Pinterest Launches Today Tab in India and Additional Countries for Daily Inspiration with Curated Topics and Trending Ideas

Pinterest, Inc. (NYSE: PINS) today announces that the Today tab, a new source of daily inspiration with curated topics and trending ideas will be launching in 13 additional countries including: Argentina, Austria, Brazil, Canada, Chile, Colombia, France, Germany, Indonesia, Japan, Mexico, Switzerland, and India, after recently launching in the U.S. and U.K.

Pinterest is seeing a significant increase in people searching for helpful tips and ideas for what to do at home to stay inspired as they stay inside. In response, Pinterest is making it easier than ever to quickly find recipes, kids' activities, self-care ideas and more with the Today tab.

In addition to daily inspiration and trending ideas such as kid-friendly baking, work from home set-ups, family-favorite movies, and comfort food recipes, the Today tab features expert information from the World Health Organization and Centers for Disease Control on topics such as handwashing during the current coronavirus epidemic.

To use the Today tab, Pinterest users can tap on "Today" at the top of their home feed on iOS or Android for new ideas each day. Recommendations will include a handful of topics including ideas curated by the Pinterest team with feature guest editors in the future. While the home feed continues to be a personalized space with recommendations based on the Pinner's activity, the Today tab will show popular ideas based on what's going on in the world and what people are searching for.

Pinterest also launched compassionate search on web, to make the mental wellness feature available on all platforms for all users in the U.S. and the U.K. In the past few weeks, searches for "calming quotes" doubled, and "stress relief" and "stress quotes" have tripled on Pinterest. Now when people search for terms such as "stressed out" from the desktop computer or phone, options to see a collection of emotional wellbeing activities to help relax and feel better with content from emotional health experts will appear.

Pinterest's efforts to make reliable information easily accessible also includes:

• A custom search experience (image here)


• A banner across the site that directs to WHO facts


• An easy way to report health misinformation through the "health misinformation" option on Pins. Pinterest removes any misinformation it finds about COVID-19 because it violates its health misinformation policy (which has been in place since 2017).


• Stay safe, Stay Inspired board shared with Pinterest users

Globally, Pinterest hit all-time highs in engagement over this past week, and searches increased nearly 55% year over year. In India, searches have increased by 59% year over year and the number of Pinterest boards created increased by 70%. Since March 1st, searches have increased by nearly 25% globally and views on video Pins have nearly tripled compared to the same time last year.

Find more information on the Today tab and the company's efforts to combat misinformation here and images here.

About Pinterest

Pinterest is a visual discovery engine people use to find inspiration for their lives, including recipes, home and style ideas, travel destinations and more. People have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 335 million monthly active users around the world. Available on iOS and Android, and at pinterest.com.

Pinterest gain 150% users in India with in a year

Pinterest, the four year old social networking platform, which lets people make visual discoveries with the help of pictures, seems to have caught the curiosity of many Indians lately. The platform has recorded a 150 percent rise in Indian users in the last one year.

Pinterest is headquartered in San Francisco and has been successful in raising around $760 million till now through various rounds of funding. The online scrapbooking site is currently valued at $5 billion, all thanks to the recent $200 million capital raise that the platform received from Bessemer Venture Partners and Andreessen Horowitz. The platform has plans of using some part of that money in expanding its services globally.  The company has formed separate teams for France, UK, Germany and Japan.  Seeing its popularity in India, the company is also investing in localizing contents for the market.

The United States forms the 70 percent part of the platform’s sixty million user base. What is interesting is that, in India the user base has a 50-50 gender split, which means equal number of men and women make use of the platform in the country.  This trend is quite different from what the platform experiences in other countries. Most of the Pinterest users in India make use of the platform on their Smartphones.

In order to cash in on the local languages, the platform is available in over 32 different languages all around the world. Hindi was recently added to the list so as to impress the Indian market.

“We are very excited about the way India is growing for us and, with the rapid adoption in smartphone usage, we expect to build a great business there in a few years,” said Matt Crystal, head of International business at Pinterest in an interview to the Times of India.

According to Crystal, one thing which differentiates Pinterest from Google is that Google makes use of algorithms to index search, while Pinterest has human who do the cataloging work and algorithms are only used to push the result when someone searches something specifically.

Pinterest has recently introduced a new analytics tool which will help the business keep a track on the number of Pinners (Pinterest users) who interact with their pins along with other information.

Pinterest gain 150% users in India with in a year

Pinterest, the four year old social networking platform, which lets people make visual discoveries with the help of pictures, seems to have caught the curiosity of many Indians lately. The platform has recorded a 150 percent rise in Indian users in the last one year.

Pinterest is headquartered in San Francisco and has been successful in raising around $760 million till now through various rounds of funding. The online scrapbooking site is currently valued at $5 billion, all thanks to the recent $200 million capital raise that the platform received from Bessemer Venture Partners and Andreessen Horowitz. The platform has plans of using some part of that money in expanding its services globally.  The company has formed separate teams for France, UK, Germany and Japan.  Seeing its popularity in India, the company is also investing in localizing contents for the market.

The United States forms the 70 percent part of the platform’s sixty million user base. What is interesting is that, in India the user base has a 50-50 gender split, which means equal number of men and women make use of the platform in the country.  This trend is quite different from what the platform experiences in other countries. Most of the Pinterest users in India make use of the platform on their Smartphones.

In order to cash in on the local languages, the platform is available in over 32 different languages all around the world. Hindi was recently added to the list so as to impress the Indian market.

“We are very excited about the way India is growing for us and, with the rapid adoption in smartphone usage, we expect to build a great business there in a few years,” said Matt Crystal, head of International business at Pinterest in an interview to the Times of India.

According to Crystal, one thing which differentiates Pinterest from Google is that Google makes use of algorithms to index search, while Pinterest has human who do the cataloging work and algorithms are only used to push the result when someone searches something specifically.

Pinterest has recently introduced a new analytics tool which will help the business keep a track on the number of Pinners (Pinterest users) who interact with their pins along with other information.