DSP Mutual Fund, Dentsu Creative Webchutney & Falco Robotics Partner to Reunite Lost Children with Families at Purna Maha Kumbh

• Launch ‘Garuda Rakshak’, a Human-Interest Initiative…

The Purna Maha Kumbh, a rare and sacred Hindu festival, occurs once every 144 years, following 12 cycles of the Maha Kumbh. This year, it is expected to draw a record 400 million devotees, solidifying its position as the largest human gathering on Earth. However, amidst this grand celebration, a pressing concern emerges: the alarming number of missing children. Over 250,000 individuals, many of whom were children, have vanished during past events, facing exploitation or permanent family separation.

In response to this unfortunate but very real problem, DSP Mutual Fund has partnered with Dentsu Creative Webchutney, in association with Falco Robotics, to launch Garuda Rakshak – a groundbreaking offline, drone-based search-and-rescue solution designed to overcome network congestion challenges and swiftly reunite lost children with their families. Derived from the mythological Garuda, a divine bird embodying protection and vigilance, Garuda Rakshak serves as a guardian in the sky.

Based on 1970s marine navigation technology, it utilises low-frequency radio bands for long-range communication and precision satellite tracking, all while requiring minimal infrastructure.

If a child goes missing, guardians can simply tap their ID bands at the Lost and Found Centre to activate the Garuda Rakshak system. The drone, armed with real-time geo-data from the child’s wristband, springs into action, pinpointing the child’s location within minutes. It deploys an extendable colour marker high in the sky, cutting through the chaos to visually guide rescuers, while simultaneously transmitting the child’s details to the on-ground rescue team. This seamless, revolutionary solution ensures a fast, reliable rescue, even in the most chaotic situations.

Abhik Sanyal, Head of Marketing, DSP Asset Managers, said,

At DSP Mutual Fund, we believe that investing goes beyond chasing monetary gains—it’s about bettering lives, communities, and inspiring hope. Backing an idea like Garuda Rakshak truly resonates with our belief that the most meaningful solutions to real problems of today can sometimes be found by those willing to dip into the wisdom of the past. For us, this initiative of hope came straight from the heart, while still embodying, perhaps even elevating, our commitment to DSP’s ‘Invest for Good’ philosophy. Because the most meaningful returns are found in the safety, love, and smiles we can help bring back to the world.

Gurbaksh Singh, Chief Innovation Officer, India, Dentsu Creative, added,

In an era dominated by IoTs, we've taken a step back to draw inspiration from the past and fused it with new-age drone automation that not only saves lives but also restores hope and reassurance to families in their most vulnerable moments. The project showcases the transformative power of technology when driven by human compassion and a relentless pursuit of a safer, more caring world.

Vishal Dixit, CEO, Falco Robotics, commented,

The integration of drone technology with Garuda Rakshak's offline navigation system has resulted in a truly pioneering solution, uniquely equipped to handle the complexities of such extraordinary, high-density events. We're excited to see the difference it makes. 

Harnessing human ingenuity and technology to safeguard lives, Garuda Rakshak paves the way for innovation in search and rescue, reuniting families with every flight.

About DSP Mutual Fund:

DSP Mutual Fund has an over 25-year track record of investment excellence. Today, we have the honour of managing money for over 55 lakh investors from all walks of life: hard-working salaried individuals, high-net-worth individuals, NRIs, small and mid-sized business owners, large private & public corporations, trusts, and foreign institutions. We take great pride in knowing that we play a key role in the creation of wealth for all our investors and will always continue to be an organisation with a purpose—our responsibility is to make a real difference to the lives of our investors.

DSP Mutual Fund is backed by the 160+ year-old DSP Group. Over the past one and a half centuries, the family behind the Group has been very influential in the growth and professionalisation of capital markets and the money management business in India.

Our investors’ interests will always remain at the core of our business, and we will continue to maintain a relentless focus on doing what's best for them as they #InvestForGood.

Visit us at dspim.com for more.

About Dentsu Creative Webchutney:

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use transformative creativity as a differentiating driving force to bring our capabilities together to positively impact people, businesses, and society. Established in June 2022, Dentsu Creative is integrated with Dentsu’s Media and CXM businesses in over 145 countries and regions to offer end-to-end solutions to clients globally.

About Falco Robotics:

Falco Robotics believes in unlocking the true potential of drone and robotics technology to transform industries and communities. By blending innovation with purpose, they deliver solutions that drive efficiency, sustainability, and progress across diverse sectors.

Air India to Operate Daily Flights to Prayagraj to Meet Demand for Maha Kumbh 2025

• Delhi-Prayagraj flights from 25 January to 28 February 2025
• Convenient connections to Prayagraj via Delhi from other parts of India and rest of the world.

Air India today announced it will temporarily operate daily flights between Delhi and Prayagraj during the Maha Kumbh Mela 2025, the world’s largest spiritual gathering.

To meet the high travel demand, Air India will operate the route from 25 January to 28 February 2025. With these flights, Air India brings the only full-service flying option between the two cities for customers, offering them the choice of premium cabins in addition to Economy Class.

With convenient daytime departures in both directions, the flights enable seamless connections via Delhi to customers travelling to/from various parts of India as well as North America, Europe, Australia, and several countries in Southeast Asia.

Bookings for the flights are being progressively opened on all channels, including Air India’s website, mobile app, and through travel agents.

Adani Group Partners With Gita Press

The Adani Group has partnered with Gita Press to distribute one crore copies of 'Aarti Sangrah' among devotees at the Maha Kumbh in Prayagraj as part of the Sanatan Sahitya Seva initiative. This book, a collection of devotional hymns or aartis, is published by Gita Press.

The copies will be distributed for free to devotees attending the Maha Kumbh.

Gita Press is a renowned Indian publishing house headquartered in Gorakhpur, Uttar Pradesh. Founded on May 3, 1923, by Hanuman Prasad Poddar, Jaya Dayal Goyanka, and Ghanshyam Das Jalan, it is the world's largest publisher of Hindu religious texts.

Founded on May 3, 1923, by Jaya Dayal Goyanka and Ghanshyam Das Jalan, it is the world's largest publisher of Hindu religious texts. The press is dedicated to promoting the principles of Hinduism and has published millions of copies of sacred texts like the Bhagavad Gita and the Ramcharitmanas.

Significance: The Maha Kumbh is one of the largest spiritual gatherings in the world, and this initiative aims to promote and preserve Indian culture and religious faith.

Collaboration: Adani Group Chairman Gautam Adani expressed his gratitude for Gita Press's service to the nation and emphasized the importance of selfless service and responsibility towards religion and culture.

This initiative is a wonderful example of corporate social responsibility and cultural preservation. What do you think about this collaboration? Comment below:

Digital Kumbh Museum to be Established in Arail, Prayagraj

The Digital Kumbh Museum is set to be established in Arail, Prayagraj, ahead of the 2025 Maha Kumbh.

This museum aims to be a major attraction for religious tourism, showcasing the glory and ancient heritage of Sanatan Dharma. Visitors will learn about sages, seers, and the traditions of Kumbh and Maha Kumbh through various exhibits.

The museum will use digital screens and holograms across 14 galleries to showcase the history and significance of the Kumbh Mela, providing an immersive experience for pilgrims.

The museum will feature light and sound shows, cultural programs, and will be designed in a unique shape, possibly resembling a lotus bud or a Kumbh Kalash.

The project is expected to cost around INR 200 crore and will include facilities like parking, a pond, an exhibition hall, and a handicraft village.

The Digital Kumbh Museum in Arail is expected to be completed before the 2025 Maha Kumbh. The project is currently in the planning and development stages, with a significant focus on ensuring it is ready to welcome visitors in time for the grand event.