AI-driven Food Supplements Marketplace Getsupp Raises ₹ 9.5 Cr in Seed Funding Led by General Catalyst, Better Capital and Others

GetSupp is pleased to announce its Seed round of INR 9.5crores. The round is led by General Catalyst and Better Capital along withl marquee angel investors like Saurabh Garg (Founder, NoBroker), Ankit Nagor (Founder, Curefoods), Kunal Shah (Founder, Cred), Rohit Kapoor (Global CMO, Oyo), Mohit Sud (VP Marketing, Unilever), We Founders Circle and others.

GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover & buy the best supplement through a tailored purchase experience and see visible results via a personalized post purchase journey. It has built a proprietary AI-driven technology for both pre and post sales experience.

“The Indian consumer today is discerning and demands more,” said Anand Chandrasekaran, Partner, General Catalyst. “As she manages both her personal well being as well as that of her family’s, she will choose a high quality service which combines the simplicity of a health concierge with the trust and quality of the products recommended to her. GetSupp has a world class founding team that is building this service, and we are excited to partner closely on this journey.”

Food supplements market in India is at $5.5 bn right now and growing rapidly to scale to $18 bn in the next 5 years. India is seeing an unprecedented focus on health consciousness. Large population now believes that nutrition solutions can be very useful to overcome lifestyle concerns and problems.

“India is heavily nutrient-deficient and everyone discovers this at some point. But there is no solution that helps them comprehensively from learning about the deficiency correctly to starting the use of supplements and getting help for ongoing adherence. GetSupp is addressing exactly this problem with a solution that is tailored to each user & we are excited to be founding stage partners to Arpit & Deven", said Vaibhav Domkundwar of Better Capital.

In the near term, GetSupp will focus on strengthening their technology across the value chain to improve customer experience and make the entire journey seamless and easy for the users. It would partner with major brands in the nutrition space to provide best options to all customers.

“Our mission is to help every Indian discover the power of nutrition and how right supplementation can help overcome concerns and increase quality of life significantly. As of now, the entire journey from discovery to right usage to adherence is broken - And that is the reason why penetration of supplements is miniscule when compared to other countries. GetSupp helps the customers discover the right supplements and handholds them through the entire journey”, said Co-founder & CEO Arpit Gupta who is an IIT Guwahati & ISB alumni with more than 5 years of health and nutrition experience.

There has been a massive influx of products and brands in the nutrition category over the last 4 years. And this number is set to triple in the next 5 years. This also means that users have a lot of confusion and questions.

“Current ecommerce platforms have not been designed for discovery and consultation of supplements - GetSupp solves that problem. Our entire tech stack has been built to empower users, guide them, and answer any queries they might have during their supplement journey. Our content and AI-based consultation acts like a very knowledgeable consultant to make sure users get the best results”, said Co-founder and CTO, Deven Vyas who has been leading health and nutrition technologies for 8 years with a stint at Practo where he met Arpit.



GetSupp has a nimble, capital-efficient, and scalable business model. Backed by marquee investors, who share the strategic vision of founders - the firm has ambitions to grow aggressively in near future.

About GetSupp

GetSupp is India’s first AI-driven Nutrition and Food Supplements Marketplace. It helps users understand and discover the best supplement for them and then handhold them through the entire journey for better adherence and results. It has built a proprietary tech-stack for the entire journey and that makes it highly efficient and scalable. It was founded by Arpit Gupta and Deven Vyas who have combined more than 12 years of experience in the nutrition and health space. For more details check: www.getsupp.com

About General Catalyst

General Catalyst is a venture capital firm that invests in powerful, positive change that endures — for our entrepreneurs, our investors, our people, and society. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond to build companies that withstand the test of time. With offices in San Francisco, Palo Alto, New York City, London, and Boston, the firm has helped support the growth of businesses such as: Airbnb, Deliveroo, Guild, Gusto, Hubspot, Illumio, Lemonade, Livongo, Oscar, Samsara, Snap, Stripe, and Warby Parker. For more: https://www.generalcatalyst.com/

About Better Capital

Better is an early-stage venture firm investing in India-as-a-thesis building companies for India and for the world from India. Better has a top tier portfolio of 175+ companies, has been an early backer of several breakout companies and has 2 unicorns in its portfolio. Better partners with founders very early and invests with deep conviction and helps its companies build in a systematic manner from idea to early PMF to traction to follow-on fund raises and more. For more details check: https://www.bettercapital.vc/

Bengaluru Based Julia Computing Raises $4.6M from General Catalyst and Founder Collective

Julia Computing, an open-source language for high-performance technical computing and data science, has raised seed funding of $4.6M from investors General Catalyst and Founder Collective. The company plans to use the raised funding to accelerate product development.

“We selected General Catalyst and Founder Collective as our initial investors because of their success backing entrepreneurs with business models based on open source software. This investment helps us accelerate product development and continue delivering outstanding support to our customers, while the entire Julia community benefits from Julia Computing’s contributions to the Julia open source programming language,” said Julia Computing CEO Viral Shah.

Founded in 2015 by former UIDAI executive Viral Shah, Jeff Bezanson, Stefan Karpinski, and MIT applied mathematics professor, Alan Edelman, Julia is the fastest modern high performance open source computing language for data, analytics, algorithmic trading, machine learning and artificial intelligence. With more than 1 million downloads and +161% annual growth, Julia is one of the top 10 programming languages developed on GitHub and adoption is growing rapidly in finance, insurance, energy, robotics, genomics, aerospace and many other fields.

The company has offices in Bengaluru, New York, Boston, London and San Francisco.

The General Catalyst team was led by Donald Fischer, who was an early product manager for Red Hat Enterprise Linux, and the Founder Collective team was led by David Frankel.

Earlier, the startup raised $600K from US-based Gordon and Betty Moore Foundation in November 2015.

7 Biggest VCs In The World

Venture Capitalist firms are considered very important in the startup world. One can always look forward to a VC firm to raise funds for their startup. Venture Capitalists are people who invest in early stage businesses that have a high potential to grow in future. They traditionally receive equity in the startup business in return for funding it. However, nowadays, the trend involves demanding a mixture of debt financing and equity.

Venture Capital Funds come with a number of advantages over any other funding methods for startups. They inject long term equity finance which acts as a solid capital base for future growth. They even act as a business partner, who shares both the risks and rewards of the business.  In addition to this, Venture Capitalist funds are high on practical knowledge and advice from their past experiences with other companies. They also come with a network of contacts that can add value to your startup.

We at IndianWeb2 have put together a list of seven biggest Venture Capitalists in the World.

1. 
   

   Sequoia Capital-

   
   Founded in November, 1972 by Don Valentine, Sequoia Capital helps young entrepreneurs build successful companies. The Menlo Park, California based company helps the entrepreneurs in pushing the envelope and doing things out of the box. The companies partnering with Sequoia benefit from its unmatched community and the lessons that they have learned from their experiences in the last forty years of working with some of the big names in the biz world including Steve Jobs, Larry Page, Drew Houston, Jerry Yang and Larry Ellison, among many others.
   
   In aggregate, Sequoia Capital backed companies make up for more than twenty percent of NASDAQ’s total value.
   
   Portfolio -
   On the international front, the VC has invested in Vasan Health Care, Micromax and MuSigma. Closer home, Sequoia was one of the most active venture funds in the year 2014. The company made fresh tech investments in OlaCabs and mobile gaming startup Octro, among others.


2. 
   

   Benchmark Capital -

   
   Benchmark is a San Francisco based Venture Capital firm that was founded by Bob Kagle in the year 1995. It is an early stage venture capital firm that focuses on local, social, cloud and mobile companies that disrupt various industries. The firm has its offices in San Francisco and Menlo Park, California. Since 1995, the firm has invested in more than two hundred startups with its market value exceeding a whopping $ 100 billion.
   
   Portfolio -
   The San Francisco based Venture Capital firm is famous for its commitment towards open source. It is also recognized for creating the first equal compensation and ownership structure for its partners. Its investments have included Instagram, Friendster, eBay, AOL and Uber, among many other.


3. 
   

   Khosla Ventures -

   
   This Menlo Park, California headquartered Venture Capital firm was founded by Vinod Khosla, in the year 2004. The firm aims to provide strategic advice and venture assistance to young entrepreneurs working on revolutionary technologies. The California based company has over 4 billion dollars under management. The firm does seed, Private Equity, Early stage venture, Post Ipo Equty, Debt Financing and later stage Venture investments.
   
   Portfolio -
   Khosla Ventures mainly focuses on investing in environmentally friendly technologies. It also makes investments in traditional venture areas like silicon, mobile, internet and computing technology arenas. Its major investments include Panzura, Amyris and EcoMotors.


4. 
   

   General Catalyst -

   
   Founded by David Orfao, Bill Fitzgerald, David Fialkow and Joel Cutler in 2000, General Catalyst is a Cambridge, MA headquartered Venture Capital firm. The firm is famous for making growth equity and early stage investments. The firm focuses on innovative technology companies working towards building products that have the potential to transform industries. The firm uses it broad experience to help entrepreneurs in building market leading businesses. It has offices in New York, Cambridge, CA, MA and Palo Alto.
   
   The firm’s tagline “Entrepreneurs investing in entrepreneurs” echoes its mission. The Cambridge, MA based firm believes the entrepreneurial background of its partners is its singular asset.
   
   Portfolio -
   The first has made invested in innovative technology companies like Stripe, Snapchat and Air BnB, among many others.


5. 
   

   Accel Partners -

   
   Founded in January,1983, Accel Partners is a global venture capital firm that does seed, debt financing, early stage venture, later stage venture, private equity and grant investments. The Palo Alto, CA headquartered firm has its offices in India, New York, China, Silicon Valley and London. They are famous for making multi-stage investments in internet technology based companies. The firm has over six billion dollars under management and has invested in companies like Facebook, Dropbox and Mu Sigma.
   
   Accel with over 12 investments ended up making the highest number of tech investments last year.
   
   Portfolio -
   The Silicon Valley fund was one of the earliest investors in ecommerce giant Flipkart. The fund had invested a whopping $1 million in Flipkart back then in 2009.


6. 
   

   Andreessen Horowitz -

   
   Founded by Marc Andreessen and Ben Horowitz, Andreessen Horowitz is a $ 4 billion, Menlo Park, California headquartered Venture Capital firm. The 2009 established firm does debt financing, seed, early stage ventures, later stage ventures and private equity investments. The firm was ranked number one venture capital firm in 2011 by Investor Rank. The rank was based on its networks and level of syndication with other venture capital firms.
   
   The California based company made its first investment back in 2009, in Apptio, a technology business management SaaS developer. In 2011, it became the first venture capital firm to have a stock in four of the highest valued, privately owned social media companies of that year: Twitter, Facebook, Zynga and Groupon.
   
   Portfolio -
   The venture capital firm recently announced investments in Distelli, an information technology automation company and Stack Exchange.  Its major investments include Skype and Foursquare.


7. 
   

   New Enterprise Associates (NEA)

   
   Founded by Frank Bonsal, Richard C. Kramlich and Chuck Newhall in 1977, NEA is one of the largest and most active venture capital firm in the world. The firm is headquartered in Washington, D.C. and Menlo Park, California. It also has its offices in Mumbai, Bangalore, Baltimore, Shanghai, New York, Beijing and Boston.
   
   The global venture capital firm focuses on investment in information technology, energy technology and health care companies. The firm invests between $ 1million and $ 50 million in companies that differ in terms of both sector and stage.
   
   Portfolio -
   The firm’s current portfolio includes MongoDB, Buzzfeed, Hearsay Social, Houzz and Intarcia Therapeutics.

7 Biggest VCs In The World

Venture Capitalist firms are considered very important in the startup world. One can always look forward to a VC firm to raise funds for their startup. Venture Capitalists are people who invest in early stage businesses that have a high potential to grow in future. They traditionally receive equity in the startup business in return for funding it. However, nowadays, the trend involves demanding a mixture of debt financing and equity.

Venture Capital Funds come with a number of advantages over any other funding methods for startups. They inject long term equity finance which acts as a solid capital base for future growth. They even act as a business partner, who shares both the risks and rewards of the business.  In addition to this, Venture Capitalist funds are high on practical knowledge and advice from their past experiences with other companies. They also come with a network of contacts that can add value to your startup.

We at IndianWeb2 have put together a list of seven biggest Venture Capitalists in the World.

1. 
   

   Sequoia Capital-

   
   Founded in November, 1972 by Don Valentine, Sequoia Capital helps young entrepreneurs build successful companies. The Menlo Park, California based company helps the entrepreneurs in pushing the envelope and doing things out of the box. The companies partnering with Sequoia benefit from its unmatched community and the lessons that they have learned from their experiences in the last forty years of working with some of the big names in the biz world including Steve Jobs, Larry Page, Drew Houston, Jerry Yang and Larry Ellison, among many others.
   
   In aggregate, Sequoia Capital backed companies make up for more than twenty percent of NASDAQ’s total value.
   
   Portfolio -
   On the international front, the VC has invested in Vasan Health Care, Micromax and MuSigma. Closer home, Sequoia was one of the most active venture funds in the year 2014. The company made fresh tech investments in OlaCabs and mobile gaming startup Octro, among others.


2. 
   

   Benchmark Capital -

   
   Benchmark is a San Francisco based Venture Capital firm that was founded by Bob Kagle in the year 1995. It is an early stage venture capital firm that focuses on local, social, cloud and mobile companies that disrupt various industries. The firm has its offices in San Francisco and Menlo Park, California. Since 1995, the firm has invested in more than two hundred startups with its market value exceeding a whopping $ 100 billion.
   
   Portfolio -
   The San Francisco based Venture Capital firm is famous for its commitment towards open source. It is also recognized for creating the first equal compensation and ownership structure for its partners. Its investments have included Instagram, Friendster, eBay, AOL and Uber, among many other.


3. 
   

   Khosla Ventures -

   
   This Menlo Park, California headquartered Venture Capital firm was founded by Vinod Khosla, in the year 2004. The firm aims to provide strategic advice and venture assistance to young entrepreneurs working on revolutionary technologies. The California based company has over 4 billion dollars under management. The firm does seed, Private Equity, Early stage venture, Post Ipo Equty, Debt Financing and later stage Venture investments.
   
   Portfolio -
   Khosla Ventures mainly focuses on investing in environmentally friendly technologies. It also makes investments in traditional venture areas like silicon, mobile, internet and computing technology arenas. Its major investments include Panzura, Amyris and EcoMotors.


4. 
   

   General Catalyst -

   
   Founded by David Orfao, Bill Fitzgerald, David Fialkow and Joel Cutler in 2000, General Catalyst is a Cambridge, MA headquartered Venture Capital firm. The firm is famous for making growth equity and early stage investments. The firm focuses on innovative technology companies working towards building products that have the potential to transform industries. The firm uses it broad experience to help entrepreneurs in building market leading businesses. It has offices in New York, Cambridge, CA, MA and Palo Alto.
   
   The firm’s tagline “Entrepreneurs investing in entrepreneurs” echoes its mission. The Cambridge, MA based firm believes the entrepreneurial background of its partners is its singular asset.
   
   Portfolio -
   The first has made invested in innovative technology companies like Stripe, Snapchat and Air BnB, among many others.


5. 
   

   Accel Partners -

   
   Founded in January,1983, Accel Partners is a global venture capital firm that does seed, debt financing, early stage venture, later stage venture, private equity and grant investments. The Palo Alto, CA headquartered firm has its offices in India, New York, China, Silicon Valley and London. They are famous for making multi-stage investments in internet technology based companies. The firm has over six billion dollars under management and has invested in companies like Facebook, Dropbox and Mu Sigma.
   
   Accel with over 12 investments ended up making the highest number of tech investments last year.
   
   Portfolio -
   The Silicon Valley fund was one of the earliest investors in ecommerce giant Flipkart. The fund had invested a whopping $1 million in Flipkart back then in 2009.


6. 
   

   Andreessen Horowitz -

   
   Founded by Marc Andreessen and Ben Horowitz, Andreessen Horowitz is a $ 4 billion, Menlo Park, California headquartered Venture Capital firm. The 2009 established firm does debt financing, seed, early stage ventures, later stage ventures and private equity investments. The firm was ranked number one venture capital firm in 2011 by Investor Rank. The rank was based on its networks and level of syndication with other venture capital firms.
   
   The California based company made its first investment back in 2009, in Apptio, a technology business management SaaS developer. In 2011, it became the first venture capital firm to have a stock in four of the highest valued, privately owned social media companies of that year: Twitter, Facebook, Zynga and Groupon.
   
   Portfolio -
   The venture capital firm recently announced investments in Distelli, an information technology automation company and Stack Exchange.  Its major investments include Skype and Foursquare.


7. 
   

   New Enterprise Associates (NEA)

   
   Founded by Frank Bonsal, Richard C. Kramlich and Chuck Newhall in 1977, NEA is one of the largest and most active venture capital firm in the world. The firm is headquartered in Washington, D.C. and Menlo Park, California. It also has its offices in Mumbai, Bangalore, Baltimore, Shanghai, New York, Beijing and Boston.
   
   The global venture capital firm focuses on investment in information technology, energy technology and health care companies. The firm invests between $ 1million and $ 50 million in companies that differ in terms of both sector and stage.
   
   Portfolio -
   The firm’s current portfolio includes MongoDB, Buzzfeed, Hearsay Social, Houzz and Intarcia Therapeutics.