A Divine Collaboration: PVR INOX & ISHA Present Mahashivratri 2025 Live in Cinemas

PVR INOX, India’s leading cinema exhibitor, is delighted to announce its association with ISHA to bring the grandeur of MahaShivRatri celebrations to audiences across the country. The live telecast from ISHA’s Coimbatore campus will be screened at select PVR INOX cinemas on February 26, 2025, from 6:00 PM onwards, continuing through the night until 6:00 AM.

MahaShivRatri, known as ‘The Great Night of Shiva,’ is one of the most sacred and spiritually powerful nights of the year, marked by an all-night celebration of music, chants, meditation, and deep inner stillness. While thousands gather at the Isha Yoga Center to be part of this phenomenal spiritual event, PVR INOX is now making it possible for devotees, seekers, and families across India to experience this night together—without having to travel.

Communities can come together in their own city, in the comfort of their nearest PVR INOX cinema, to collectively experience the magic of MahaShivRatri on the big screen. Audiences will witness spellbinding performances by world-renowned artists, the soul-stirring Rudra mantra chants, profound guided meditations, and inspiring discourses by Sadhguru himself. Adding to the spectacle will be the Adiyogi Divya Darshanam, a breathtaking light and sound show projected onto the majestic 112-foot Adiyogi.

Speaking on this unique collaboration, Mr. Gautam Dutta, CEO-Revenue & Operations, PVR INOX Limited, expressed enthusiasm:

At PVR INOX, we constantly strive to create unique and immersive experiences for our audiences beyond just cinema. Bringing the sacred energy of MahaShivRatri to the big screen in partnership with ISHA Foundation is a truly divine and transformative initiative. This collaboration allows devotees to experience the magic of this cosmic night in the comfort of their own city while staying deeply connected to the spiritual heart of Coimbatore. We are confident that this initiative will redefine how communities come together to celebrate and experience devotion on a grand scale.

A carefully curated selection of priority cinema locations has been finalized in collaboration with ISHA, audiences can partake in this divine night at key PVR INOX locations across India, including Delhi, Mumbai, Bengaluru, Pune, Hyderabad, and more.

Digital Kumbh Museum to be Established in Arail, Prayagraj

The Digital Kumbh Museum is set to be established in Arail, Prayagraj, ahead of the 2025 Maha Kumbh.

This museum aims to be a major attraction for religious tourism, showcasing the glory and ancient heritage of Sanatan Dharma. Visitors will learn about sages, seers, and the traditions of Kumbh and Maha Kumbh through various exhibits.

The museum will use digital screens and holograms across 14 galleries to showcase the history and significance of the Kumbh Mela, providing an immersive experience for pilgrims.

The museum will feature light and sound shows, cultural programs, and will be designed in a unique shape, possibly resembling a lotus bud or a Kumbh Kalash.

The project is expected to cost around INR 200 crore and will include facilities like parking, a pond, an exhibition hall, and a handicraft village.

The Digital Kumbh Museum in Arail is expected to be completed before the 2025 Maha Kumbh. The project is currently in the planning and development stages, with a significant focus on ensuring it is ready to welcome visitors in time for the grand event.

India Accelerator’s Portfolio Startup 3iology to Digitize 10,800 Hindu Temples in 100 Days

3iology Technologies will onboard qualifying temples all over India onto its software 3ioNetra to embark on the journey to digitize 10800 temples in such a short period of time.

3iology Technologies – a leading temple management software company backed by India Accelerator has started inviting applications for the free digitization of 10800 Hindu temples within 100 days. The initiative is sponsored by several corporates and religious bodies to onboard qualifying temples all over India to 3iology’s software 3ioNetra at no cost for the first year.

Philanthropy is rooted in India’s culture and the majority of devotees make donations from Rs. 10 to big-ticket offerings. Though technology has taken over the lead in almost every sector, temples still lag behind in systematic developments, finance and asset management. Hence, IA-backed 3iology Technologies has undertaken the initiative to revolutionize the management of temples across the country to simplify the lives of devotees as well as trustees.

Commenting on 3iology inviting the applications, Deepak Nagpal, Managing Partner at India Accelerator said, “Inflow of donations in religious places has only increased for the upliftment of temple, its surroundings and feeding the underprivileged. Even when the donations are made in good faith, transparency and efficiency in management remain a major concern. 3iology Technologies’ initiative to revolutionize temple management scenario will help temples in their seva and donations bookings, generating receipts and getting reports easily.”

“3ioNetra, a portfolio startup of India Accelerator, is an integration of modern excellence and traditional insights which help transform today’s religious needs of institutions, trusts and individuals. They develop products that are one-stop solutions that give power to governance, create shared accountability and enable strong lifetime connections with devotees. Traditionalists have been reluctant to adopt & invest in Technology to manage Temple operations due to the high cost of deployment and hence 3ioNetra is offering a free Subscription –based Temple ERP and Website with absolutely no cost to the Temple," he added.

“We are thrilled to have embarked on this journey of digitizing 10800 temples in such a short period of time. Our goal is to help temples across the country operate more efficiently and provide devotees with a modern and highly secure, technology-driven experience. We believe that our software will change the way temple management teams operate and manage their temples on one side while also making the devotees' experience better.” said Mr. Sharad Kamath, Founder - 3iology Technologies.

Founded in 2020, 3ioNetra - subscription-based Temple Management and Resource Planning (TMRP) Software has made it easier for temple management trustees to streamline their operations and engage with devotees more effectively. The comprehensive software suite includes features such as Seva, Donation management, Accounting with Tally integration, Devotee Management through Devotee App, Hall Bookings, Room Bookings, Online Bookings for Temple visits, Inventory / Asset Management, Land/Rent Management, Jewellery Management and more.

The digitization of the Hindu temples will enable devotees to connect with their spiritual roots in a more meaningful way as temple management committees will now be able to provide devotees with a seamless experience, making temple visits more convenient and enjoyable.

3iology Technologies has been providing digital solutions for temple management since 2017 and so far, it is the largest provider in the market with over 360+ temples and charitable trusts digitized. The tech-led temple management company is known for its highly secure digital payments solutions integrated with its flagship product – 3ioNetra, making it a sought-after choice for temple management committees and trustees.

Interested Temple Management committees can nominate their temples for the free billing software by contacting us directly on WhatsApp 7738693331 or register on www.3ioNetra.in

About India Accelerator

India Accelerator is the first GAN partnered accelerator in India, endeavoring to provide 360-degrees cross-functional mentorship, business growth and funding to entrepreneurs. Government of India has recognised India Accelerator (IA) as the 'Best Accelerator of the Country!'.

IA has created a vibrant entrepreneurial ecosystem in the country, have got 150+ startups under our portfolio, and have 1400+ mentors in our network who help startups in our industry-focused specialized verticals (HealthTech, AgriTech, Social, Energy, FinTech, Web 3.0, B2B SaaS, etc.). They work closely with Corporates and academia to help promote the development of an entrepreneurial mindset and generate innovative solutions to their real-world problems.

Spiritual Lifestyle App ‘Paavan’ Raises $500K in Seed Funding from Waterbridge Ventures, Others

BharatFirst Technologies, the parent company of spiritual lifestyle app Paavan, today announced that it has raised US$ 500K (approximately ₹4 Crore) in a seed round of funding, led by Waterbridge Ventures. Several prominent angel investors also participated in the round, including IndiaQuotient General Partner Anand Lunia, Fitso co-founder Saurabh Aggarwal, Giva co-founder Ishendra Agarwal, Animall co-founder Kirti Jangra, Credgencies co-founder Rishabh Goel, and Gocomet co-founder Chitransh Sahai.

BharatFirst said that it will use the funds raised to further enhance the product, create exclusive content IPs and hire talent across functions and verticals. The startup was founded in 2021 by IIT Delhi alumni Sankalp Jain, Nitin Agrawal and Mohit Mittal.

Launched eight months ago, Paavan is a video-first content app that aims to act as a lifestyle guide for people in their quest to live a balanced and fulfilling life. The app’s content is based on frameworks rooted in India’s traditional knowledge systems and is derived from India’s rich ancient knowledge, sciences and spiritual practices.

Sankalp Jain, co-founder of Paavan said, “Today, we are thrilled to announce the backing of such marquee investors for the next stage of our growth, as we reaffirm our mission to make Bharat’s knowledge accessible to a whole generation of Indians and help them live better lives by reconnecting with their roots. Leveraging technology and immersive experiences, we plan to deliver seemingly complex knowledge in a simplified way for the masses."

Paavan has already registered over 300,000 downloads on Google Play and counts more than 100,000 monthly active users. The app is designed to provide practical applications of these concepts for self-improvement or solving personal or professional conflicts, like improving concentration using Yog Sutra, or enhancing leadership skills using Arthashastra.

“Paavan was launched with a belief that the Bhartiya way of life offers a universally applicable framework to live a spiritually and emotionally fulfilling life, in close harmony with community and nature. We are glad to see that this belief resonates with so many people as evidenced in the growing user base of Paavan app,” Sankalp added. “The high engagement levels on the app demonstrate that people are interested in demystifying these knowledge systems.”

While the western world has for long been proactively learning from the ancient Indian knowledge to lead a spiritual lifestyle, Indians are now demonstrating greater confidence in their cultural identity as they seek to connect with their roots. The Paavan app helps anchor their lifestyles into wisdom derived from ancient learnings.

“The unbundling of Youtube will continue to lead to emergence of verticalized players which are focussed, custom-built for their target audiences and can have much better engagement. Paavan is uniquely positioned to take advantage of a growing need to live a more aware and balanced life, along with a near-universal smartphone and high-speed mobile Internet penetration in the country. We are really impressed with their tech-first approach, and the founding team’s vision for the platform and the scale that can be achieved, and are therefore excited to come on board and get a ringside view of their next stage of growth.” said Ashish Jain, Partner at Waterbridge Ventures.

Going forward, Paavan aims to strengthen its content library for people of all age groups and cultural backgrounds. It is also working to produce videos in more Indian languages. The app currently offers Hindi-language content.

About Paavan:

Available on Google Play, Paavan is a spiritual lifestyle app with a mission to make the ancient Indian knowledge systems more accessible to the modern world, and help people embrace the Bhartiya way of life. The app features video and text-based content to guide its users with practical lessons drawn from India’s rich ancient wisdom, practices and science.

For more information, please visit https://paavan.app/