Felicity Sets Up Singapore HQ to Boost Game-Tech Expansion Across APAC

Felicity, an AI enabled game-tech company known globally for publishing high performing gaming titles, recently announced its expansion to Singapore with Felicity Labs Pte. Ltd. The company will focus on upcoming acquisitions and operations in the region with an aim to target 2X growth by March 2026.

With the Singapore entity established as its new Southeast Asia (SEA) headquarters, Felicity is poised to double its scale in the region through expanded studio partnerships and targeted growth initiatives. The new entity will play a pivotal role in increasing the regional user base to over 2 million, with a strategic focus on high-growth markets such as Vietnam and Thailand.

This regional structure strengthens Felicity’s access to one of the world’s fastest-growing game development ecosystems, enabling deeper collaboration with developers and creators, having already established a strong gamer base in the US. The new move also positions the company to better serve a rapidly diversifying user base, supporting its broader goal of achieving 2x global growth.

Felicity will also invest $1 million over the next 12–18 months towards building a robust leadership team, expanding its talent pool, and deepening market penetration across APAC. With presence in India, Türkiye, and now Singapore, the company aims to further acquire IP’s, expand talent and player base in new geographies with senior strategic leads focused on product innovation and cross-border partnerships, as well as the formation of a regional developer network.

Felicity has successfully raised a total of $3.7 million across two funding rounds, marking a strong start to its global journey. The company secured $700K in its pre-seed round from DeVC, Swiggy founders, Kunal Shah, and other marquee angels. Building on this early momentum, Felicity recently closed a $3M seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.

Anurag Choudhary, Founder & CEO of Felicity

Anurag Choudhary, Founder & CEO of Felicity, said,

APAC is home to 1.5 billion gamers and a $70B market becoming one of the fastest growing regions globally. and we see this as a pivotal opportunity to build the future of gaming in the region. This expansion with Singapore, will strengthen our ability to engage with local talent, partners, and communities in a region that has immense potential and is at the forefront of gaming innovation.

About Felicity

Felicity is an AI-native game company creating and acquiring high-performance games for the next decade. With proprietary SDKs, generative AI stacks, and an expanding global team, Felicity powers a new era of forever gaming across platforms.

Mobile Game Publisher Felicity Games Secures $3 Mn in Seed Round Led by 3one4 Capital

Felicity Games, a leading global mobile game publisher, has raised $3 million (INR 25.8 crore) in a seed funding round led by 3one4 Capital, with participation from international investors such as T-Accelerate Capital (Singapore) and MIXI Global Investments (Tokyo). The funding round also saw strong follow-up investments from existing backers DeVC and Visceral Capital, further emphasizing investors’ confidence in Felicity’s long-term vision.

The fundraising follows a period of rapid growth for Felicity, which has now surpassed $1M in annual recurring revenue (ARR) and crossed 1 million downloads across its top-performing titles, Seek & Find and Nova Solitaire. Founded in 2023 by Anurag Choudhary, Felicity Games is focused on pioneering a scalable playbook for global game publishing by tapping into India’s burgeoning game development ecosystem. Specializing in hybrid-casual games publishing, the company combines data-driven insights with a strong execution model to deliver high-performing mobile games to audiences worldwide. The company closed February with over $100K in gross revenue, marking a 4X scale-up from November 2024.

With this new round of funding, Felicity Games plans to expand its publishing infrastructure and deepen its relationships with Indian game studios. The company is committed to scaling its successful titles and using the funds to test additional games by the end of 2025. This investment will also support the company’s mission of becoming the go-to partner for studios looking to scale their games profitably and sustainably.

In 2024, Felicity Games forged partnerships with over 10 Indian studios to test and scale several games, further strengthening its publishing infrastructure and its position in the competitive global market.

Speaking on this Sonal Saldanha, VP at 3one4 Capital said, "The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized. These shifts create opportunities for new companies to emerge. Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution. We share Anurag’s vision and are excited to support an industry-defining gaming company emerging from India,”

“We are building the next generation of global gaming successes from India," said Anurag Choudhary, Founder & CEO of Felicity Games, “At Felicity, we take a tech- driven, execution-focused approach to systematically identify and scale global hits. By tapping into India’s studio ecosystem and top global talent in UA, Monetization, and Live Ops, we’re accelerating learning and innovation. This fundraise fuels our mission to double down on innovation, partnerships, and growth”

Through this latest round of funding, Felicity Games is poised to bridge the gap in the mobile gaming ecosystem, providing studios with the technology, insights, and comprehensive support needed to compete and succeed on a global scale.