Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously ran across 5 key markets of India, Indonesia, Russia, Thailand and Vietnam. The partnership brought forth exclusive deals, huge discounts and multiple offers across different categories. Delivering on its commitment of a localisation plan, the festival was available in 14 popular languages - English, Hindi, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Bengali, Punjabi, Bahasa, Thai, Vietnamese and Russian.

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Offering a comprehensive and enriching shopping experience, UC launched a slew of in-app activities. About 15 million Indian users took part in various in-app interactive activities on the UC Browser platform, including Treasure Hunt, “Invite Friends, Win free prize”, and Lucky Stars. UC distributed cashback and gifts of value in excess of Rs. 200 million, a jump of over 15x from the gifts and coupons distributed last year. Over 25 lakh Indian users took part in the popular Lucky Stars Game with over 700,000 users winning free prizes. UC also launched a “Mol, Tol” Challenge which became increasingly popular with the users during the course of the festival. The videos around the challenge generated over 10 million impressions.

With its commitment to create a comprehensive content ecosystem across multiple categories, UC Browser generated over 40 million-page views for content related to the Shopping Festival. More than 3000 pieces of GIFs and memes were generated during the shopping period and more than 70,000 articles were created on UC’s highly popular Shopping Channel, helping users understand various products and deals to make informed purchase choices.

“We are delighted at the overwhelming response to yet another edition of UC 11.11 Shopping Fest. The strong user participation has exceeded all our expectations and we are thrilled to announce that UC Browser generated over 1 billion viewable impressions for shopping fest-related content with over 700 million coming from Indian market alone,” said Mr. Huaiyuan Yang, Vice President, UC Web Global Business.

UC Browser is the world’s No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group. UC Browser has clocked in over 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.

UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally.

Google Trends Reveals Tier 2 Cities Gaining Popularity During Online Shopping Fest

The online shopping portals are set to continue their unstoppable march upward this holiday season as sales are expected to hit $94.71 billion.

An Assocham survey-cum-analysis has noted that products worth Rs 25,000 Crore will be sold this festive season. With theincrease in better infrastructure in terms of logistics, broadband and Internet-ready devices the sales will go up not only in metros but in tier 2 and 3 cities as well. The major chunk will come from these cities where internet penetration has increased in the recent past.

We bring an analysis of Google trends of the past 7 days which has set the mood of online shoppers before the major players likeAmazon, ShopClues, Flipkart, Snapdeal announced their festive sales starting from 1^st Oct.

Google Trends shows that the search for ‘Online Shopping’ has increased in regions like Tripura, Sikkim, Mizoram, Meghalaya, Andaman and Nicobar Islands in the past 7 days. (Analysis done at 8:30 AM on 2^nd Oct’16)



Further Google Trends shows that under related query search for online shopping sale has increased by 250 % whereas the search for ShopClues Offer after the launch of its 'Lowest Price Online Challenge' has increased by 80%. Snapdeal stands tall at +300% in this region.



With festive mood gripping the nation and the mad rush to the get best deal during the festive sales customers are making the best use of this across regions. Offers like ItneKumMein from ShopClues, The Great Indian Festival from Amazon, The Big Billion Days from Flipkart and Unbox Diwali Sale from Snapdeal is certainly gaining popularity and customers are trying to make the best use of this for their festive season shopping.

Adding to the exclusive privileges and financial benefits being offered by portals like ShopClues, Flipkart, Amazon and Sanpdeal the online marketplace has also backed the entire sale by offering additional discounts through its strategic partnership with various banksICICI Bank, Standard Chartered, American Express, HDFC etc. Few players are even providing interest-free zero-cost EMIs, in select cities, across all of its product offerings. So log on to your favorite shopping site between 1st Oct to 10th Oct and make all your desires come true this festive season.

Image Source: ShutterStock