Famous Vlogger Nas Daily Teams Up with Local Startup Founder to Get in Shape

The YouTube star is inspired by the Fittr Community and motivated to improve his fitness

The challenge aims to prepare Nas Daily for his visit to India during Connect Fest 2023

Nas Daily will be trained online by Jitendra Chouksey, the founder of Fittr

Fittr, a leading global fitness community, is thrilled to announce a momentous collaboration with renowned content creator Nas Daily for a six-month fitness transformation challenge. Nas Daily (IG: @nasdaily), inspired by the Fittr Community and motivated to improve his fitness and physique, has taken on this exciting challenge under the guidance of Fittr's esteemed founder, Jitendra Chouksey.

Nuseir Yassin, better known as Nas Daily, is a renowned video creator and social media influencer, who has captivated millions with his unique storytelling approach. Known for his daily one-minute videos, Nas uses his platform to explore diverse cultures, share inspiring stories, and highlight pressing global issues. With his infectious enthusiasm and genuine curiosity, Nas Daily has become a global sensation, inspiring viewers worldwide.

The fitness plan, aimed at preparing Nas Daily for his upcoming visit to India during Connect Fest 2023, will see him working closely with Jitendra Chouksey through a comprehensive online training program. Jitendra Chouksey, a fitness expert and the driving force behind Fittr's success, is renowned for his exceptional expertise and commitment to transforming lives.

The founder of Fittr, Jitendra Chouksey has made a significant impact in the industry through his expertise and dedication. With a remarkable track record, he has trained numerous prominent figures, including renowned actor Suniel Shetty, helping them achieve their fitness goals and transform their lifestyles. His passion for fitness and his ability to motivate and guide individuals have earned him widespread recognition and admiration.

“I am thrilled to embark on this transformational journey with Fittr,” said Nas Daily. “The Fittr Community has inspired me immensely, and I am determined to prioritize my fitness and overall well-being. With Jitendra Chouksey's guidance and the incredible support from Fittr, I am confident that I will achieve my fitness goals and be in the best shape of my life.”

The fitness trend is gaining popularity among social media influencers, with MrBeast sharing his personal transformation earlier this week. Nas Daily is ready to chart a similar fitness journey. The challenge, spanning six months, will involve a holistic approach to fitness, encompassing nutrition, workout routines, and lifestyle adjustments tailored to Nas Daily's specific needs and goals. Jitendra Chouksey's expertise will play a pivotal role in shaping Nas Daily's transformation and ensuring his physical preparedness before his highly anticipated visit to India.

“We are delighted to have Nas Daily join our Fittr family and take on this transformative challenge,” commented Jitendra Chouksey, Founder of Fittr. “Nas Daily's commitment to his fitness journey aligns perfectly with Fittr's mission of empowering individuals to lead healthier lives. We are determined to support and guide him every step of the way, and we have no doubt that his journey will inspire millions around the world.”

The training program has already commenced, and Nas Daily, with the guidance of Jitendra Chouksey, will diligently work towards achieving his fitness goals over the next six months. Fittr will document Nas Daily's progress and share exclusive content on their social media platforms, inviting their vast community to participate in his remarkable transformation.

As Connect Fest 2023 approaches, Fittr eagerly anticipates Nas Daily's fitness journey, knowing that his transformation will be a testament to the power of dedication and support within the Fittr Community.

Link: https://www.instagram.com/reel/CuJ4rdhA_fn/?igshid=Y2IzZGU1MTFhOQ==

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Fittr Launches the 13th Transformation Challenge; Introduces New Categories and Rewards

• Powers Transformation Challenge 13 with total prizes worth INR 15 lakh
• Expects 30,000 plus participants for the Challenge
• Registrations to begin from 3rd May 2021

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Fittr, one of the world’s largest community-first online health and fitness brands, has announced the launch of the 13^th edition of its Transformation Challenge. With every edition, the Transformation Challenge (TC) becomes bigger and better. This edition of the challenge introduces three categories: Individual, Partner and Senior. The winners across these categories will be rewarded with exciting cash prizes.
 
The 12-week challenge will be hosted on the Fittr app around the theme of #AbNahiTohKab, urging people to stop procrastinating and begin their fitness journey now.

Kickstarting the Transformation Challenge 13, Jitendra Chouksey, Founder & CEO, Fittr said, “We have come a long way since we first started the Transformation Challenge almost five years back. It is indeed delightful and motivating to witness so many people work hard, rise up to the challenge of investing in a healthy body and mind. In doing so, they become an inspiration to many, helping people believe that anyone can become the best version of themselves with proper knowledge and guidance. I wish all the participants the very best and look forward to seeing some amazing fitness transformations.”
 
TC 13 is expected to be thrilling as more rewards are in store for the participants. The Individual category is further divided into two sub-categories - male and female. Winners under these sub-categories will receive a cash reward of INR 3 lakh each, while the runners-ups will receive INR 1 lakh each. Similarly, the winners under Partner and Senior categories stand to win a cash reward of INR 1 lakh each and runner-ups will receive INR 50,000 each.
 
“The aim of these new categories is to encourage more people across all walks of life to join the fitness challenge, enabling us to move closer to our goal of making 50 million people fit. More importantly, the positivity associated with these challenges is a reflection of the power of an informative and engaging global fitness community,” Chouksey added.
 
The Partner category is open for any two individuals joining the challenge as a pair, while the Senior category is open to people who are 50 years and above. 
 
As a part of the challenge, the participants are required to upload a video every week in the suggested format to showcase their week-on-week progress. The aim of the Transformation Challenge is to push boundaries and work towards bringing out a fitter and healthier version of oneself. The participants are evaluated on multiple factors such as muscle gain, fat loss, and consistency from the past transformation challenges. People who are 18 years and above can participate in these challenges from across the world, without any registration fee.
 
This year, the grand prize of INR 1 crore will be awarded to the top performer across all the editions of Transformation Challenges that will take place in 2021.

With Grand Prize of 1 Crore Cash, Fittr Amplifies 2021 Series of Transformation Challenges; Launches 12th Edition of Transformation Challenge

• Fittr amps-up Transformation Challenge series in 2021 with a total cash prize of INR 1.24 Crore
• Expects registrations to increase substantially with each challenge
• Unveils ‘Whatever It Takes’ anthem to motivate the community members and participants

Fittr, one of the world’s largest community-driven online health and fitness start-ups, announces a bigger and better version of its Transformation Challenge (TC) in 2021 with TC 12. The grand prize winner of the overall TC series in 2021 will take home a cash reward of INR 1 Crore. The individual winner of TC 12 and other editions of the TCs through the year stand to win cash rewards of INR 5 lakh each. In addition to this, 1st runner-up and 2nd runner-up will win INR 2 lakh and INR 1 lakh respectively. With these fitness challenges, Fittr aims to motivate people to become fit, helping the company move closer to its goal of making 50 million people fit.

Starting from January 2021, the 12-week online fitness challenge of TC 12 will be hosted on the Fittr app. People who are 18 years and above can participate in these challenges from across the world, without any registration free.

Commenting on the announcement, Mr. Jitendra Chouksey, Founder & CEO, Fittr said, “At the beginning of each year, people embark on their health and fitness new year resolutions. However, many find it challenging to stick to these goals, as they fail to realise the importance of health and well-being. Though this has changed to a considerable extent due to the pandemic, there is still a long way to go for fitness to become an integral part of our lifestyle. This is what transformation challenge aims to do – motivate people to rise up to the challenge and invest in their health. Transformation Challenge represents the ethos of Fittr. We strongly believe that anyone can become the best version of themselves with proper knowledge and guidance.”

To inspire the participants of TC 12 and future TCs, Fittr has also released an anthem ‘Whatever It Takes’. The anthem has been released digitally in January, 2021 on Fittr’s YouTube Channel and other platforms. The anthem is created by Tikdi Entertainment (script, direction, and production). It is penned and performed by HotFix, composed by Gaurav Kadu aka Fiddlecraft and Pextyle, and shot, edited, and CC by New Ice Entertainment. The anthem depicts an individual’s determination to embark on a transformation journey despite several challenges, especially during these tough times.

Speaking about the anthem, Mr. Chouksey said, “With Fittr’s Transformation Challenge anthem, ‘Whatever It Takes’, we want to encourage our community members and participants to make the most of their fitness journey. It is also a small token of our appreciation for the unbeatable spirit of everyone during these challenging times.”

During the transformation challenge, participants are required to upload a video showcasing their transformation, every week. The idea of the transformation challenge is to compete with oneself, as each participant is evaluated based on his or her past journey. While assessing the contestants, factors such as gain in muscle mass, fat loss, and consistency from the past transformation challenges are taken into account. The one who excels in every aspect will become the winner.

The grand prize will be given to the top performer across all the editions of TCs that will take place in 2021, including TC 12. This winner will be selected from the top 30 contenders through public voting on the social media channels of the company, based on their consistent performance and contribution to Fittr’s online fitness community. In addition to this, winners will also receive high-end smartwatches and sports shoes.

Fittr is well-known for its exciting transformation challenges and the associated rewards, across the world. In 2020, Fittr gave a Grand Prize of Mahindra Thar to Akshay Gupta, a Chartered Accountant from Ludhiana, and a brand new Kawasaki Ninja 650 to TC 11 winner, Vihaan Rathore from Jodhpur.

Fittr was started in 2014 as a WhatsApp group by Jitendra Chouksey and later extended its reach to Facebook. In 2018, Fittr launched a full-fledged app, which serves as a one-stop solution for all health and fitness guidance-related needs. So far, Fittr has transformed over 160,000 people and 30% of its user base is global, spread across the US, UK, Australia, UAE & Canada. Growing organically, the company has been profitable since inception and secured pre-Series A funding from Sequoia Capital’s rapid scale-up program, Surge.

Fitness Tech Startup FITTR Amps-Up Transformation Challenge series in 2021 with a total cash prize of INR 1.25 Crore

Fittr amps-up Transformation Challenge series in 2021 with a total cash prize of INR 1.25 Crore

Expects 30,000 plus registrations for TC 12; participation to increase substantially with each challenge

Unveils'Whatever It Takes' anthem to motivate the community members and participants

India, January 4, 2021: FITTR one of the world's largest community-driven online health and fitness start-ups, announces a bigger and better version of its Transformation Challenge (TC) in 2021 with TC 12. The grand prize winner of the overall TC series in 2021 will take home a cash reward of INR 1 Crore. The individual winner of TC 12 and other editions of the TCs through the year stand to win cash rewards of INR 5 lakh each. In addition to this, 1st runner-up and 2nd runner-up will win INR 2 lakh and INR 1 lakh respectively. With these fitness challenges, Fittr aims to motivate people to become fit, helping the company move closer to its goal of making 50 million people fit.

Starting from the first week of January 2021, the 12-week online fitness challenge of TC 12 will be hosted on the Fittr app. The company will be accepting entries of participants aged 18 and above from across the world, without any registration free.

Commenting on the announcement, Mr. Jitendra Chouksey, Founder& CEO, Fittr said, "At the beginning of each year, people embark on their health and fitness new year resolutions. However, many find it challenging to stick to these goals, as they fail to realize the importance of health and well-being. Though this has changed to a considerable extent due to the pandemic, there is still a long way to go for fitness to become an integral part of our lifestyle. This is what the transformation challenge aims to do – motivate people to rise up to the challenge and invest in their health. Transformation Challenge represents the ethos of Fittr. We strongly believe that anyone can become the best version of themselves with proper knowledge and guidance."

To inspire the Fittr community members and the participants of TC 12, Fittr has also released an anthem 'Whatever It Takes'. The anthem was released digitally on 1st January 2021 on Fittr's YouTube Channel and other platforms. The anthem is created by Tikdi Entertainment (script, direction, and production). It is penned and performed by HotFix, composed by GauravKadu aka Fiddlecraft and Pextyle, and shot, edited, and CC by New Ice Entertainment. The campaign depicts the determination to embark on a fitness journey and make a change despite many challenges, especially during the lockdown. In addition to this, Fittr has unveiled a message from Bollywood actor, SuneilShetty, encouraging the members of Fittr's online community to participate in TC 12.

Speaking about the anthem, Mr. Chouksey said, "With Fittr'sTransformation Challenge anthem, Whatever It Takes, we want to encourage our community members and participants to make the most of their fitness journey. It is also a small token of our appreciation for the unbeatable spirit of everyone during these challenging times."

During the transformation challenge, participants are required to upload a video showcasing their transformation, every week. The idea of the transformation challenge is to compete with yourself, as each participant is evaluated based on his or her past journey. While assessing the contestants, factors such as gain in muscle mass, fat loss, and consistency from the past transformation challenges are taken into account. The one who excels in every aspect will become the winner.

The grand prize will be given to the top performer across all the editions of TCs that will take place in 2021, including TC 12. This winner will be selected from the top 30 contenders through public voting on the social media channels of the company, based on their consistent performance and contribution to Fittr's online fitness community. In addition to this, winners will also receive high-end smartwatches and sports shoes.

Fittr is well-known for its exciting transformation challenges and the associated rewards, across the world. In 2020, Fittr gave a Grand Prize of Mahindra Thar to Akshay Gupta, a Chartered Accountant from Ludhiana, and a brand new Kawasaki Ninja 650 to TC 11 winner, VihaanRathore from Jodhpur.

Fittr was started in 2014 as a WhatsApp group by JitendraChouksey and later extended its reach to Facebook. In 2018, FITTR launched a full-fledged app which serves as a one-stop solution for all health and fitness guidance-related needs. So far, Fittr has transformed over 150,000 people and 30% of its user base is global, spread across the US, UK, Australia, UAE & Canada. Growing organically, the company has been profitable since inception and secured pre-Series A funding from Sequoia Capital's rapid scale-up program, Surge.

About Fittr:

Offering a freemium model, Fittr is a one-stop-shop for all health and fitness needs. Fittr provides free access to diet and training tools, thousands of healthy recipes, live fitness sessions with experts, Q&A with coaches, and connects users to a community of fitness experts and enthusiasts. Users can get a personalized nutrition and exercise plans to reach their health and fitness goals by paying a small premium. The customized plans are provided by one of Fittr's400 plus certified coaches, who also come from the Fittr community, with their own stories of transformation. Subscribed users get an in-depth consultation call with the coach, as well as weekly check-ups on their progress via the app.

FITTR Announces Winners of Transformation Challenge 11 and 2020 Grand Prize; Winners take home Kawasaki Ninja 650 & Mahindra Thar

India, 23 December 2020: In its constant endeavor to motivate people to become fit, Fittr, an online fitness start-up, has declared the winners of the 11^th edition of Transformation Challenge (TC) along with the annual Grand Prize winner of the TC Series in 2020. The winners were selected for their consistent performance and their contribution to Fittr's online fitness community. 

Vihaan Rathore, a 28-year-old contestant from Jodhpur is the winner of TC 11 and takes home a Kawasaki Ninja 650 for his commendable fitness journey over a period of 12 weeks. He was declared the winner from amongst the five finalists, who included Dr. Rashmi Chahar Khandelwal, (Agra), Pankaj Mishra (Sambalpur), Sanjay Kannad (Bijapur), and Juju Sharma (Dubai). In addition to this, the top 50 runners-up received a bicycle each, sponsored by Hero Cycles Limited. The 12-week online challenge ran from 1 September 2020 to November 2020 and saw more than 15,000 participants from all over the world. 

 

However, the overall title of the annual winner of the Transformation Challenge in 2020 went to CA Akshay Gupta from Ludhiana. He takes home the grand prize of Mahindra Thar for his consistent performance in the 9^th, 10^th & 11^th editions of the competition and his contribution to Fittr's online fitness community, through public voting that was conducted on the social media channels of the start-up.  Akshay was selected from amongst the 17 finalists from the TC 9, 10 and 11, which included the winner of TC 11, Vihaan Rathore. 

 

Jitendra Chouksey, Founder & CEO, Fittr said, "It has been a challenging year for everyone. The pandemic has helped people realize the importance of health and well-being more than ever. This was evident in the number of participants across each edition of the Transformation Challenge in 2020. The positivity and motivation associated with these challenges is a reflection of our aim to create an informative and engaging global fitness community. We congratulate all the participants and winners of the Transformation Challenges. Each one of them is an inspiration for the entire Fittr community."

 

FITTR was started in 2014 as a WhatsApp group by Jitendra Chouksey and later extended its reach to Facebook. In April this year, the startup secured pre-Series A funding from Sequoia Capital and became a part of Surge, Sequoia's rapid scale-up program for startups in India & Southeast Asia.

 

About Fittr:

Offering a freemium model, Fittr is a one-stop-shop for all health and fitness needs. Fittr provides free access to diet and training tools, thousands of healthy recipes, live fitness sessions with experts, Q&A with coaches, and connects users to a community of fitness experts and enthusiasts. Users can get a personalized nutrition and exercise plans to reach their health and fitness goals by paying a small premium. The customized plans are provided by one of Fittr's 325 plus certified coaches, who also come from the Fittr community, with their own stories of transformation. Subscribed users get an in-depth consultation call with the coach, as well as weekly check-ups on their progress via the app.

Fancy a Mahindra Thar or Kawasaki Ninja as your fitness gift? Fittr announces Grand Prizes in their latest Ed. of Transformation Challenge

In the latest edition of the fitness competition, Fittr expects more than 15000 entries from across the world

Apart from the grand prize of Mahindra Thar, the first prize would be Kawasaki Ninja 650 or an Apple Kit, and the top 50 runners-up will get Hero Cycles

In their constant endeavor to motivate people to get fit, Fittr, the Pune-based fitness startup is set to bring in yet another edition of their fitness competition Transformation Challenge (TC) Series 11. The 12-week online challenge which began from September 1, 2020, is currently accepting registrations till September 7 from across the world.

The TC 11 winner will be awarded either a Kawasaki Ninja 650 or an Apple kit of the equivalent value. In addition to this, the top 50 Runners Up will be given a Hero Cycle each, sponsored by Hero Cycles Limited.

Fittr will also choose the top 10 challengers each from the 9^th, 10^th & 11^th edition of the competition.  A grand prize, Mahindra Thar will be presented to the one who stands out amongst these top 30 contenders vis-a-vis his/her transformation journey and consistency.

Known for their extraordinary offerings in the transformation challenges, Fittr gave out Harley Davidson Street 750 as the top prize for the 9^th edition of the Transformation Challenge. The prizes keep getting better with each series.

Under the challenge, the participants are required to upload a video every week for 12 weeks clearly showing their transformation. The idea is to compete with the self as the candidates will be evaluated on the basis of their past journey. Factors such as gain in muscle mass, fat loss, and consistency from the past transformation challenges will be taken into account. The one who excels on all fronts will walk away as the winner of the challenge.

Speaking about TC 11, Jitendra Chouksey, Founder & CEO, Fittr, said, “The entire world is facing a major challenge right now in the form of the pandemic. At such a crucial time, it’s important to stay positive and motivated and that’s what we at Fittr aim to do through our Transformation Challenges. We motivate people through constant support and unique gratifications to rise to the challenge and make the most of it. We’re all in this together and the best thing we could do is to invest in our health and fitness.”

FITTR started as a WhatsApp group by Jitendra Chouksey. The aim was to help his family and friends to achieve their fitness goals through mentorship, mainly in the form of tips and short video bytes. Soon from WhatsApp, the group extended its reach to Facebook. 2016 was the year when this group completely transformed into an online health and fitness coaching portal.

The bootstrapped fitness startup, backed by actor Suniel Shetty, one of Bollywood’s fittest actors has now been rebranded as FITTR to take its fitness vision forward while serving its customers, both domestic and international. Fittr was recently in the news again when it secured pre-Series A funding from Sequoia Capital and became a part of the latest batch of Surge, Sequoia’s rapid scale-up program for startups in India & Southeast Asia.

Online Fitness Portal FITTR Raises USD $2 Mn from Surge, Sequoia Capital India’s Scale-Up Program

• Fittr is one of the largest online fitness communities with over 850,000 members


• Fittr’s mission is to create a community of a billion people engaged in physical, mental and spiritual well-being

In major news for the Indian startup community, Pune-based fitness startup, Fittr (formerly SQUATS Fitness Pvt. Ltd.) has raised USD 2 million in Pre-Series A funding from Surge, Sequoia Capital India’s rapid scale-up program for early-stage startups in India and Southeast Asia.

Fittr was founded in January 2016 by Jitendra Chouksey, a software engineer who transformed himself while working a 12-hour/day IT job. Today, Fittr is one of the largest online fitness communities in the world, with over 850,000 members. The company was bootstrapped and has been profitable since inception, achieving a cumulative revenue of $13 million USD.

Surge has partnered with several high-growth startups in the past year. A number of Surge startups have already raised USD 250M+ in financing rounds following the completion of the program. The investment in Fittr comes on the back of the fitness startup’s impressive growth, and is a testament to the firm’s confidence in its founders and market potential.

Speaking on this latest development, founder Jitendra Chouksey said, “Fittr has been an incredible journey for everyone involved. When I was working in IT, everyone around me wanted to know the secret to my fitness levels. I started a WhatsApp group way back in 2014 to help train a few people. Today, Fittr has become one of the most engaging and informative fitness groups on Facebook – loved equally by experts and coaches, as well as those just starting out on their fitness journey. Our vision is to become the leading global social platform and marketplace for fitness coaching, and the confidence shown by Surge in this vision is a shot in the arm for Fittr.”

Offering a freemium model, the Fittr app was launched in 2018 and is a one-stop-shop for all health and fitness needs. Fittr provides free access to diet and training tools, over 5000 healthy recipes, live fitness sessions with experts, Q&A with coaches, and connects users to a community of fitness experts and enthusiasts. Users can get personalized nutrition and exercise plans to reach their health and fitness goals by paying a small premium. The customised plans are provided by one of Fittr’s 200 certified coaches, who also come from the Fittr community, with their own stories of transformation. Subscribed users get an in-depth consultation call with the coach, as well as weekly check-ups on their progress via the app.

Co-founder Sonal Singh who is an LSE graduate & who previously worked as a strategy consultant with Deloitte adds, “At the core of Fittr is the community. We’ve grown organically through word-of-mouth and transformation photos shared by Facebook group members. So far, we’ve transformed over 100,000 people and 30% of our user base is global, spread across the US, UK, Australia, UAE and Canada. The central philosophy underpinning Fittr is to empower the end-user to transform and inspire others to get fit.”

Fittr’s other co-founders include Jyoti Dabas, an IIM graduate & former Citigroup analyst, Bala Krishna Reddy, a University of North Carolina graduate and former developer at Ford Motors, and Rohit Chattopadhyay, a management graduate and former business-owner. Coming from diverse backgrounds, the five founders are united by their cause to help make people fit.

SQUATS Acquires Minority Stake in Fitness Startup Fitato

SQUATS Fitness Pvt. Ltd., India’s fastest growing online fitness startup, has announced that they have picked up a minority stake in Fitato, an app that allows users to access any gym of their choice across the city without paying for hefty annual memberships.

Speaking on the deal, SQUATS Founder Jitendra Chouksey said “This strategic collaboration with Fitato will allow our community members to have universal access to a plethora of gyms & fitness studios at a fixed monthly fee. Fitato's umbrella brand has over 650 partners in their network, with this alliance, the SQUATS community of 520,000 members will get access to customized packages that have been specially designed for them.”

SQUATS has an app of their own – Fittr – that has been downloaded over 400,000 times and is one of the highest-rated free fitness apps. Its Facebook community is the world’s largest online fitness community and has been growing at a rapid pace. SQUATS was recently in the news when they were one of the few Indian startups to be selected for Y Combinator, a US-based startup accelerator that has helped companies such as Airbnb, Cleartax, Dropbox and others step up business operations and realize their vision.

Fitato has been in business for the last three years. According to the company, in 2019, they have seen a revenue run rate of $1 million. The team claims to be clocking an 80-per cent growth each quarter for the past two years, and a 45-per cent retention rate. The team had raised $120,000 in seed funding in late 2015 and was also selected to be a part of the FB-Start programme in 2017, an initiative by Facebook for early-stage mobile startups. The fundraising is part of Fitato's ongoing pre-series A round which closes this month.

About FITTR & SQUATS



Fittr has recorded over 100,000 fitness transformations and continues to do so for its highly-engaged community of 5, 20,000 members who support each other’s goals and inspire those around them. The FITTR app has received more than 4, 00,000 downloads since September 2018, thus furthering its vision of impacting lives by providing people with the professional knowledge they need to achieve their fitness and health goals. The platform, with its focus on preventive health, implements a distinctive approach in helping its members adopt a healthy lifestyle. Fittr provides them with everything from the right knowledge to community support, mentorship and guidance by its team of 190+ consultants at each and every step.

Headquartered in Pune, SQUATS was launched in January 2016 as a community on Facebook to address the challenges in the fitness industry where misinformation, distrust, unsatisfactory results, quick-fix solutions, and fad diets are ruining the industry’s reputation. SQUATS has been profitable since its inception. Suniel Shetty, one of India’s top fitness icons, has recently become a part of the company. The company, with its focus on preventive health, implements a distinctive approach in helping its members adopt a healthy lifestyle.

Fitness App Startup SQUATS Selected for Y Combinator’s Batch of 2020

Fittr App (backed by SQUATS, India’s fastest growing Pune-based online fitness company) has been selected for Y Combinator 2020, a US-based start-up accelerator which selects the most promising start-ups to fund from across the globe. Fittr joins the ranks of RazorPay, Meesho, and Clear tax, some of the top companies from India that have joined the Y Combinator network so far.

Y Combinator is an American seed accelerator launched in March 2005 and was used to launch over 2,000 companies including Stripe, Airbnb, Cruise Automation, DoorDash, Coin-base, Instacart, and Dropbox. The combined valuation of the top YC companies was over $155 billion. Y Combinator provides seed funding for start-ups. Founders of each start-up are invited to move to the Bay Area for the duration of their cycle. During this period, YC works intensively with them to help them realise their vision.

[caption id="attachment_138112" align="aligncenter" width="1024"] Mr. Jitendra Chouksey, Founder, SQUATS[/caption]

In the 2020 winter session, Fittr’s Founder Jitendra Chouksey will have an opportunity to share his entrepreneurial journey with leading start-up investors and successful startup founders from across the globe. The online fitness community is the only company from Pune making it to the US-based startup accelerator’s top companies list.

Speaking on being a part of the Y Combinator’s accelerator programme, Jitendra Chouksey, Founder of Fittr said, “It’s a privilege to be a part of this Y Combinator list. Accelerators like them dare to support some of the unconventional ideas and it is quite an enriching experience to simply be in the company of such individuals. I am confident that this will bring a lot of value to our platform in the form of opportunities and learning and will inspire more companies from India to apply for this programme.”

SQUATS – the parent company of Fittr, was started in 2015 by Jitendra Chouksey as a WhatsApp group to offer fitness-related coaching. The platform ultimately envisions transforming the lives of 50 million people as they journey towards better health through diet and workouts.

About Fittr & SQUATS



Fittr has recorded over 100,000 fitness transformations and continues to do so for its highly-engaged community of 5, 20,000 members who support each other’s goals and inspire those around them. The FITTR app has received more than 4, 00,000 downloads since September 2018, thus furthering its vision of impacting lives by providing people with the professional knowledge they need to achieve their fitness and health goals. The platform, with its focus on preventive health, implements a distinctive approach in helping its members adopt a healthy lifestyle. Fittr provides them with everything from the right knowledge to community support, mentorship and guidance by its team of 190+ consultants at each and every step.

Headquartered in Pune, SQUATS was launched in January 2016 as a community on Facebook to address the challenges in the fitness industry where misinformation, distrust, unsatisfactory results, quick-fix solutions, and fad diets are ruining the industry’s reputation. SQUATS has been profitable since its inception. Suniel Shetty, one of India’s top fitness icons, has recently become a part of the company. The company, with its focus on preventive health, implements a distinctive approach in helping its members adopt a healthy lifestyle.