Chai Point Launches Payment Integrated IoT-Enabled Dispenser Range for Chai and Coffee

Office goers can now sip on their favourite Chai Point Chai as many times in just 3 easy steps, Choose, Scan & Sip. Chaipoint, an Indian Chai retail chain, has introduced India's first authentic chai and filter coffee dispensing machine with an integrated payment solution in collaboration with Paytm and the service will soon be extended to Chai Point wallet and other major third-party payment solutions.

It was in July last year, when Chai Point had launched 'boxC', its cloud based beverage services platform which includes fully automatic and IOT enabled dispensers. The company now has a unique payment method as the office can define free number of beverages and post that consumers can pay, boxC is the only vending machine with such a solution.



Via its SHARK technology platform, Chai Point has launched the first integrated contractual and on-demand payment solution for beverage dispensers (boxC) in the country. This move will allow Chai Point to sell freshly brewed beverages from every office pantry while enabling a bigger market footprint for ChaiPoint’s boxC business.

It is an easy to use module and has a friendly interface with the display screen that gives eight beverage options along with image, beverage name and price. The screen will also depict if the decoction is fit for consumption or not, a bar indicating beverage quality going from good to bad will be displayed. Once the beverage is selected the consumer will be directed to the payments screen where they can pay by scanning Paytm QR code and the beverage will dispense automatically upon successful payment. Chai Point is continuously working on adding more user experience led capabilities to its boxC range of dispensers.

Amuleek Singh Bijral, Founder & CEO Chai Point says, "boxC is one of the fastest growing business channel for Chai Point. We have been receiving demands to install boxC from many small as well as Large businesses where their employees can, partially or fully, for a quality beverage to keep going at work. This is the first time that contractual and on-demand billing is integrated and is a testament to the strength of our SHARK platform. Bringing on board the largest payment solutions provider Paytm will ensure that each customer will be able to pay in a simple way and get access to healthy and quality beverages at work. We also plan to extend this kind of integration to other wallets."

Currently users have option to pay using Paytm, soon the payment options will be extended to other major third-party payment solutions. In case of failed payments the amount dedcuted from Paytm wallet will be reversed within 1-2 hours. Presently, Chai Point has over 2000 boxC installations across 8 cities and contributes to more than 38% of its overall revenue. The Company plans to expand its presence to 5 new cities before the end of fiscal through the boxC channel.

Tea Retailer Chai Point Launches 100th Store in Bangalore

After raising good amount of $20 million of capital in Series C funding round in April, India’s largest organized tea retail chain Chai Point today launched its 100th store in Indiranagar, Bangalore. Mr Priyank Kharge, Minister of Social Welfare Development, Karnataka Government inaugurated the Store.

This store is a turning point for the company, which has managed to create a unique brand of tea stores across India. Located on 12th Main alongside other high-end restaurants, the 100th store boasts of a new look with a large open seating area which is accentuated with greenery. With the new store launch, the company is also making an effort to elevate the customer experience through design, technology and made-for-chai foods.

Read our featured story on Chai Point here.

Talking about the new store concept, Amuleek Singh Bijral, Co-founder and CEO, Chai Point, says, “The 100th store is an exciting milestone for us. It marks the beginning of a new and enhanced customer experience that we have built by incorporating our learnings from the last 7 years. From the store design philosophy to the new made-for-chai menu to billing which uses face recognition technology - everything has been designed to create a rich store experience.”

[caption id="attachment_124848" align="aligncenter" width="995"] Priyank Kharge social welfare development minister govt of Karnataka[/caption]

The store follows the brand’s new design philosophy which is aimed at creating a warm, authentic and progressive space for young urban chai lovers to meet and socialize. While the contemporary indoor space feels cozy and relaxed, the outdoor open area is lush with greenery to highlight the company’s Clean Earth commitment.

The store’s new made-for-chai menu is an interesting mix of authentic and contemporary foods. While Rajdhani cutlets and Tutti Frutti Bun Maska are traditional favourites, those who want to experiment can try Nawabi Chicken Croissant or Mathri with three beans masala - an Indian take on Mexican Nachos.

Chai Point’s loyalty program Prioritea will also be seen getting more tech savvy. Customers can now opt for a face scan to make their billing experience quick and seamless and get higher rewards and benefits. Using technology led innovations, the company aims to increase its loyalty customer base to 3 million in the next one year.

Chai Point is India’s largest organised brand in the INR 1.5 Lakh crore Chai market targeting 1 billion Indians. The average per capita consumption of the beverage is increasing at a steady rate of 20-30%. With the launch of its 100th store, Chai Point has evolved into a formidable player in India’s food and beverage industry where it will be competing with several international cafe chains.

In August 2016, Chai Point also launched a, IoT-based Beverage services platform boxC, to provide 100% authentic Chai and filter coffee at office pantries. The cloud based platform distinguishes itself by ensuring much higher level of transparency in both beverage quality, billing basis and service levels.

India is one of the world's biggest tea consumer and Chai Point plans to double down on what is estimated to be a multi-million dollar market opportunity. Over the coming months, Chai Point will also face competition from the Tata Group, which has already launched its Tata Cha tea cafes and plans to aggressively ramp up.

In a competition to Chai Point, an another similar Tea-based startup -- Chai Break, which is based out of Kolkata, had received Rs 5 crore angel funding from Venture Catalysts of Mumbai to expand outlets of its chains, mostly in Tier II cities.

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Tea Retailer Chai Point Launches 100th Store in Bangalore

After raising good amount of $20 million of capital in Series C funding round in April, India’s largest organized tea retail chain Chai Point today launched its 100th store in Indiranagar, Bangalore. Mr Priyank Kharge, Minister of Social Welfare Development, Karnataka Government inaugurated the Store.

This store is a turning point for the company, which has managed to create a unique brand of tea stores across India. Located on 12th Main alongside other high-end restaurants, the 100th store boasts of a new look with a large open seating area which is accentuated with greenery. With the new store launch, the company is also making an effort to elevate the customer experience through design, technology and made-for-chai foods.

Read our featured story on Chai Point here.

Talking about the new store concept, Amuleek Singh Bijral, Co-founder and CEO, Chai Point, says, “The 100th store is an exciting milestone for us. It marks the beginning of a new and enhanced customer experience that we have built by incorporating our learnings from the last 7 years. From the store design philosophy to the new made-for-chai menu to billing which uses face recognition technology - everything has been designed to create a rich store experience.”

[caption id="attachment_124848" align="aligncenter" width="995"] Priyank Kharge social welfare development minister govt of Karnataka[/caption]

The store follows the brand’s new design philosophy which is aimed at creating a warm, authentic and progressive space for young urban chai lovers to meet and socialize. While the contemporary indoor space feels cozy and relaxed, the outdoor open area is lush with greenery to highlight the company’s Clean Earth commitment.

The store’s new made-for-chai menu is an interesting mix of authentic and contemporary foods. While Rajdhani cutlets and Tutti Frutti Bun Maska are traditional favourites, those who want to experiment can try Nawabi Chicken Croissant or Mathri with three beans masala - an Indian take on Mexican Nachos.

Chai Point’s loyalty program Prioritea will also be seen getting more tech savvy. Customers can now opt for a face scan to make their billing experience quick and seamless and get higher rewards and benefits. Using technology led innovations, the company aims to increase its loyalty customer base to 3 million in the next one year.

Chai Point is India’s largest organised brand in the INR 1.5 Lakh crore Chai market targeting 1 billion Indians. The average per capita consumption of the beverage is increasing at a steady rate of 20-30%. With the launch of its 100th store, Chai Point has evolved into a formidable player in India’s food and beverage industry where it will be competing with several international cafe chains.

In August 2016, Chai Point also launched a, IoT-based Beverage services platform boxC, to provide 100% authentic Chai and filter coffee at office pantries. The cloud based platform distinguishes itself by ensuring much higher level of transparency in both beverage quality, billing basis and service levels.

India is one of the world's biggest tea consumer and Chai Point plans to double down on what is estimated to be a multi-million dollar market opportunity. Over the coming months, Chai Point will also face competition from the Tata Group, which has already launched its Tata Cha tea cafes and plans to aggressively ramp up.

In a competition to Chai Point, an another similar Tea-based startup -- Chai Break, which is based out of Kolkata, had received Rs 5 crore angel funding from Venture Catalysts of Mumbai to expand outlets of its chains, mostly in Tier II cities.

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