Fintech platform StockEdge, has launched its first TV Commercial SelfisSmart

StockEdge New TVC promotes ‘individuality’, & ‘independence’, powering #AtmanirbharBharat, by inspiring it to self-invest, with ease.

StockEdge, one of India's leading Stock Market analytics and research app launched its first commercial encouraging young Indians to participate in the equity market through self-investment with ease.

With this TVC, StockEdge aims to empower individuals to independently invest and trade doing their own research through StockEdge and become Atmanirbhar.

The TVC features actor Karan Veer Mehra independently and logically making his trading decisions through StockEdge app avoiding market rumours and third person advice. Following the market update, super fast scans and readymade investment strategies offered by StockEdge , Karan becomes his own market expert and trades using StockEdge. The video demonstrates the ease of trading and investing wisely with StockEdges App.The campaign video is available on YouTube in Hindi and will be soon showcased in television and OTT platforms.

Speaking about the launch of the new TVC, Vineet Patawari, CEO & Co-Founder of StockEdge and Elearnmarkets says, “Our latest campaign #SelfisSmart is aimed to ingrain a strong message that when it comes to investing your money, you should trust yourself the most. We want people to become smart enough to manage their own investments. Until you empower yourself with the right data, analytics and research, you cannot make money in markets. This is where StockEdge helps you."

StockEdge was founded in 2016 is India's top and fastest-growing Equity markets and mutual fund research platform, primarily based on NSE and BSE data. It helps the Indian Stock market Traders and Investors make better decisions by providing them with awesome end-of-day analytics and visualizations and alerts. It also helps the young population to learn about various facets of Equity markets and Mutual-Funds through the Learn section and at the same time analyze the market data in the best possible manner. 

StockEdge has got 3 Million app downloads on the play store and app store combined. With more than 33,000+ reviews, it is one of the most highly-rated apps with a 4.4/5 rating. The majority of its users are in the age bracket of 25-34 years. Cofounded by Kolkata based entrepreneurs Vivek Bajaj, Vineet Patawari and Vinay Pagaria.

Prega News Launches Its First Ever TVC With Kajal Agarwal

The film exhibits Prega News is one of the most assured and trusted pregnancy detection cards in India.

New Delhi: Mankind Pharma’s pregnancy detection brand Prega News has come up with a new campaign featuring brand ambassador Kajal Agarwal. This is the first association of the actress with any pregnancy detection brand in the country. The brand has launched two TVC's as part of the campaign accentuating the point that Prega News is one of the most assured and trusted pregnancy detection kits in India.

The TVC’s showcases to the audience that Prega News is the most reliable pregnancy kit for expecting mothers giving accurate results in only 5 minutes. Even the product has become a preferred choice among doctors. The objective behind the film is to aware people about the benefits of the products.

The first TVC reveals a pharmacy shop where the pharmacist is shown giving an ordinary pregnancy detection card to a woman. Seeing this Kajal intervenes and suggests giving India’s No.1 pregnancy detection kit that provides accurate results and has the trust of doctors and millions of mothers. In the end, she shares that her doctors also recommended the same. The second TVC depicts that Kajal is an expecting mother, and she got the good news with the help of one and only Prega News.

The campaign involves 360-degree brand communications comprising mediums like television, digital and print. The TVC is executed and conceptualised by the team at ADK Fortune. The TVC is more about the value system that goes into the making of the product rather than the product itself, and it set forth the fact that Prega News is the most reliable and trustworthy pregnancy detection kit in India.

Speaking on the campaign, Kajal Agarwal, said -

It is indeed an honour and a pleasure to be associated with Prega News, a prominent brand in the pregnancy detection cards. Indeed, the brand has become the most preferred products among expecting mothers. I am delighted to associate with the brand to spread the message of great joy and love.

Commenting on the campaign, Joy Chatterjee, General Manager- Sales & Marketing, Mankind Pharma said, “Our objective of the campaign is to aware people that Prega News not only gives the rapid results but its highly accurate too. We have become a preferred choice among doctors and expecting moms to be and that is what we played up in the narrative. While saying this, our backend team at Mankind effectively works on the product kits. Our association with Kajal matches our brand ethos, and we are pleased that with the collaboration we would be able to transmit the message to a lot of mothers.”

YouTube Links- 

https://www.youtube.com/watch?v=cQYdhf7LPAo

https://www.youtube.com/watch?v=Q58eJBfqUzk

magicpin Launches Thought-Provoking TVC on the Merits of Choosing Your Neighborhood Store Over Online Channels

magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

A TVC that makes you sit up and take notice for its sheer chutzpah and in your face opinion

Magicpin, India’s No.1 savings app has come up with a thought-provoking commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings, of course.

Their new TV commercial provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

India’s no. 1 savings app, magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline.

The TVC features the inimitable Vijay Raaz as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

As Karanjeet Kaur, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.”

The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.

About magicpin:

magicpin is India’s #1 savings app that covers retailers from local merchants to large brands, online and offline. We help customers through our unique magicpin rewards programme, which brings over 150k partner stores (online and local) live on the smartphone, ready to be discovered, leading to attractive savings. magicpin caters to over 5 million users who are enjoying great deals and savings on the app.

magicpin drives over $1B of annual business that covers local retailers as well ad well-known brands like Pantaloons, Lifestyle, Westside, Levis, Jockey, Titan, Fastrack, McDonald’s, CCD, KFC, Pizza Hut, Taco Bell, Flipkart, Boat, Amazon, Samsung, Biba, ITC, Zandu, P&G and many more. Know more about us here.