AI-driven Food Supplements Marketplace Getsupp Raises ₹ 9.5 Cr in Seed Funding Led by General Catalyst, Better Capital and Others

GetSupp is pleased to announce its Seed round of INR 9.5crores. The round is led by General Catalyst and Better Capital along withl marquee angel investors like Saurabh Garg (Founder, NoBroker), Ankit Nagor (Founder, Curefoods), Kunal Shah (Founder, Cred), Rohit Kapoor (Global CMO, Oyo), Mohit Sud (VP Marketing, Unilever), We Founders Circle and others.

GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover & buy the best supplement through a tailored purchase experience and see visible results via a personalized post purchase journey. It has built a proprietary AI-driven technology for both pre and post sales experience.

“The Indian consumer today is discerning and demands more,” said Anand Chandrasekaran, Partner, General Catalyst. “As she manages both her personal well being as well as that of her family’s, she will choose a high quality service which combines the simplicity of a health concierge with the trust and quality of the products recommended to her. GetSupp has a world class founding team that is building this service, and we are excited to partner closely on this journey.”

Food supplements market in India is at $5.5 bn right now and growing rapidly to scale to $18 bn in the next 5 years. India is seeing an unprecedented focus on health consciousness. Large population now believes that nutrition solutions can be very useful to overcome lifestyle concerns and problems.

“India is heavily nutrient-deficient and everyone discovers this at some point. But there is no solution that helps them comprehensively from learning about the deficiency correctly to starting the use of supplements and getting help for ongoing adherence. GetSupp is addressing exactly this problem with a solution that is tailored to each user & we are excited to be founding stage partners to Arpit & Deven", said Vaibhav Domkundwar of Better Capital.

In the near term, GetSupp will focus on strengthening their technology across the value chain to improve customer experience and make the entire journey seamless and easy for the users. It would partner with major brands in the nutrition space to provide best options to all customers.

“Our mission is to help every Indian discover the power of nutrition and how right supplementation can help overcome concerns and increase quality of life significantly. As of now, the entire journey from discovery to right usage to adherence is broken - And that is the reason why penetration of supplements is miniscule when compared to other countries. GetSupp helps the customers discover the right supplements and handholds them through the entire journey”, said Co-founder & CEO Arpit Gupta who is an IIT Guwahati & ISB alumni with more than 5 years of health and nutrition experience.

There has been a massive influx of products and brands in the nutrition category over the last 4 years. And this number is set to triple in the next 5 years. This also means that users have a lot of confusion and questions.

“Current ecommerce platforms have not been designed for discovery and consultation of supplements - GetSupp solves that problem. Our entire tech stack has been built to empower users, guide them, and answer any queries they might have during their supplement journey. Our content and AI-based consultation acts like a very knowledgeable consultant to make sure users get the best results”, said Co-founder and CTO, Deven Vyas who has been leading health and nutrition technologies for 8 years with a stint at Practo where he met Arpit.



GetSupp has a nimble, capital-efficient, and scalable business model. Backed by marquee investors, who share the strategic vision of founders - the firm has ambitions to grow aggressively in near future.

About GetSupp

GetSupp is India’s first AI-driven Nutrition and Food Supplements Marketplace. It helps users understand and discover the best supplement for them and then handhold them through the entire journey for better adherence and results. It has built a proprietary tech-stack for the entire journey and that makes it highly efficient and scalable. It was founded by Arpit Gupta and Deven Vyas who have combined more than 12 years of experience in the nutrition and health space. For more details check: www.getsupp.com

About General Catalyst

General Catalyst is a venture capital firm that invests in powerful, positive change that endures — for our entrepreneurs, our investors, our people, and society. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond to build companies that withstand the test of time. With offices in San Francisco, Palo Alto, New York City, London, and Boston, the firm has helped support the growth of businesses such as: Airbnb, Deliveroo, Guild, Gusto, Hubspot, Illumio, Lemonade, Livongo, Oscar, Samsara, Snap, Stripe, and Warby Parker. For more: https://www.generalcatalyst.com/

About Better Capital

Better is an early-stage venture firm investing in India-as-a-thesis building companies for India and for the world from India. Better has a top tier portfolio of 175+ companies, has been an early backer of several breakout companies and has 2 unicorns in its portfolio. Better partners with founders very early and invests with deep conviction and helps its companies build in a systematic manner from idea to early PMF to traction to follow-on fund raises and more. For more details check: https://www.bettercapital.vc/

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