Navi UPI Partners IndusInd Bank to Scale Resilient Digital Payments Infrastructure

• The switch will be introduced in phases across Android and iOS devices and will be available to all Navi UPI users over the coming days.

Navi UPI, today announced a partnership with IndusInd Bank to strengthen the technology infrastructure supporting its UPI operations. The partnership brings together IndusInd Bank’s banking capabilities and Navi’s technology know-how to help bolster and scale the foundation for Navi UPI as digital payments continue to grow.

From paying for a morning cup of tea to splitting a dinner bill or paying monthly bills, UPI has become an integral part of everyday life for millions of Indians. As the scale and adoption of digital payments continue to grow, the technology powering these transactions needs to evolve alongside them.

At the heart of the partnership is a new UPI payment switch, which helps process and route transactions between participants in the UPI ecosystem. The addition of the new switch will further diversify Navi UPI’s technology stack, while enhancing its resilience and ability to scale as its payments business grows.

Commenting on the partnership, Rajiv Naresh, MD & CEO, Navi Limited, said, “We have always believed that a great digital financial experience is built on a combination of strong technology, thoughtful product design and a deep understanding of the customer. Our partnership with IndusInd Bank adds another important layer to our UPI capabilities that we hope strengthens the foundation for a more reliable and seamless UPI experience for our customers. We value the trust and collaborative approach that the team at IndusInd Bank has brought to this partnership and look forward to building on our shared strengths as we continue to scale.”

Ganesh Sankaran, Executive Director, IndusInd Bank, said,”Our partnership with Navi UPI marks an important milestone, reflecting our shared focus on building resilient digital payment ecosystems. Behind every successful digital payment experience is robust and scalable infrastructure that customers can rely on every day. We look forward to supporting Navi UPI as it continues to scale and deliver secure, reliable and frictionless payment experiences to its customers.”

The partnership was announced at the Global Fintech Fest 2026 in Mumbai, where the two organisations formally marked the milestone.

Navi Technologies Launches Brand Campaign Celebrating Meteoric Rise of Navi UPI

Navi Technologies Limited, one of India’s fastest-growing financial services companies, unveiled its new brand campaign spotlighting the rapid growth of its flagship payments product Navi UPI.

Titled “Some things grow unbelievably fast”, the campaign highlights Navi UPI’s swift climb to become India’s fastest growing UPI app* in just two years since launch.

The campaign aims to build strong consumer recall and reinforce Navi UPI’s position as a high-performing, home-grown disruptor in the country’s digital payments landscape. 

Conceptualised by Sideways, the campaign launched with two tongue-in-cheek TVCs that use surreal, humorous analogies to depict unexpected, rapid transformation - a nod to the pace of Navi UPI’s growth.

Rajiv Naresh, CEO, Navi Technologies, said, “We’ve let Navi UPI’s growth speak for itself until now. This campaign puts a spotlight on that journey and captures our momentum in a way that’s simple and memorable. Navi UPI has reached millions in two years, but what we’re building is bigger - a sustained, fast-scaling payments destination for Indians.”

Mr. Abhijit Avasthi, Founder of Sideways, added, “The objective was to stand out with our ads from the other UPI players in the market. The fact that Navi is unlike any other UPI app is the reason why it has grown so fast. After that, it was just a matter of sprinkling some quirk and making something memorable. Having a client that placed their trust in us was the cherry on the cake.”

The campaign launched with high-impact placements on leading OTT platforms JioHotstar and Sony LIV during the India vs. England test match. This is followed by a rich mix across YouTube, digital platforms, print and connected TV properties.

The films serve as the foundation for a broader, multi-phase storytelling rollout over the coming quarter, with a variety of additional assets - including static, video, and contextual formats - to be introduced across digital, offline and ATL channels.

Watch the campaign films:

Film 1 -

Film 2 - 

*Disclaimer: “Fastest-growing UPI app in market share since launch (Sept ’23) among top 10 UPI apps in India.”

About Navi UPI

Navi UPI is offered by Navi Technologies Limited as an NPCI-approved Third-Party Application Provider (TPAP). Designed for fast, secure, and seamless digital transactions, Navi UPI enables instant money transfers, merchant payments, and bill settlements with just a few taps. As part of Navi’s mission to make financial services accessible and hassle-free, Navi UPI provides a reliable and efficient payment experience, ensuring convenience for millions of users across India.

For more information, visit website: https://navi.com/navi-upi