Now Book Suzuki’s Two-Wheelers Online Via Flipkart

• Customers can now book Suzuki Avenis, GIXXER Series and V-Strom SX on Flipkart
• Online booking service launched across 8 states, to expand in phases

In a move to enhance customer convenience and accessibility, Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan announces its collaboration with Flipkart, one of India’s leading e-commerce platforms. Through this collaboration, customers can now book Suzuki’s two-wheelers online, offering a hassle-free digital buying experience.

Starting 15 April 2025, customers from eight Indian states - Karnataka, Tamil Nadu, Gujarat, Maharashtra, Andhra Pradesh, Odisha, Meghalaya and Mizoram can book Suzuki scooters and motorcycles via Flipkart. The available range includes Suzuki’s ultimate street sport scooter, Avenis and domestic motorcycles: GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250, and V-Strom SX.

This collaboration marks a significant step in SMIPL’s efforts to strengthen its digital footprint and cater to the evolving needs of modern-day customers by providing a seamless online booking experience.

Commenting on the association, Mr. Deepak Mutreja - Vice President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., said, “As more customers now prefer digital platforms for their purchases, we are committed to meeting them where they are. By associating with Flipkart, we are leveraging the growing digital ecosystem to offer customers a convenient and trusted platform to explore and buy Suzuki two-wheelers. We believe this move will further strengthen our reach and customer engagement in the Indian market.”

Commenting on the partnership Mr. Sujith S Agashe - Senior Director, Electronics at Flipkart said, “At Flipkart, we are constantly working to enhance our customer journey offering greater convenience and choice, backed by Flipkart’s trusted digital ecosystem. Our partnership with Suzuki Motorcycle India is a testament to this commitment, as we enable customers across the country to explore and book premium two-wheelers from the comfort of their homes. We are excited to bring greater convenience and choice to today’s digitally savvy consumers.”

The entire booking process is designed for ease. Customers can explore Suzuki models on Flipkart, select their preferred variant and place the order online. The nearest authorised dealership will then assist with the documentation process, and upon completion of registration, customers can take the delivery of their new Suzuki two-wheeler.

Suzuki's Next Bharat Ventures Launches ‘The Why Club,’ Reveals Inaugural Cohort of 13 Impact Entrepreneurs

• After a 4-month Residency Program, Next Bharat Ventures has announced its first cohort of 13 start-ups selected from a pool of 1500+ applicants
• The impact investment firm has committed an initial funding of total INR 9 Cr to select start-ups from The Why Club and implemented an annually recurring ‘Pay-it-forward’ fellowship for the members
• With a vision to build a self-sustaining, intent-driven community, The Why Club champions ‘Elephant’ entrepreneurs who are focused on creating lasting impact. The members will be provided with access to capital, mentorship, and strategic support.
• Next Bharat Ventures has also announced the opening of applications for the next batch of their Residency Program which is scheduled to commence from May 19th 2025 entrepreneurs.

Next Bharat Ventures, a subsidiary of Suzuki Motor Corporation, has announced the launch of The Why Club, a community built for and by impact entrepreneurs. This initiative brings together 13 intent-driven start-ups, where 50 percent of the founders are women. These start-ups were selected from the first cohort of Next Bharat’s flagship Residency Program. This marks a significant step in enabling a robust peer-driven ecosystem for Impact entrepreneurship in India.

As part of this initiative, Next Bharat Ventures is evaluating the investment readiness of the cohort members and plans to offer select startups additional funding, ranging from INR 1 Cr to INR 5 Cr each, to support their growth and scale their impact. The first cohort is composed entirely of impact entrepreneurs from remote rural areas across Tier 2 and Tier 3 regions. They are committed to addressing critical gaps in rural livelihoods, driving transformation through sustainable agriculture, organic food production, and fair trade practices.

Sharing the vision for the initiative, Vipul Nath Jindal, CEO of Next Bharat Ventures, said,

We want The Why Club to be the world’s largest self-sustaining, co-dependent community of impact entrepreneurs. We are on a mission to create a separate category of social impact driven entrepreneurship in India, where we have witnessed that founders often face their toughest challenges in isolation—our goal is to ensure that they never feel alone in their journey. With that thought, we are creating a platform where they can work side by side with their peers, exchange knowledge, resources, and inspiration while gaining access to capital and global networks.

The Why Club offers a structured support system to its members, ensuring they have all the resources needed to scale their impact. This includes the ‘Pay-it-forward-fellowship,’ an annually recurring community-driven funding mechanism designed to help founders sustain their entrepreneurial journeys. Members will also benefit from mentorship by seasoned founders, venture capitalists, and grassroots leaders, along with access to market opportunities and support for strategic business development. Additionally, the club will also actively facilitate India-Japan collaborations to help impact-driven start-ups expand globally.

The investment philosophy of Next Bharat Ventures centres on identifying and supporting intent-driven entrepreneurs who are deeply anchored in the causes they work for. The selection process prioritizes intent, commitment, and long-term impact potential along with conventional business metrics. Stepping away from conventional funding models that are focused on rapid scaling and valuations, Next Bharat Ventures adopts a patient capital investment approach to create ‘Elephant Entrepreneurs’. These entrepreneurs are resilient to economic fluctuations, and prioritise community impact and sustainability over quick returns—focusing on long-term, meaningful change.

With increasing government focus on agritech, rural livelihoods, and sustainable businesses, The Why Club is uniquely positioned to nurture the next wave of impact-driven founders who can contribute to India’s journey towards becoming Viksit Bharat by 2047. This vision was echoed at the Next Billion Forum conducted in December’24, where prominent leaders like Amitabh Kant, India’s G20 Sherpa and former CEO of NITI Aayog; Mr. Toshihiro Suzuki, President of Suzuki Motor Corporation; and Mohandas Pai, Chairman of Aarin Capital, highlighted the critical role of grassroots entrepreneurs in building resilient, self-sustaining communities.

The first cohort of Next Bharat Ventures comprising of the inaugural Why Club members includes:

1. Aakriti Srivastava, Founder & CEO of Bahula Naturals
2. Aishwarya Jhawar, Co-Founder of Ekatra
3. Bapan Das, Founder of GRDT Farmers
4. Jayanti Mahapatra, Founder & CEO of Manikstu Agro
5. Kuldeep Patel, Director & CEO of Phasal Bazar
6. Nivedita Rai, Co-Founder of Karghewale
7. Payal Nath, Co-Founder & CEO of Kadam Haat
8. Prerna Agarwal, Founder of Samakhya
9. Rakesh Gupta, Founder of Gramshree
10. Satendrasingh Lilhare, Co-Founder of Bastar Se Bazaar Tak
11. Selvakumar Varadharajan, Founder & CEO of Vilfresh
12. Shubhra Devi, Founder & CEO of Meira Foods
13. Satyam Bhandari, Founder of Heart in Hills

The applications for Next Bharat’s second Residency Program are now open for all the early stage passionate impact entrepreneurs.

About Next Bharat Ventures

Next Bharat is established with the focus to unite “Impact Entrepreneurs” who are tirelessly working to solve problems of the Billion Indians, who are a part of the rural economy or the Informal economy of India. A 100% subsidiary of Suzuki Motor Corporation Japan, Next Bharat Ventures IFSC Private is a INR 340 Crore fund, dedicated to supporting early-stage, intent-driven entrepreneurs through capital, mentorship, and market access.

Through its flagship initiative, the “Next Bharat Residency” Program, the firm intends to create an end-to-end support ecosystem for Impact Entrepreneurs, who are not only passionate about solving a socio-economic problem but also equally have a strong business acumen to grow and scale their startups. The ultimate objective of the program is to empower Impact Entrepreneurs to tackle critical social challenges making the rural and informal economies as pivotal elements of Bharat's growth journey.

Visit: https://nextbharat.ventures/

SUZUKI-TATA ELXSI Offshore Development Center Opens in Pune

Suzuki Motor Corporation, a Japanese multinational mobility manufacturer, and Tata Elxsi, a global leader in design and technology services, on Monday, inaugurated the ‘SUZUKI-TATA ELXSI Offshore Development Center’ in Pune, India. This dedicated center will drive Suzuki’s innovations in advanced engineering, shaping the future of mobility.

Tata Elxsi will support Suzuki in its green mobility vision by aligning with Suzuki’s goals for sustainable innovation in lightweight design, safety, styling and engineering, eco-friendly materials, and advanced simulations to improve time-to-market. The partnership will also focus on next-generation powertrains and software-defined vehicles, fostering energy-efficient solutions for electric, hybrid, and alternative fuel vehicles.

At the inauguration, Suzuki’s Chief Technology Officer, Katsuhiro Kato, highlighted the importance of the center as a core component of Suzuki’s innovation strategy. “As the industry progresses in Connected, Autonomous, Shared, and Electric technologies, Suzuki must accelerate electronic and virtual development to meet evolving demands.

Tata Elxsi’s expertise in advanced computing, simulation, and design digital makes them an ideal partner in bringing forward-thinking solutions to market. This strategic and long-term partnership incorporates Suzuki’s endeavor of minimising energy and enables India’s talent to actively contribute to our development efforts globally,” said Mr. Kato.

Manoj Raghavan, MD & CEO of Tata Elxsi, shared, “The inauguration of SUZUKI-TATA ELXSI Offshore Development Center marks a significant milestone in our partnership with Suzuki and our shared vision for the future of mobility. Tata Elxsi’s design-led, digital-first approach is uniquely positioned to support Suzuki’s energy minimisation and sustainability goals, advancing the future of automotive engineering with precision and responsibility. We are delighted to support Suzuki in this journey towards transformative automotive engineering.”

Suzuki to Support India's Social Entrepreneurs Via Newly Established $40 Mn Venture Fund

On July 4, 2024, Suzuki Motor Corporation established a wholly-owned subsidiary called "Next Bharat Ventures IFSC Private Limited" (referred to as "Next Bharat") and a fund named "Next Bharat Venture Fund-1" (referred to as "Fund") in India.

The purpose of Next Bharat is to support and invest in social entrepreneurs working in areas such as agriculture, financial inclusion, supply chain, and mobility.

Through this initiative, Suzuki aims to contribute to solving social issues in India through business ventures. The company also plans to invest in venture capital projects.

By nurturing and empowering social entrepreneurs, Suzuki aims to connect with the "Next Billion" people in India, extending beyond the mobility sector and becoming part of India's future story.

With a capital of INR 1 billion, Next Bharat is headquartered in Special Financial Zone GIFT City, Gujarat. The total investment of the fund-1 will be US $40 million.

Toshihiro Suzuki, President of Suzuki, said, "There are about 1.4 billion people in India, but we have only reached about 0.4 billion people. Next Bharat will focus on nurturing and empowering social entrepreneurs, who are passionately solving the problems of India. Through this, we will connect with the “Next Billion” people of India, extending beyond mobility and becoming a part of India’s future story.”

Suzuki began production and sales of automobiles in India in 1983, and has since been providing customers with mobilities including automobiles and motorcycles. Through the activities of Next Bharat, Suzuki aims to build ties with the people of India beyond the mobility sector and contribute to the further development of India.

Suzuki, Maruti Suzuki and IIT Hyderabad Jointly Showcase India’s 1st Research Demonstration of V2X (Vehicle-to-Everything) Communication

Image - Nxtbook.com

In an industry first effort, Suzuki Motor Corporation, Japan (SMC), Maruti Suzuki India Limited (MSIL), and IIT Hyderabad (IITH) have teamed up to research India-specific vehicle usage scenarios based on futuristic V2X (Vehicle-to-Everything) communication technology. V2X communications technology, when used in conjunction with appropriate infrastructure, traffic rules, and driver education, can help reduce traffic incidents and road congestion.

The first prototypes showcasing these applications were displayed at the IIT Hyderabad campus here today. 5 vehicle usage scenarios were demonstrated to Mr Munisekhar Avileli, Advisor, Telecom Regulatory Authority of India, Government of India, Mr Kishore Babu YGSC, Deputy Director General (Standardization-R&D-Innovation), Department of Telecommunications, Government of India, Mr V.J. Christopher, Director (Wireless Monitoring Organization), Department of Telecommunications, Government of India and Mr Jayesh Ranjan (IAS), Principal Secretary, Industries & Commerce and IT, Government of Telangana. From IITH Chairman Mr BVR Mohan Reddy and Prof B S Murty Director, IITH graced the occasion.

At the technology demonstration, Mr Kazunobu Hori representing Suzuki Motor Corporation, Japan was joined by Mr Tarun Aggarwal, Executive Director, Maruti Suzuki, and Mr Rahul Bharti, Executive Director, Maruti Suzuki.

Some of the use case scenarios showcased were:

• Ambulance Alerting System: Car drivers are alerted about an approaching emergency vehicle and its path through V2X communication. It helps the driver to safely plan maneuvers and make way for an emergency vehicle. The alert system will also share minute details like the distance between the vehicles on a real-time basis.
• Wrong-way Driver Alerting system: Car drivers get a pre-alert about the existence of a wrong-way-driver approaching using V2X communication.
• Pedestrian Alerting System: This alert assists car drivers about a pedestrian nearby, using V2X communication, who could be coming in the way of the car. This will help the drivers to take precautionary measures to avoid a potential collision.
• Motorcycle Alerting System: Car drivers learn through V2X communication about a fast-moving 2-wheeler approaching from a blind spot and likely to collide. Real-time information is shared with the driver about the distance and direction of the approach.
• Road Condition Alerting System: The driver receives an alert of bad road conditions and cautions the driver to tread carefully ahead in the journey.
• Car as a computer: Enables all interested car users to share the idle computing capacity of the microprocessor in the car when it is not being used for driving

This is purely an exploratory project to study the applicability of V2X communication technology to the Indian context. The demonstration presented an array of possible solutions and use cases on futuristic innovative technologies. This research project has no linkage with the company’s product plan as of now.

Maruti Suzuki's 1st EV in India By 2025 - Report

Maruti Suzuki India (Maruti), owned by Suzuki Motor Corporation, which is India's largest car manufacturer with a market share of 49% in the Indian passenger car market (as of September 2021) will launch its first all-Electric Vehicle (EV) by fiscal 2025, said a report by Nikkei Asia.

Notably, the company has been reportedly testing a WagonR based EV since long. The report further said that the new EV will be released first in India followed by launches in home market Japan and Europe.

Maruti had earlier announced that it would invest 1 trillion yen (US$9 billion) by March 2026 for research and development in the area of automotive electrification. As part of a shift to electric powered vehicles, Suzuki has already been offering hybrid cars in India.

In addition, Maruti is also setting up a lithium-ion batteries production plan, which will be for the company's hybrid cars. Maruti has recently tied up with Denso, a car parts maker, and Toshiba.

A couple of days back, Maruti has launched an industry-first AI (Artificial Intelligence) based 24x7 virtual car assistant app, called “S-Assist” for its NEXA customers.

To recall, in August of 2009, Maruti partnered with Toyota to develop all kinds of green technologies and electric cars as well as CNG and hybrid cars, in order to cut oil imports and reduce air pollution.

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Read more at: https://gaadiwaadi.com/maruti-suzuki-to-launch-its-first-ev-by-2025-in-india/