Swiggy Partners WhizCo for In-App Influencer Activations to Drive Sales and Increase Restaurant Visibility

A man creating video content about food reviews Vectors by Vecteezy

Food deliver giant Swiggy is aiming to enhance the sales of partner restaurants in targeted cities through influencer/creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos.

WhizCo, India’s leading Influencer Marketing and Creator Management agency recently announced its successful collaboration with Swiggy, India's leading food delivery app, for in-app influencer activations to drive sales and increase restaurant visibility.

As part of the campaign, WhizCo ropes in more than 200 content creators every month and helps create visually appealing and vividly descriptive content of the dishes at different restaurants on the Swiggy app. By leveraging the creativity and authenticity of local food enthusiasts and influencers, the campaign aims to provide users with a delightful and immersive experience of exploring the diverse culinary offerings available for delivery.

WhizCo's team of experts has worked diligently to overcome various challenges during the implementation phase. “The foremost challenge for our team was scouting nano and micro-influencers close to the partner restaurants and then ensuring that they could produce high-quality video content. Then, the team also worked on the post-production editing process of the videos produced by the creators and then crafted eye-catching food captions for the videos as well, which differentiated Swiggy's offerings in the users' minds. So we were there right from the very beginning to the end” said Aastha Goel, Co-Founder and Chief Operating Officer at WhizCo.

The campaign has resulted in increased discoverability of products on the Swiggy platform with a 10% uptick in restaurant visibility and 15% more orders so far and has also improved customer engagement and daily time spent on the app, as reported by Swiggy. Partner restaurants have also experienced a substantial increase in product impressions and long-term recall, resulting in enhanced new product discovery and order frequency. As a result, this partnership is also expected to expand to more restaurants and creators from remote areas in the near future as well.

Talking about the collaboration, Prerna Goel, Co-Founder and Chief Marketing Officer at WhizCo, said "The collaboration with Swiggy has been such a wonderful experience for us. Our team went above and beyond to ensure the success of the campaign”. "We are proud to have helped small-scale food creators expand their influencing careers and contributed to the increased footfall on the app and in partner restaurants. I’m glad that we were able to create a significant impact while also nurturing the growth of small food creators”, she added.

WhizCo is one of India’s leading influencer marketing and creator management agencies. With a network of more than 1,00,000 content creators across more than 15+ categories and 12+ languages, WhizCo has successfully completed various influencer marketing campaigns for more than 100 leading brands in the past. The agency has also plunged into the world of Live Commerce and AR Filters and is set to expand its services overseas very soon.

Famous Vlogger Nas Daily Teams Up with Local Startup Founder to Get in Shape

The YouTube star is inspired by the Fittr Community and motivated to improve his fitness

The challenge aims to prepare Nas Daily for his visit to India during Connect Fest 2023

Nas Daily will be trained online by Jitendra Chouksey, the founder of Fittr

Fittr, a leading global fitness community, is thrilled to announce a momentous collaboration with renowned content creator Nas Daily for a six-month fitness transformation challenge. Nas Daily (IG: @nasdaily), inspired by the Fittr Community and motivated to improve his fitness and physique, has taken on this exciting challenge under the guidance of Fittr's esteemed founder, Jitendra Chouksey.

Nuseir Yassin, better known as Nas Daily, is a renowned video creator and social media influencer, who has captivated millions with his unique storytelling approach. Known for his daily one-minute videos, Nas uses his platform to explore diverse cultures, share inspiring stories, and highlight pressing global issues. With his infectious enthusiasm and genuine curiosity, Nas Daily has become a global sensation, inspiring viewers worldwide.

The fitness plan, aimed at preparing Nas Daily for his upcoming visit to India during Connect Fest 2023, will see him working closely with Jitendra Chouksey through a comprehensive online training program. Jitendra Chouksey, a fitness expert and the driving force behind Fittr's success, is renowned for his exceptional expertise and commitment to transforming lives.

The founder of Fittr, Jitendra Chouksey has made a significant impact in the industry through his expertise and dedication. With a remarkable track record, he has trained numerous prominent figures, including renowned actor Suniel Shetty, helping them achieve their fitness goals and transform their lifestyles. His passion for fitness and his ability to motivate and guide individuals have earned him widespread recognition and admiration.

“I am thrilled to embark on this transformational journey with Fittr,” said Nas Daily. “The Fittr Community has inspired me immensely, and I am determined to prioritize my fitness and overall well-being. With Jitendra Chouksey's guidance and the incredible support from Fittr, I am confident that I will achieve my fitness goals and be in the best shape of my life.”

The fitness trend is gaining popularity among social media influencers, with MrBeast sharing his personal transformation earlier this week. Nas Daily is ready to chart a similar fitness journey. The challenge, spanning six months, will involve a holistic approach to fitness, encompassing nutrition, workout routines, and lifestyle adjustments tailored to Nas Daily's specific needs and goals. Jitendra Chouksey's expertise will play a pivotal role in shaping Nas Daily's transformation and ensuring his physical preparedness before his highly anticipated visit to India.

“We are delighted to have Nas Daily join our Fittr family and take on this transformative challenge,” commented Jitendra Chouksey, Founder of Fittr. “Nas Daily's commitment to his fitness journey aligns perfectly with Fittr's mission of empowering individuals to lead healthier lives. We are determined to support and guide him every step of the way, and we have no doubt that his journey will inspire millions around the world.”

The training program has already commenced, and Nas Daily, with the guidance of Jitendra Chouksey, will diligently work towards achieving his fitness goals over the next six months. Fittr will document Nas Daily's progress and share exclusive content on their social media platforms, inviting their vast community to participate in his remarkable transformation.

As Connect Fest 2023 approaches, Fittr eagerly anticipates Nas Daily's fitness journey, knowing that his transformation will be a testament to the power of dedication and support within the Fittr Community.

Link: https://www.instagram.com/reel/CuJ4rdhA_fn/?igshid=Y2IzZGU1MTFhOQ==

View this post on Instagram

A post shared by Nas Daily (@nasdaily)

Likee Launches a New App Function ‘FaceFace’; Collaborates with Telugu Movie Raja Varu-Rani Garu

Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has joined hands with the upcoming Telugu movie Raja Varu - Rani Garu which is releasing on Nov 29. The platform also announced launch of exciting new app function, FaceFace which utilizes Likee’s mature AI technology.

As part of the film collaboration, an exclusive preview of the movie was organized for Likee users on Nov 23. The preview was attended by actor and the actress of the movie: Kiran Abbavaram and Rahasya Gorak who engaged with 30 Likee’s influencers. The event witnessed lead Star casts of the Telugu movie enjoying and having great fun posing for pictures.

The FaceFace function combines the contours of the user's face with the popular video content, allowing users to transform themselves into a character in the video. Users can recreate any movie/ video scenes with just one-click shots and become part of that scene. The new function allows users to make entertaining content and maximize engagement among their family and followers on Likee.

With the help of FaceFace feature, users can now create content utilizing existing library of videos already available on the app. Users can click the “More” icon in the upper right corner of the video material preview page to upload the material template through the “Upload Material” portal. Likee technical team will review and check the video material thoroughly and approve only suitable and acceptable templates for publishing.

Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.

Likee is a prominent global short video creation platform, with cutting-edge special effects video shooting and editing tools. Created by BIGO Technology Pte. Ltd., Likee was initially released in July 2017 and is now one of the world's most popular apps. Likee is aimed to make it easy for everyone to create amazing videos and record memorable moments. We hope that everyone could explore valuable and interesting discoveries, as well as enjoy a wider world.

Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns Bigo Live - a leading global live streaming app, Likee - a global short video creation platform, imo - a global video communication app, and other social apps.

According to the YY Reports Third Quarter 2019, the Monthly Active Users (MAU) of Likee exceeded 100.2 million, which increased by 413.4% year over year. The MAU of imo’s embedded Likee service reached 50.2 million.

~ NewsVoir

6 Ways Digital Influencers Can Improve Sales

There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform.

However, even those who are actively engaged in social media may begin to feel that their current promotional efforts just aren’t producing the results that they would like. If this is you, then it may be time for you to start working with a digital influencer.

Who is a Digital Influencer?

A digital influencer is anyone with authority in your brand’s niche. However, they can’t just be knowledgeable, they must also have the ability to reach a large audience. Practically anyone can be a digital influencer. Examples include celebrities, journalists, social media sensations, bloggers and micro-influencers.

Why you should invest in working with influencers?

Your network determines your net worth. This is an old adage that many successful entrepreneurs swear by. When you align yourself with a digital influencer, you’re giving yourself major cool points. People love to associate with people or things that are popular. The reality is that no matter how many times you toot your own horn, it won’t have the same effect as someone else doing the bragging for you. According to Nielson’s Global Trust and Advertising Report, 92% of consumers trust the recommendation of products from friends and family over the actual brand itself. But if this isn’t convincing enough, here are some other reasons why you should consider working with an influencer. Build brand trust – People don’t trust products, they trust other people. Influencers should be a top choice for promoting your brand because people already trust them. Grow your following – It never hurts to get more followers. When a popular influencer gives your brand a shout out, your business is bound to get more followers as a result. Advertise for free or at a lower cost – Sure, you may not be able to afford a brand shout out from a celebrity, but you can cut a significant amount of cost by collaborating with smaller accounts.

How to find the right influencer for your brand?

A simple Google search or social media search will put you in contact with a plethora of influencers. For example, if you’re looking for fashion bloggers, you can enter the keyword “top fashion blogs”, or search for #fashionblogger on social media. Alternatively, you can use influencer marketing tools such as Allkonnect Traackr, Buzzsumo, Influencer.in, etc. Make sure you are selective about who you work with. You don’t want to use someone just because they have a huge following, especially if their following is not relevant to your brand, or their users aren’t engaged. Be smart and strategic. You should thoroughly research them beforehand.

You may ask the following questions before choosing an influencer:

What are things they like to talk about?

Are their followers engaged?

Do their core values align with your brand?

What conversations do they start?

Does their social media presence match your brand’s voice and style?

You need to take all of these things into consideration before choosing your influencer.

6 tips for working with influencers

You may already have a few people in mind that you’d like to collaborate with. If so, now is the fun part where you and the influencer can get creative with advertising. Here’s 6 ideas to get you started.

Ad Space

Purchasing an advertisement from your influencer is quick, easy and effective. You can find examples of this in the fitness world, when fitness influencers promote brands of fitness clothing and protein powders. These posts are usually accompanied with some sort of brand discount. To an influencer, it’s not just another protein powder. It’s organic and healthy for expectant mothers, She’s reaching multiple demographics. She can also give discounts, providing even more incentive for her followers to try product she is promoting

Blog Post

Blog posts are an excellent way to market your product. There are many advantages to utilizing blog posting as a marketing option, but perhaps the biggest one is that it increases your visibility as a brand. If you team up with a credible influencer who has a large audience, chances are your search rankings could go up and may show at the top search results using certain keywords. It’s an SEO dream. The influencer can cut right to the chase, and create a blog post review about your product. Or they can do a full on tutorial, demonstrating step-by-step instructions of how your product or service works. According to Inc.com, posts with visual content garner 650% more engagement than posts without.

Social Media Takeover

Social media takeovers are becoming increasingly more and more popular, especially with the addition of Facebook Live and Snapchat. It’s also a great way to promote engagement with both loyal customers and new followers. Have an influencer take over your account, posting pics and answering questions from your followers. A great takeover experience is fun and will leave a lasting impression on your followers.

Giveaways

Who doesn’t like to receive free stuff? Giveaways are always a fan favorite! If you want to maximize your exposure, team up with multiple influencers on the same day. Choose a product you’d like to generate some interest for, and have them mention that they’ll be giving away the product for free to one lucky person. To be considered, users must use your branded hashtag or post about your brand. This is a cool way to introduce a new product, while generating social media buzz. Twitter is a great place to do a giveaway for multiple reasons. Whenever people search for the hashtag #giveaway, they’ll see yours and instantly be directed to your page. Also, followers can like, respond and repost any tweet they see that interests them, providing even more of an opportunity for brand visibility.

Reviews

Everywhere you look, you see vloggers and bloggers giving their opinion on products and services in a variety of industries. Throw your name in the ring by teaming up with an influencer, who specializes in your industry. You pay them to review their product, and in return, they should give you a glowing review. Be sure to work with people who are genuine, and not just out looking to make a buck. You want influencers to speak naturally, and not sound like they’re reading from a script. They can only do this, however, if they are genuinely excited to use your product.

Gift The Product

If you’re looking for exposure, you could always gift a product to an influencer in your niche. It’s important to note that since you aren’t paying this influencer, then you should have zero expectations about them mentioning your brand. This is why it makes sense to target influencers who have actually used your product, or something similar, and posted about it before. If they really love your product, the likelihood that they’ll be raving about their free gift is ultra high.

Conclusion

There’s one last point that needs to be addressed. While it’s imperative that you educate influencers about the product, you should take the time to build a genuine relationship with them, and allow influencers the space to be creative. They bring a tremendous amount of value, and may have interesting ideas about how to advertise your product. Like any other relationship, they should be treated with respect. You want the experience to be mutually beneficial for all.

Company

Allkonnect is a cloud based martech platform that empower brands create and promote quality content faster by our easy to use collaborative platform. The mission of the company is to make marketing easier.