Nykaa Sees Fastest Quarterly Revenue Growth in 3 Years

Nykaa, India’s leading fashion-to-beauty retailer, has signaled a strong rebound in its growth trajectory. The company announced that it expects net revenue to grow in the “late-20% range” in the fourth quarter of fiscal 2026, marking its fastest pace in three years. This guidance reflects renewed momentum across its core beauty and fashion segments, supported by its omni-channel strategy that blends online strength with an expanding offline presence.

FSN E‑Commerce Ventures Ltd. (Nykaa’s parent) filed a provisional update with the exchanges, stating that consolidated net revenue growth is expected in the late‑20% range year‑on‑year. Gross Merchandise Value (GMV) growth is projected in the late‑20s, while Net Sales Value (NSV) growth is tracking higher, in the early‑30s.

Nykaa’s journey on the public markets has been closely watched since its blockbuster IPO in November 2021. The company, formally known as FSN E‑Commerce Ventures Ltd., went public at a price band of ₹1,085–₹1,125 per share, raising about ₹5,350 crore. Investor enthusiasm was extraordinary: Nykaa debuted at nearly ₹2,018 per share, an 80% premium over its issue price, making it one of the most successful listings of that year.

The initial hype reflected Nykaa’s unique positioning as India’s first major beauty and fashion e‑commerce IPO. However, the stock’s trajectory since then has been far from smooth. By late 2022, Nykaa’s share price had fallen below ₹1,000, as investors reassessed its stretched valuations and profitability challenges. Rising competition from quick-commerce platforms like Blinkit and Zepto also weighed on sentiment, alongside margin pressures from heavy marketing spends.

From 2024 onward, Nykaa began to stabilize. The company leaned into its omni-channel strategy, expanding aggressively into offline stores while strengthening its digital platform. This helped restore investor confidence, with the stock trading in the ₹1,200–₹1,400 range through much of 2024. By 2025–2026, Nykaa’s shares were hovering between ₹1,400–₹1,600, supported by renewed growth momentum. The latest guidance of late‑20% revenue growth in Q4 FY2026 underscores this recovery, suggesting that both its beauty and fashion segments are firing again.

Performance Since Listing

Period	Price Trend	Key Drivers
Nov 2021 (Listing)	Listed at ~₹2,018 (nearly 80% premium over issue price).	Strong investor demand, excitement around India’s first major beauty/fashion e‑commerce IPO.
2022–2023	Sharp correction; stock fell below ₹1,000 by late 2022.	Profit-taking, high valuations, margin pressures, competition from quick-commerce players.
2024	Stabilization around ₹1,200–₹1,400.	Expansion of offline stores, improved revenue growth, focus on profitability.
2025–2026 (latest)	Trading in the ₹1,400–₹1,600 range, with renewed investor confidence.	Guidance of late‑20% revenue growth in Q4 FY2026, strongest in three years.

Competitive Comparison

Nykaa’s performance since IPO can be understood as a three-phase story: the euphoric debut, the sobering correction, and the gradual recovery. The initial surge was driven by excitement around consumer-tech and e‑commerce, but the correction highlighted the risks of high valuations and competitive pressures. The recovery phase now reflects Nykaa’s ability to adapt—balancing expansion with profitability, and leveraging its brand strength in premium beauty and fashion.

When compared to peers, Nykaa’s trajectory stands out. Zomato, which went public in July 2021 at ₹76 per share, listed at ₹115 but later fell below its issue price in 2022. It has since recovered, trading in the ₹120–₹140 range, driven by food delivery scale and its Blinkit acquisition, though profitability remains thin. Mamaearth (Honasa Consumer Ltd.), which listed in November 2023 at ₹324 per share, saw a modest premium on debut and has since delivered steady gains, trading in the ₹350–₹400 range. Unlike Nykaa’s volatility or Zomato’s scale-first approach, Mamaearth has positioned itself as a niche consumer brand with more modest upside.

Takeaway

For investors, Nykaa remains a case study in how India’s new-age consumer-tech companies navigate the public markets. The risks are clear: competition is intense, and profitability must be carefully managed. Yet the company’s latest guidance shows that it is capable of reigniting growth, making it one of the more resilient players in India’s digital retail landscape.

»» In comparison, Nykaa offers growth potential with volatility, Zomato offers scale with risk, and Mamaearth offers stability with modest upside. Together, these three companies highlight the diverse paths India’s consumer-tech IPOs have taken—and why Nykaa’s renewed momentum is particularly noteworthy. 

Nykaa Official Q4 FY2026 Announcement

Nykaa’s official announcement of its Q4 FY2026 performance came through a filing with the stock exchanges on April 6, 2026. FSN E‑Commerce Ventures Ltd. stated consolidated net revenue growth is expected in the late‑20% range year‑on‑year, marking its fastest quarterly growth in three years.

Highlights from the Filing

• Revenue Growth: Late‑20% range, strongest in 12 quarters.
• GMV Growth: Late‑20% range.
• NSV Growth: Early‑30% range.
• Segment Drivers:
  • Fashion vertical — NSV growth in early‑40% range.
  • Beauty vertical — Revenue growth in late‑20% range.
• Retail Expansion: Record store additions in Q4 FY2026, including Kiehl’s integration.

Market Reaction

Following the announcement, Nykaa’s shares rose nearly 4% on April 6, 2026, closing around ₹255.50. Analysts noted Nykaa balanced offline expansion with digital growth while regaining momentum in fashion.

Takeaway

The filing confirms Nykaa’s fastest revenue growth in three years, driven by fashion recovery, beauty strength, and offline expansion. Nykaa remains one of the more resilient players in India’s consumer-tech sector.

Fashion Quick Commerce Startup ZILO raises $15.3 Million In Series A round led by Peak XV Partners

• Co-founded by ex-Flipkart and Myntra executives Padmakumar Pal & Bhavik Jhaveri, ZILO is a fashion quick commerce platform that delivers on-trend styles from 200+ brands in under 60 minutes-with home trials and instant returns.

Fashion quick commerce startup ZILO has raised $15.3 million (Rs. 140 crore) in a Series A funding round led by Peak XV Partners, which invested $8 million. Existing investors InfoEdge Ventures and Chiratae Ventures doubled down in the round with $2.5 million each. This round also witnessed participation from Alteria Capital, Stride Ventures and angel investors including Lalit Keshre (Founder and CEO, Groww), Kunal Shah (Founder, CRED), Sachin Oswal (Founder, Orginity), Ayyappan R (Founder, FirstClub), Abhishek Bansal (CEO, Shadowfax), Sreevathsa Prabhakar (Founder, Servify) & Preeta Sukhtankar (Equity partner, Foxtale & Luma Fertility).

ZILO Founders

The announcement comes soon after ZILO partnered with celebrity stylist and fashion editor Anaita Shroff Adajania as Style Director and equity partner, a strategic collaboration aimed at enhancing curated fashion experiences on the platform. Founded with a vision to reimagine fashion shopping for the quick commerce era, ZILO is building a vertically integrated model focused on fast delivery, wide selection and superior customer experience.

The company plans to utilise the fresh capital to scale operations, strengthen brand building, invest in technology, expand to new markets and build an elevated customer experience, it said.

"This round is a strong validation of our belief that fashion and speed don't have to be trade-offs. With the backing of all our existing partners, and the creative leadership of Anaita, we're building a new category where curated fashion meets the immediacy customers now expect. The capital will help us scale thoughtfully, deepen our tech and deliver a truly elevated fashion experience at quick-commerce speed" said Padmakumar Pal, Co-founder & CEO, ZILO.

"We're putting fashion shopping back in the right order - replacing endless scrolls with adequately relevant choices, expert-styled looks, the convenience of Home Trials, and the reliability of super fast delivery. The confidence our partners have shown in us strongly validates the vision. This capital will help us accelerate geographic expansion, deepen our platform and technology investments, and build a vertically integrated, fashion-first supply chain designed for speed, selection, and service." said Bhavik Jhaveri, Co-founder & CIO, ZILO.

Over the next 12-14 months, the funding will help ZILO deepen its capabilities and expand its market presence, the company said. While quick commerce has scaled rapidly across categories, the fashion playbook in the segment is still evolving.

Kriti Gupta, Vice President at Peak XV Partners added, "We believe the preferences of Indian customers are evolving quickly and fashion continues to be shopped the same way. ZILO has the potential to transform the customer experience and build a category defining platform."

"ZILO's next round is an early validation of our vertical quick commerce thesis and the belief that premium fashion shopping experience is still broken and offline. The Founder's experience has

helped ZILO leapfrog in early traction to take on larger established players in Mumbai", says Anoop Menon, Consumertech lead at Chiratae Ventures.

"Our continued investment in Zilo reflects our conviction in the emergence of vertical fashion quick commerce and the growing demand for convenience-led fashion discovery. We have strong conviction in the team's ability to build a scaled, differentiated business with best in class unit economics" Kitty Agarwal, Partner at InfoEdge Ventures. 

ZILO said the funding will enable it to offer one of the largest selections from top fashion brands under a single roof in a quick commerce format, strengthen its position in Mumbai, and expand to a few additional cities. The company will also continue investing in technology and teams to further improve customer experience

About ZILO:

ZILO is India's next-generation fashion-tech platform, redefining on-demand style with convenience, curation, and speed. Founded by ex-Flipkart and ex-Myntra leaders, ZILO delivers on-trend outfits from over 200 national, international, and D2C brands in under 60 minutes, with features like Home Trials, instant returns, and personalised style recommendations. Leveraging a hybrid supply model of dark stores and brand outlets, ZILO ensures fresh, in-season collections and a seamless shopping experience for urban consumers, combining the best of online convenience with offline flexibility

Zulu Club Raises $250K to Reinvent Fashion Commerce in 100 Minutes

Fashion quick commerce platform Zulu Club has raised $250,000 in pre-seed funding from early-stage venture capital firm TDV Partners. The Gurgaon-based startup is reinventing the fashion shopping journey by blending the ease of online ordering with the confidence of offline exploration.

Unlike traditional e-commerce that relies on guesswork, static images, and high return rates, Zulu Club enables shopping from trusted malls and outlets. Users can order pre-curated Try-at-Home kits in just 100 minutes and try 4–5 items before committing to a purchase. The goal is to offer a confident, tactile shopping experience—without the doomscroll and without stepping out. This model addresses key structural issues in fashion e-commerce such as high returns and poor profitability by enabling cross-sell and up-sell, thereby boosting AOV.

Zulu Club surfaces the hidden gems of local fashion by transforming nearby collections into seamless digital experiences, offering delivery within 100 minutes for instant gratification to fashion-conscious urban shoppers.

“Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We’re building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization,” said Adarsh Bhatia, Founder of Zulu Club. Adarsh previously led business at Fashinza, a tech-enabled apparel manufacturing startup, and brings deep domain expertise to this new venture.

Zulu Club’s core audience is urban millennials and Gen Z—style-savvy, time-constrained shoppers who seek a smoother, smarter way to shop. Unlike traditional e-commerce, which relies on static images and high return rates,

Zulu Club follows an experience-first model. Shoppers can:Shop from nearby malls through Zulu’s app

• Book live assistance for product exploration
• Receive curated Try-at-Home kits
• Place orders post-trial or during a call
• Get 100-minute delivery through Zulu’s own network

The latest app update enhances the end-to-end user journey with improvements in flow, customer coordination, and logistics for a faster and smoother experience.

“Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today’s mobile-first, experience-led consumer,” said Ujwal Sutaria, General Partner at TDV Partners.“We’re excited to back a team that blends deep fashion expertise with grassroots execution. Zulu isn’t building another marketplace—it’s reimagining fashion retail for the next generation.”

Currently Live in Gurgaon, Zulu Club, which was founded in 2024, plans to leverage the fresh funding to expand across key neighborhoods in Delhi NCR, enhancing its reach among urban shoppers. The company will also focus on improving its Try-at-Home flows and personalization features and deepen partnerships with outlet stores and mall retailers, while investing strategically in logistics, operations, and customer engagement.

About Zulu Club

Zulu Club is a hyperlocal fashion platform that brings the mall to your doorstep—offering 100-minute delivery and Try-at-Home kits. Designed for the urban audience, Zulu is redefining convenience and confidence in fashion shopping.

Visit: https://zulu.club

About TDV Partners

TDV Partners is a micro-VC firm backing early-stage startups led by visionary founders with a global outlook. Founded in 2021 by serial entrepreneur Ujwal Sutaria, TDV has built a portfolio of 36+ startups across emerging sectors, including consumer technology, spirituality tech, consumer AI, and lifestyle upgrades. With a founder-first approach, TDV provides hands-on support across go-to-market strategy, product-market fit, fundraising, and team building—from ideation to scale. The firm announced its second corpus of ₹50 crore in October 2024 to deepen its commitment to nurturing innovative tech-driven ventures from India. With one successful exit already under its belt, TDV is on a mission to back the next wave of trillion-dollar companies born out of India.

To learn more, visit: www.tdv.partners

Fashion Search Engine Shoppin Raises $1 Mn From Infoedge Ventures

shoppin’, a new-age fashion search engine powered by AI, has successfully raised $1 million in pre-seed funding from Info Edge Ventures. The platform is on a mission to make fashion discovery seamless, personalized, and accessible for all, enabling users to discover apparel products using prompts, vibes, product descriptions and images, putting consumer need at the heart of its operations.

In an era where online shopping can feel overwhelming and 80% consumers find poor fashion search as a barrier to purchase, shoppin’ stands out by simplifying the process of helping users find their perfect style. The platform has already built an impressive base of over 35,000 Instagram followers and 20,000+ waitlist sign-ups, all in 3 weeks —achieved at 0 marketing spend—highlighting the need for the problem they’re solving and shoppin’s growing popularity among fashion enthusiasts.

The freshly raised funding will be allocated towards three key areas: hiring top talent, enhancing proprietary technology, and fostering growth. A large majority of the funds will be deployed towards building a team of AI engineers, developing, fine-tuning and scaling its advanced AI models, incl. their custom built SLMs and embeddings model, tailored specifically for fashion.

“If OpenAI’s multi-modal and NLP search prowess, Google’s indexing algorithm, and Pinterest’s social DNA were to have a fashion-obsessed baby, it’d be us,” said Shlok Bhartiya, Founder & CEO of shoppin’.

“For Gen-Zs, over 75% of fashion inspiration discovery happens on Instagram and Pinterest. We started shoppin’ seven months ago with the idea of bridging the gap between inspiration discovery on social platforms and e-commerce discovery on marketplaces and D2C brand websites. Our mission at shoppin’ is to make fashion discovery as seamless and easy as clicking an image. With Info Edge Ventures’ support, we’re committed to innovating further, pushing the boundaries of AI, to help every shopper find what they love effortlessly,” said Shlok.

“Our foundational AI models for fashion and autonomous agents for commerce have enabled us to revolutionize fashion search,” added Utsav Soi, Co-founder & CTO of shoppin'.

“Fashion discovery needs to be much more intuitive and enjoyable. With the emergence of many new fashion D2C brands in the country in the last five years, we strongly believe that surfacing upcoming and innovative D2C brands to the right customers and solving brands’ distribution challenges is essential,” said Kitty Agarwal, Partner at Info Edge Ventures. “The founders are young and mission-driven—I’m yet to see any consumer product get the kind of social and word-of-mouth-driven organic waitlist shoppin’ has been able to garner in the run-up to the launch. We are very excited,” added Kitty

shoppin’ is laying the groundwork to become a shoppable Pinterest by integrating cutting-edge AI with a user-friendly experience. With a team of 20 Gen-Z engineers and marketers, shoppin’ is well positioned to launch its beta search engine in February, with subsequent versions enhancing accuracy and personalization.

With partnerships already established with many leading D2C brands, Shoppin’ strives to be a trusted partner for both brands and consumers. Looking ahead, Shoppin’ plans to collaborate with even more brands, increasing its offering to Gen-Zs, further solidifying its position as the premier fashion platform for consumers and brands alike.

Check out shoppin’ at https://shoppin.app/, and sign up on their waitlist to get early access to their beta app.

Denim Hacks: Creative Ways to Extend the Life of Your Denim Jeans

Denim men’s jeans are a timeless wardrobe staple for their durability and versatility. However, even the toughest pair of jeans can wear out over time. Instead of discarding your favorite denim, why not explore creative hacks to extend their lifespan?

So, keeping this in mind, we'll share some innovative ways to keep Levi’s India jeans looking fresh and stylish while reducing your environmental footprint. These hacks will save your hard-earned money and increase the life of your denim jeans. Let’s get started: -

Simple Secrets to Extend the Overall Life of Denim Jeans

1. Regular Maintenance

Regular maintenance is the first step in extending your denim men’s jeans life. That means avoid over-washing, as excessive laundering can cause denim to fade and lose its shape. Instead, spot clean stains and hang your jeans to air out between wears. However, turn them inside out when you wash them, and use cold water and a mild detergent. Air drying is preferable to a dryer, which can weaken the fabric and cause unnecessary wear and tear.

2. Tailoring and Hemming

The fit of women’s jeans can significantly impact their lifespan. Consult a tailor if your jeans no longer fit well or have become too long. They can take in the waist, shorten the length, or make other adjustments to ensure your jeans fit like a glove. Properly fitting jeans are less likely to experience wear in high-friction areas and will remain comfortable for years.

3. Freeze to Freshen

Believe it or not, freezing your jeans effectively eliminates odors without washing them. So, for best results, fold your jeans and place them in a sealable plastic bag before putting them in the freezer overnight. The cold temperature kills odor-causing bacteria while preserving the color and fabric integrity. This method extends the life of your jeans and conserves water and energy by reducing the need for frequent washing.

4. Pat. ch It Up

Don't let small holes or frayed edges discourage you from wearing your jeans. Get creative with patches! Iron-on or sewn patches add a trendy, personalized touch and reinforce weakened areas. From traditional denim patches to colorful and quirky options, patching your jeans can transform them into unique fashion statements.

5. Dye and Distress

If women’s jeans have faded or you're simply looking for a fresh look, consider dyeing or distressing them. You can experiment with various dye colors to revitalize your jeans or create a distressed appearance by strategically sanding or cutting them. These techniques breathe new life into your denim while letting you express your style. Just be cautious not to overdo it – less can often be more when it comes to distressing.

The Bottom Line

Denim men’s jeans can last for years with proper care and a touch of creativity. But for that, you have to follow these denim hacks; you can extend the life of your favorite jeans and reduce the environmental footprint. From patching up holes to upcycling old pairs, the above methods enable you to enjoy your denim in new and exciting ways. So, instead of tossing those worn-out jeans, give them a second life and contribute to a more sustainable and stylish wardrobe

Reliance Brands Acquires Majority Ownership in UK based Superdry's IP in India, Sri Lanka and Bangladesh

Reliance Brands Limited (RBL), through its wholly owned subsidiary in UK (RBUK), has today  a definitive agreement to enter a joint venture with UK-based Superdry PLC, marking a significant new chapter in its partnership with Superdry PLC. The joint venture entity will acquire Superdry's intellectual property assets for the India, Sri Lanka, and Bangladesh territories. RBUK and Superdry will own 76% and 24% of the joint venture entity, respectively. The consideration for the IP is £40.0 million, which is estimated to result in Superdry PLC receiving gross cash proceeds of £30.4 million (approx. £28.3 million net of fees and taxes) from RBUK.

RBL had inked a long-term franchise agreement with Superdry PLC in 2012 and introduced the brand in India. This strategic evolution of brand ownership aims to capitalise on the increasing affluence and evolving consumption patterns of Indian shoppers. Coupled with Reliance Brand’s appetite to invest in accelerating Indian consumption narrative, the deal paves way for Superdry’s future expansion in the country and neighbouring territories. 

Superdry's unique fusion of British heritage, American styling, and Japanese graphics has carved a niche among fashionable young Indian consumers. The brand has expanded rapidly to 200 points of sale across 50 cities. E-commerce continues to drive incremental growth for the brand, boosting its reach beyond 2,300 Indian cities, underlining RBL-run Superdry India operations as the largest franchisee network of the brand globally.

Superdry’s offerings include versatile outerwear, T-shirts, and shirts for men and women, which have become increasingly popular, alongside categories like shoes and accessories. The brand has consistently adapted to Indian shopping needs and introduced swimwear, fragrances, as well as an exclusive Denim & Shirt range earlier this year. In 2019, Superdry expanded into sports and activewear under ‘Superdry Sport’, adding performance-driven products to its portfolio. Bollywood actor Kartik Aryan has also been part of the brand since 2022 as a brand ambassador, featuring prominently in brand campaigns and new launches.

Darshan Mehta, MD of Reliance Brands Limited, remarked, “Superdry has come to define urban cool in India for more than a decade. The journey has been rewarding & fun in equal parts due to working with the hugely talented Superdry team and the sense of camaraderie led by Julian. I look forward with excitement to this new era of our partnership.”

Superdry UK will maintain a stake in the brand for the Indian territory and will continue to support brand development through sharing expertise in design, product development, and marketing.

Julian Dunkerton, Superdry’s CEO and Founder, expressed: “We are pleased to be announcing this IP agreement with our long-term partners, Reliance. India represents an incredible opportunity for Superdry, and our excellent existing relationship with Reliance means we will be able to hit the ground running. Under our new partnership, I am confident that the brand will continue to accelerate and build on our success to date to become a major force in the Indian fashion market.”

This announcement represents a natural progression in the brand's ongoing success and popularity in India. The new partnership will enable deeper collaboration between RBL and Superdry PLC, facilitating new sourcing channels, as well as introduction of India- centric product categories, cost optimization, and long-term investments in brand development.

ABOUT RELIANCE BRANDS LIMITED

Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Limited and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle.

Its current portfolio of brand partnerships comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra Rathore, Replay, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, and West Elm. RBL today operates 2,169 doors split into 905 stores and 1,264 shop-in-shops in India.

In the past five years, RBL has also invested in building and operating homegrown designer brands besides acquiring the iconic British toy retailer Hamleys. Globally Hamleys has 192 doors across 16 countries.

ABOUT SUPERDRY

Superdry’s mission is “To be the #1 Premium Sustainable Style Destination” through its distinct collections, defined by consumer style choices. Superdry designs affordable, premium quality clothing, accessories and footwear which are sold around the world. Superdry has a clear strategy for delivering continued growth via a multi-channel approach combining Stores, Ecommerce, and Wholesale.

Superdry has 213 physical stores and 410 Superdry-branded franchised and licensed stores in 51 countries, as well as 18 Superdry-branded websites translated into 21 languages.

Fashion E-Commerce Brand Styched Acquires Shark Tank India 2 Fame D2C Casual Sneaker Brand Flatheads

Styched, a prominent online youth fashion brand, is thrilled to announce its acquisition of Flatheads, a Direct-to-Customer (D2C) online casual sneaker startup that gained fame on Shark Tank India season 2. This strategic move marks Styched's first acquisition, solidifying its position as a leader in the fashion industry. The deal, structured as an all-equity transaction, represents Styched's foray into the footwear segment.

Styched & Flatheads Founding Team During Acquisition

Founded in 2018 by Ganesh Balakrishnan and Utkarsh Biradar Bangalore based Flatheads is an innovative D2C brand specializing in designing all-day wear casual sneakers for the urban audience. Notably, they are the first Indian brand to introduce bamboo fiber shoes, catering to the unique needs of the tropical Indian climate. It raised funds from We Founder Circle, LetsVenture, and angel investors, among others.

Bengaluru based Styched, already known as a production-on-demand fashion apparel brand, will expand into the footwear sector with the acquisition of Flatheads. Leveraging their expertise in production, Styched plans to incorporate its production-on-demand technology into the footwear category, enabling the seamless expansion of Flatheads' existing collection.

On the acquisition Soumajit Bhowmik, CEO at Styched affirmed “We have been following Flatheads for quite some time, and I have personally interacted with Ganesh earlier. The acquisition opportunity came to us through a common investor, and we felt it would be a perfect deal for us considering we wanted to launch sneakers in a big way within Styched as well. The technical know-how of Flatheads would really help us create a wide range of affordable sneakers collection. So, while Styched will continue to play in the sub-1000 INR segment, the semi premium segment would have Flatheads as the flagship brand.

“The Flatheads-Styched deal gives new wings to our idea of creating unique footwear for the young Indian. Styched has changed the operating model of creating and delivering fashion, and I'm very excited to see Flatheads taking the next leap together. Young Indians are just starting to flaunt their sneakers as a new fashion and lifestyle statement. The market is evolving, and it will be a unique journey for the category, different from other parts of the world. It will be fulfilling to see Flatheads being an integral part of the market creation and growth,” said Ganesh Balakrishnan, Co-Founder of Flatheads.

Initially, Flatheads will continue offering its existing range of products, with all departments now being operated and managed by Styched. This development will be followed by an aggressive hiring phase aimed at strengthening the footwear department within Styched, ultimately elevating the overall offering.

With this acquisition, Styched reinforces its commitment to providing fashion-forward choices for the youth market, expanding its product range, and embracing innovation in the rapidly evolving fashion landscape.

About Styched

Styched is India's largest online youth fashion brand. It was started by fashion enthusiasts, who have been in the fashion ecommerce business for most of their career and been part of IIT Kharagpur & ISB grads by education, the founders have been associated with brands like Jabong, Amazon, Foodpanda to name a few, at leadership positions.

Fashinza, an AI-driven B2B Marketplace for Fashion Supply Chains, Raises $30 Mn Funding from Mars Growth Capital and Liquidity Group

Fashinza, an AI-driven B2B marketplace for global fashion supply chains, today announced that it has secured $30 million working capital funding from Mars Growth Capital and Liquidity Group. Liquidity Group is a pioneering technology firm that has become the industry’s fastest-growing lender to mid-market, late-stage companies globally by automating the entire debt lending cycle. The funding will fuel Fashinza’s ongoing transition into a global business with significant operations in the USA, Gulf, and Europe.

Fashion is constantly evolving, but never more than now in the age of Tiktok and Instagram, influencing fashion choices on a global scale instantly. To stay ahead of the curve, fashion brands must be very agile and have highly efficient supply chain management. This is impossible if they rely solely on large-scale manufacturers as in the past. Fashinza provides an innovative solution for this problem by connecting SMEs directly to top fashion brands across the world. By creating an online platform that allows both buyers and sellers to connect seamlessly, Fashinza is revolutionizing the way fashion works in today's high-speed digital age.

"Fashinza is transforming the global fashion supply chain. Their performance since inception, the strength of their founding team, and their existing global network of manufacturers and customers gave us enough confidence in their ability to scale this business and sustain in the medium- to long-term," remarked Navas Ebin, Managing Director of APAC for Mars Growth Capital and Liquidity Group.

"As we focus on expanding our presence in international markets, including the USA, we are excited to partner with Liquidity Group to support our growth and to bring our innovative manufacturing solutions to a global audience," said Abhishek Sharma, Co-Founder and COO of Fashinza. “With their flexible cross-border financing solutions and extensive knowledge of navigating international markets, we are confident that we can successfully penetrate new markets and provide our manufacturing solutions to key clients worldwide. At the same time, we remain committed to delivering exceptional service to our key customers in the USA and beyond, as we continue to revolutionize the fashion manufacturing industry,” Abhishek Sharma added.

Fashinza will use the capital to meet its growing international working capital requirements. "Our capital is non-asset based and will hence support Fashinza to grow their business internationally in the most capital-efficient manner," said Navas Ebin.

“Fashinza is a promising pre-unicorn with global aspirations. Mars Growth Capital and Liquidity Group have been supporting companies like Fashinza to transition into becoming truly global businesses, and the prospects for a long-term partnership with the company are exciting," added Nir Shmueli, Investment Manager at Mars Growth Capital and Liquidity Group.

About Liquidity Group

Founded in 2018, Liquidity Group is a pioneering technology firm that has become the industry’s fastest-growing lender to mid-market, late-stage companies by automating the entire debt lending cycle. The firm’s patented machine learning and decision science technology enabled the firm to deploy more capital through more deals faster than any firm in capital markets history. Backed by top financial institutions, including Apollo and MUFG, Liquidity Group provides growth capital through funds focused on the US, Asia-Pacific, Europe, and the Middle East. Liquidity Group’s subsidiary fund, Singapore-based Mars Growth Capital, and its partner MUFG jointly handle the company’s South East Asia activity.

About Fashinza

Fashinza is an AI-driven B2B marketplace for global fashion supply chains. They make it exceptionally easy for international brands to access design to delivery in as fast as four weeks with very low minimums. Fashinza offers access to a transparent production process that can be monitored 24/7 with 100% control enabled by their revolutionary FactoryOS. Their goal is to create a sustainable (i.e. net positive) supply chain by 2030 and empower SMB manufacturers with Industry 4.0 solutions. Fashinza has a roster of over 250 factories that currently serves 200+ brands across five countries, including the United States, Canada, UAE, UK & India. The company was co-founded in 2020 by serial entrepreneurs Pawan Gupta, Abhishek Sharma and Jamil Ahmad.

Bootstrapped Fashion Brand ‘Snitch’ Seized All Five Shark Deal of INR 15 Million for 1.5% Equity

With an adroit pitch at Shark Tank India S2, Snitch raised the funding to improve the benchmark for men’s fashion in India

Snitch, a one-of-its-kind fastest growing fast fashion brand for men today announced that it has raised INR 15 million from the investors at the Shark Tank India Season 2. Siddharth Dungarwal, Founder, Snitch persuaded all five sharks for his most promising business plan and growth while inveigling all five of them to make an offer at once. Peyush Bansal, one of the sharks, announced the offer of 1.5 crores for 1.5% equity i.e 3% each.

Snitch, India’s D2C bootstrapped fashion brand acquired five inspirational investors, aka sharks; namely, Anupam Mittal Founder-CEO of Shaadi.com – People Group; Aman Gupta, Co-Founder-CMO of boAt; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Vineeta Singh, Co-Founder-CEO of SUGAR Cosmetics; Peyush Bansal, Founder-CEO of Lenskart.com and Amit Jain, Co-Founder-CEO of CarDekho Group and InsuranceDekho.co who will help him scale up ahead the brand’s profitability across the Indian market.

The company clocked net revenue of 11 CR in the last month and with a cohesive team of such experienced business leaders, the brand is expected to expand its growth horizon. Siddharth accepted the counter-deal by the sharks in an effort to improve the benchmark for men’s fashion in the country. He plans to capitalise on the funding with cohesive branding with the aim of increasing the brand’s share of voice and parallelly reaching out to its wider audiences and geographies across the lengths and breadths of India.

Siddharth Dungarwal

Expressing views on his experience at Shark Tank India S2, Siddharth Dungarwal, Founder & CEO, Snitch, stated, “It was incredible to be on one of the best and top-rated entrepreneurial shows, and it was highly insightful to meet business leaders like sharks there. It was more towards the value these sharks would get rather than chasing valuation. I was very much sure that either I’m gonna take all 5 or none. That was something in the back of my mind, and I made it very clear from the start of the pitch itself. Each one of them has different expertise and holds some amazing industrial experience. We will together set up new benchmarks in the industry with this collaboration.”

While expressing his gratitude to the sharks for inspiring him to operate his company, Siddharth culminated the conversation and said, “I look forward to strengthening Snitch with this fruitful association.”

Offering a comprehensive selection of everyday style essentials, including formal dress, party wear, leisure wear, and many more categories, the brand caters to men’s apparel from what’s trending to fit directly into their wardrobe.

About Snitch

The 21st-century fashion station and destination for millennials-founded in 2019 - Snitch, a homegrown clothing brand is widely known for its limitless, fast-fashion, and experimental approach that captures world-class trends, and designs and produces mindful & sustainable everyday drops of the freshest styles. Catering to men's clothing from 'what's trending' to 'slot straight into your wardrobe, it offers a wide range of everyday staples, featuring formal wear, party wear, leisure wear, and many more categories.

Since fashion is meant for every body type, Snitch Plus is a collection provisioning plus sizes i.e. (2XL - 5XL) offering an unconventional style statement for men of all sizes while bringing out the best of personalities through the transformative power of fashion.

Premium Sustainable Fashion Jewellery Brand FOReT Bags PETA's Vegan Fashion Award 2022

FOReT, a premium sustainable & vegan-friendly fashion brand with a nature-first approach, has won the best Vegan Wallet at the 2022 Vegan Fashion Award by People for the Ethical Treatment of Animals (PETA) India, which honors cruelty-free clothing, accessories, and jewellery. The brand was awarded for exhibiting cutting-edge innovation and sustainability in contemporary fashion, FOReT’s products are handmade using genuine & luxurious cork material, with great attention to craftsmanship and design.

Supriya

Created with the ethos of simplicity, diversity, and sustainability, FOReT's products — including trendy wallets, laptop bags, handbags, and jewellery— are timeless and bold fashion statements. At the same time, they promote natural fibers that are earth-friendly and are not sourced from animals.

"As India’s first brand to launch jewellery and handbags from a resourceful plant-based material, Cork, we are thrilled to accept the Vegan Fashion Award from PETA. Cork has been popularly known only for its use as a wine stopper, however, at FOReT, we have repurposed the upcycled cork bark to create exclusive and elegant jewellery and handbags. The upcycled Banana bark is another key material celebrated in our handbags. Our primary focus is to design our products such that it celebrates the texture of plant-based materials while creating a visually appealing fashion product. The award brings us closer to achieving our mission of creating a new narrative where vegan fashion is not chosen as an alternative, but as a primary fashion choice.”, said FOReT's founder Supriya Shirsat Satam.

FORet is an innovative brand that is not only vegan-friendly and sustainable but a brand that creates elegant fashion jewellery in a contemporary design language suited for the local and global audiences as well. FOReT also supports 250+ artisans including rural women and expert artisans globally.

Fashion Tech Company AdamEveFamily Lines Up A Roster of Digital Models

One of India’s first and foremost digital fashion platforms - AdamEveFamily has announced their foray into the steeply rising world of digital fashion with stellar design, cutting edge technology and an uncompromising stand on sustainability. 

This fashion tech company has lined up a full roster of digital models and collections that will bring about a change in the way the world perceives fashion. Unlike mere digital models, these hyper realistic characters created at AdamEveFamily have remarkable histories and hail from islands and landscapes lost to erosion and natural disasters - islands that have been erased due to global climatic changes and other hazards which we have directly or indirectly contributed.

AdamEveFamily have set out to change the fashion landscape in India with a sustainability-first focus through digital transformation and help brands and designers who would massively benefit from creating their own unique digital footprint in an easy and cost-effective manner. AdamEveFamily works as a bridge between the real world and the metaverse – the melting pot of digital and analogue sensibilities.

(L-R) Kesava Senapathi & Jeff Emmanuel

"The need to look and feel good online and offline is of great consideration for younger generations, and the possibility of executing it in a way that is sustainable, without compromising the world’s finite resources has been the spine of our R&D, and subsequently product & service range that AdamEveFamily is poised to bring to the rapidly changing landscape of fashion”, says Jeff Emmanuel, co-founder & CEO, AdamEveFamily.

“Through our roster of models, all completely digital, AdamEveFamily is incepting a distinct universe of assets that will become 3D ambassadors and influencers for brands that offer real tangible value – like cost optimisation, improved profitability, faster turnaround, better collaborations, and seamlessly interchangeable tech-first systems while being morally responsible too reducing carbon footprint. From big data organisations to fashion-first companies and start-ups, artists and designers - our offerings will provide a direct plug-in to the metaverse while unlocking a larger market share and profitability model” says Kesava Senapathi, co-founder & COO, AdamEveFamily.

“At AdamEveFamily, innovation is a core value that we look to keep at the forefront of everything we do and the metaverse is a promising digital world. It is disruptive technology that will radically change business operations across organizations. We definitely see the light and are sure that the digital revolution is well on its way,” adds Jeff.

With ethnic, social & gender diversity and fluidity being key consideration factors for their roster of digital models and influencers, AdamEveFamily give us a sneak peek into what their digital ambassador ecosystem looks like, introducing RaroEve and KumarAdam – just two of their rapidly expanding pool of digital personas, each with their own unique backstory and history.

Technology is breaking down the doors of the fashion industry and seeping into every element of what was a very traditional business model. By creating digital-first assets with a solid technology platform as base, it is the belief and vision of AdamEveFamily to reduce the carbon footprint that the fashion industry has been continually adding to the world and climate.

About AdamEveFamily

Set up in 2021, AdamEveFamily was started by advertisement and technology industry veterans Jeff Emmanuel and Kesava Senapathi. With 20+ years of experience in their respective domains and spanning a multitude of projects across the fashion space, AdamEveFamily was started with the intent and focus of revolutionizing the fashion landscape with sustainability through digital transformation as its key driving pillars. AdamEveFamily has a full roster of digital models and collections that are waiting in the wings to bring about a change in the way the world perceives fashion, with a keen eye on sustainability.

Please visit www.adamevefamily.com

National Institute of Fashion Technology (NIFT) Starts New Campus in Daman

[Image - Pib.nic.in]

18th campus in the NIFT network of campuses across the country

The National Institute of Fashion Technology (NIFT) has started a campus in Daman. It becomes the 18th campus in the NIFT network of campuses across the country. NIFT Daman organized its first Orientation Batch on last Monday (22nd August 2022) for the students of B.Des-Textile Design and Master of Fashion Management. The vision of setting up the campus was realized with the support of the UT administration of Dadra and Nagar Haveli and Daman and Diu under the leadership of Union Minister of Textiles Shri Piyush Goyal and UT Administrator Shri. Praful Patel.

NIFT Daman's first Batch of B.Des - Textile Design and Master of Fashion Management

Speaking on the occasion, Director General-NIFT Mr. Shantmanu stressed on the need to remain connected to the roots and create new meaningful associations as the students progress in their academic life. Thanking Union Minister of Textiles Shri Piyush Goyal, Hon. Administrator Shri. Praful Patel and Union Textiles Secretary Shri. U.P. Singh for their constant support and guidance in setting up NIFT at Daman; Shri Shantmanu briefly outlined the phenomenal progress made by NIFT in the field of fashion education. He also congratulated the students and their families for becoming part of the NIFT fraternity.

The campus is in the Govt. Engineering College Campus at Mota Falia, Varkund, Nani Daman. NIFT-Daman has been established to develop home-grown leaders with unique and distinctive competencies who will contribute to the country’s future. The NIFT curriculum is designed to promote academic excellence in emerging areas, leadership skills, social responsibility, and an inclusive outlook with the highest international standards.

The institute will provide leverage to the existing industrial hub in Daman by nurturing talent and creating a human resource that can effectively navigate the challenges of an interconnected planet with diverse global communities while addressing the gaps in the trained manpower requirement of the local industry. The campus will also provide a platform for collaborative R&D by industry and academia fostering an environment of innovation and incubation.

Started in 1983 and headquartered in New Delhi, NIFT is an autonomous institute that offers courses in fashion, designing, technology, and management.

The first NIFT campus was established in 1986 in Haus Khaz, New Delhi. The campuses at Chennai, Kolkata, Gandhinagar, Hyderabad, and Mumbai were set up in 1995, followed by the Bengaluru campus in 1997. The campus in Bhopal was set up in June 2008, Bhubaneshwar in 2010, Jodhpur in 2010, Kangra in 2009, Kannur temporarily in 2008 but permanently in 2012, and Patna in 2008. Raebareli, Shillong, Srinagar, and Panchkula were established in the last decade.

Fashinza is Debuting AI and Tech-based Supply Chain Solutions at Las Vegas' Magic Fashion Trade Show 2022

• Fashinza to showcase tech-based smart apparel manufacturing solutions to help brands and manufacturers work together through a unique digitized supply chain powered by AI and technology
• Fashinza’s smart design-to-delivery platform solves most major manufacturing problems for global brands and retailers
• Platform provide cost savings through improvement of unit economics on the supply side by leveraging “unutilized capacity” and “optimizing production efficiency”

Fashinza, an AI-driven B2B marketplace and tech-enabled apparel manufacturing platform for fashion brands, retailers and manufacturers will debut its latest tech-based product offerings and solutions at the MAGIC Fashion Trade Show 2022 in Las Vegas, Nevada from August 8 to August 10, 2022. The Fashinza team, including the founders, will be onsite to showcase solutions designed to help brands and manufacturers work together directly through a unique digitized supply chain.

Using AI and Data Science to change the way brands source products

Fashinza’s “one-stop apparel manufacturing platform” helps brands connect with manufacturers through AI-driven supplier matching. It offers brands the ability to place bulk orders with just one click and discover upcoming fashion trends through the use of a state-of-the-art trend forecasting algorithm. With recent updates to the platform, MAGIC Fashion Trade Show participants will be the first to see the latest from the manufacturing platform, including:

• Thousands of the latest designs from different categories from womenswear to menswear, athleisure, outerwear and kids wear
• How the platform provides Design to Delivery support to fashion brands and retailers
• How Fashinza has enabled Smart Digital factories for a seamless experience with manufacturers
• AI & Data-Driven Trend Forecasting including 45-day production turnaround
• Its repository of stock fabrics and patterns for fast and low-effort Design to Delivery options
• End-to-end shipping to anywhere in the world 

Customers can use the Fashinza app to track time and action calendars, a tool used in the apparel industry to stay up to date on manufacturing milestones to ensure timely delivery. 

(L-to-R) Jamil, Pawan and Abhishek

“Business-to-business marketplaces are here to stay and current systems are broken. We do not envision a world 20 years from now where brands would need to make 100 calls, send 200 emails, and wait six months for a bulk order,” says Pawan Gupta, CEO and co-founder. “We are solving real problems that are bringing in major results for our customers.” 

The pandemic exposed significant structural issues in the global apparel industry, which relies on months of long lead times, considerable volumes to drive down costs, and massive inventory problems. In addition, supply chains are mainly managed on emails and spreadsheets, resulting in all-too-common industry problems, like delayed deliveries and long turnaround times. 

Fashinza, which recently raised a $100 million in series-B funding led by Prosus Ventures (f.k.a. Naspers Ventures), is revolutionizing the apparel manufacturing industry through technology-led intervention, taking on industry problems head-on while fueling a culture of transparency, efficiency, sustainability and automation. For additional information, please visit www.fashinza.com.  

Fashinza is an AI-driven B2B marketplace for global fashion supply chains. They make it exceptionally easy for international brands to access design to delivery in as fast as 4 weeks with very low minimums. Fashinza offers access to a transparent production process that can be monitored 24/7 with 100% control enabled by their revolutionary FactoryOS. Their goal is to create a sustainable (i.e. net positive) supply chain by 2030 and empower SMB manufacturers with Industry 4.0 solutions. 

Fashinza has a roster of over 250 factories that currently serves 200+ brands across 6 countries, including the United States, Canada, UAE and India. The company was co-founded in 2020 by serial entrepreneurs Pawan Gupta, Abhishek Sharma, and Jamil Ahmad.

Here're the Indian Innovators Who Are Presenting at Fashion/textile Innovation Platform FFG's Fashion Week in Amsterdam

What effect does Fashion Week have on consumer buying behaviour? In recent decades, the concept of fashion week has changed and fashion weeks have grown in parallel with the ongoing commercialization of the fashion industry. This results in growing marketing budgets at fashion houses and clothing brands who organise ever larger fashion shows. Products are copied directly from the catwalk by 'fast fashion' brands and in addition to spring/summer and autumn/winter collections, evermore collections are added. Consumers are used to this rapid output of new products in stores, buying more clothing and swiftly discarding them for the next trend.

The unsustainable nature of this fast pace has been widely criticised: collections become irrelevant once fashion week is over and the industry is already looking to the next season. On the other hand, fashion weeks have become more democratic, images are immediately shared online, everyone can get an unfiltered look of the shows and can form their own opinions about it.

The Fashion for Good (FFG) Museum opens a new exhibition “Fashion Week: A New Era” on May 20. Every year during Fashion Week the latest fashion is shown on catwalks in Paris, Milan and New York and other metropoles across the globe.

Fashion for Good Museum new expo  [credits - Kyla Elaine]

This iconic event has a major impact on the fashion industry and on our own wardrobes. In 'Fashion Week: A New Era', the Fashion for Good Museum unpacks the Fashion Week, delving into its past, present and future. View historic looks from the runways of Balenciaga, Versace, Moschino and many more; discover the innovative work of Dutch fashion designer Ronald van der Kemp and digital fashion house The Fabricant. 'Fashion Week: A New Era' celebrates fashion through the years and explores how this phenomenon influenced the fashion industry and what the future of Fashion Weeks will look like.

An important focus for the exhibition is a glimpse into the future of fashion weeks which includes a showcase of unique sustainable looks from the Fashion Design Council of India (FDCI) with Lakmé Fashion Week, composed of collaborations between fashion designers and start-ups. Presenting this in the exhibition is significant to the story exploring the future of fashion weeks as it demonstrates a future that celebrates a recent push towards more collaboration and accountability when it comes to the industry.

Below are the Indian Innovators who took the Lakme Fashion Week by the storm and are now presenting their work at FFG's fashion week in Amsterdam.

ALTMAT

AltMat is an alternative materials company closing the gap between the waste of today and the materials of tomorrow.

One of its key technologies transforms agriculture waste from food crops into a rich natural fibre called Altag. Altag is made through a scalable technology and extensive ecosystem that helps thread sustainability, inclusivity and performance into one. Altag is not only apt at saving water, carbon, chemicals and energy but also performs par excellence.

Passed through tests and pilots, the materials are now made at industrial scale and are selectively commercially available. AltMat eyes continuous scaling to bring materials change for the world with 0% guilt, 100% sustainability.

GRAVIKY LABS

Graviky Labs uses carbon sequestration to store carbon from the atmosphere. They process those emissions into usable carbon. From fueling a jet to inks that print the most incredible art – this usable carbon changes the world, quite literally. Plastics, Ethanol, Liquors, AIR-INK Paints and more can be made from sequestered carbon. Their invention AIR - INK is made from upcycled carbon emissions - it is black, carbon negative, and directly usable in existing production lines.

KBCOLS SCIENCES

KBCols Sciences, a biotech studio fueled by innovation, is producing sustainable natural colours from living, safe microorganisms. Microbes, which are omnipresent in nature (and not visible to naked eye), are sourced by KBcols Sciences through their technology to get natural colours of choice. The food which is supplied to microorganisms to produce colours is composed of agricultural waste, thus making a completely circular production process. The final product (bio-colours free from any microbes) can be used as a universal drop-in solution to dye the majority of natural and synthetic fibres.

What Is the Future of Fashion Week Worldwide?

The new exhibition from the Fashion for Good Museum lets visitors discover how the 'Fashion Week' began at the end of the 19th century as intimate salons and which clothes were on display. Travel through the timeline to get a closer look at the highlights and the iconic runway looks from the likes of Balenciaga, Versace and Moschino.

The Future Is Sustainable

For all the praise of the fashion novelties on display during Fashion Week, there is also criticism of major fashion shows as sustainability is becoming indispensable in the design and production of clothing. FDCI x Lakmé Fashion Week (India) raises awareness of this and has been organising a Sustainable Fashion Day during the fashion week for more than five years. 'Fashion Week; A New Era' features several sustainable looks from a collaboration between the Fashion for Good Museum and The Fashion Design Council of India (FDCI) with Lakmé Fashion Week. The looks created by fashion designers Divyam Mehta, Ka-Sha and Nitin Bal, together with Fashion for Good innovators AltMat, KBCols Sciences and Graviky Labs respectively, show for example, how agricultural waste can be converted into a new material and how carbon dioxide is converted into a type of dye.

Helsinki Fashion Week digital village - credits Evelyn Mora

Due to the COVID pandemic, a lot of activities shifted online, including shopping and work. The fashion industry also continued to develop online, physical shows were cancelled and new creative presentations took their place. In 'Fashion Week; A New Era', discover how runways, shows and entire collections look virtually. Attend digital shows from The Fabricant or Tommy Hilfiger (Decentralands' Metaverse Fashion Week) and explore what a fully digital Fashion Week looks like (Helsinki Fashion Week). Finally, you can also enter the metaverse yourself. In the new expo you will find the Digital Village installation where you can build your own digital model and have it walk in a digital fashion show designed by you.

Street Style Photo Wall

Not only are the fashion shows themselves a highlight, but also the visitors of those shows have become part of Fashion Week. On the streets outside of the show locations, photographers shoot Fashion Week visitors in their most beautiful outfits. Street style photography is an essential part of the exhibition, and the Fashion for Good Museum has selected works from New York Times photographer Bill Cunningham on display. He photographed the first Paris Fashion Week, but in the 1970s he became best known for his street photography which captured the intimate atmosphere around fashion shows, the visitors on the street and the goings on behind the scenes. Become part of the 'fashion scene' yourself; pose at the photo wall and shoot your own 'street style photography'.

Why This Exhibition?

What effect does Fashion Week have on consumer buying behaviour? In recent decades, the concept of fashion week has changed and fashion weeks have grown in parallel with the ongoing commercialisation of the fashion industry. This results in growing marketing budgets at fashion houses and clothing brands who organise ever larger fashion shows. Products are copied directly from the catwalk by 'fast fashion' brands and in addition to spring/summer and autumn/winter collections, evermore collections are added. Consumers are used to this rapid output of new products in stores, buying more clothing and swiftly discarding them for the next trend.

The unsustainable nature of this fast pace has been widely criticised: collections become irrelevant once fashion week is over and the industry is already looking to the next season. On the other hand, fashion weeks have become more democratic, images are immediately shared online, everyone can get an unfiltered look of the shows and can form their own opinions about it.

Discover the evolution of the Fashion Week in the new exhibition "Fashion Week: A New Era" from May 20, 2022 to October 2022 at the Fashion for Good Museum.

Fashion for Good Museum is located at Rokin 102 in Amsterdam. The museum is open from Wednesday to Monday from 10am to 6pm (closed on Tuesdays only).

To visit the museum tours with a private guide are recommended, this can be done both virtually as well as physically in Amsterdam. For more information, visit www.fashionforgood.com/museum

ABOUT THE FASHION FOR GOOD MUSEUM

The Fashion for Good Foundation, with ANBI (Public Benefit Organisation) status, opened its doors in October 2018 as Experience and is an interactive sustainable fashion museum at the Rokin in Amsterdam. The museum tells the stories behind the clothes you wear and how your choices for those clothes can have a positive impact on the fashion industry. Fashion for Good believes that this industry can and must change, and helps to spread the right knowledge about this. A must-visit for anyone interested in fashion, sustainability and innovation.

Fashion for Good not only works as a changemaker with the museum, but also brings the fashion industry together through their Innovation platform. This platform brings together innovative solutions and international fashion labels and manufacturers to drive and scale new technologies and business models to transform the industry.

The organisation is supported by the Laudes Foundation as initiator and also receives support from the AFK (Amsterdam Fund for the Arts), the Kickstart Cultuurfonds and the European Union through the Allthings.bioPRO project, part of the Horizon 2020 research and innovation programme. The Fashion for Good Museum is officially registered with the Museum Register and the Museum Association.

D2C Fashion Brand Bewakoof Launches Curated Expressions Marketplace

• Bewakoof.com to launch a curated e-commerce marketplace showcasing like minded brands which are fun, expressive and unique
• Bewakoof Brands has painstakingly curated over 150 brand partners as it rolls out the online commerce platform
• Unique brands like Chumbak, Noise, XYXX, Brown Mocha, HueTrap and many more come on board to launch their line of products on the Bewakoof platform
• Bewakoof aims to generate Rs 500 crore brand sales in the next 12 months

India’s largest D2C fashion brand Bewakoof has launched a curated marketplace welcoming fun, expressive and unique brands like themselves. The brand has signed up over 150 brands like Chumbak, Mad over print, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, Boat, Campus Sutra, Ustraa, Difference of Opinion and many more. Bewakoof aims to generate Rs 500 crore in brand sales from the marketplace in the next 12 months.

The marketplace is live with the fashion, Innerwear, personal audio, Beauty and accessories categories. Bewakoof plans to launch home decor in FY22.

Prabhkiran Singh, Co-founder CEO, Bewakoof

Prabhkiran Singh, Founder CEO, Bewakoof, says, “Bewakoof is partnering with other goofy hatke brands to be our Humsafar with the objective of offering our end consumers deep access to curated fun expressive brand options across fashion, home, accessories and beauty. Our aim is to become India’s biggest platform for creative merchandise. The D2C wave is birthing lots of very interesting alternate exciting brands but they don’t necessarily get relevant visibility or are presented in the right ambience. Regular marketplaces are very algorithmic price driven generics. Our focus is brands that speak to consumer’s hearts and niche focussed at meeting unmet but important gaps in the market.”

Some of the top performing expressive brands on the marketplace currently are:

• Mad Over Print
• Brown Mocha
• Fugazee
• Peri Pai
• Fighting Fame
• Urban Estilo

The idea behind creating a curated marketplace came from the fact that Bewakoof as a brand stands for hatke products which are expressive, unique and believes in not taking things too seriously. Bewakoof aims to create a marketplace for brands with similar ethos who want to get discovered by a customer base that has a point of view on things and doesn't shy away from sharing it with the World. Here’s what our brand partners are saying about getting listed and discovered on Bewakoof curated expressions marketplace.

Nishant Bakliwal, Co founder Brown Mocha, says, “The marketplace at Bewakoof.com helped us scale and reach our desired target audience by allowing us to leverage their expertise in logistics and marketing.”

Anurag Srivastava, Founder Mad over Print, says, “Mad over print as a brand draws shoppers who won't settle for mediocrity and are mad about uber cool printed products. We observe transparency and harmony in the marketplace curated by Bewakoof. The vibe of MOP & Bewakoof matches at the perfect level as both the brands have fresh cool ideas, support vocal for local and originally made in India.”

Gaurav Khatri, Co-founder Noise says, "This association with Bewakoof.com will accelerate our vision to reach out to more and more customers and provide them with the best of technology. We have always lived up to our expectation of democratising technology and this is an extension of our commitment to our consumers. As a brand, Bewakoof.com believes in adding lightheartedness to life through its self-expressive products and fun shopping experiences and that is what we as a brand believe in. As both home-grown brands, we understand that this partnership will strengthen our position in the market."

Vivek Gambhir, CEO boAt, says, “At boAt, we have been continuously working on expanding our market share and product visibility across all fronts, offline and online. We are happy to collaborate with a platform like Bewakoof.com that shares similar brand ethos with regards to the product offerings for our ever-dynamic consumers. The partnership speaks for both the brand’s millennial and Gen-Z audience who are always on the lookout for quirky yet durable products."

Rahul Anand, CEO Ustraa, “We are building a men's focused grooming brand, and coming together on Bewakoof's curated marketplace will further allow us to build this category, as it will open up new frontier across customer segments. Bewakoof.com, a curated and creative marketplace partnership shall help in gaining a new customer base"

Yogesh Kabra, Founder XYXX Innerwear, says, “Marketplaces have made aspirational products and brands sell like commodities. DTC brands need representation that puts experience and community as priority. Bewakoof helps us bridge this gap. They understand youth and their requirement better than any other brand and hence we are really excited to partner with them on the new marketplace”

The Company plans to curate over 500 such brands on the marketplace in the next 12 months.

B2B Apparel Manufacturing Firm Fashinza accelerates international expansion in the Middle East

B2B Apparel Manufacturing Firm Fashinza accelerates international expansion in the Middle East

After establishing their office in New York earlier this year, Fashinza is now ready to expand their footprint in the UAE, with the goal of making cloud sourcing easy and seamless for fashion brands.

India's one and only digital B2B fashion manufacturing company, Fashinza, recently announced their global expansion program for the Middle-East, with the goal to enhance competitive positioning in the gulf countries, in partnership with a few apparel retailers and fashion commercial brands. Fashinza plans to invade the GCC markets with a focus on UAE, to solve some of the toughest apparel supply chain challenges in existence. 

The manufacturing platform will enable fashion brands to work directly with manufacturers in a transparent manner, with the help of their unique digitized supply chain. Notably, the expansion announcement closely followed the company's recent Series-A VC funding of $20million.

To accelerate their ambitious international expansion plans, Fashinza's team has identified several potentially high-growth markets and they're planning to add leadership teams of 15-20 members in the Gulf countries. Earlier this year, the company had established an office in New York City, with the goal of reinventing the $800bn global fashion manufacturing business for the e-commerce era. Fashinza's roster presently includes over 400 ethical production factories across India, Bangladesh, China, Vietnam and Sri Lanka and the company works with fashion brands from 10+ countries including Forever21, Ajio, Noon.com, Amaro, Clovia, Apparel Group, and Bewakoof.com.

Fashinza Co-founder and CEO Pawan Gupta shared that they want to open up sourcing access for brands of all sizes in the Middle East countries. He claimed, "This is the first time a cloud-based supply chain and product development platform is being offered in the market. We want to help fashion designers and brands breathe a little easier, which means a world where apparel manufacturing is smarter, easier, and sustainable. We plan to make sustainable products available to brands at low costs and low MoQs. We also want to offer other core benefits including reduced sample approval time, 8 weeks average production cycle, and 4 times faster supplier matching and pricing."

Fashinza Co-founder and COO Abhishek Sharma, added, "Our platform makes apparel sourcing as easy as placing an order on Amazon. Fashinza is a powerful and versatile platform carefully built to address and mitigate the pain points in the apparel industry. The said industry is largely fragmented, non-transparent, and rigid, and this causes delays across production schedules and delivery. Fashinza addresses these issues using a single dashboard interface - cutting down inefficiency, cost overruns, and redundancies."

Fashinza Co-founder and CBO Jamil Ahmad further said, "We are planning to set up a 15-20 member team in the UAE and we will be operative in apparel as well as home textiles market. Fashinza will also assign dedicated account managers to every brand as a standard practice, ensuring all their requirements are fulfilled with minimal hustle."

Fashinza helps clothing brands with everything from designing and production to quality check and delivery, assuming end-to-end ownership for the process. The platform allows companies to track the daily progress of their orders on an AI-regulated dashboard, with live updates from the factory floor, eliminating the need to make a hundred calls and emails for follow-ups. It also helps brands to reduce wastage, inventory forecasting errors, and enables quick replenishment of bestsellers with a fast turnaround time.

About Fashinza: 

Founded in 2020 by Abhishek Sharma and Pawan Gupta and joined by Jamil Ahmad as one of the co-founders, Fashinza is a global B2B manufacturing marketplace with a mission to create sustainable and futuristic supply chains for fashion brands while improving the lives of millions of workers. The start-up provides absolute transparency in production through regular updates for brands on their AI-regulated platform. They handle everything from design to delivery for their partner brands while providing lowest MOQs in the industry and fast turnarounds. Recently, Fashinza raised $20 million in a mix of equity and debt as part of Series A funding. The round was co-led by marquee existing investors Accel Partners and Elevation Capital along with Abu Dhabi's DisruptAD, Stride Ventures, Alteria Capital, and Tradecred. The round also saw participation from Anand S Ahuja (MD, Shahi Exports & Founder, Bhaane) and actress Sonam Kapoor Ahuja, both of whom are vocal supporters of sustainable fashion. For more information, please click on www.fashinza.com