OneFitPlus Launches 'Fitwarz' - India’s 1st Multiplayer Fitness Gaming Platform

OneFitPlus is India’s largest connected fitness company

Launches India’s first multiplayer gaming platform with serious workouts through its Fitwarz app

Fitwarz’s fully loaded features include: Multiplayer Mode, Fitboard, emoji chat , enhanced graphics, and improved user interface

Launches digital marketing campaign with brand ambassadors Kiara Advani & Sidharth Malhotra

Hyderabad, 07th Sept 2021: Hyderabad-based OneFitPlus, India’s largest fit-tech company has launched India’s first multiplayer fitness gaming version within Fitwarz app. The connected game can be played on your treadmill and spin bike from RPM Fitness and Fitkit. The platform motivates users to exercise by offering a competitive real-time multiplayer experience and engages them through its gamified approach.

Fitwarz combines the fun of multiplayer video gaming with the intensity of serious workout, helping users achieve their fitness goals. Customers can run and cycle with thousands of other riders or invite their friends from Kashmir to Kerala to join and race on Fitwarz. You can join group rides and races or just join the world and jump on with other riders when you want to. The races are scheduled every 30 minutes from 4 am to 12 midnight.

Features:

• Play with other users live in Multiplayer mode.
• Enjoy 7 different tracks with mesmerizing views.
• Get motivated by FitBoard ranking. The better you exercise the higher your rank.
• Connect with other users using emojis and stickers.
• Share your workout with friends and family

The new features enable users to stay connected while exercising using live emoji chat and tracking each other’s performance using the FitBoard. FitBoard displays user profiles and real-time exercise statistics creating a community environment where members can compete and motivate each other. For track & field enthusiasts, the app has a new short track feature that helps treadmill users to have a complete track experience.

The Company, which recently signed Kiara Advani and Sidharth Malhotra as its brand ambassadors, has also launched a digital marketing campaign. As part of this campaign, the company has launched an ad featuring both Kiara and Sidharth. Here’s the link to the ad - https://www.youtube.com/watch?v=FyNDNFcdH4E

· https://www.instagram.com/p/CTevBjxgq6i/?utm_source=ig_web_copy_link

Amit Mathur, Co-founder & VP Technology, OneFitPlus, says “We are super excited on launching India’s first Multi-Player Connected Fitness Game. The goal is to provide users with an immersive experience that will make them enjoy their exercise like a sport. Fitwarz supports thousands of users to play at the same time, and is available for both iOS and Android. You just need to pair the app via Bluetooth with one of our smart cardio devices. We hope our users enjoy the multiplayer experience and plan on introducing more such features which will allow them to network and connect with other users on the platform.”

The OneFitplus app has over 85k+ downloads. The OneFitPlus ecosystem offers a focus on fitness, nutrition and wellness with their health apps. Their smart cardio machines, live studio classes and gaming app Fitwarz ensure spirited workout sessions. With each workout, the users also accrue HealthCoins under the rewards program; which can be redeemed for available offers. To top it all, OneFitPlus is the only company in its category which provides free at-home installation service across 27,000 pin codes in India.

Globally, the connected fitness market is estimated to reach USD 5.96 billion by 2025, according to a report by Grand View Research, registering a 31.2% CAGR during the forecast period. According to a KPMG report, the online gaming segment in India was estimated at ₹136 billion in FY21 and is projected to grow at CAGR 21% over FY21-FY25 to reach a size of ₹290 billion. Of the total size, the online casual gaming sub-segment accounts for more than 40 percent of the total online gaming revenues. Fitness gaming is a new segment.

Onefitplus Launches Make in India Premium Bicycles Under Their Brand- Urban Terrain Exclusively Available on Flipkart

• This marks Urban Terrain’s entry into India’s fast-growing and mass scale-innovation segment
• Urban Terrain is an outdoor bicycle brand by OneFitPlus - India’s largest connected fitness company
• Priced between Rs 9,000 -- Rs 15,000, the launch expands Urban Terrain's bicycle portfolio into the mass-premium segment
• The company has witnessed 3x growth in FY2022
• Expects Urban Terrain to clock Rs 100 crore in ARR by FY23

Hyderabad, 2nd Sept 2021: OneFitPlus, India’s largest connected & at-home fitness company, announces the launch of ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart.

Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs 9,000 to Rs 15,000 and include pan India installation, diet plans and personal training videos.

Mohit Mathur, Founder & CEO, OneFitPlus, says “We are excited to bring a new range to match the growing demand for cycling in India. Cycling has become a worldwide trend. It ticks all the boxes in the pandemic-inspired fitness laundry list – from social distancing to a need for a healthy fitness regime. We aim to deliver quality coupled with great functionality to promote an active lifestyle amongst our users.”

The company stated that it has witnessed 3x growth in FY2022 and setting up its own manufacturing unit would help provide more value, range and improve demand fill rates.

Founded in 2017, Urban Terrain has a pan India presence, currently offering at-home free installations for over 27,000 pin codes, diet plans to users and has a ride tracking app that is free for all Urban Terrain customers. Recently, OneFitPlus announced Kiara Advani and Sidharth Malhotra as their brand ambassadors who will also be seen promoting the Urban Terrain range of bikes. Urban Terrain expects the cycling business to touch Rs 100 crore ARR (annual revenue rate) next year.

Nikunj Mathur, Vice President Manufacturing, Urban Terrain, says “The Pandemic has brought about a mindset change as customers are looking for fitness options which doesn’t take too much of their time. Cycling as a concept has also become a lifestyle necessity. Urban Terrain caters to health enthusiasts to provide a complete ecosystem of fitness needs. Our bikes have the finest design and endurance quality meant for adventurous biking ensuring a long and durable lifespan with added comfort. With this range, we hope to introduce bicycles as a fitness lifestyle in Tier II & III cities as well.”

According to industry estimates, the bicycle industry is expected to witness a growth of 20% this fiscal, with sales likely to reach 1.45 crore units compared to 1.2 crore units last fiscal. According to a report by KPMG, the Indian bicycle industry’s market size is expected to grow 3x times in the next 10 years, from $1.3 billion in FY19 to $3.51 billion in FY30.

About OneFitPlus

Founded in 2017, OneFitPlus is a Fit-tech company promoting holistic health & wellness. OneFitPlus, one of the early entrants in the Indian connected fitness segment, has emerged as the largest fit tech company that operates with a philosophy of making exercise sports-like and help people achieve their fitness goals in a fun & easy manner. They provide smart home-fitness equipment, live streaming sessions, fitness gaming, nutrition experts and a rewards program to make fitness accessible and enjoyable.