ENRISSION INDIA CAPITAL Backs Nova Nova to Redefine Gen Z Snacking in India

ENRISSION INDIA CAPITAL announces its investment in Nova Nova, a bold and fast-growing Gen Z–focused D2C chocolate brand in India. The investment, made as part of Nova Nova’s Pre-Series A round through our fund, marks a key step in supporting the next generation of consumer-first food brands.

India is home to over 377 million Gen Z consumers—nearly 40% of the population—who are reshaping the snacking landscape with their demand for lighter, on-the-go indulgences. Nova Nova is at the forefront of this shift, offering playful, bite-sized chocolate formats that are fun, shareable, and designed for everyday enjoyment.

Founded by Harsh Gadia and Nidhi Gadia, Nova Nova has quickly carved out a distinct space in India’s sweet-snacking market. The digital-first brand stands out for its focus on product innovation and format-driven storytelling, engaging modern consumers with indulgent, everyday snacking experiences that match their evolving tastes.

Harsh Deodhar, Principal at ENRISSION INDIA CAPITAL, said, 

Nova Nova captures the essence of what today’s young consumers seek authenticity, creativity, and an emotional connection with the brands they love. With this investment, we look forward to partnering with Harsh and Nidhi as they scale Nova Nova’s presence, expand product innovation, and strengthen its position as a new-age chocolate brand built for global appeal.

Harsh and Nidhi Gadia, Co-founders of Nova Nova, said,

At Nova Nova, we recognised a gap between traditional treats and modern snacking, and an opportunity to create an indulgent, engaging brand of chocolate that speaks to the aspirations and lifestyle of today's consumers. Partnering with ENRISSION INDIA CAPITAL helps us accelerate that vision—to reach more consumers, introduce new product formats, and bring sparks of joy and indulgence to their everyday life.

At ENRISSION INDIA CAPITAL, we are focused on backing visionary founders who are reimagining consumer behavior through innovation and design. Nova Nova exemplifies this ethos by redefining how India’s Gen Z experiences chocolate—making sweet moments more frequent, fun, and meaningful.

With this investment, ENRISSION INDIA CAPITAL and Nova Nova are partnering to bring a fresh take on indulgence to the Indian market, paving the way for a new era in everyday snacking.

Reliance to Build ₹1,500 Cr Food Factory in Nagpur, Create 500+ Jobs

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, is making a major move in Maharashtra’s industrial landscape with a ₹1,500 crore investment to establish an integrated food and beverage manufacturing facility in Katol, Nagpur.

Project Highlights

• Location: Katol, Nagpur district, Maharashtra
• Investment: ₹1,500 crore (₹1,513 crore as per some reports)
• Employment: Expected to generate over 500 direct jobs
• Timeline: Operations slated to begin in 2026
• Government Support: Maharashtra government signed an MoU to facilitate approvals, clearances, and financial incentives

Strategic Context

This facility is part of RCPL’s broader ambition to become India’s largest FMCG company with global reach.
At Reliance’s recent AGM, Isha Ambani revealed:

• RCPL aims to hit ₹1 lakh crore in revenue within five years
• Plans include ₹40,000 crore investment in AI-driven, sustainable food parks across India

Product Expansion

RCPL has been rapidly scaling with brands like:

• Independence (staples and packaged foods)
• Campa, Alan’s, Enzo, Ravalgaon, and Tagz Foods

This Nagpur facility will likely serve as a key node in their distribution and manufacturing network, enhancing both regional employment and national supply chain capabilities.

India’s First Prebiotic Soda Brand Misfits Attracts Strategic Investors in Seed Round

Misfits, India's pioneering prebiotic soda brand, today announced the successful completion of its seed funding round, raising an undisclosed amount from a consortium of prominent investors. The round was led by Nu Ventures, seasoned angel investor Subba Rao Telidevara, Turiya Advisory Services’ Managing Director Bijoy Daga; and renowned corporate finance and strategic investment consultant Robert Pancras.

Founded by brothers Aditya and Yash, Misfits has disrupted India's beverage industry by introducing the country's first prebiotic soda that combines bold taste with gut-friendly benefits. The brand's flagship product contains zero added sugar and are low in calories, positioning itself as a healthier alternative to traditional carbonated drinks.

The funding will be utilized to enhance production capabilities, expand distribution networks, and accelerate market penetration across India. Since its launch, Misfits has gained significant traction with consumers seeking functional beverages that deliver both taste and health benefits.

Left to right - Aditya Pai & Yash Pai(Co-founders of Misfits)

"We are thrilled to partner with investors who share our vision of revolutionizing India's beverage landscape," said Aditya Pai, Co-founder of Misfits. "This funding validates our mission to provide consumers with a guilt-free alternative to sugar-loaded sodas while supporting gut health through innovative prebiotic formulation."

Yash Pai, Co-founder of Misfits, added, "The investment will enable us to scale our operations and introduce new flavors while maintaining our commitment to clean-label ingredients and functional benefits. We're excited to build a brand that resonates with health-conscious consumers across India."

The funding round reflects growing investor confidence in India's functional beverage market, where consumers increasingly prioritize health benefits alongside taste preferences. Misfits' unique positioning as India's first prebiotic soda addresses this evolving consumer demand.

"Misfits represents exactly the kind of innovative brand that can transform traditional categories," said Venk Krishnan, Founder of Nu Ventures.

"The founders have identified a genuine market gap and developed a product that delivers authentic functional benefits while maintaining the taste profile consumers expect from carbonated beverages. Their approach to building a health-focused alternative in the soda category has tremendous potential for market disruption." said Subba Rao Telidevara, angel investor and former industry executive.

Misfits differentiates itself through plant-based ingredients, natural sweeteners, and zero preservatives, appealing to conscious consumers who value transparency and health benefits. The company's clean-label approach includes providing third-party lab reports, enabling informed consumer decision-making and building trust in the functional beverage space.

Founded by brothers Aditya and Yash, Misfits is India's first prebiotic soda brand committed to providing healthier alternatives to traditional carbonated beverages. The Mumbai-based startup combines functional ingredients with bold flavors to create products that support digestive health while delivering the taste experience consumers expect from premium sodas. With its clean-label approach and innovative formulation, Misfits is redefining what fizzy drinks can be in the Indian market.

Sweet Poison: Detergent-Laced Ice Cream & Bone-Weakening Drinks Exposed

An alarming discovery has raised serious concerns about food safety in Karnataka. Recent inspections by the Food Safety and Drug Administration Department flagged 97 out of 220 local ice cream and cool drink manufacturing units for selling substandard products under unhygienic conditions.

Some manufacturers were found using detergent powder in ice cream to create a creamier texture, while phosphoric acid—a chemical known to weaken bones—was detected in cool drinks to enhance fizz. Additionally, synthetic milk made from detergent, urea, and starch was being used as a cost-cutting measures.

Authorities have imposed fines and issued notices to violators, emphasizing the urgency of maintaining hygiene and quality standards in the food industry. This crackdown is part of a broader effort to ensure food safety, especially for children, who are the primary consumers of these products.

It’s unsettling to think about the extent of food adulteration.

The Food Safety and Drug Administration Department has issued notices and fines to these manufacturers for violating food safety standards.

Officials have assured more surprise inspections in the coming months to prevent food adulteration. They’ve also set up dedicated helplines — 1967 — for consumers to report suspicious products, ensuring swift action against violators.

With summer vacations in full swing, children are more likely to consume ice creams and cool drinks—making parental vigilance crucial. Experts recommend checking product labels, avoiding items with unusual taste or texture, and opting for trusted brands over unregulated local vendors.

Authorities are also enhancing laboratory testing capacities to speed up food sample analysis, aiming for stricter enforcement of safety regulations.

If You are in Karnataka, you can report food safety violations in Karnataka through the Public Grievance Redressal System [here]. The Department of Food, Civil Supplies & Consumer Affairs also provides contact details for consumer complaints [here].

Starbucks and Swiggy Celebrate the Launch of Starbucks 50th Store in Bengaluru

Starbucks and Swiggy Food Marketplace CEOs present at the launch of Starbucks first drive-thru outlet in South-India

Starbucks, a global coffeehouse, recently celebrated the launch of Starbucks 50th outlet in Bengaluru. The launch event of Starbucks first drive-thru store in the city was attended by the CEO of Starbucks, Sushant Dash and Rohit Kapoor, CEO of Swiggy Food Marketplace. The event celebrated the craftsmanship and commitment of the partnership to deliver top quality food and beverages to consumers across the country. Swiggy delivery partners were also present at the launch event.

Swiggy and Starbucks joined hands 8 years ago with only 6 outlets in Mumbai. The partnership has grown stronger over the years. The duo has collaborated and launched numerous customer-centric campaigns based on in-depth understanding of customer behavior, with the objective of enhancing consumer experience. Some of the marquee campaigns include 'Double the Love,' 'Friday Frappuccino,' and 'Items at 199.' Starbucks and Swiggy had also partnered to roll out the ‘Classics’ menu to roll out high-value meal items and combos tailored specifically for the Indian market.

Starbucks is proud to partner with Swiggy across 70 cities and 350+ outlets in India. To mark the milestone moment of the launch of the 50th Starbucks store in Bangalore Rohit Kapoor, CEO, Food Marketplace, Swiggy, joined 50 Swiggy delivery partners on a celebratory ride to the new store for a cup of Starbucks coffee. To make the occasion even more special, Sushant Dash, ceo, TATA Starbucks, personally brewed a signature Americano for Rohit, commemorating this remarkable journey and shared commitment to delivering great coffee experiences to customers across the country.

Commenting on the collaboration, Sushant Dash, CEO, Tata Starbucks, said, “Our 50th store in Bengaluru and first Drive-Thru in South India marks an exciting new chapter in our growth journey- one rooted in accessibility, innovation, and deep local relevance. At Starbucks, we use the specialty grade Arabica for every cup of coffee, serving the finest quality to every consumer. Swiggy has been a trusted partner in this journey, helping us deliver the Starbucks experience to customers wherever they are. As we expand across India, we remain committed to crafting new moments of connection, whether in-store or delivered to your doorstep.”

Speaking on the sidelines of the launch, Mr. Rohit Kapoor, CEO, Swiggy Food Marketplace, said, “Starbucks’ 50th store in Bengaluru is not just a milestone for their retail footprint, but also a marker of how far this partnership has come. From just a handful of stores in one city to now serving customers in 70 cities, Swiggy has been proud to partner with Starbucks every step of the way. Together, we’ve worked to make high-quality coffee and food experiences more accessible to millions of consumers across the country. As we scale further, we’re excited to keep pushing boundaries and delivering memorable experiences, one order at a time.”