realme 16 5G Launched in India with Slim Air Design, 7000mAh Battery – Best Smartphone Under ₹30,000

• realme 16 5G features an AI-powered dual 50MP portrait camera system along with an industry-first rear selfie mirror, enabling users to capture high-quality rear camera selfies with ease.
• Equipped with a 7000mAh Titan Battery and 60W fast charging, the device ensures long-lasting usage with efficient power management.
• With its lightweight Air Design and AirCraft high-density structure, the realme 16 5G stands as the slimmest phone in its segment while maintaining a large battery.
• Available in Air White and Air Black, the realme 16 5G comes in multiple RAM and storage configurations, starting at ₹28,999* on realme.com, Flipkart and mainline channels.

realme, the most popular smartphone brand among Indian youth, today announced the official launch of the realme 16 5G, a device crafted for a new generation of young users who express themselves through creativity, portrait photography, and everyday visual storytelling. With its AI-driven dual 50MP portrait cameras, breakthrough selfie innovations, and an ultra-light 7000mAh battery, the realme 16 5G redefines what a mid-range smartphone can offer.

AI Portrait Master: Segment‑Leading Dual 50MP Cameras for True‑to‑Life Portraits

With its advanced Dual 50MP Portrait Camera System featuring a 50MP front camera and a Sony IMX852 50MP rear camera, the realme 16 5G delivers an elevated AI Portrait Master experience tailored for a new generation of selfie-driven young users. The rear camera combines a large 1/2.93-inch sensor, an F1.8 aperture and autofocus capability to provide sharp detail and reliable image performance even in complex lighting conditions. The 50MP front camera complements this with natural skin tones and finely rendered facial features, making it well-suited for both individual selfies and group portraits abd making this the best smartphone under ₹30,000.

Another standout feature is the industry’s first rear selfie mirror, which allows users to frame shots in real time when using the main camera, enhanced by an Aura Ring Flash for even lighting. With “Say Hi” gesture recognition and voice countdown, rear-camera selfies become more intuitive, interactive, and social.

Paired with the same LumaColor IMAGE engine used on the realme 16 Pro, the phone delivers natural skin textures, accurate tones, balanced highlights, and true‑to‑life colors. For expressive photography, Vibe Master Mode introduces multiple atmospheric tone presets with customizable parameters, allowing users to create portraits with distinct moods and visual styles. Post-capture, AI Edit Genie enables one-tap AI editing through features such as AI Inspiration, AI StyleMe, and AI LightMe, simplifying professional-level photo enhancement. For video creation, AI Instant Clip automatically selects highlight moments from photos and videos to generate stylized short clips optimized for social sharing.

Commenting on the launch, Francis Wong, Chief Marketing Officer, realme India said, “The smartphone industry is undergoing a clear price reset, with the users expecting far greater value at every price band. With the launch of the realme 16 5G we are responding to this shift by bringing meaningful innovations like an industry-first selfie mirror, a massive 7000mAh battery and a slim, everyday design. This is about delivering not just innovation, but a reliable, long-term experience that truly aligns with how India buys and uses smartphones today ”

Kailash Lakhyani, Founder Chairman, AIMRA India said, “realme has consistently maintained a strong, collaborative relationship with AIMRA (All India Mobile Retailers Association)—which represents 1.50 lakh retailers in India and our nationwide retail community. realme continues to bring products that align well with the expectations of the mainline market."

​With the launch of the realme 16 5G, the brand continues to strengthen its commitment to this important segment. The combination of an ultra-slim 'Air Design,' a massive 7000mAh battery, and a dual 50MP camera setup offers strong value for consumers. We believe the realme 16 5G will see high acceptance across mainline stores and deliver solid performance in the market. Live demos are available across mainline stores in India for a first-hand 'touch and feel' consumer experience. 

Air Design: Flagship-Grade Camera Bar and Compact Engineering

The realme 16 5G adopts the new Air Design philosophy, optimizing visual balance, internal structure, and in-hand comfort to achieve true lightweight usability without sacrificing performance. The device features a Flagship-Grade Camera Bar with a horizontal rear camera layout, creating a symmetrical aesthetic while improving weight distribution. It ensures stability when placed flat on a surface and delivers a more balanced grip during horizontal use such as gaming or video recording.

The back panel showcases the Gleaming Wings Design, enabled by an industry‑first gradient texture process. Multi-colored particles form a blue-gold sparkling gradient that shifts dynamically with light, creating a feather-like visual flow from different angles. To enhance the tactile experience, the surface is finished with a fine sand texture and a curved anti-fingerprint coating, offering a soft touch while reducing smudges and wear during daily use.

To support this lightweight aesthetic, the realme 16 5G adopts an Air Compact Design enhanced by an AirCraft high‑density internal stacking structure. Together with a 6.57‑inch compact display and an ultra‑narrow 2.23mm bottom bezel, the device achieves a comfortable balance between immersive visuals and effortless handling. Through optimized component layout and the use of a high‑energy‑density graphite battery, the phone maintains an 8.1mm slim profile and a lightweight 183g body while still housing a 7000mAh Titan Battery.

Advanced Experience: Long-Life Power and All-Round Protection

The realme 16 5G extends its user‑centric design philosophy into everyday performance with a comprehensive advanced experience that prioritizes long-term battery health, fast charging efficiency and reliable durability. Powered by a 7000mAh Titan Battery supported by the first‑in‑segment Titan Long‑Life Algorithm, the realme 16 5G maintains at least 80% health after 1,600 full charge cycles, enabling up to 6 years of reliable usage and significantly extending device longevity and making this the best smartphone under ₹30,000. The device also offers a versatile and efficient charging experience with 60W Fast Charge, reaching 50 percent power in 30 minutes and a full charge in 74 minutes. For high-load scenarios such as gaming or navigation, Bypass Charging supplies power directly to the mainboard to reduce heat and maintain stable performance, while reverse charging allows the phone to act as a power source for other devices when needed.

For durability, the realme 16 5G achieves IP69 Pro-level water resistance, along with IP66, IP68, IP69, and IP69K certifications. This all‑scenario protection safeguards the device against dust, everyday splashes, high‑pressure water jets and even high‑temperature water exposure, giving users confidence across a wide range of daily and outdoor situations.

On the software side, the device runs realme UI 7.0 with the new Flux Engine, enabling smoother scrolling, faster response, and optimized performance through AI-based resource management, along with 72-month fluency protection for long-term reliability.

Price and Availability

The realme 16 5G will be available in two colours, Air White and Air Black, across realme.com, Flipkart and mainline retail stores. Priced starting at ₹ 31,999, the smartphone comes in multiple RAM and storage configurations to suit diverse user needs. Consumers can also avail a range of attractive launch offers on realme.com, Flipkart and mainline retail stores, including bank benefits, no-cost EMI options, exchange offers and additional rewards for existing realme users.

realme 16 5G
Product	Variant	MOP	Mainline Offers	Flipkart & realme.com Offers	NEP
realme 16 5G	8GB + 128GB	₹31,999	Up to ₹3,000 bank discount via Credit card EMI or ₹1,500 discount on UPI or ₹5,000 Bump up prexo No Cost EMI up to 15 months	Up to ₹3,000 bank discount via Credit card EMI or ₹2,000 discount on Bank offer/UPI or ₹5,000 Bump up prexo No Cost EMI up to 12 months Extra ₹1,000 exchange bonus	₹28,999
	8GB + 256GB	₹33,999			₹30,999
	12GB + 256GB	₹36,999			₹33,999
Additional offer: Pre-book: Starting at ₹28,999, along with a 1-year extended warranty and an additional gift (available on mainline channels). First Sale: Starting at ₹28,999 from April 6th, 2026. Credit card/EMI/Bank offer/Bump up prexo/No cost EMI offers cannot be used together.

*For review guidelines & product images of realme 16 5G, please refer here: Link

Google Pixel 10a to Launch in India on February 18: Affordable AI Flagship Under ₹50,000

Google has officially confirmed the Pixel 10a launch in India on February 18, 2026, through its press communications and teaser videos. The announcement highlights India as one of the key launch markets, with sales via Flipkart and the Google Store.

Google’s official YouTube channe uploaded the teaser video on February 4, 2026, confirming the India launch date of February 18, 2026. The clip is about 16 seconds long and shows the phone in a soft blue/blue‑purple shade with a flat, bump‑free camera design.   

Popular leakster Evan Bliss also shared on X (formerly Twitter) the following images of what’s believed to be the Pixel 10a.

10a pic.twitter.com/lUCKTH49fW

— Evan Blass (@evleaks) February 4, 2026

Key Launch Details

• Launch Date: February 18, 2026
• Availability: Flipkart & Google Store (online)
• Pre-order Offers: Exclusive deals for Google Store subscribers who register before February 13, 2026, 1:29 PM IST
• Expected Price: Around ₹49,999

Expected Specifications

Feature	Details
Display	6.285–6.3 inch FHD+ OLED, 120Hz refresh rate, up to 2,000 nits brightness
Processor	Google Tensor G4 chip
Design	Similar to Pixel 9a, teased in a blue colourway
Camera	Flush camera design, details to be revealed at launch
Software	Android 15 with Google’s AI features

Launch Offers & Benefits

• Google Store subscribers who register early will receive exclusive pre-order offers via email on launch day.
• Likely bundled deals with accessories or extended warranties.
• Flipkart may offer bank discounts and exchange offers.

Why It Matters

• Affordable flagship option: Entry-level Pixel 10-series device.
• Competitive pricing: Under ₹50,000 puts it against rivals like OnePlus 13R, Samsung Galaxy A-series, and iQOO Neo 10.
• India focus: Targeting the growing mid-premium smartphone segment in India.

India Makes Cyber Safety App Mandatory on All Smartphones

India’s government has ordered smartphone makers to preload its state-owned cyber safety app, Sanchar Saathi, on all new devices within 90 days, and users will not be able to delete it.

---

What’s Happening

• The Telecom Ministry issued an order on November 28, 2025 requiring smartphone makers (Apple, Samsung, Vivo, Oppo, Xiaomi, etc.) to pre-install the Sanchar Saathi app on all new phones.
• Users cannot disable or delete the app, making it a permanent fixture on devices.
• For phones already in the supply chain, manufacturers must push the app via software updates.

 Purpose of the App

• Sanchar Saathi, launched in January 2025, is designed to combat cyber fraud and phone theft.
• Government data shows it has already helped recover more than 700,000 lost phones, including 50,000 in October alone.
• It also addresses telecom cyber security risks, such as duplicate or spoofed IMEI numbers.

Why It’s Controversial

• Privacy concerns: Since the app cannot be deleted, critics argue this undermines user choice and raises surveillance fears.
• Apple’s resistance: Apple has previously clashed with Indian regulators over mandatory government apps (like the anti-spam app). This new directive is expected to spark another tussle.
• Global implications: India is the world’s second-largest smartphone market with over 1.2 billion subscribers, so this mandate affects nearly every major phone manufacturer.

 Broader Context

• India’s move reflects a global trend of governments tightening control over digital infrastructure to combat fraud and enhance cyber safety.
• However, balancing security with privacy remains a major challenge. Similar debates have occurred in the EU and US around mandatory apps or backdoors in devices.

Key Takeaways

• Deadline: Smartphone makers have 90 days to comply.
• Non-removable: The app will be permanent on devices.
• Impact: Likely to trigger pushback from Apple and privacy advocates, but welcomed by those concerned about rising cyber fraud.

Sanchar Saathi works by giving users direct tools to report fraud and recover stolen phones, while the legal mandate forces smartphone makers to preload it permanently, raising privacy and compliance challenges.

---

🔧 How Sanchar Saathi Works Under the Hood

• Fraud Detection Features
  • The app lets users report suspicious calls and SMS directly from their call/SMS logs in just a few taps.
  • It integrates with the Department of Telecommunications (DoT) database to flag numbers linked to scams, spoofing, or misuse of telecom resources.
  • Supports English, Hindi, and 21 regional languages, ensuring accessibility across India’s diverse user base.
• Phone Recovery Process
  • Users can register their device’s IMEI number on the Sanchar Saathi portal.
  • If a phone is lost or stolen, the app helps block the IMEI, making the device unusable on Indian networks.
  • Once recovered, the IMEI can be unblocked, restoring normal use.
  • Government data shows the app has already helped recover over 700,000 lost phones, including 50,000 in October 2025 alone.
• Citizen Empowerment
  • The app is designed as a Jan Bhagidari (citizen participation) tool, encouraging users to actively report fraud and contribute to telecom security.
  • It acts as a bridge between users and telecom authorities, reducing delays in fraud reporting and recovery.

⚖️ Legal & Regulatory Implications for Smartphone Makers

• Mandatory Preloading
  • The Telecom Ministry’s order (Nov 28, 2025) requires all smartphone makers (Apple, Samsung, Vivo, Oppo, Xiaomi, etc.) to pre-install Sanchar Saathi within 90 days.
  • For devices already in the supply chain, manufacturers must push the app via software updates.
• Non-Removable Requirement
  • The app cannot be deleted or disabled, which raises privacy and user choice concerns.
  • This is expected to trigger pushback from Apple, which has previously resisted similar government mandates (like India’s anti-spam app).
• Compliance Burden
  • Smartphone makers must adapt their software build processes to include the app permanently.
  • This could complicate global compliance strategies, as India’s rules diverge from norms in other major markets.
• Market Impact
  • India is the world’s second-largest smartphone market with 1.2 billion subscribers, so compliance is unavoidable for global brands.
  • The move reflects India’s broader push to tighten control over digital infrastructure, balancing cyber safety with potential surveillance risks.

🚨 Key Takeaway

• Sanchar Saathi empowers users to fight fraud and recover stolen phones, but the mandatory, non-removable installation raises significant privacy, compliance, and global trade concerns.
• For smartphone makers, this is not just a technical requirement—it’s a regulatory test case that could reshape how governments worldwide enforce digital safety mandates.

Comparative mandates for government or safety apps across regions

Region	Mandate type	Removability	Scope of requirement	Notable tensions
India	Preload state-owned cyber safety app (Sanchar Saathi) on all new smartphones within 90 days	Non-removable for users	Applies to all major OEMs; updates pushed to existing devices in supply chain	Likely clash with Apple; strong privacy pushback; framed as anti-fraud and IMEI control
EU	No EU-wide mandate to preload a government app; relies on telecom/data protection rules	N/A	Security standards via GDPR/ePrivacy; device-level mandates uncommon	Tension around privacy-by-design and app store gatekeeping, but no forced preload norm
US	No federal mandate to preload a government safety app on consumer devices	N/A	Sectoral laws; carriers/apps handle spam and fraud; device backdoors opposed	Long-standing resistance to mandated backdoors or compulsory apps on privacy grounds
China	Government-linked safety/control apps may be required in specific contexts (work, education, local policies)	Often non-optional within those contexts	Strong platform compliance with state directives; app store governance aligned	Lower friction due to centralized policy; broader content and data control expectations
Global OEMs	Compliance with local requirements per market build	Varies by market	Separate ROMs/policies per region; risk of fragmentation	Balancing privacy, brand policies (e.g., Apple), and regulatory divergence

India’s directive in context

• India’s telecom ministry ordered smartphone makers to preload the state-owned Sanchar Saathi app on all new devices within 90 days.
• The app must be non-deletable and delivered via updates for devices already in the supply chain.
• Government figures cite more than 700,000 devices recovered and 50,000 in October alone.
• Major OEMs including Apple, Samsung, Vivo, Oppo, and Xiaomi are covered, with expected friction from Apple.

Key differences with the EU and US

• EU and US rely on regulatory frameworks (GDPR/ePrivacy in the EU; sectoral laws in the US) rather than mandating a government app.
• Both regions emphasize privacy safeguards and oppose device-level backdoors.
• No precedent for non-removable state apps on consumer phones, unlike India’s compulsory preload.

China’s model and compliance dynamics

• China features stronger alignment between platforms and state directives.
• Government-linked apps are commonly required across specific sectors or contexts.
• Tighter app store governance makes compliance smoother compared to India’s contested rollout.

Practical OEM implications

• Build variants: Maintain India-specific ROMs or configuration profiles to include a non-removable system app.
• Policy alignment: Anticipate Apple’s scrutiny on non-removable government apps; plan for negotiations or OS-level allowances.
• User trust: Transparent disclosures and on-device privacy notices can reduce backlash while meeting the mandate.
• Support ops: Train support channels for IMEI blocking/unblocking workflows and fraud reporting flows tied to Sanchar Saathi.

Ai+ Smartphone Expands Into Lifestyle-Tech Ecosystem for Connected Living

Ai+ Smartphone today signalled their next chapter with the announcement of their expansion into connected ecosystem products designed as the new wave of lifestyle-tech. Built on the foundations of NxtQuantum OS, the upcoming ecosystem aims to extend Ai+ beyond smartphones into a world where devices feel unified, intuitive and seamlessly connected.

In just 4 months since their launch, Ai+ has earned a loyal consumer base that values clean design, transparency, and technology that works without unnecessary complexity. The brand is now building on this trust by shaping an ecosystem that brings this philosophy to multiple categories, offering users a smooth entry into connected living.

While details remain under wraps, Ai+ has confirmed that the ecosystem will span everyday personal tech and accessories, all driven by a shared design language. Every device will follow a coherent aesthetic, which will be simple, contemporary, and lifestyle-centric while ensuring interactions remain effortless across the entire experience. The focus is on creating products that naturally complement the way people already live, move, and express themselves.

Ai+ Smartphone 

“Ai+ Smartphone is evolving into a broader, multi-device space with an ecosystem built for connected living.” said Madhav Sheth, Founder, NxtQuantum Shift Technologie & CEO, Ai+ Smartphone. “Our goal is to democratize good tech by creating products that look modern, work together instinctively and stay true to our promise of transparent performance. This marks the beginning of Ai+ evolving into a multi-device brand.”

This announcement sets the stage for a new Ai+ product universe, one where design meets meaningful connectivity and technology blends quietly and beautifully into everyday life. More details will be revealed soon as Ai+ moves toward redefining what lifestyle-tech can be.

realme GT 8 Pro Brings Iconic RICOH GR Camera Experience to Smartphones

Chase Xu, Vice President and CMO of realme

• The global partnership between realme and RICOH IMAGING redefines smartphone photography through advanced co-engineering across optics, imaging technology, and user experience, delivering a truly superior snapshot performance.
• The upcoming realme GT 8 Pro series will debut exclusive RICOH GR camera technology, setting a new benchmark in premium imaging.

realme, the most popular smartphone brand among Indian youth, today officially announced a long-term, strategic partnership with RICOH IMAGING COMPANY LTD. Following four years of profound preparation, the two brands made the announcement at a dedicated launch event in Beijing, China, confirming the highly anticipated realme GT 8 Pro will exclusively feature the co-engineered RICOH GR camera features. With the GT 8 Pro, users can experience street photography like never before, capturing every moment with precision, joy and creativity.

Chase Xu, Vice President and CMO of realme, stated,

This strategic partnership with RICOH GR marks a transformative leap in smartphone photography. We are committed to equipping users with a device that embodies freedom, creativity, and authenticity. The GT 8 Pro not only integrates GR’s iconic photography legacy but also sets a new standard for capturing and sharing experiences in the digital age.

Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD., said: “Through this strategic collaboration, realme and RICOH GR have transformed decades of GR expertise into the GT 8 Pro. This collaboration transcends mere product innovation; it revitalizes street photography culture for the next generation.”

Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD and Chase Xu, Vice President and CMO of realme

Understanding the pain points of young mobile users, realme has crafted the GT 8 Pro’s photography philosophy, “Snap by No Rules,” which goes beyond conventional imaging standards to let every photograph reflect the user’s unique style. To bring this vision to life, the R&D teams from realme and RICOH IMAGING have implemented bespoke customizations, ensuring unmatched performance and a truly exceptional smartphone photography experience.

At the heart of the GT 8 Pro is a brand-new ultra-high transparency lens group, co-developed with RICOH IMAGING. Meeting RICOH GR optical standards, this lens delivers industry-leading anti-glare performance, higher resolving power, and minimal distortion, capturing every shot with remarkable clarity and purity.

The immersive RICOH GR Mode faithfully inherits RICOH GR’s philosophy and aesthetics. A simple swipe opens the customized interface, replicating fast startup speed just like RICOH GR cameras. It features the same signature shutter click sound as the RICOH GR IV—each press confirms the capture of the moment’s emotion. Snap Mode lets users preset focus distance precisely; when inspiration strikes, no waiting is needed—intuitive operation delivers instant sharp shots.

For framing, the GT 8 Pro offers two classic RICOH GR focal lengths: 28mm and 40mm (In full-frame equivalent focal length). 28mm captures full street stories with rich details; 40mm hones in on moments of emotional peak. Viewfinder Mode hides all extra settings, turning the world into a frame—users immerse in the moment, and one click locks it in.

GT 8 Pro also includes five exclusive Classic RICOH GR Tones—Standard, Positive Film, Negative Film, Monotone, and High-Contrast B&W—crafted from hundreds of lighting scenarios and color tests, integrating RICOH’s nearly 30-year imaging expertise within one device. Users can further personalize their photos through the Customized Tone function by adjusting effect parameters to suit their style. Additional RICOH GR details enhance authenticity and social interaction. RICOH GR-style watermarks, dedicated albums with the GR labels, and the ability to share tone recipes foster a personalized street photography culture and community for young creators.

Blending RICOH GR’s heritage and smartphone imaging, the realme GT 8 Pro meets young users’ personalized imaging needs—appealing to both photography enthusiasts and casual users. realme GT 8 Pro will soon launch globally, bringing the iconic RICOH GR street photography experience to more users worldwide.

realme and Ricoh GR Unite to Redefine Mobile Street Photography with GT 8 Pro

realme CMO Chase Xu Talks with Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD.

• realme and RICOH IMAGING to Announce Official Strategic Partnership on Smartphone Imaging, Teasing the Industry’s Deepest Imaging Collaboration in Street Photography. 
• Four years in the making, this imaging collaboration will debut with the GT 8 Pro series and boasts deep customization to enhance every shutter press for users and co-promote street photography culture.

realme, India’s most popular smartphone brand among young users, today announced a strategic partnership with RICOH IMAGING COMPANY LTD., set to officially launch on October 14 in Beijing, China.

After four years of preparation, this collaboration is positioned as one of the industry’s most profound imaging partnerships. To celebrate, the two companies released the “4 Years in One Snap” video, highlighting four years of co-engineering and teasing features of their first co-created product, designed specifically for the realme GT 8 Pro.

A Joint Journey Starting from Mobile User Pain Points

In the video, realme Vice President and CMO Chase Xu discussed with Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD., the elements that brought two brands together, which grounded on a shared understanding of user demands. realme saw that young people struggled with two main pain points in mobile photography: increasingly similar hardware and over-processed algorithms that stripped photos of authenticity. “People are getting tired of the same ‘perfect style’ photos. More and more, everyone wants to show their own style, instead of copying the same look.” Chase Xu explained.

The RICOH GR series has been known as a “street photography hero” because of its sharp quality, portability, and quick response. “That’s exactly what we value,” Xu said. Saiki echoed this: “RICOH Imaging and realme share a base of young, creative users. Our collaboration is not only about innovation in products, but also about culture to inspire a new generation to enjoy street photography and discover the beauty of everyday life.”

This shared spirit is why the two brands came together: to give young people tools that allow for authentic capture and personal expression, carrying the tradition of conventional camera into mobile photography.

The GT 8 Pro Brings GR Heritage to Young People’s Pocket

Through extensive customizations between realme and RICOH GR’s R&D teams, the GT 8 Pro offers an unprecedented imaging experience, achieving groundbreaking innovations in optical capabilities, color algorithms, imaging tones, and a tailor-made UI design that mimics the feel of a RICOH GR camera.

This device seamlessly blends 30 years of RICOH GR heritage, including its iconic film-like aesthetic and five classic image tones, with realme’s strengths in mobile imaging and profound insights into the preferences of current generations, creating a unique synergy that advances street photography culture through joint development and co-engineering. More than just a competition of specifications or uniform filters, it infuses mood and emotional warmth into every photo, encouraging young users to document their daily lives with authenticity.

“Snap By No Rules”

This partnership isn’t just about a product, it’s about extending street photography culture into the mobile era. 4 Years in One Snap marks a milestone, encouraging young people to freely record and express their lives. “It’s a fresh, young way to take photos. You don’t wait or try to make the perfect shot but just press the button and capture the moment - Snap by No Rules,” said Xu

Through this collaboration, we hope that even those who don't usually use dedicated camera would experience snapshot photography with the GT 8 Pro, Saiki noted.

The journey now heads toward October 14, when realme and Ricoh GR’s partnership will make its official debut, ushering in a new era of mobile street photography.

India Becomes Apple’s Growth Engine as Sales Hit All-Time High

Apple has just notched a major milestone in India: annual sales surged to a record $9 billion in the last fiscal year, marking a 13% year-over-year increase. This leap underscores how Apple’s strategic retail expansion and rising consumer demand are reshaping its footprint in one of the world’s fastest-growing tech markets.

Key Drivers Behind the Surge

• Retail Expansion: Apple opened new stores in Bengaluru and Pune, with upcoming outlets planned in Noida and Mumbai.
• Localized Strategy: India was made a dedicated sales region in 2023, reflecting its growing importance to Apple’s global operations.
• Affordability Push: Despite high import duties (iPhone 16 starts at ₹79,900 vs. $799 in the US), Apple boosted accessibility via:
• Student discounts
• Trade-in offers
• Bank cashback partnerships

Strategic Implications

• Manufacturing Shift: Now, 1 in 5 iPhones is made in India, with Apple expanding production across five factories, including two new ones.
• Market Share Growth: iPhones now hold ~7% of India’s smartphone market, seen as aspirational status symbols.
• China Diversification: With geopolitical tensions and slowing growth in China, India is emerging as a retail and manufacturing hedge.

Why It Matters

For a company facing plateauing global smartphone sales, India offers a rare blend of rising incomes, a tech-savvy middle class, and policy tailwinds. Apple’s retail-first, locally attuned strategy is not just about selling more devices—it’s about embedding itself into the fabric of India’s digital economy.

realme Set to Launch realme 15T Under 20K With Ultra-Premium Design, 7000 mAH Titan Battery, and Segment-first 50MP Dual AI Cameras

realme, the most popular smartphone brand among Indian youth, is gearing up to unveil the all-new realme 15T on 2nd September at 12 PM, bringing breakthrough innovation in smartphone design, battery endurance, and AI imaging to Indian consumers.

realme 15T promises a leap-forward experience with its ultra-premium design, slimmest-in-class 7000mAh Titan battery, and segment’s only 50MP Front & Rear AI Cameras with AI Edit Genie, making it the ultimate choice for those seeking both style and performance in a single package at a value for money price.

Flagship-Grade Design & Display

The realme 15T combines style and power with its ultra-slim 7.79mm profile and lightweight 181g build, housing a massive 7000mAh Titan battery without sacrificing aesthetics. Its premium Textured Matte 4R design, crafted with nano-scale microcrystalline lithography, offers a fingerprint-resistant, anti-slip finish and a visually striking organic texture in the Flowing Silver variant. The phone features a 93% screen-to-body ratio with a 4000nit 4R Comfort+ AMOLED display, the brightest in its class, delivering superb clarity even under harsh sunlight. Built with an aluminum alloy lens module and a blade-shaped stereo center frame, it ensures durability while maintaining a bold silhouette. With 10-bit color depth for 1.07 billion hues and 2160Hz PWM dimming, the display provides rich visuals and superior eye protection for long hours of use.

Segment-Leading 7000mAh Titan Battery

The realme 15T sets a new standard for mobile endurance with its massive 7000mAh battery, delivering more than a full day of use while still retaining half the charge by night. Despite its size, the phone remains impressively slim and lightweight, even sleeker than many flagship models like the iPhone 16 Pro. It supports fast charging along with 10W reverse charging, adding convenience for powering other devices on the go. Built to last, it comes with IP66, IP68, and IP69 ratings, offering triple-layer protection against water, dust, spills, and even extreme outdoor conditions. To ensure smooth performance during gaming and heavy usage, the device features industry-leading cooling technology with a 6050mm² AirFlow VC Cooling system that keeps it running at peak efficiency.

Segment’s Only 50MP Front & Rear AI Cameras

The realme 15T debuts the segment’s only 50MP Front & Rear AI Cameras with AI Edit Genie, bringing flagship-level imaging sensors to both the front and rear for ultra-clear photos and videos in every scenario. On the back, it features a 50MP main camera paired with a secondary sensor, supporting up to 4K video recording for detailed, high-quality footage. On the front, the flagship-grade 50MP sensor is designed for natural skin tones, flawless group selfies, and sharp, professional-level vlogging. Enhanced by advanced AI features, the camera system includes AI Edit Genie for instant creative edits, AI Snap Mode, AI Landscape, ethnicity-adaptive AI beautification, smart image matting, and a range of soft light filters like Deja Vu, Retro, Misty, Glowy, and Dreamy, giving users endless ways to capture and express their world.

Both front and rear cameras are equipped with realme’s latest AI algorithms for enhanced image clarity, dynamic range, and effortless creative editing—perfect for creators and everyday users alike. The realme 15T will be available in Flowing Silver, Silk Blue, and Suit Titanium.

The realme 15T will be available on Flipkart, realme.com and across all mainline retail stores. Stay tuned, and for more information visit our website and social platforms: realme.com, X (Twitter), Facebook, and YouTube.

About realme

realme is a technology brand committed to delivering cutting-edge innovations and premium designs for young users. Founded in 2018, realme has rapidly expanded to 61 global markets, crossing 300 million users in 2025 and ranking among the top five smartphone brands in 21 countries. In just seven years, the brand achieved 100 million shipments in India and 300 million globally — making it the fastest-growing smartphone companies worldwide.

With a vision to become a sustainable enterprise and a mission to democratize advanced technology, realme embodies the spirit of “Make it real.” realme continues to push boundaries with innovations like the world’s fastest 320W Supersonic Charging, and AI-driven features such as AI Edit Genie. With the aim of tech democratization, realme is also the first smartphone brand to bring flagship-level features to mid-range smartphones, including periscope camera, dedicated GPU, and 7000mAh battery. realme is on track to operate 650+ customer service centers by the end of 2025, ensuring seamless after-sales support nationwide.

realme’s product strategy is designed to serve diverse consumer needs across channels. At the premium end, the GT Series serves as realme’s global flagship, showcasing cutting-edge AI-powered performance and innovation to strengthen brand building. The Number Series anchors the mainline retail segment, offering a balanced mix of powerful cameras and next-gen performance for the mass market. The P Series is the online-first hero, combining performance and style to drive growth in digital markets.

For more information, please visit: www.realme.com/in/

Motorola Launches Edge 60 FUSION Starting At Just Rs. 20,999*

Motorola launches edge 60 FUSION; a true upgrade over edge 50 fusion with the World’s Most Immersive 1.5K All 4 sides Curved Display, World’s 1st True Colour^ Sony-LYTIA 700C camera, Segment’s leading AI experience with moto AI and Ultimate Military Grade Durability starting at just Rs. 20,999*

• The motorola edge 60 FUSION comes with massive upgrades over its previous generation (edge 50 fusion), boasting Motorola’s sharpest and brightest display ever, with World’s Most Immersive Super HD (1220p) All-Curved Display with Segment’s Best 96.3% Screen-to-body ratio, Segment’s brightest 4500nits Peak brightness along with True Colours* validated by Pantone™. The motorola edge 60 FUSION has met Pantone’s evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colors.
• The motorola edge 60 FUSION is equipped with 50 MP camera system and comes with the World’s 1st and segment’s best True Colour Sony LYTIA™ 700C sensor for unbelievable low-light performance in every photo and video. This advanced camera system features moto ai powered magical features like Adaptive Stabilization, AI Photo Enhancement along with Google AI tools (Magic Eraser, Unblur, Magic Editor), Dual Capture, and Audio Zoom.
• The device comes with segment’s best AI experience powered by motoAI such as magic canvas for converting text to images, or assist features such as catch me up, pay attention, Remember this and recall.
• The motorola edge 60 FUSION also comes with ultimate durability, having passed 16 levels of the MIL-810H Military Grade Certified Protection along with IP68+IP69 (Highest Level of Water Protection) plus Gorilla Glass 7i Protection on the 4 curved display. All this while maintaining a sophisticated, elegant look and feel.
• Designed in conjunction with Pantone Color Institute™, the world’s authority on color, the motorola edge 60 FUSION will be available in specially curated options namely- PANTONE Amazonite, PANTONE Slipstream and PANTONE Zephyr.
• motorola edge 60 FUSION will go on sale at an effective starting price of just 20,999* on Flipkart, Motorola.in and leading retail stores across India, starting 9th April 2025.

Motorola, a global leader in mobile technology and innovation and India’s leading~ AI smartphone brand - today launched the first smartphone from its new and highly anticipated edge 60 lineup, the motorola edge 60 FUSION. As the primary addition to the new lineup, the motorola edge 60 FUSION is a true upgrade over its extremely popular predecessor – Motorola edge 50 fusion in almost every aspect. It is designed for consumers seeking a premium smartphone that blends elegant design with advanced features. With powerful AI-driven experiences, the motorola edge 60 FUSION enhances user experience by making everyday tasks simpler and more intuitive. Some of the key features of the smartphone include the World’s Most Immersive 1.5K All 4 sides curved display with True Color* validated by Pantone, the world’s first and segment’s best 100% True colour Sony LYT 700C camera system with advanced AI led imaging features, segment’s best AI features with various generative AI, camera and assist features from moto AI. Additionally, the smartphone also boasts IP68 & IP69 Underwater Protection with true MIL-810H Military Grade Certified Protection and comes in 3 different Pantone curated stunning colors and premium vegan leather finishes.

The motorola edge 60 FUSION boasts Motorola’s sharpest and brightest display ever, with Segment’s Best 96.3% Screen-to-body ratio and Segment’s highest curvature of 45 degrees on the sides and 33 degrees on top and bottom, for truly curved 4 sides making it the World’s Most Immersive 1.5K All-Curved Display. It also comes with True Color* validated by Pantone™. The pOLED display reveals the full color potential of every content displayed on the screen, which allows users to enjoy a clear, vibrant picture with sharper detail and less pixelation. This is also owed to the 1220p 1.5K Super HD resolution which delivers 13% more resolution than standard Full HD (1080p) displays. The motorola edge 60 FUSION is also 2.8x brighter than the previous generation motorola edge with a peak brightness of 4500 nits which is brightest display in the segment. Users can experience the infinite contrast of deeper blacks and over a billion colors on a vivid pOLED HDR10+ display. Plus, enjoy 100% of the DCI-P3 color gamut with brighter, more vibrant colors that meet cinematic standards for accuracy. As the world’s first smartphone with all quad-curved display with Pantone™ validated colors, motorola edge 60 FUSION has met Pantone’s evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colors. Pantone SkinTone™ Validated assures the display is truly representing the vast spectrum of human skin tones. Its ultrafast 120Hz refresh rate makes switching between apps, playing games, and scrolling websites incredibly smooth and fluid. And with a low latency 300Hz touch rate, users will experience far more responsiveness than a standard display. The display also comes with a few additional features such as Eye Care, which protects the eye with SGS-certified low blue light emission, and DC Dimming, which reduces visible screen flicker by adjusting screen brightness. Additionally, motorola edge60 FUSION comes with segment’s toughest Corning® Gorilla® Glass 7i which ensures 2x better drop and scratch performance.

In terms of camera performance, the motorola edge 60 FUSION comes with the World’s 1st and segment’s best 100% True Color Sony LYTIA 700C Camera with colours validated by Pantone. The camera has met Pantone’s evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colors. Plus, Pantone SkinTone™ Validated assures the camera captures results representing the vast spectrum of human skin tones. Designed for those who demand the highest quality in every shot, the 50MP camera system uses the Sony LYTIA™ 700C sensor for unbelievable low-light performance in every photo and video. Paired with all-pixel focus technology which gives 32x more focusing pixels for faster, more accurate performance, even at night and OIS for incredible clarity and detail anytime, anywhere. Additionally, Optical Image Stabilization (OIS) automatically compensates against blurred images and videos due to unwanted camera movement, so even when an exposure takes long, the clarity and detail shine through. The second rear camera in the system is a 13MP Ultrawide sensor, which features a 120° field of view. Enhanced by motoai, it brings out vivid details and natural clarity in every shot, transforming challenging light into picture-perfect moments. The ultrawide lens with built-in Macro Vision also allows users to get as close as 3.5 cm for extreme close-ups.

Coming to the front, users can take flattering, high-resolution selfies or shoot breathtaking videos in 4K resolution with the dedicated 32MP selfie camera. Quad Pixel technology, which combines every four pixels into one for brilliant results offers 4x better low-light sensitivity. Before every shot, the 3-in-1 dedicated ambient sensor uses Real-Time Light Detection technology to read the room and automatically calibrate your camera light sensitivity to ensure the best exposure, color, and get rid of annoying flickering. 

This powerful Sony-LYTIA 700C is powered with motoai works behind the scenes to give the best possible photos and videos with more vivid, life like results thanks to intelligent image processing. Whether it’s a spontaneous moment or a carefully crafted scene, the AI Photo Enhancement Engine works seamlessly across every lens. Powered by moto ai, it applies precise color, brightness, and texture adjustments, as well as noise reduction, bringing photos to life with exceptional clarity and vibrancy. AI Adaptive Stabilization uses motoai to determine the speed of movement and dynamically optimizes stabilization levels for the best results. Other core camera features include, Portrait Mode, Photo Booth, 4K video in all cameras, and Auto Night Vision.

The motorola edge 60 FUSION is powered by segment’s best AI experience with motoAI1.0, which isn’t just another voice assistant, but a seamless, intelligent layer woven throughout the device. Designed to quietly enhance user experience, moto ai makes everyday moments easier and more intuitive, from capturing the perfect photo to organizing notifications. With features like Catch me up for prioritized updates and Style Sync to match wallpaper, it’s always one step ahead, adapting to its users. motoai operates in the background, recognizing context and fine-tuning itself to the user’s preferences, so the device feels more like a natural extension of them. With features such as Catch Me Up, Pay Attention, and Remember This among others, motoai ensures that users stay informed, organized, and in control without any extra effort. Catch me up saves users time by providing a prioritized summary of personal communications, so they don’t have to sift through the notifications they missed while they were away. Pay attention helps users recall specific logistics or details without having to write notes or listen to long recordings. Remember this captures live moments or on-screen information when triggered, instantly saving them with smart AI-generated insights. When a photo is taken, moto ai uses a LLM in the background to pull in key details, context and facts about the captured content. These memories are personal and saved only when the user chooses. They are securely stored locally on the device. Memories can be recalled anytime with a simple question.

Other motoai features include Magic Canvas 1.0, which transforms its user’s imagination into stunning visuals with just a text prompt. Style Sync, which can easily generate wallpapers and themes that match the user’s unique style by producing four one-of-a-kind images based on their outfit.

Striking from every angle with edges that wrap seamlessly across the front and back, the motorola edge 60 FUSION is the epitome of craftsmanship and purposeful design. Featuring a all-curved design with Segment’s best 45degree curve from sides and 33degree curve from top and bottom, where the flawlessly curved front glass blends seamlessly with the back eliminating sharp edges. This results in a harmonious flow across the entire device with the ultrathin, uninterrupted surface looking polished and smooth to the touch. The motorola edge 60 FUSION is not only visually captivating but also built to last. Four ultrathin layers of glass fiber give it a solid, premium backbone with a final layer of canvas or leather-inspired finish adding a touch of luxury. These layers are seamlessly fused together through a high-pressure process, creating a single, cohesive design. The canvas-inspired finish delivers a refined tactile experience that balances the rustic charm of textured finishes with modern craftsmanship. While the leather-inspired finish delivers an inviting tactile experience. Designed in conjunction with Pantone Color Institute™, the world’s authority on color, the motorola edge 60 FUSION will be available in specially curated options that suit any style. Namely- PANTONE Slipstream which is a magnetic grey, PANTONE Zephyr which is a soft pink, PANTONE Amazonite which is a soft aqua, captivating hue.

The motorola edge 60 FUSION meets ultimate military standards for durability, passing 16 tests of MIL-810H Military Grade Certified Protection. All while maintaining a sophisticated, elegant look and feel. It’s protected against extreme temperatures, including harsh winters as cold as -20°C or scorching summer days as high as 60°C, even the blazing temperatures inside a parked car. It also withstands up to 95% humidity. With Highest level of water protection IP68 and IP69 ratings, offering superior protection against dust, dirt, sand, and high-pressure water, it’s designed to withstand submersion in up to 1.5 meters of fresh water for 30 minutes.

Equipped with the India’s first Mediatek7400 4nm Processor, the motorola edge 60 FUSION delivers fluid performance with significant improvements across CPU, GPU and NPU performance. Further, with upto 12GB RAM and, RAM Boost 4.0 which temporarily turns available storage into virtual RAM (up to 24GB), users experience exceptionally smooth and seamless performance across gaming, multitasking and more. Additionally, with up to 256GB storage, the motorola edge 60 FUSION offers tons of room for shows, movies, songs, apps, and games.

Speaking on the launch, Mr. T.M. Narasimhan, Managing Director, Motorola India said “At Motorola, we're committed to advancing our lifestyle-tech innovations with every new launch. The motorola edge 60 FUSION comes with many segment leading features such as the world’s most immersive All-Curved display, World’s 1st True Color Sony-LYTIA 700C Camera, segment leading AI features and more – all with the objective of adding value to our consumer’s lives. This phone emphasizes our dedication to meaningful consumer innovation, extending beyond hardware. We're confident that the motorola edge 60 FUSION will set new benchmarks in its segment.”

Powering all this is the motorola edge 60 FUSION’s massive 5500 mAh battery with a 68W TurboPower™ charger in the box to fuel up fast. Taking a mere 9 minutes to generate a full day’s backup, users don’t have to worry about a low battery. Coupled with such powerful hardware, comes an equally sophisticated Hello UI software based on Android 15 with three Android® OS upgrades guaranteed. Users will also enjoy Security Maintenance Releases (SMR) for 4 years, upto 2029, keeping their phone a step ahead of attacks, ransomware, and any new threats on the horizon.

Hello UI lets users easily customize their device and make it their own by choosing fonts, colors, and icons. Use intuitive gestures like twist and tap to control different features or launch their favorite apps. Set limits on screen time and control access, so kids can learn and play in a safe, dedicated space with family space. Extend their mobile experience to a TV or external display or even sync it up to your PC using smart connect. All with the assurance that their phone is safe, with every security setting managed in one place through moto secure.

Moreover, with Dolby Atmos® and two large stereo speakers, users can listen with improved bass, cleaner vocals, and even more clarity at higher volumes. Plus, with spatial audio, the sound fills the space around the user for an enhanced listening experience that’s like nothing else. Thanks to the Hi-Res certified sound system, the motorola edge 60 FUSION offers professional-level audio with wider dynamic range and 3x more data rate.

Availability:

The motorola edge 60 FUSION will be available in two storage variants – 8GB RAM + 256GB Storage and 12GB RAM + 256GB Storage in three stunning PantoneTM Curated colour variants, - PANTONE Amazonite, PANTONE Slipstream and, PANTONE Zephyr. The smartphone will go on sale from 9th April 2025, 12PM on Flipkart, Motorola.in and leading retail stores including Reliance Digital.

Effective Launch Price with offers:

• For 8GB+256GB variant,
• Launch Price: INR 20,999*
• For 12GB+256GB variant,
• Launch Price: INR 22,999*

Standard Launch Price:

• For 8GB+256GB variant,
• Launch Price: INR 22,999*
• For 12GB+256GB variant,
• Launch Price: INR 24,999

Glance and Google Cloud Join Forces to Build Consumer GenAI Experiences for Both Smartphones & Ambient TVs

• Glance to leverage Google’s portfolio of AI models including Gemini and Imagen
• To build generative AI -powered experiences on top of Glance’s Mobile and TV Surfaces generating a ‘personal internet’ for users
• Glance to launch ‘Glance AI,’ a gen AI-powered platform, supercharging smartphones into AI phones

Consumer internet company, Glance, and Google Cloud today announced a strategic partnership to bring the power of generative AI (gen AI) to millions of Glance-enabled smartphones worldwide. Through this collaboration, Glance will leverage Google’s AI models to develop consumer-facing AI applications designed to enhance and enrich user experiences on smartphone lock screens and ambient TV screens.

Glance, a pioneer in delivering AI-powered smart lock screen experiences, currently powers more than 450 million Android-based smartphones worldwide. The company has an active user base of more than 300 million across India, Indonesia, Japan, the United States, and other countries. It is now building the next generation of Glance, which aims to turn every user’s lock screen into the center of their digital experiences, integrating their news, sports, games, entertainment, fashion, and shopping with gen AI to create a ‘personal internet’ for the user.

Glance will leverage Google Cloud’s Gemini intelligence capabilities and Imagen’s state of the art image generation capabilities via Vertex AI to power Glance’s next-gen experiences. One of the first experiences is an immersive, gen AI-enabled commerce feature for the lock screen. This feature allows users to upload a single image (selfie or upload from gallery), which is then analyzed to infer their interests and preferences. Users can then use gen AI to generate personalized images that place them in relevant contexts, transforming their lock screen wallpapers. As users visualize themselves with various products, they can make real-time purchase decisions seamlessly from their lock screens.

“Our mission at Glance is to inspire users to become the best version of themselves through discovery-led experiences on surfaces powered by AI. We want to be the world’s largest consumer tech platform, reaching a billion screens by 2028, and our partnership with Google Cloud is key,” said Naveen Tewari, Founder & CEO of InMobi & Glance. “Our combined knowledge, AI capabilities, and expertise uniquely position Glance to deliver the next level of AI-driven experiences for smartphone users, supported by viable business models such as commerce and advertising.”

The partnership comes as Glance prepares to launch ‘Glance AI,’ a gen AI-powered platform designed to deliver immersive discovery experiences on both smartphone lock screens and TV ambient screens. To be launched in the U.S. market first, Glance AI aims to supercharge ordinary smartphones into AI phones through experiences that redefine content and commerce.

Thomas Kurian, CEO of Google Cloud added, “Generative AI technologies have the power to transform experiences for people around the world, and mobile phones are a key touchpoint. Glance can now harness Google Cloud’s cutting-edge gen AI technologies to develop groundbreaking applications across commerce, content, and more that will unlock new possibilities for customers.”

Launched in 2019, Glance is one of the earliest to unlock the potential of the smartphone lock screen, providing unique AI-driven personalized content discovery experiences. The Glance smart lock screen is delivered in partnership with OEMs and telcos. All functions are customizable, opt-in, and do not access user data, while maintaining user privacy. The platform relies on usage patterns to continually refine its recommendation engine and provide the best-in-class experience to the consumers.

PLI Scheme Drives Electronics Goods to Become 3rd on India's Top Export Items List

In a first, electronics goods have become the fastest-growing segment in India's export basket. This growth is largely driven by the Production-Linked Incentive (PLI) scheme, which has attracted global giants like Apple and Samsung to expand their production in India.

In the first eight months of FY25, electronics exports surged by 28% to $22.5 billion, moving up from the sixth position to the third spot among India's top export items. Smartphones alone accounted for a 45% increase, contributing significantly to this growth

As mentioned, electronics exports surged by 28% to $22.5 billion in the first 8 months of FY25, up from $17.66 billion during the same period in FY24. This remarkable growth has moved electronics goods from the sixth position to the third spot among India's top export items.

This development showcases India's growing capabilities in the electronics sector.

Smartphones have been a major driver of this growth, with exports increasing by 45% to $13.11 billion. Smartphones now account for 58% of total electronics exports, and this share is expected to reach 60-65% by the end of FY25.

The success of the Production-Linked Incentive (PLI) scheme has attracted global giants like Apple, Samsung, Foxconn, Pegatron, and Tata Electronics to expand their production in India. This has significantly boosted smartphone exports.

Exports of consumer electronics, solar modules, desktops, and routers have also recorded significant growth.

With the establishment of semiconductor manufacturing capacities in India, electronics exports are expected to further accelerate. The Union Cabinet recently approved a proposal by Kaynes Semicon to set up a semiconductor unit in Sanand, Gujarat, with an investment of Rs 3,307 crore.

These developments highlight India's growing capabilities in the electronics sector and its potential to become a major player in the global electronics market.

Meanwhile, engineering goods, valued at $56.24 billion, continue to be the largest export category. Petroleum products, with worth $36.56 billion, hold the second spot.

Google Starts Production of 1st Batch of Made-In-India Pixel 8 Smartphones

Google has started producing its Pixel 8 devices in India, marking a significant step in its commitment to local manufacturing. This move aligns with India's "Make in India" initiative and is expected to attract more global tech companies to invest in the region.

The Pixel 8 devices are being manufactured in collaboration with Dixon Technologies. Initially, only the base Pixel 8 model is being produced in India, with plans to expand production to other models in the future. This strategy mirrors Apple's approach, which has also shifted a significant portion of its iPhone assembly to India.

Initially, the production will be limited, but Google plans to assemble most of its new smartphones in India for both domestic and export markets within the next three years.

This move is part of a broader strategy to diversify its manufacturing locations and reduce dependency on China and Vietnam. The Pixel 8 devices are being produced in collaboration with Wowtek Technology India, a subsidiary of Bharat FIH, which is part of the Hon Hai Technology Group (Foxconn).

This initiative is expected to boost local manufacturing and create numerous job opportunities in India.

This development not only boosts local manufacturing but also positions India as a key player in the global tech supply chain.

The local assembly of Pixel 8 devices in India is likely to have a positive impact on pricing. By manufacturing in India, Google can benefit from reduced import duties and lower production costs, which could translate to more competitive pricing for consumers. Additionally, this move aligns with the Indian government’s incentives for local manufacturing, potentially leading to further cost savings.

However, the exact impact on pricing will depend on various factors, including the scale of production, supply chain efficiencies, and market demand. Overall, consumers in India might see more affordable Pixel 8 devices compared to previous models.

Samsung Pushes Apple to 2nd Spot To Get Back on #1 in the World's Top Smartphone Companies – IDC

According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone shipments are expected to reach 1.20 billion units in 2024, growing 2.8% year over year. This growth is followed by further expansion in the low single digits through 2028.

In the first quarter of 2024 (1Q24), global smartphone shipments increased 7.8% year over year to 289.4 million units. This marks the third consecutive quarter of shipment growth, signaling that a recovery is well underway in the smartphone market. While the industry is not completely out of the woods, macroeconomic challenges remain in many markets.

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2024 (Preliminary results, shipments in millions of units)
Company	1Q24 Shipments	1Q24 Market Share	1Q23 Shipments	1Q23 Market Share	Year-Over-Year Change
1. Samsung	60.1	20.8%	60.5	22.5%	-0.7%
2. Apple	50.1	17.3%	55.4	20.7%	-9.6%
3. Xiaomi	40.8	14.1%	30.5	11.4%	33.8%
4. Transsion	28.5	9.9%	15.4	5.7%	84.9%
5. OPPO	25.2	8.7%	27.6	10.3%	-8.5%
Others	84.7	29.3%	79.0	29.4%	7.2%
Total	289.4	100.0%	268.5	100.0%	7.8%
Source: IDC Quarterly Mobile Phone Tracker, April 15, 2024

Notes:

• Data are preliminary and subject to change.
• Company shipments are branded device shipments and exclude OEM sales for all vendors.
• The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
• Figures represent new shipments only and exclude refurbished units.

"As expected, smartphone recovery continues to move forward with market optimism slowly building among the top brands," said Ryan Reith, group vice president with IDC's Worldwide Mobility and Consumer Device Trackers. "While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter. While IDC expects these two companies to maintain their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify. As the recovery progresses, we're likely to see the top companies gain share as the smaller brands struggle for positioning."

"The smartphone market is emerging from the turbulence of the last two years both stronger and changed," said Nabila Popal, research director with IDC's Worldwide Tracker team. "Firstly, we continue to see growth in value and average selling prices (ASPs) as consumers opt for more expensive devices knowing they will hold onto their devices longer. Secondly, there is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world. Xiaomi is coming back strong from the large declines experienced over the past two years and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets. In contrast, while the Top 2 players both saw negative growth in the first quarter, it seems Samsung is in a stronger position overall than they were in recent quarters."

HMD Global Launches Nokia C32: Fashionable Design, Powerful Imaging, and Android 13 !

• A refined design with a toughened glass for a premium feel in three eye-catching dual tone colours
• 50MP Dual camera and stellar imaging algorithms take picture quality to new heights, day or night
• Powerful three-day 5000 mAh battery1 lets you do more without the need to stop and charge
• Android 13TM delivers the most personalised software to date for a modern smartphone experience

HMD Global, the home of Nokia phones, today launches the new Nokia C32, the first smartphone in the popular C-series range with a 50MP Dual camera, bringing advanced imaging to an even more affordable price point. Arriving with the latest Android 13 in a new, refreshed design, it has a toughened glass finish for a premium feel.

Ravi Kunwar, VP- India & APAC, HMD Global: “After the successful recent launch of the Nokia C22, we're thrilled to introduce the Nokia C32 delivering reliable performance, stunning visuals, and long-lasting battery life. The success of the Nokia C-series in India motivates us to continue to offer great value and innovation in this segment. Moreover, we believe that value should not sacrifice design, so we have included a toughened glass finish usually seen in more premium designs to ensure that it looks as good as the pictures it takes.”

A revolution in affordable design

Bringing a refreshed design with a toughened glass back, dual tone finish and elegant straight sidewalls, it takes C-series into a new age of Nordic premium. A bright 6.5’’HD+ display is wrapped in a choice of three bold colours, Charcoal, Breezy Mint, or Beach Pink, all with matching accent details.

Affordable imaging brought to new heights

The 50MP AI dual main camera and 8MP selfie camera are supported by powerful imaging algorithms to get the most out of the hardware. Capturing more light than ever before and equipped with a bespoke night mode on both the front and rear cameras, Nokia C32 gives impressive pictures in any lighting conditions.

Android 13 right out the box

Enjoy Android 13 benefits straight away and customise apps to match your wallpaper, to make Nokia C32 unique to your style. From per-app language preferences to cross-device copy and paste, the versatile features let you navigate everything from work to entertainment quicker.

Being part of the C-series family comes with reassurances on durability and longevity

Toughened glass front and back, a robust metal chassis for extra support on the inside, and IP52-rated protection safeguards Nokia C32 from scratches, drops, and the daily wear and tear. On the inside, app hibernation and Super Battery Saver help Nokia C32 last up to three days¹ on a single charge. To keep your data safe, two years of security updates² come as standard for C-series. And for the extra piece of mind the device comes with one year replacement Guarantee.

Smoother app usage with memory extension³

Nokia C32 also comes with 3GB of extra virtual RAM with memory extension³ for smoother app usage. And like all Nokia phones, you get smartphone experience with less bloatware, so you have more space for the things that matter most.

Pricing, availability and accessories

Nokia C32 is available in India starting today at your nearest retailer, Nokia.com. Nokia C32 comes in Charcoal, Breezy Mint, and Beach Pink colourways with 7GB + 64GB and 7GB + 128 GB storage and memory configurations at INR 8999 and INR 9499 respectively.

Jio Partner Offer: Nokia also brings benefits for Jio Plus (Postpaid) users on the INR 399 plan, which provides 75GB monthly data + 3 add-on SIMs. Customers can give a missed call on 70000 70000 for Jio SIM home delivery.

Jio Plus(Postpaid) Nokia phone users will get special benefits worth up to INR 3,500 as 100 GB additional Data (10 GB Additional Monthly Data for 10 months) worth INR 1000 and additional coupons worth up to INR 2500 in the form of:

• 3 month EazyDiner subscription worth INR 700
• INR 750 off on flights over INR 4500 on Ixigo
• 3 months ET Prime Subscription worth INR 1100 at INR 49 only.

[i] Research carried out by HMD Global. Camera quality found to be the highest-rated feature in sub-PRICE smartphones.

¹Based on a real-life usage test by HMD Global. See more info at [add product webpage]

²From the global launch date of [name of the device].

³Using memory extension (virtual RAM) requires enough storage space. To protect the storage, memory extension is automatically and permanently disabled once 90% of the usage limit is reached. This can occur after 4 years of heavy usage.