Paytm Payment Gateway partners with StockHolding Corporation of India Limited

India’s largest payment gateway, Paytm PG has entered into a partnership with StockHolding Corporation of India Limited (StockHolding) to provide payment gateway services. With this, Paytm PG will facilitate seamless transactions on StockHolding's website and app for its over 5 crore customers. In addition to this, StockHolding users will also be able to access depository services on their Paytm app.

With a network of over 200 branches, StockHolding is one of India’s largest Depository Participant and provider of Custodial Services. A pioneer of Demat services in the country, it manages over Rs 38 lakh crores in AUC (Assets Under Custody). Now onwards, all transactions done on the platform will be channeled through Paytm PG.

Abhay Sharma, Sr. Vice President - Paytm said, "We are happy to partner with StockHolding, which is one of India’s premier financial services provider to both corporates & individuals. With our technology-driven innovative payment gateway, we will enable ease of operations for StockHolding Clients, thereby moving towards a more efficient and digital way of managing their financial transactions."

StockHolding spokesperson said, "We are happy to partner with Paytm which is one of the leading fintech in India with a technology-driven innovative platform. We are the first Depository Participant offering DP Bill Payment facility through the Paytm application. This will definitely improve the ease of operations for clients."

Paytm Payment Gateway is a leader in India with over 50% market share and processes over 400 million monthly transactions. This includes transactions through cards, UPI, wallets, and net banking. With more than a million merchant partners, it offers several unique services, such as Payouts & Recurring payments, OTP less card payments, instant refunds and pre-authorization flow that addresses the needs of both B2B and B2C companies.    

5 Tips To Choosing The Best Payment Gateway For Your New Business

A payment gateway can be described as an e-commerce service provider that authorizes credit card payment for business. As a new business, you need to choose the right payment gateway provider that works well for you. Here are 5 tips to help you choose the best one:

1.    Check Whether They Support Your Business Model

When choosing a payment gateway for your business, it is essential that you find out whether they support your business model. Most of the payment gateway providers have lists of businesses that they do not support listed on their websites. Check whether your business falls in any of the business categories listed there.

There are two categories of payment gateway providers. There are the low and medium risk providers that process e-commerce business models and the high-risk providers who deal with businesses that are more chargeback prompt owing to the type of service or product being offered.

Check where your business model falls and which payment gateway provider supports it.

2.    Consider Your Level Of Reach

What is your target market for your products? Is it local or global? Answering this question will help you decide whether you want a payment gateway provider that’s local or global.

If your market is local, you can opt for a local provider that’s connected to your local banks and offers accounts with good fees for you to process local cards.

If you target a global market, you can opt for a payment gateway provider who supports different card varieties, has a huge global reach, supports multiple currencies, and offers alternative payments. Analyze your reach and determine the payment gateway to go for.

3.    Check On Customer Support

Customer support is important considering that anything can go wrong at any time and you’ll need your payment gateway provider to step in and fix the issue at hand. Getting robot generated messages from the technical department telling you to troubleshoot this and that is always a nuisance. Ticketing systems also take too long before they ever respond to you.

You need a gateway payment system with a 24-hour live support that can respond to you instantly when you reach out to them with an issue. Check the level of customer support before choosing a payment gateway provider.

4.    Check On Safety And Security

A good payment gateway provider is one that has taken into account all the important safety requirements and has implemented them and is also providing total protection to your customers as they buy from you.

You are trusting your money in somebody’s hands, as such, you need to be completely sure that you are secure with the payment gateway provider that you choose. Check and double check on their safety and security standards before you commit to working with them.

5.    Consider Your Pricing And The Provider’s Fees

Knowing how much margin you gain from a single sale will enable you to know which payment gateway provider fits in well within your pricing structure. Don’t be carried away too much by companies that have the lowest fees, rather, go for a provider with a transparent fee structure with no hidden fees that will surprise you along the way. Go also to a provider with good conversion rates.