellent choice for statement walls that exude opulence.

Where to Use:

• Entryways: To set the tone for a luxurious home.
• Feature Walls: In living or dining areas, for a glamorous focal point.
• Bathrooms: For a high-end, spa-like vibe.

Backlight these tiles to bring out their natural glow and make them stand out visually. Use minimalist furniture and metallic accents that let the tiles shine. Soft, ambient lighting can even amplify their richness.

6. Travertine Wall Tiles

Travertine effect tiles replicate the soft textures and warm tones of natural travertine stone, bringing that warmth into your interiors. These tiles are known to give a Mediterranean charm to your walls.

Where to Use:

• Bathrooms: For a calming, spa-like retreat.
• Kitchens: As a backsplash for a classic, warm look.
• Living Rooms: To add subtle sophistication to walls.

Pair these wall tiles with wooden furniture and soft pastel tones for a soothing, airy feel. Finish the look off with vintage-style fixtures like bronze faucets or pendant lights to add old-world charm.

7. 3D Wall Tiles

The 3D modern wall tiles provide depth in the interiors and give life to mere walls, turning them into a visual statement. These are perfect for modern spaces that need a little bit of creativity. Their bold designs and textures contribute to them being the centre point of any room.

Where to Use:

• Living Rooms: As a statement wall for a contemporary touch.
• Offices: To create an artistic and inspiring atmosphere.
• Bedrooms: For a modern, textured backdrop.

Use directional lighting to draw out the 3D patterns and dramatic shadows. The tiles are going to be the focus, so keep the surrounding décor minimal. Also, consider pairing them with sleek furniture and metallic accents for a futuristic look.

8. Terrazzo Wall Tiles

Terrazzo tiles bring playful yet sophisticated charm to interiors with their speckled patterns and vibrant colours. These sustainable wall tiles are inspired by traditional Italian terrazzo flooring but have modern durability and versatility. They are ideal for creating eclectic and cheerful spaces while maintaining a timeless aesthetic.

Where to Use:

• Bathrooms: For a retro-chic vibe.
• Kitchens: As a backsplash to add a pop of personality.
• Cafés or Restaurants: To create an inviting and stylish environment.

Pair terrazzo effect tiles with bold, solid-coloured furniture or fixtures for contrast against their patterns. Add indoor plants and natural materials like rattan or bamboo for a balanced, lively space.

9. Slate Effect Wall Tiles

Slate effect tiles are a rugged beauty that replicates natural slate stone. It, therefore, comes with a sophisticated look and an earthy feel to it. These tiles are perfect for a dramatic, moody ambience, and they're also highly durable and require minimal maintenance. Their textured surface adds depth and character to any room.

Where to Use:

• Living Rooms: For a striking feature wall.
• Bathrooms: To create a spa-like, earthy retreat.
• Fireplaces: To add a rustic charm.

Slate effect tiles can be accentuated with warm, ambient lighting to bring out the natural textures. Leather furniture, wooden accents, and soft textiles give an upscale look. Darker grout should be used to achieve a seamless, monolithic appearance.

10. Abstract Tiles

Abstract tiles come with artistic and unconventional patterns. They are suitable for making bold statements. These tiles allow you to experiment with creativity and bring a unique personality to your interiors. Their modern and eye-catching designs are ideal for those who want to break away from traditional aesthetics.

Where to Use:

• Living Rooms: As a statement wall to showcase your artistic side.
• Study Areas: To inspire creativity and focus.
• Boutiques or Galleries: For a contemporary and stylish look.

Abstract tiles should be paired with neutral furniture and decorations to balance out the boldness of their pattern. Use accent lighting to highlight the designs and create a gallery-like feel. Add colourful cushions or rugs to tie the room together while keeping the focus on the tiles.

Conclusion

These wall tile designs are perfect for adding character and sophistication to your interiors. Each design offers a unique blend of style and functionality, making it easy to elevate any room. Orientbell Tiles brings these exceptional options to life with their wall tile collection, ensuring durability and elegance. Use the TriaLook visualiser on the Orientbell Tiles website to explore how these tiles can transform your walls. Visit Orientbell Tiles today to explore wall tile prices and turn your design dreams into reality with ease and confidence!

Home Décor Firm WallMantra Sees 10X Growth With Rise in Digital

The home decor brand plans to expand its presence in overseas markets, including the US and UAE

WallMantra, an innovative home decor company, has seen a 10x rise in its revenue due to an increase in digital consumption since lockdown. The company's turnover has gone up from ₹ 2 crores to ₹ 20 crores as a result of the lockdown, where Tier-I and Tier-II cities account for 45 per cent of its total revenue.

Founded by Jitesh Agarwal, Kundan Lal and Shivam Agarwal, WallMantra manufactures and sells an elegant collection of Home Décor & Furnishing items like Paintings, Trendy Mirrors, Decorative Storages, smart DIY furniture, curtains, bedsheets etc.. It has always focused on selling Made in India products for the past five years, unlike most e-commerce platforms that mostly sell products sources from out of India.

Given the traction that online retailing has gained in the aftermath of the pandemic, the decor brand hopes to increase its turnover from ₹ 20 crore to ₹ 35 crore this fiscal year.

Sharing details about the company's revenue plan, Jitesh Agarwal, Co-Founder of WallMantra, says, “The COVID-19 pandemic changed people's lives and businesses, causing significant shifts in consumer behaviour. They started exploring other options to meet their requirements and interests and our company received positive response from them. Despite numerous challenges brought on by logistical disruption during the initial stage of the lockdown, we completed all orders on time.”

He added, “Our product’s average ticket size is ₹ 3,400, however, the range varies from ₹ 1000 to over ₹ 50,000. The majority of our orders come from places like Mumbai, Bangalore, Hyderabad, Delhi NCR, followed by Jaipur, Nashik , Vijayawada, Kochi to name a few. Currently, Coffee Tables are the most frequently ordered products.”

The start-up, which has around 2.5 lakh customers and sells over 10,000 products per month, expects to generate 80 crore turnover in the next fiscal year, 2023-2024.

About WallMantra (www.wallmantra.com)

In Operations from 2017, WallMantra has been a pioneer in manufacturing and retailing supreme quality Home Décor & Furnishing products with focus on Innovation and DIY designs. Founded by Industry experienced team of Jitesh Agarwal, Kundan Lal and Shivam Agarwal, the one-stop home decor and furnishing destination is headquartered at Noida. The start-up, which has a PAN India customer base of around 2.5 lakh customers, is now expanding into international markets.