Prega News Launches Its First Ever TVC With Kajal Agarwal

The film exhibits Prega News is one of the most assured and trusted pregnancy detection cards in India.

New Delhi: Mankind Pharma’s pregnancy detection brand Prega News has come up with a new campaign featuring brand ambassador Kajal Agarwal. This is the first association of the actress with any pregnancy detection brand in the country. The brand has launched two TVC's as part of the campaign accentuating the point that Prega News is one of the most assured and trusted pregnancy detection kits in India.

The TVC’s showcases to the audience that Prega News is the most reliable pregnancy kit for expecting mothers giving accurate results in only 5 minutes. Even the product has become a preferred choice among doctors. The objective behind the film is to aware people about the benefits of the products.

The first TVC reveals a pharmacy shop where the pharmacist is shown giving an ordinary pregnancy detection card to a woman. Seeing this Kajal intervenes and suggests giving India’s No.1 pregnancy detection kit that provides accurate results and has the trust of doctors and millions of mothers. In the end, she shares that her doctors also recommended the same. The second TVC depicts that Kajal is an expecting mother, and she got the good news with the help of one and only Prega News.

The campaign involves 360-degree brand communications comprising mediums like television, digital and print. The TVC is executed and conceptualised by the team at ADK Fortune. The TVC is more about the value system that goes into the making of the product rather than the product itself, and it set forth the fact that Prega News is the most reliable and trustworthy pregnancy detection kit in India.

Speaking on the campaign, Kajal Agarwal, said -

It is indeed an honour and a pleasure to be associated with Prega News, a prominent brand in the pregnancy detection cards. Indeed, the brand has become the most preferred products among expecting mothers. I am delighted to associate with the brand to spread the message of great joy and love.

Commenting on the campaign, Joy Chatterjee, General Manager- Sales & Marketing, Mankind Pharma said, “Our objective of the campaign is to aware people that Prega News not only gives the rapid results but its highly accurate too. We have become a preferred choice among doctors and expecting moms to be and that is what we played up in the narrative. While saying this, our backend team at Mankind effectively works on the product kits. Our association with Kajal matches our brand ethos, and we are pleased that with the collaboration we would be able to transmit the message to a lot of mothers.”

YouTube Links- 

https://www.youtube.com/watch?v=cQYdhf7LPAo

https://www.youtube.com/watch?v=Q58eJBfqUzk

Prega News Ropes in Kajal Agarwal as Regional Brand Ambassador for Southern Market

The actress will play an integral role in intensifying the brand’s reach across varied markets.

Keeping its strategy of riding with national and regional youth icons, Prega News, India’s No.1 pregnancy detection card from the house of Mankind Pharma, has roped in southern actress Kajal Agarwal as its official regional brand ambassador. The collaboration with the actor will help to strengthen Prega News reach among the region’s large and widespread audience.

Kajal is quite a popular, dynamic and versatile actor not only known in Telugu, Tamil, Kannada and other regional markets but holds prominence in Bollywood also. Kajal is the heartthrob of Indian cinema and has a massive fan following across pan-India. She is known for portraying roles in popular regional movies like Sita, Magadheera, Brindavanam along with Bollywood films such as Special 26 and Singham, which were a hit among the audience.

The objective behind the association is that Kajal will play an integral role in intensifying the brand’s reach in the southern Indian market, in addition to promoting the brand at a pan-national level also. As part of the association, the brand will soon launch a 360- degree campaign which will be led by television, print and digital platforms.

Having Kajal on the board, Joy Chatterjee, General Manager- Sales & Marketing, Mankind Pharma said, “We are excited to have Kajal with us as her presence across southern markets will help us in connecting with more and more women, and will also help in building the awareness of the product. The reason behind this partnership is that Kajal is someone to whom young moms can relate easily. Hence, we would like to leverage it and reach out to the expectant mother and be a part of their happiness in their motherhood journey.”

Kajal Agarwal said -

It is very heart-warming to be a part of the Prega News family. The brand gives good news in a few mins and is known for its accurate results. Indeed, it has become a preferred choice for expecting mothers. This is an extremely valuable association for me, and I look forward to a meaningful partnership with the brand.