UC Browser Launches In-app UC March Millionaire Campaign to Celebrate Holi with its Users

• Users can win prizes bysigningincompleting easy tasks on UC Browser.


• UC Users can enjoy fun games rich content unlimited bonus and more

As part of its localization strategy UC Browser world No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group has launched an in-app UC March Millionaire campaign to celebrate Holi with its vast user base of 130 million MAUs. During the month-long campaign starting March 1st 2020 UC users can design unique and customized Holi greeting cards to share with family and friends.

In-app Campaign

The 30-Day UC March Millionaire campaign is dedicated to UCs valuable users with various prizes worth 30 million rupees including free Haier air conditioners motorcycles smartphones Paytm coupons and more. UC users can sign in and complete few simple tasks like inviting their friends to the campaign reading UC News storing their favorite online entertainment content in UC Drive following UC Cricket etc. and win prizes everyday. The tasks in the campaign will be different in each phase and each participant will have a chance to win prizes daily. Users who participate and complete the assigned tasks regularly for 10 or 30 days stand a chance to win mega prizes on March 30th.

Commenting on the campaign Mr. Huaiyuan Yang Vice President UC Web Global Business said The beauty of India lies in its culture festivals and community. With campaigns like these we aim to reinforce our localization strategy in India to connect more with our users and provide them with content that they can use and will add value to their day-to-day browsing. Engaging with our users; needs and interests have always been UCs top priority.

Over the last few quarters UC Browser has emerged as one of the most preferred platforms for fast-downloading and mobile data saving as well as engaging and trendy content. It has registered 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.

Win Big with UC

• Sign in to draw prizes every day


• Users can win cash few users get a chance to draw a unique Big Prize every day


• Users who sign in for 10 or 30 days consecutively stand a chance to win Extra Prizes.


• Complete tasks to redeem prizes


• Users can collect more cash by completing simple additional tasks


• Users can use cash to redeem Period Prizes


• Tasks differ for each period

About UC

UC a business within Alibaba Innovation Initiatives Business Group is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser UC Browser Turbo UC Browser Mini and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world as per StatCounter. It has reached 430 million Monthly Active Users globally.

Additional information about UC and its products can be found at www.ucweb.com.

UC Browser Revamps India Strategy, To Launch Cloud Storage Service UC Drive in India

Reiterating its commitment to the mobile browser market UC Browser world No. 1 third-party mobile browser with over 1.1 billion downloads has announced a revamp of its strategy for India market. UC Browser will launch its in-app cloud storage service offering for Indian individual users UC Drive.

As an in-app cloud storage UC Drive will be able to seamlessly connect with browsing scenario within UC Browser and sync stored various videos songs photos and more across all the UC users; mobile devices allowing users to directly save a wide variety of downloadable content while browsing without taking up storage or memory on their mobile devices.

UC Drive will be available for free to all UC users with large cloud storage space. This will be UC Drive first launch in the global market. India is one of the largest markets for UC Browser and makes up for about 50% of its global downloads.

Discussing the background and rationale for the upcoming new feature Mr. Huaiyuan Yang Vice President UCWeb Global Business said In a mobile-first market like India almost all digital activities are shifting to mobile devices ndash; from watching movies and clicking pictures to sharing files. In a scenario like this users are left scrambling for cloud storage and syncing options. With UC Drive our users can enjoy an unfettered browsing experience using the least amount of mobile data ensuring that users never run out of storage again. The upcoming UC Drive is a step forward in our commitment to provide better mobile internet services to our billion+ users and grow with the digital market here.

Cloud drives have become the perfect instrument of maximum storage with minimal resources and minimal supervision. Working on the same premise UC Drive which is integrated into the browsing platform will allow users to save any downloadable content using the Save to Drive function. The Drive will act as an excellent tool for immediate file exchange with its File Sharing; option that allows for streamlined communication amongst users. Coupled to that the ability to synchronize any folder on your phone with cloud storage option to give access to multiple people and protection of high-stakes digital data will make it a compelling product from the UC stable.

UC Browser is the flagship product of UCWeb. Over the last couple of years UC Browser has redefined the role of a modern mobile browser with the launch of its content platform in 2016 and its latest add-on Cloud Storage feature.

UC a business within Alibaba Innovation Initiatives Business Group is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser UC Browser Turbo UC Browser Mini and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world as per StatCounter. It has reached 430 million Monthly Active Users globally.

~ Newsvoir

Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously ran across 5 key markets of India, Indonesia, Russia, Thailand and Vietnam. The partnership brought forth exclusive deals, huge discounts and multiple offers across different categories. Delivering on its commitment of a localisation plan, the festival was available in 14 popular languages - English, Hindi, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Bengali, Punjabi, Bahasa, Thai, Vietnamese and Russian.

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Offering a comprehensive and enriching shopping experience, UC launched a slew of in-app activities. About 15 million Indian users took part in various in-app interactive activities on the UC Browser platform, including Treasure Hunt, “Invite Friends, Win free prize”, and Lucky Stars. UC distributed cashback and gifts of value in excess of Rs. 200 million, a jump of over 15x from the gifts and coupons distributed last year. Over 25 lakh Indian users took part in the popular Lucky Stars Game with over 700,000 users winning free prizes. UC also launched a “Mol, Tol” Challenge which became increasingly popular with the users during the course of the festival. The videos around the challenge generated over 10 million impressions.

With its commitment to create a comprehensive content ecosystem across multiple categories, UC Browser generated over 40 million-page views for content related to the Shopping Festival. More than 3000 pieces of GIFs and memes were generated during the shopping period and more than 70,000 articles were created on UC’s highly popular Shopping Channel, helping users understand various products and deals to make informed purchase choices.

“We are delighted at the overwhelming response to yet another edition of UC 11.11 Shopping Fest. The strong user participation has exceeded all our expectations and we are thrilled to announce that UC Browser generated over 1 billion viewable impressions for shopping fest-related content with over 700 million coming from Indian market alone,” said Mr. Huaiyuan Yang, Vice President, UC Web Global Business.

UC Browser is the world’s No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group. UC Browser has clocked in over 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.

UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally.

UCWeb, Flipkart Join Hands to Launch Mobile-Site on UC Browser

UCWeb, the maker behind UC Browser, has partnered with ecommerce major Flipkart in an effort to offer its users shopping on the go. Flipkart site, now available on the home screen of UC Browser, will offer

The newly launched mobile-site aims to provide a top-notch experience to shoppers with core features such as search, offers and cart. Flipkart will gradually integrate advanced features in the subsequent releases. The mobile site is an endeavour to provide the users with a smoother, faster and more interactive flow than other mobile sites.



Announcing the partnership, Robert Bu, GM, UCWeb India said, “The m-commerce market is thriving with local e-tailors offering big-ticket discounts and mega offers. UC Browser, as the most popular browser in the country and Flipkart, the leading e-commerce company in India, would give users the best and most enjoyable shopping experience, along with the best offerings you can find on the internet."

"Flipkart has always believed in providing a superior and convenient shopping experience to its users across all touch points. With mobile becoming the main front where the next gen of shoppers are coming from, this launch strengthens our mission to create an extremely responsive interface for users, even on the mobile web. We are excited to partner with UCWeb and revolutionize the e-commerce landscape in the country." said Surojit Chatterjee, Senior Vice President and Head Consumer Experience & Growth – Flipkart.

Mobile web is an important gateway for ecommerce.While native apps are getting more and more popular, browsers are also providing increasingly better web experience to users. Only recently, UC Browser’s mega online shopping carnival saw over 17 million hits, with increased demand for lifestyle and household products. UC Browser also reported a 75% jump in its traffic for ecommerce in the month leading up to Diwali 2015. UC Browser, as a mobile gateway to internet for many mobile only users, is capable to deliver significant traffic to ecommerce sites.

UCBrowwser of UCWweb is India’s No. 1 mobile browser with over 55% market share (according to StatCounter) and a business within Alibaba mobile business group a seamless and enhanced shopping experience to users on web, even under low network availability.