LG Introduces 2025 OLED EVO Lineup with AI-powered Personalization and Vibrant Brightness

LG’s New OLED evo Exemplifies Visual Perfection With Striking Brilliance and Unrivaled Blacks, Along With AI Personalization for a Tailored User Experience.

LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5, and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen2¹ at its core.

The latest OLED evo models present unparalleled OLED picture quality with impeccable blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, the LG OLED evo offers a customized experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience.

The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology, which enhances light control architecture and light-boosting algorithms to achieve brightness three times higher² than conventional OLED models. This significant boost in brightness brings fine details into focus across different brightness levels, resulting in a more vibrant and lifelike viewing experience.

LG OLED evo refines every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vibrant and accurate colors. These advanced OLED displays have received UL Solutions’ “Perfect Black”, “Perfect Color” verification and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast rapid brightness and color temperature stabilization, earning TÜV Rheinland’s “Quick Stability with Image Quality” certification.³ This ensures users experience exceptional picture quality immediately upon powering on the TV.

New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode® with Ambient Light Compensation⁴ – an advanced version of Filmmaker Mode developed in collaboration with the creative community. This feature accurately detects the lighting conditions of the viewing environment and automatically adjusts the picture settings to maintain the filmmaker’s original intent, delivering a truly cinematic experience in various lighting conditions.

Elevating its reputation as the ultimate choice for gamers, the latest LG OLED evo TVs boast several features tailored to gaming, including the industry’s first 4K 165Hz5 Variable Refresh Rate (VRR), certified by NVIDIA® G-SYNC® and AMD FreeSync Premium. The OLED evo models enhance gaming with tear-free, stutter-free gameplay, minimal input lag and up to 165 frames per second. The OLED evo TVs are the first to receive ClearMR 10000 certification by VESA, ensuring flawless motion and seamless experiences even during fast-paced action sequences.

Powered by the advanced Alpha 11 AI Processor Gen2, the 2025 OLED evo models provide enhanced picture and sound quality. Deep learning algorithms meticulously analyze and refine low-resolution and low-quality images, enhancing them to a higher definition with pixel-level precision for natural and sharper visuals. Additionally, Dynamic Tone Mapping Professional offers expert-level control over HDR10 content for professional creators, allowing precise customization and fine-tuning of images for accurate color and detail representation in all viewing environments.

Complementing the impressive visuals, AI Sound Pro delivers rich, immersive audio with virtual 11.1.2 channels of surround sound, adjusting the tonal balance and clarity for an immersive, tailored listening experience. Designed with personalization in mind, LG’s newest OLED TVs boast AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard tailors audio and visual modes for each user, ensuring a truly customized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-centric TVs on the market.

The user experience is further elevated with a personalized journey that begins the moment the TV is powered on, courtesy of the AI Remote. AI Welcome greets users by name and provides tailored recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles, and delivering content suggestions that match personal tastes. Finding content on LG’s newest OLED evo TVs has never been easier, with AI Search[7] leveraging a Large Language Model (LLM) to understand conversational context and uncover subtle user intentions. Access to Microsoft Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues. For an even smoother and more engaging experience, the AI Chatbot proactively identifies potential user challenges and offers timely, effective solutions. What’s more, the Generative Image Gallery8 allows users to create custom backgrounds using voice commands, adding a personal and creative touch to the viewing experience.

OLED evo’s user-friendly webOS interface provides a personalized and streamlined experience to access content and settings more easily. The new home screen is faster, more convenient and increasingly personalized with enhanced UI and categories. Additionally, webOS now supports multi-platform integration with the Home Hub, seamlessly connecting with multi ecosystems, ThinQ and Google Home, for control of various IoT devices. By bringing together these versatile ecosystems and broadening cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through a single, intuitive interface on their LG’s latest smart TVs. Extending benefits beyond the initial purchase, the webOS Re:New program allows LG Smart TV owners enjoy the most up-to-date TV experience for the next five years.

LG has presented the first-ever OLED TV capable of transferring audio an°d video wirelessly, transforming the home entertainment experience with unmatched audiovisual performance. As the world’s first true wireless OLED TV, the latest M5 series delivers wireless audio and video transmission at up to 144Hz6 without latency or loss in picture and sound quality. Certified by NVIDIA G-SYNC®, this wireless OLED TV ensures a tear-free, stutter-free gaming experience, even during fast-paced action at 4K 144Hz. Building on this innovation, LG has extended its advanced wireless audiovisual technology to QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers.

LG’s OLED evo models have been recognized for their customer value and performance improvement, earning multiple awards including the CES 2025 Best of Innovation Award (for 83G5 models) and the Honoree title (83M5 model) in the Video Display category.

Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel.

1 Equipped on G5 and M5 series

2 Applies to 65/55/77/83-inch G5/M5 models, compared to the same sizes of conventional OLED models (B5 series) with a 10% window

3 65-inch M5/G5/C5 series model has received this certification

4 This feature works on models equipped with a light sensor

5 4K 165Hz VRR is available on 55/65/77/83-inch G-series models.

6 Available in US and Korean market at the initial launch.

7 Available in US,,UK and Korean  markets at the initial launch.

8 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.

LG’s Latest Indoor Gardening Appliance to be Unveiled at CES 2025

Featuring Sophisticated Lighting and Enhanced Usability, Company’s Home Gardening Lifestyle Solution Brings the Beauty and Bounty of Nature Indoors

LG Electronics (LG) is set to unveil its innovative new indoor gardening appliance at CES 2025. This latest personal horticultural solution combines an advanced system that encourages fast, healthy plant growth with a modern floor-standing lamp design, effortlessly stylish in any setting. Ideal for gardening novices as well as urbanites who enjoy bringing nature into their homes, this appliance makes plant cultivation a simple and satisfying experience.

Slender and upright with a circular “lampshade” and base, LG’s distinctive appliance is both an elegant interior object and a highly practical means of producing fresh home-grown greens. Despite its apartment-friendly footprint, the new model offers more growing space compared to the company’s previous indoor gardening appliances, enabling users to nurture a wider variety of plants, including taller species. Its adaptable growing space and height-adjustable LED growing lights provide considerable flexibility and the ideal conditions for raising a range of different leafy greens, herbs, flowers and fruits. Great for busy lifestyles, LG’s new solution supports continuous growing cycles and features a large, 1.5-gallon-capacity water tank that delivers more hydration between refills. (The water tank of LG’s previous indoor gardening appliance model provided a 0.8-gallon (approx.) / 3-liter capacity, while the smaller, mini-model provided a 0.3-gallon (approx.) / 1-liter capacity)

The appliance boasts two types of functional and aesthetically-pleasing lighting: downward-facing lights with five intensity levels to support optimal plant growth during the day, and upward-facing mood lighting to create a cozy, calming ambiance in the evening. This dual lighting design elevates the value and utility of LG’s latest gardening appliance while also highlighting the company’s unique ability to develop versatile “hybrid” solutions that deliver the benefits of multiple products.

With a twenty-plant, four-seed-kit capacity, the new indoor gardening appliance automatically dispenses the right amount of water and nutrients for the number and variety of plants being grown.2 This advanced system ensures consistent care, even when users are away for extended periods, as long as a week. In addition, compatibility with the LG ThinQ™ app allows users to manage cultivation schedules, adjust lighting settings and monitor plant growth from any location.

Along with the “floor-standing lamp” model, LG will reveal a new indoor gardening appliance featuring a nature-inspired side table design at CES 2025. This compact, multifunctional model provides an easy, enjoyable home gardening experience and demonstrates LG’s continuing commitment to providing compelling choices for various tastes and lifestyles.

“Our new indoor gardening appliances present a fresh way for customers to create their own personal green spaces, have fun growing their own plants, and infuse their homes with an inspired touch of modern style,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to deliver innovative indoor solutions that allow anyone to experience the joy of gardening, regardless of where they live.”

Visitors to CES 2025 from January 7-10 can explore all of LG’s latest innovations, including the new indoor gardening appliances, at the company’s booth (#15004, Las Vegas Convention Center).

LG Innotek Receives 3 EV Charging Specific International Essential Patents

LG Group affiliate, LG Innotek, has received three international standard essential patents on Electric Vehicles (EV) charging announced Jeong Cheol-dong, CEO of LG Innotek, on 19th of this month.

LG Innotek, which generates most of its revenue from selling camera modules for the iPhone, is now poised to compete in electric vehicle charging market with international standard essential patents on EV charger components.

The company was chosen by a standard patent licensing company (Via Licensing Alliance or Via LA) specialized in EV charging as a licensor.

A licensor refers to a person or a company that gives permission to another entity to use the patented technology and receives royalties in return. In May this year two licensing organizations — Via Licensing Corporation (Via) and MPEG LA — announced the merger to form Via Licensing Alliance LLC (Via LA), a new collaborative licensing organization with a rich portfolio of patents and intellectual property licensing programs, hundreds of licensors, and thousands of licensees.

Notably, General Electric, Philips and Mitsubishi Electric, which all had partial ownership in MPEG La, now have a stake in the new – Via LA.

Via LA has so far only registered 8 companies globally, including GE, Bosch, Siemens, and LG Innotek, as licensors in the EV charging sector.

The International standard essential patents LG Innotek was recognized for are charging control technologies (two patents) based on battery status data and a charging reservation technology (one patent). The registration has accelerated LG Innotek’s push to fully engage in the global EV component market.

LG Innotek is already fostering the future car business as a new growth driver for the company. The company is ramping up its R&D efforts in order to support control solutions of not only wired charging but also wireless charging, and to implement power conversion solutions for both parts of EVs and outdoor charging systems.

LG Innotek is taking out patents for not just essential EV technologies but also autonomous driving technologies.

In April this year, LG Innotek gained the industry attention for acquiring more than 180 patents from Argo AI, an American startup that develops autonomous vehicles and founded by veterans of the Google and Uber automated driving programs.

Many of the patents LG Innotek acquired are those for the LiDAR technology.

LiDAR is a sensing technology of detecting the target, distance and direction, etc. by sending the light and measuring the time taken to return. The technology is seen as a key autonomous driving system applied in Advanced Driver Assistance Systems (ADAS).

In a context to LiDAR, it may be recalled that in June this year, a Bengaluru-based and NVIDIA's senior executives-backed startup Minus Zero unveiled India's first autonomous/ driverless car that depends less on LiDAR and instead uses high-resolution cameras to analyse driving conditions including traffic. 

Back to LG Innotek, the Korean company is bolstering its patent portfolio envisioning the future as a leader of the automotive market driven by EVs and self-driving cars. In particular, LG Innotek is leveraging an AI patent data system capable of analyzing and using patents at a speed 900 times faster than that of humans.

The company evaluates big data on global patents with 3 million new patents added every year to get an insight into technology trends and the industry. LG Innotek then explores more areas of differentiation against the existing products and reflects findings in the product development strategy.

Kim Jin-hyun, the Head of Intellectual Property Division at LG Innotek, says, “It’s crucial that we secure the proprietary technology to become the top player in the industry, so we need to systematically manage and secure the intellectual property (IP) like patents. LG Innotek will continue to offer differentiated customer value through R&D based on original IP.”

LG Smiles Back to the World With Its New Brand Identity

• With Reinvented Brand Strategy, Company Aims to Actively Communicate
• With Customers Beyond Generations and Locations

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.
 
In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations."

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

Funny: LG new ultra-HD 84" television Prank Video

LG, in order to advertise its brand new product - 84 inches Ultra HD TV which is one of largest screen TV available in the market and clearer picture than any other brands. So in order prove this features of picture clarity LG set-up a fake scenario and made prank out of the regular people to get their reaction.

LG created a job interview room with fake window which is actually LG ultra-HD 84" TV fitted as window showing a still scene of city skyline and faking it as window to city below. In the video all job seekers walk into the room for a job interview and sit across from the fake window in front of an actor who is playing interviewer.

While the Ultra HDTV window still showing scene of city skyline, all of a sudden the screen shows a bright light starts to shine out of the top left corner of the TV and further an asteroid kind of thing approaching the city below giving a feeling of end of the earth. Thereafter the interviewees just got scared and try to run out as the dust cloud from asteroid collision approach towards window of room, which actually is just LG HDTV screen. Finally the people calm down as the see the LG logo on window realizing that it's just a screen and not a window.

LG 84 Ultra High Definition Cinema 3D SMART TV with Built in Wi-Fi is available in India for whopping price tag of Rs.17,00,000.

This advertisement or video prank become viral within few days till now got 9 million views on YouTube. Interestingly LG has also made one more prank in the past which is elevator prank in which LG created an elevator floor out of computer monitors. When someone got on the elevator, the monitors made it look like the elevator floor was collapsing underneath the person's feet.

Google Nexus 4 Launched in India from LG @ 25,999

All new Google Nexus 4 has arrived India in partnership with LG electronics with a price tag of Rs.25,999 which is a little less than Samsung Galaxy S3 which have similar specification of - 1.5GHz Qualcomm processor, 8MP Camera and similar screen size. Nexus 4 comes with the latest version of Android and gets updates directly from Google.



Nexus 4 has latest Android latest version 4.2.2 and true HD display with 4.7 inch of screen which is protected by scratch resistant Corning Gorilla Glass 2. It has also got advance feature of wireless charging and wireless display. It also comes with Nexus 4 comes with Android Beam so you can quickly share photos, videos, contacts, apps and more with a tap. Just touch two NFC-enabled Android devices back-to-back, then beam whatever's on the screen to your friend.

Nexus 4 has pre-installed Google Maps for Android. With turn by turn GPS navigation, live traffic info, and integrated driving, walking and public transit directions. It also has 3D Maps and rich satellite imagery which offer more realistic sense of what’s around you while features like Street View and indoor Maps make sure you always know what’s in front of you.

LG Nexus 4 is available for pre-order at Flipkart at same price of Rs.25,999.

More features of LG Google-Nexus 4 -

Processor	Quad Core 1.5GHz
Advance Features	Wireless Charging & Wireless Display Yes
Specification	Qualcomm SnapdragonTM S4 Pro CPU 1.5 GHz Krait Network Unlocked GSM/UMTS/HSPA+ GSM/EDGE/GPRS (850, 900, 1800, 1900 MHz) 3G (850, 900, 1700, 1900, 2100 MHz) HSPA+ 42 Dimension 133.9 x 68.7 x 9.1 mm Operating System Android 4.2 .2 Weight 139g
Display	Type LCD/True HD IPS+ Size 4.7” diagonal Resolution WXGA (1280 x 768) pixel resolution (320ppi) Etc Corning® Gorilla® Glass 2
Touch	Type/Handwriting Zerogap/Yes
Camera	Main Camera 8MP Flash LED 1EA Front Camera 1.3MP HD
Battery	Capacity/Type 2,100mAh/Lipolymer (Embedded) Talk Time 11.9 hours (Tx power 10dm) Standby Time 564.5 hours (DRX 8)
Audio/Video	Audio Codec MP3/AAC/AA+/eAAC+/AMR NB/ WAV/WMA/MIDI Video Codec MPEG4/H.263/H.264 Audio Jack 3.5mm 2nd Microphone Yes
Data Connectivity	Bluetooth/USB/WiFI 3.0/2.0HS/802.11 a/b/g/n (Dual Band) GPS/HDMI/NFC Yes with GLONASS Support / Yes (Slimport)/ Yes (Android Beam)
Memory	Internal RAM/ROM 2GB/16GB