Felicity Sets Up Singapore HQ to Boost Game-Tech Expansion Across APAC

Felicity, an AI enabled game-tech company known globally for publishing high performing gaming titles, recently announced its expansion to Singapore with Felicity Labs Pte. Ltd. The company will focus on upcoming acquisitions and operations in the region with an aim to target 2X growth by March 2026.

With the Singapore entity established as its new Southeast Asia (SEA) headquarters, Felicity is poised to double its scale in the region through expanded studio partnerships and targeted growth initiatives. The new entity will play a pivotal role in increasing the regional user base to over 2 million, with a strategic focus on high-growth markets such as Vietnam and Thailand.

This regional structure strengthens Felicity’s access to one of the world’s fastest-growing game development ecosystems, enabling deeper collaboration with developers and creators, having already established a strong gamer base in the US. The new move also positions the company to better serve a rapidly diversifying user base, supporting its broader goal of achieving 2x global growth.

Felicity will also invest $1 million over the next 12–18 months towards building a robust leadership team, expanding its talent pool, and deepening market penetration across APAC. With presence in India, Türkiye, and now Singapore, the company aims to further acquire IP’s, expand talent and player base in new geographies with senior strategic leads focused on product innovation and cross-border partnerships, as well as the formation of a regional developer network.

Felicity has successfully raised a total of $3.7 million across two funding rounds, marking a strong start to its global journey. The company secured $700K in its pre-seed round from DeVC, Swiggy founders, Kunal Shah, and other marquee angels. Building on this early momentum, Felicity recently closed a $3M seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.

Anurag Choudhary, Founder & CEO of Felicity

Anurag Choudhary, Founder & CEO of Felicity, said,

APAC is home to 1.5 billion gamers and a $70B market becoming one of the fastest growing regions globally. and we see this as a pivotal opportunity to build the future of gaming in the region. This expansion with Singapore, will strengthen our ability to engage with local talent, partners, and communities in a region that has immense potential and is at the forefront of gaming innovation.

About Felicity

Felicity is an AI-native game company creating and acquiring high-performance games for the next decade. With proprietary SDKs, generative AI stacks, and an expanding global team, Felicity powers a new era of forever gaming across platforms.

Nazara Acquires UK-based PC & Console Gaming Publisher Curve Games For INR 247 Crores

Nazara Technologies Limited (BSE: 543280 | NSE: NAZARA), India’s only publicly listed gaming company, announced the acquisition of 100% ownership in Curve Digital Entertainment Ltd ("Curve Games"), a highly reputed UK-based publisher of PC and console games for INR 247 crores (GBP 21.7 million).

This strategic move strengthens Nazara’s presence in gaming, unlocking access to platforms, genres, and geographies in the US $100 bn+ global PC and console gaming market. The acquisition is consistent with Nazara’s established business strategy of building a diverse portfolio of businesses through targeted acquisitions across interactive gaming and sports media.

Curve Games brings a robust publishing track record, with globally recognized titles that have collectively seen over 100 million downloads. Its presence spans key gaming markets including North America, Asia Pacific, and Europe.

In calendar year 2024, Curve generated INR 263.5 crores (~GBP 24.4 million) in revenue, EBITDA of INR 114.4 crores (~GBP 10.6 million) and PBT of INR 49.6 crores (~GBP 4.6 million).

Strategic Fit with Nazara’s Vision

The acquisition is aligned with Nazara’s ongoing efforts to strengthen its global publishing capabilities, and follows a series of similar strategic transactions executed over the years, reaffirming Nazara’s commitment to long-term, value-driven growth through the gaming lifecycle. Curve’s publishing capabilities in the PC and Console space and its diverse portfolio will accelerate Nazara’s global ambitions and enable cross-platform IP development with long-term value creation.

Commenting on the acquisition, Nitish Mittersain, CEO of Nazara Technologies, said, "Curve’s proven expertise in PC and Console publishing makes them an ideal partner as we expand our focus beyond mobile into high-quality, cross-platform gaming. This acquisition deepens our capabilities, brings exceptional IP into our fold, and strengthens our mission in building Nazara as a global gaming powerhouse from India. Curve will also serve as a gateway to the world for Indian game developers.”

Stuart Dinsey, Executive Chairman of Curve Games, added, "Joining the Nazara family is an exciting new chapter for Curve. Nazara’s ecosystem, access to emerging markets and long-term orientation make them a strong strategic partner. We are aligned in our vision of building a leading global indie publishing platform, and we look forward to the next phase of growth together.”

Gaming Platform Quizbee Raises Fund from Kanodia Group

New Delhi, September 15, 2021: Online gaming startup Quizbee, a new entry in the quiz space, has recently launched its real-money gaming application catering to quizzing enthusiasts. With a focus on competitive multiplayer gaming experiences, Quizbee's mission is to provide a knowledge-based gaming experience and cash prizes based upon the user's knowledge. This platform enables the users to compete live with other players for real cash prizes by properly and swiftly answering questions. Quizbee is a platform, where people will use their knowledge of educational subjects or even sports and movies to compete against other knowledgeable opponents and earn real money in the process.

People who wish to compete will benefit from the platform since it allows users to track their development by competing against others. Quizbee is also a fantastic way to pass the time because there are interesting categories like sports and movies where individuals may compete with others and win money if they know a lot about the subject. Every room has a very small entry fee and the prize pool for the room gets created based on the entry given so as the user base grows the prize pool has the potential to reach lakhs of rupees.

Commenting on this development, Mr. Amit Khaitan, CEO Intelligence Game Pvt. Ltd said that "We all know that there are very few real money gaming applications in the educational domain which are good, we intend to cater in this space and our goal is to have both casual and serious gamers engaged in a game which improves their knowledge as well. Thus, Quizbee has a clear edge over other online gaming platforms.

Quizbee has announced that it has raised an undisclosed amount of funds through pre-seed funding led by Kanodia Group. The Kanodia Group, a pioneer in the Cement Industry, has been in operation in the cement industry for the last 30 years. The Group has rich experience in this industry and has always supported new and unique startups like Quiz bee.

"This funding will enable the Quizbee team to invest further in marketing to increase the user base. The fund will be used for making the application more visible in the real gaming space along with improvement of user experience on the application. Our Goal is to reach 10 million users over the coming year with an expected daily active user base of over a million. We intend to become the top performers in the knowledge base real money gaming space." Added Mr. Abhinav Anand CTO Intelligence Game Pvt. Ltd.

Mr. Vishal Kanodia, MD, Kanodia Group commented that the "Quizbee team has done a great job in bringing the application to life quickly'. In a short period, they've built an application that can create India's leading real money social gaming community. Quizbee has fostered an inclusive, welcoming, and safe community for friends, family, and students to play and learn together. It enables the users to gain knowledge through entertainment. We look forward to working with the team as they grow this application and take it to the next level."

The market, which is set to witness 2.9 bn players worldwide by this year-end. According to a report by consulting major KPMG, the Indian online gaming market is expected to grow 113% to ₹290 billion (or roughly $3.91 billion) by 2025 from ₹136 billion (roughly $1.83 billion) in FY21. During the period, these gaming platforms are expected to attract 657 million users compared with 433 million now.

Flipkart Acquires Social Gaming Startup Mech Mocha

Walmart-owned Flipkart announced acquisition of Bengaluru-based gaming company Mech Mocha, which runs live-social gaming platform 'Hello Play'. As a part of the intellectual property acquisition, Mech Mocha's gaming team will continuing to develop new and innovative formats for Flipkart's gaming platform users. Mech Mocha's gaming platform is available in seven Indian languages and has over ten games including popular Indian multiplayer games such as Ludo, Carrom, Snakes & Ladder and Cricket.

"We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium. Our observations of Flipkart GameZone reflect this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey," said Prakash Sikaria, Vice-President, Flipkart.

Incorporated in 2011, Mech Mocha was co-founded by Arpita Kapoor and Mohit Rangaraju, and the company is backed by investors like Accel Partners, Blume Ventures and Shunwei Capital. According to the company each user daily spends over 35 minutes on the app and there are over 100 million minutes of conversations on the platform.

"With Vocal for Local being the focus for digital apps across the nation, this strategic backing of Flipkart provides us an opportunity to be part of a larger ecosystem that helps us create unique social gaming experiences for Indian users," said Arpita Kapoor, Co-Founder & CEO, Mech Mocha, while adding that now being a part of the Flipkart ecosystem and leveraging the Flipkart Cloud Platform, Super Coins, Reward store and Flipkart Ads platform would strengthen the Hello Play platform. In 2015, Flipkart was also one of the early investors in Mech Mocha, participating in the seed round along with Blue Ventures.

India's overall gaming industry size is estimated to be around Rs 6,200 crore with over 85 percent on logging into games from their mobile devices. According to a KPMG report, India is expected to grow to 440 million gamers by 2022 from the current 300 + million users. Also a recent AppsFlyer Performance Index stated that in India, Google Ads took the top spot in mobile gaming ads in volume.

SOURCE - BUSINESS TODAY