Teenage Career Accelerator Clever Harvey Launches Marketing and Advertising Course with an Industry Project From Domino's

The 15-day program aims to give students practical exposure to how marketing and advertising teams at startups work as they learn to solve an industry project provided by Domino's

With an aim to give teenagers an early preview into future careers, Clever Harvey has launched a new industry-certified course ‘JuniorMBA Advertising’ designed specifically for high school students (Class VIII to XII). The 15-day program gives students practical exposure to what advertising professionals do as they learn to solve an industry project given by Domino’s.

Working in groups of 2 or 3, and guided by a Clever Harvey facilitator, students take a “behind-the-scenes” tour of one of the most creative functions in the world of business – marketing and advertising. As they learn to develop research & communication strategies with step-by-step guidance, students develop a strong foundation in strategic communication skills.

Speaking on the launch of the new program, Sriram Subramanian, Co-Founder, Clever Harvey said, “The JuniorMBA series of programs is designed to solve one of the most pressing concerns of parents today – career discovery for their teenagers. The current system does not give high school students – especially the creative ones – opportunities for the real-world experience or practical exposure. Through this program, students will get a “behind-the-scenes” glimpse of what it’s like to work in marketing. Learning concepts such as market segmentation, audience targeting, brand positioning & strategy helps teenagers build strategic communication skills as well as get a glimpse into what is required to succeed in a career in marketing and advertising. We enjoyed collaborating with the team at Domino’s and we welcome them as an industry partner in building up this category of career exploration programs."

Commenting on the launch, Sandeep Anand, Chief Marketing Officer at Dominos India, said, “Marketing and advertising are natural homes for creative people. Being a strong marketer means understanding people and their social contexts, understanding data and developing business acumen. We hope teenagers will benefit from this insight into how we at Domino’s think about marketing. We're excited to see the ideas the students come up with for Domino’s!”

About Clever Harvey -

Founded by Sriram Subramanian and Madhu Agrawal in 2020 as a D2C division of Callido Learning, the Mumbai-based company is building India’s largest career accelerator for teenagers. It currently offers programs for high school students in marketing, technology, entrepreneurship, data analytics, UX design, digital marketing and finance in collaboration with leading companies like Puma, Samsonite, Cult.Fit, Domino's and more. 

The JuniorMBA Entrepreneurship program is the most popular option amongst parents looking to give their children a firm grounding in the business world. 10,000+ students from 15 countries have graduated from these programs. Driving the next phase of expansion, Clever Harvey is now partnering with leading universities to build fast-track college admission pathways for high school students with a portfolio of industry projects.

MobiKwik Partners With Domino’s Pizza and Burger King for Pan-India Cashless Payments

MobiKwik, Indian mobile payments’ network has partnered with Domino’s and Burger King for cashless payments across their outlets in 200+ Indian cities. With this association, MobiKwik now has enabled cashless payments across 8000 restaurants in India.

Announcing these associations, Upasana Taku, Co-founder, MobiKwik said, “At MobiKwik, we are driven with the vision of a cashless India and our association with these food-retail giants like Dominos is a strong step towards realizing that idea. We aim for 100% growth every month through offline food and retail tie ups.”

Domino’s Pizza India is the market leader in chained pizza segment. Commenting on the association, S. Murugan Narayanaswamy, Senior Vice President Marketing, Domino's Pizza India, said “Technology today plays a vital role in delivering great customer service, and we invest heavily in technology to enhance our guest experience. Our association with MobiKwik is another step in that direction. Through this strategic initiative, we want to ensure that our guests across our 1000+ restaurants have added choice, and experience the highest level of convenience.”

Burger King, is an American global chain of fast food restaurants headquartered in United States. The company currently operates 48 stores in India, and is likely to open another 35-40 stores in 2016.

MobiKwik is connecting 30 million users with 75,000+ retailers. Founded in 2009 by Bipin Preet Singh and Upasana Taku, the company has raised three rounds of funding from Sequoia Capital, American Express,Tree Line Asia, MediaTek, Global Payment Fund and Cisco Investments. MobiKwik aspires to be the largest source of digital transactions in India.

One of the leading digital payments platforms for online and offline merchants, MobiKwik is powering payments for IRCTC, Uber, Meru Cabs, Big Bazaar, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Domino's, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, nearbuy, Van Heusen, Allen Solly, Louis Phillips, GoDaddy, MakeMyTrip, Cleartrip, and Yatra.