TraceX Launches AI Tool to Streamline EU Deforestation Regulation Compliance for AgriFood Exporters

TraceX Technologies, an AgriFood and ClimateTech startup, has launched an Agentic AI Tool to automate and simplify end-to-end compliance with EU’s Deforestation Regulation (EUDR) that comes into effect from December 2025.

EU Deforestation Regulation (EUDR) mandates that any product exported to the EU should be legally sourced and deforestation-free. Non EU Exporters and EU Importers of commodities such as coffee, cocoa, palm oil, soy, wood and wood based products, rubber and cattle products, have to submit traceability proofs, verified plot-level geolocation data, Due Diligence Statement (DDS), and digital records for audits. Failing to do so can lead to shipment rejections, financial penalties of up to 4% of annual turnover in the EU and reputational damage.

A report by Global Trade Research Initiative (GTRI) indicates that Indian exports worth USD 1.3 billion are likely to be impacted due to the new regulations. Among the most affected are agriculture products such as coffee, oil cake, and forest-derived products that include paper, wood furniture, leather hides, etc. Many exporters, particularly small and medium sized companies, are struggling with high compliance costs, challenges in providing traceability proofs, and supply chain complexities.

The existing process for the submission of the Due Diligence Statement (DDS) is done through manual procedures that require field agents, spreadsheet entries and time-intensive workflows that are prone to errors. TraceX’s agentic AI tool automates these processes through interventions such as auto-parsing of supplier emails and documents for KYC, AI-validated geolocation, risk assessment via global earth observation data sets flagging high-risk suppliers or non-compliant plots before shipment, integration with the existing legacy applications, auto-generated Due Diligence Statements (DDS) that match EU TRACES formats, and Real time EU regulatory and technical updates. It cuts down DDS preparation time by up to 80%.

Commenting on the new tool, Srivatsa Sreenivasarao, Founder and CEO, TraceX, said, “While some of this functionality existed in our legacy platform, we have further added more capabilities to it by integrating advanced AI technologies to make the experience more seamless and efficient for non-EU exporters and EU Importers. The EU Deforestation Regulation presents significant economic implications for Indian exporters due to complex compliance requirements that currently need manual intervention. Managing this across fragmented, smallholder-heavy supply chains often results in data silos, manual bottlenecks, inconsistent assessments, and missed regulatory updates. Our Agentic AI Tool automates all the processes, cuts down on turnaround time, improves accuracy and reduces compliance costs”

For more information about the tool, visit https://tracextech.com/eudr-compliance-platform/

About TraceX

TraceX Technologies is a global AgriFood and ClimateTech providing comprehensive solutions to address critical challenges in supply chain traceability, sustainability, carbon management, and regulatory compliance( EUDR, CSRD,CS3D) Their innovative platform combines AI and blockchain technology with satellite monitoring and advanced reporting tools, enabling businesses to improve operational efficiency, build trust with stakeholders, and meet global sustainability standards.

Website: https://tracextech.com/

Blockchain-powered Traceability Platform TraceX Partners with Ghanaian Agritech Firm Univision to Offer Traceability in the Agri Supply Chain

TraceX Technologies, a blockchain-powered traceability platform that enhances food and supply chain transparency, has forayed into Africa by partnering with Ghana-based agritech consulting firm Univision to offer end-to-end traceability in the agriculture supply chain.

Through this partnership, TraceX and Univision will bring the entire agriculture ecosystem under one platform. From smallholder farmers in Ghana to financial institutions that provide loans to farmers, all members of the agri supply chain will be able to interact and transact under one platform.

Univision Consultancy Ltd offers Ag-Tech Consulting, Agribusiness Mapping, Export Aggregator, and Business Support Services to clients both in Ghana and abroad. As a part of its consulting services, they help agribusinesses in Ghana with the right Ag-tech platforms that would assist them to reduce their cost, improve their operational activities and also improve their yield per acre of their farms. Similarly, as a part of their agribusiness mapping services, they bring several smallholder farmers (cooperatives) together to cultivate a certain farm produce, link them to input companies and financial institutions who can support these farmers with inputs like quality seeds, fertilizers, agrochemicals, provide loans to the farmers, etc and finally, they assist them to market for their produce.

Commenting on the partnership, Isaac Ampiaw, Co-Founder and Managing Director, Univision, said, “One of the main reasons we chose to work with TraceX is that they enable us to bring all the key stakeholders of the ecosystem together under one digital platform. Additionally, they offer an offline and online model of communication that allows smallholder farmers to easily communicate with other members of the supply chain. We look forward to working closely with TraceX to offer end-to-end traceability in the agri supply chain”. 

TraceX’s digital traceability solution offers the following advantages

• Ensure consistent quality in produce: TraceX’s platform offers a crop database with a set of predefined package of practices to achieve quality yield
• Single source of information: TraceX’s technology brings multiple stakeholders onto a single platform to enable the exchange and verification of auditable data.
• Builds trust and transparency: TraceX provides credibility to claims and offers complete provenance of the produce through a quick scan of the QR code
• Maintain regulatory compliance: The farmers have to upload authentication certificates to meet regulatory compliances. The data recorded at each step of the supply chain helps satisfy all regulatory requirements.

Commenting on the partnership, Srivatsa Sreenivasarao, Co-Founder and CEO, TraceX, said, “ Africa is a key geography for us because of the strong growth opportunities that exist for agribusinesses. Supply chain digitization has a lot of potential, particularly in West Africa, and we are happy to partner with Univision to tap into this opportunity. End-to-end digitization enables traceability, which in turn increases opportunities for smallholder farmers and improves their access to capital"

About Univision

Univision Consultancy was established in January, 2018 with the main aim of carrying out Ag-Tech Consulting, Agribusiness Mapping, Export Aggregator and Business Support Services to clients ranging from large corporations to individuals both in Ghana and abroad. Unlike being a traditional business advisory services provider, Univision Consultancy focuses on an innovative approach to help its clients reach their export potential as quickly as possible.

Website: https://univisionconsult.com/

About TraceX

TraceX is a next generation digital agriculture platform that leverages blockchain to connect multiple participants across the food and agri supply chain and help them securely exchange verifiable and auditable data leading to mutual trust, accountability, traceability and transparency amongst the participating actors.

Their solution enables farmers, producer organizations, aggregators, food processors, insurance providers, credit providers, logistics providers, buyers etc to exchange information with mutual trust via a permissioned blockchain digital ledger enabling each one to prove transparency, traceability and provenance of the claims. Farmers, Processors, Procurement folks use their multilingual mobile application and others use web-based applications to interact with the system.

Website: https://tracextech.com/

TraceX’s Blockchain-powered Platform To Offer ‘Bean to Cup’ Traceability for Coffee Produced by 3500 Farmers in Araku Valley

TraceX announces partnership with international non-profit TechnoServe

As a part of the partnership, TraceX’s blockchain-powered platform will offer ‘bean to cup’ traceability for coffee produced by 3500 farmers in Araku Valley

TraceX Technologies, a blockchain-powered traceability platform that enhances food and supply chain transparency, has partnered with international non-profit TechnoServe, to offer end-to-end digital traceability for coffee produced by 3500 farmers in Araku Valley, Andhra Pradesh. Through this partnership with TraceX, TechnoServe can provide their partner brands Blue Tokai and Humble beans the ability to track and record the journey of coffee through every stage of the production process, from bean to cup.

As a part of the ‘Sustainable Livelihoods for Smallholder Farmers’ program, grant-funded by the Walmart Foundation, TechnoServe currently works with 4000 farmers through Farmer Producer Organizations (FPOs) spread across 355 villages in the Araku Valley. Most of these farmers strictly follow organic farming due to which their yield capacity is much lower than their counterparts in Karnataka. Over the years, TechnoServe has assisted the farmers with agronomy training, building visibility, increasing coffee productivity, managing post-harvest, and providing the necessary market linkages. To further improve their livelihoods, TechnoServe has partnered with TraceX to ensure consistency in the quality of coffee produced, thus resulting in improved market linkage for the farmers.

Earlier in late last month, for the first time in the history of Jharkhand state seed distribution among farmers has been initiated well ahead of the arrival of the Kharif season, which was made possible by using Blockchain-based seed traceability platform.    

The TraceX’s solution to TechnoServe is a perfect example of seeing Blockchain Traceability in action. A connected supply chain with transparency across the multi-stakeholders is the need of the hour and that is being realized with TraceX's Blockchain traceability platform.

TechnoServe uses the pre-harvest module to track the first mile connectivity of the coffee value chain. This is followed by the onboarding of Blue Tokai, Humble Beans and Slay Coffee clients onto the same blockchain network to track the post-harvest processes and generate a QR code product identity for consumer engagement. A seamless integration of all the stakeholders on a collaborative platform in the supply chain, building trustworthy and authentic customer brands.

TraceX’s digital traceability solution offers the following advantages -

• Ensure consistent quality in produce: TraceX’s platform offers a crop database with a set of predefined package of practices to achieve quality yield.
• Builds trust among consumers: TraceX provides credibility to claims, offers complete provenance of the product through a quick scan of the QR code, and makes the brand stand out by providing verifiable and authentic information to the customers.
• Maintain regulatory compliance: The farmers have to upload authentication certificates to meet regulatory compliances. The data recorded at each step of the supply chain helps satisfy all regulatory requirements.
• Increases visibility for the farmers: TraceX creates a digital identity for the farmer’s product and allows the consumer to know the story and the people behind their coffee.
• Single source of information: Prior to TraceX, for any query related to the produce, the farmers were the only source of information. The middlemen, government agencies and all other stakeholders had to rely entirely on the farmer. This created a lot of fatigue among the farmers to constantly share relevant information. Through TraceX, all this information is now available on the blockchain.

Furthermore, TraceX’s platform brings to the fore some of the regenerative and ecologically friendly farming practices followed by the farmers.

Sandesh Deranna, Crop Lead- Coffee Value Chain, TechnoServe, said, “TechnoServe’s program ‘Sustainable Livelihoods for Smallholder Farmers’, grant-funded by the Walmart Foundation, is aimed at improving the lives of smallholder farmers in Andhra Pradesh by establishing sustainable, locally-led systems and processes for FPOs and promoting good agriculture practices and post-harvest management practices among the FPO shareholders. In order to do that, we are always on the lookout for digital tools that will help farmers improve their incomes and build a better future for themselves. TraceX was exactly the solution we were looking for. Through their blockchain-enabled traceability platform, TraceX empowers farmers by giving them more visibility, improving efficiency and profitability, building trust and transparency, leading to a better connect with the end consumers.”

Commenting on the partnership, Srivatsa Sreenivasarao, Co-Founder and CEO, TraceX, said “Traceability allows for a connected supply chain where brands can seamlessly access information about the work done by Farmer Producer Organizations in the pre-harvest stage. It offers transparency and differentiation to each stakeholder in the supply chain.”

“We are thrilled to partner with a brand that has transformed the lives of millions of people in low-income communities. This partnership allows us to create an impact not only on the end consumer but also improve the livelihoods of farmers in the Araku Valley region. We look forward to working together on many more initiatives to create a transparent, ethical, and sustainable supply chain.”, Srivatsa added.

TraceX has a B2B SaaS subscription model where it works with companies across livestock, poultry, seafood, and agri supply chains. The company currently works with 30+ food companies that include prominent names such as Olam, MTR Foods, Slay Coffee, Govt of Telangana, GoDesi, Sam Agri, Milk Mantra and many others.

The company has raised USD 1 million in pre-series A funding led by NABARD backed NABVENTURES Fund. The round also saw participation from Paipal Ventures, an early stage family office investment fund, and from angel investor Sunil Kumar.

About TraceX

TraceX is a next generation digital agriculture platform that leverages blockchain to connect multiple participants across the food and agri supply chain and help them securely exchange verifiable and auditable data leading to mutual trust, accountability, traceability and transparency amongst the participating actors. Their solution enables farmers, producer organizations, aggregators, food processors, insurance providers, credit providers, logistics providers, buyers etc to exchange information with mutual trust via a permissioned blockchain digital ledger enabling each one to prove transparency, traceability and provenance of the claims. Farmers, Processors, Procurement folks use their multilingual mobile application and others use web-based applications to interact with the system.

Website: https://tracextech.com/

About TechnoServe

Founded in 1968, TechnoServe is a leader in harnessing the power of the private sector to help people lift themselves out of poverty for good. A non-profit organization working in 30 countries, TechnoServe works with people to build a better future through regenerative farms, businesses, and markets that increase incomes. Their vision is a sustainable world where all people in low-income communities have the opportunity to prosper.

Website: https://www.technoserve.org/

Blockchain-powered Agritech Platform TraceX Raises $1Mn Funding Led by NABARD-backed NABVENTURES Fund

Founders Anil Nadig and Srivatsa Sreenivasarao (From L to R)

The round also saw participation from Paipal Ventures and angel investor Sunil Kumar 

TraceX Technologies, a blockchain powered agritech platform that enhances supply chain traceability and transparency, has raised USD 1 million in pre-series A funding led by NABARD backed NABVENTURES Fund. The round also saw participation from Paipal Ventures, an early stage family office investment fund, and from angel investor Sunil Kumar. The newly raised capital will be used towards scaling up operations across geographies in India and in international markets, enhancing the technology platform, foraying into other value chains and for building high performance teams across functions. 

Founded in 2019 by Srivatsa Sreenivasarao and Anil Nadig, TraceX harnesses the power of blockchain technology to build clean, transparent, and traceable supply chains across the food and agriculture ecosystem. 

A report published by Markets and Markets indicates that the food traceability market is projected to grow at a CAGR of 9.1% with its estimated value reaching USD 26.1 Billion by 2025.  Increasing consumer awareness on safe food products, growing demand for healthy and ethically sourced products, and focus on transparency are some of the reasons behind this demand. Transparency and traceability are the two key pillars to building consumer trust. TraceX was founded with an aim to create connected and traceable supply chains to provide accountability and transparency for every stakeholder in the supply chain. 

In addition to building trust among consumers, TraceX also offers a significant value add to farmers and food and agri businesses. For farmers, it helps boost productivity, improve market linkages and enhance the quality of the produce. On the other hand, it helps food companies conform to regulatory compliances, reduce losses due to wastage, better  inventory management, and  timely product recalls in case of contamination. 

Commenting on the fundraise, Anil Nadig, Co-Founder, TraceX, said, “Traceability is more relevant today than ever before. More and more consumers are keen to know about the origins of the food they buy, the processes it undergoes and the journey it takes before it reaches them. Due to the opacity in supply chains, consumers today have no way to trace and track the products they buy. Traceability in the supply-chain bridges the information and trust gap among consumers, agri-businesses, and farmers. At TraceX, we believe that transparency builds trust and we are on a mission to create credible, connected and sustainable supply chains for the world. We are thrilled to have NABVENTURES join us on our journey. Their tremendous experience in the field of food and agriculture will help us accelerate our vision of building a globally connected food network on blockchain.”

Commenting on the future of food traceability, Dr. G. R. Chintala, Chairman of NABARD and NABVENTURES, said, “Traceability is the future of Indian agriculture. Leveraging technology to showcase transparency will allow farmers and FPOs to command a premium for their produce. Traceability solutions empower farmers to follow sustainable climate resilient practices ensuring continuous productivity."

TraceX’s SaaS platform integrates with the existing digital infrastructure in the supply chains and brings all the stakeholders onto the blockchain network, ensuring a single source of truth from farm to fork. In addition to food safety and operational efficiency, TraceX also helps companies build sustainable supply chains for the future.

Speaking about the investment, Rajesh Ranjan, CEO, NABVENTURES, said, "A typical  agri-food supply chain is unorganized, and the data is stored in silos. This results in a disconnected supply chain, limited interoperability and compromised transparency across transactions. Given the increasing demand for providing credibility to claims made by brands on sustainable sourcing, food handling and other aspects, TraceX is the right platform - neutral, independent, and a credible solution for building traceable supply chains  from farm to fork. It organizes the entire supply chain by providing connected, secured, auditable and verifiable information via blockchain."

TraceX currently has a B2B SaaS subscription model where it works with companies across livestock, poultry, seafood, and agri supply chains. The startup currently works with 30+ food companies that include prominent names such as Olam, MTR Foods, Slay Coffee, Govt of Telangana, GoDesi, BlueTokai, Sam Agri, Milk Mantra and many others.

Commenting on the company’s future plans, Srivatsa Sreenivasarao, CEO and Co-founder, said, "We have received an overwhelming response from our customers for the kind of positive impact our product has created. We are working towards further enhancing our product by leveraging Asset Tokenization (NFTs), AI, ML, IoT to provide digital empowerment to all the participants in the supply chain. Our aim is to  harness the power of Web3 technologies to build a large  distributed autonomous supply chain network for food and agriculture businesses. Over the next few months, we plan to extend our offerings to encompass carbon offsets and climate action goals of companies. We also plan to aggressively scale up operations in international geographies."

TraceX is a next generation digital agriculture platform that leverages blockchain to connect multiple participants across the food and agri supply chain and help them securely exchange verifiable and auditable data leading to mutual trust, accountability, traceability and transparency amongst the participating actors.

Their solution enables farmers, producer organizations, aggregators, food processors, insurance providers, credit providers, logistics providers, buyers etc to exchange information with mutual trust via a permissioned blockchain digital ledger enabling each one to prove transparency, traceability and provenance of the claims. Farmers, Processors, Procurement folks use their multilingual mobile application and others use web-based applications to interact with the system.

Website: https://tracextech.com/ 

About NABVENTURES Fund

NABVENTURES is backed by National Bank for Agriculture and Rural Development (NABARD), the apex development finance institution of India with an AUM of USD 95 billion.   

NABVENTURES is a venture growth equity fund that invests in food, agritech, and rural fintech. The fund has invested in 9 startups: Jai Kisan (2 rounds), Unnati (2 rounds), TenderCuts (2 rounds), Eggoz, VilCart, KrishiTantra, Satyukt, TraceX and Fraazo(exited). 

Apart from providing patient capital, NABVENTURES focuses on operational value additions and leverages the NABARD network and subsidiaries to provide market access, debt, and strategic advice to its portfolio companies. 

FMCG Startup Timios partners with Blockchain Platform TraceX To Offer End to End Traceability for its Porridge Range for Babies

Children's healthy food brand Timios partners with blockchain powered agritech platform TraceX technologies to provide end to end traceability for its made-to-order porridge range

This collaboration will enable complete traceability and transparency for Timios' recently launched porridge range for babies and infants

Bangalore, 28th May 2021: Timios, a Bangalore based healthy food brand for children, has partnered with TraceX Technologies, a blockchain powered agritech platform, to provide end to end traceability for its recently launched Porridge range for babies. Through this partnership with TraceX, Timios aims to provide complete product transparency for its Porridge range. From supply of raw materials and manufacturing, to dispatch and tracking of the product, customers can track and trace the journey of the product at every step. The information is directly extracted from the blockchain proving the provenance and providing credibility to the claims.

Timios Porridge range is a new category of "Made to Order" product that has been designed keeping in mind the nutritional needs of babies and has been manufactured in a 'cleanroom processing unit' with the finest ingredients ensuring highest quality of standards and hygiene. Timios is one among the first packaged food companies to introduce cleanroom processing for baby food. The cleanroom used for manufacturing the Porridge range is designed to maintain an extremely clean environment that filters dust, airborne organisms and vaporized particles to provide the most hygienic food products. Each product is processed only upon receiving the customer's order.

Commenting on the partnership, Aswani Chaitanya, CEO and Co-Founder, Timios, said "Timios Porridge range was launched with a purpose of providing fresh, made-to-order, safe and high quality weaning food for babies. Right from procuring 100% organic raw materials, to processing it in a cleanroom, packaging and shipping, we follow exceptionally high quality standards for the porridge range. We understand how important it is for parents today to know the journey of their baby's food product. To answer questions on where, when and how the product was made, we decided to introduce Journey of the pack. Through our collaboration with TraceX, our customers can experience Journey of the pack i.e end to end visibility of the product. Customers can scan the unique QR Code on the pack to access all information related to the origin, processing, packaging and all the way to distribution. We at Timios believe innovation is critical and at the center of everything we do, enabling us to deliver the best and unique products for children"


Manu Bharadwaj, Vice President, Growth & Strategy, TraceX Technologies said "Where does our food come from? Where was it stored? How was it manufactured? These are some valid and important questions in the minds of a consumer. With growing health concerns, trust in the products we buy is becoming increasingly important. This is even more crucial when it comes to infant and baby food. Transparency and traceability are the two key aspects required to build trust among parents who are introducing packaged solid food to their children for the very first time. At TraceX, our mission is to create a connected food ecosystem that ensures a clean, transparent and traceable supply chain. We are happy to support Timios in their endeavour to offer enhanced traceability for their porridge range"

To know more about Timios' Journey of the pack visit - Journey of Timios 'Made to Order' porridge range or visit http://journey.mytimios.com/


Website:

• https://mytimios.com/shop
• https://tracextech.com/