Adobe Premiere Now Delivers Fast, Pro-Quality Video Editing on Mobile in a Powerful New iPhone App

• Adobe Premiere, the trusted video editor of YouTubers, filmmakers, music video editors and beyond, is now designed for mobile editing, bringing pro-level creative control
• New mobile app features studio-quality audio enhancements, perfectly timed AI sound effects, precision editing on a multi-track timeline, AI content generation and more

Today, Adobe (Nasdaq:ADBE) announced that the company is bringing its industry leading Adobe Premiere video editor to mobile in a powerful new iPhone app that empowers creators to make pro-quality video on the go. The Adobe Premiere mobile app makes it fast, free and intuitive for creators to edit their videos with precision editing on a lightning-fast multi-track timeline, produce studio-quality audio with crystal clear voiceovers and perfectly timed AI sound effects, generate unique content and access millions of free multimedia assets, and send work directly to Premiere desktop for fine tuning further on a larger screen. The new mobile app offers all the video editing essentials for free, with upgrades available for additional generative credits and storage.

“We’re excited to bring the power of Premiere to creators’ fingertips, delivering pro-level creative control, without the pro-level complexity,” said Mike Polner, vice president, product marketing, creators at Adobe. “Premiere on iPhone makes it easy for creators to craft and share stories on mobile with studio-quality audio, precise editing tools and stunning visuals, to turn everyday content into polished stories anytime, anywhere.”

Premiere on iPhone brings the best of precision video editing to a new generation of creators and gives seasoned pros a flexible way to edit on the go. The new mobile app accelerates content creation and editing for short films, music videos, YouTube and Tik Tok content, client work, personal projects and more. Creators can film and edit day-in-the-life vlogs, streamers can clip and share their best live moments, and podcasters can clean up dialogue and add studio-quality sound effects anytime, anywhere.

Powerful Editing Capabilities, Now at Every Creator’s Fingertips

The Adobe Premiere mobile app offers access to powerful mobile editing tools and helps creators work seamlessly across surfaces with the flexibility to start their editing projects on the go and finish on desktop for precision editing in Premiere Pro.

Powerful editing capabilities in the mobile app include:

• End-to-end editing tools that bring full creative control right from your phone like an unlimited, lightning-fast multi-track timeline, 4K HDR editing, frame-accurate editing, bold, animated captions, smooth speed and motion effects and instant background removal.
• AI audio tools for studio-quality sound, including Enhance Speech for crystal clear voiceovers, and Generative Sound Effects for perfectly-timed sound elements.
• Generate unique assets with Adobe’s commercially safe generative AI from AI-powered stickers to seamless background expansion and image-to-video creation.
• Edit at the speed of inspiration with fast, responsive performance built natively for iOS, simple media management, and a distraction-free, watermark-free experience.
• Vast libraries of free creative assets including millions of stickers, images, Adobe fonts, and royalty-free music tracks to make your content pop.
• One-tap exports to every major social platform, from TikTok and YouTube Shorts to Instagram and beyond, including the ability to resize your video for each platform and always keep the main action in frame.

Pricing and Availability

Premiere on iPhone is generally available worldwide in the App Store today. Premiere on Android is in development.

Premiere on iPhone is a free app with powerful mobile editing tools for all users. Upgrade plans are available for additional storage or generative AI credits.

Qualcomm Taps Adobe GenStudio to Optimize Content Supply Chain with Generative AI

• Qualcomm is expanding its relationship with Adobe to accelerate content creation workflows with generative AI, from resizing and localizing marketing assets to creating variations for different audiences. 
• Applications in Adobe GenStudio—Adobe’s end to end content supply chain solution—including GenStudio for Performance Marketing, Firefly, Express, Experience Manager and Workfront are enabling Qualcomm to efficiently scale personalized, on-brand marketing campaigns

Today, Adobe (Nasdaq:ADBE) announced that Qualcomm Incorporated (Nasdaq:QCOM) has selected Adobe GenStudio to accelerate its content supply chain with generative AI. As Qualcomm expands its leadership in intelligent computing, the mandate for its marketers has grown. Teams are having to orchestrate highly tailored experiences to accelerate deal closure, in a crowded environment where every digital channel is demanding more content. With Adobe GenStudio, Qualcomm can optimize its entire content supply chain to meet this demand, leveraging AI to power the production, activation and measurement of personalized experiences. This includes making it more efficient to produce and customize the thousands of assets needed every week to deliver and scale impactful campaigns—unlocking productivity across the marketing organization.

“Qualcomm has delivered technology breakthroughs that have reshaped industries for over 40 years, and we are in a unique position to power the next era of AI transformation,” said Don McGuire, senior vice president and chief marketing officer of Qualcomm Incorporated. “To meet this moment, we’re rethinking how creativity scales - streamlining the content creation process from ideation to execution. Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact across the marketing organization.”

“Achieving personalization at scale is a major growth lever for businesses, but inefficient content supply chains often slow down an organization’s ability to customize experiences across audiences,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise. “Adobe GenStudio uniquely brings together AI, creativity and marketing solutions for Qualcomm to overcome these roadblocks, dramatically increasing output while maintaining a high bar for quality.”

Qualcomm is leveraging applications within Adobe GenStudio including:

Adobe GenStudio for Performance Marketing: Effectively scaling content creation with generative AI requires that every new asset is on-brand, high-quality and backed with performance insights for teams to optimize creative. This is enabled through GenStudio for Performance Marketing, a generative AI-first application that Qualcomm will use to create, resize and translate content for different marketing channels. Marketers can quickly create compelling image and video assets, anchored in brand guidelines defined by their creative counterparts. Additionally, attribute-level performance insights enable teams to adjust creative elements based on target KPIs.

Adobe Express: Across the Qualcomm marketing organization, Express will act as a self-service tool that allows teams to create and customize assets on the fly. It complements Adobe GenStudio for Performance Marketing, with approved brand guidelines (templates, colors, fonts) that give more individuals the confidence to produce content for their channels. It will enable the social and regional teams, for instance, to quickly create assets for time-sensitive campaigns.

Adobe Firefly: Qualcomm is piloting use cases with Firefly—a commercially safe family of AI models—to meet the rising demand for content across digital channels. This includes training Firefly on existing IP, enabling teams to confidently generate on-brand imagery for marketing assets while also maintaining creative control.

Adobe Experience Manager (AEM):

Qualcomm is also expanding its use of AEM—a content management system—and will experiment with activating different content experiences via the ‘Generate Variations’ capability. For digital channels such as the website, teams can use simple text prompts to test different creative and messaging across target personas.

These new applications extend the value of Qualcomm’s existing Adobe investment. Content creation workflows are anchored in Adobe Workfront for instance, the work management application that streamlines the process of planning, assigning and executing work across marketing and creative teams. And with Marketo—the leading marketing automation platform—teams can pull in insights to align content experiences with customer behaviors and drive better targeting. By partnering with Adobe to optimize its content supply chain, Qualcomm is demonstrating how marketers can drive the business forward in today’s crowded, attention-based economy.

To learn more about how Qualcomm is partnering with Adobe to deliver great customer experiences, visit here.

About Adobe GenStudio

Adobe GenStudio transforms the enterprise content supply chain with the power of AI. Learn more here.

Adobe Firefly Supercharges Photoshop, Illustrator, Premiere & More

• 100+ Creative Cloud innovations and productivity upgrades equip creative professionals to work faster, with more control and precision over the finest details
• Firefly-powered innovations in Photoshop, Illustrator, Express and Premiere Pro bring creative professionals powerful, streamlined workflows to generate and edit graphics, extend video footage and animate images
• Creative pros can explore and ideate with the new Firefly app – including the new Firefly Boards for AI-first moodboarding – with Adobe’s commercially safe Firefly models and choice in partner models to explore concepts and create images, vectors, audio and video

Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) unveiled over one hundred all-new innovations across its Creative Cloud apps which empower creative professionals to work faster, with greater precision and control. This release further advances the world's largest creative platform, with performance upgrades that work as much as 5x faster, and new innovations that span from creative exploration to execution. Creators can easily jumpstart their designs with Text to Pattern in Illustrator, instantly sift through terabytes of video footage with Media Intelligence in Premiere Pro, quickly edit with supercharged Remove Background in Photoshop and streamline font selection with more than 1,500 new popular fonts like Helvetica and Gotham. New Firefly-powered generative AI capabilities across Photoshop, Premiere Pro, Adobe Express, Illustrator and InDesign provide creators with superpowers for quickly generating images, videos, graphics and patterns, animating still images and turning long video footage into social-size clips.

Adobe also announced the new Firefly app, which brings creative professionals an all-in-one home for AI- assisted content ideation, creation and production. Firefly incorporates Adobe’s commercially safe creative AI models – including the new ultra-realistic Firefly Image Model 4 and new Firefly Video Model – and now gives creators the choice to explore in different aesthetic styles with models from partners including Google and OpenAI. New Firefly Boards, now in public beta in the Firefly app, offers an AI-first workspace for moodboarding, rapid concept exploration and collaborative ideation. Firefly’s latest innovations empower creators to move from concept to delivery faster, with greater flexibility and precision.

“Adobe is laser focused on empowering creative professionals with the best tools to do their best work, which means bringing them more speed, precision, control, flexibility and, of course, amazing creative superpowers,” said Deepa Subramaniam, Vice President, Product Marketing, Creative Cloud at Adobe. “Today, we’re bringing creative professionals major advancements in app performance, highly requested productivity features and all-new AI features powered by Firefly to give creators everything they need to bring their creativity to the world.”. 

Empowering Creative Professionals with New Tools and Productivity Upgrades in Creative Cloud

Creative professionals around the globe – from photographers to designers, illustrators, video editors and beyond – trust

Adobe’s flagship Creative Cloud tools to tell their stories and do their best and most important work. Adobe is announcing powerful new AI innovations across Creative Cloud apps to empower creative pros with tools that deliver unprecedented speed, control and precision:

• Photoshop upgrades deliver a combination of greater speed, smarter suggestions and tools for working with precise details. They include Firefly-powered AI features like Composition Reference in Text to Image, which unlocks powerful creative controls for ideating by generating assets with the same structure and visual arrangement as a reference image; Select Details, which make it faster and more intuitive to select things like hair, facial features and clothing; Adjust Colors, which simplifies the process of adjusting color hue, saturation and lightness in images for seamless, instant color adjustments; and a reimagined Actions panel (beta), which delivers smarter workflow suggestions.
• Express upgrades deliver advanced video, animation and on-brand tools that empower creators to do more with their designs, illustrations and footage. These include Clip Maker to instantly convert long video footage into social- length clips; Dynamic Animation to animate still images with a single click; Enhance Speech to remove distracting background noise for polished, pro-quality sound; Generate Video using text and image prompts to generate custom, commercially safe b-roll or background footage; and Generate Similar to instantly generate a multitude of variations of a reference image. The new features help creative professionals work quickly across new mediums to extend the reach and impact of their content and make it easy for small business owners, teachers, marketers and others to elevate the quality and impact of their social, digital and in-real-life assets.
• Illustrator upgrades deliver new AI generation tools along with speedier performance. Firefly-powered Generative Shape Fill and Text to Pattern help designers jumpstart their design process and customize concepts in their own individual style. Menu access is now more responsive, so designers can start their projects more quickly and complete tasks faster than ever. Across the board, Illustrator’s most popular effects are now up to five times faster.
• InDesign upgrades deliver new Firefly-powered image generation along with productivity boosts like easily converting PDFs to InDesign documents. Generative Fill (beta) transforms vector graphics into artwork from simple text prompts. Math Expressions empower creators to place complex mathematical notations directly in layouts.
• Lightroom upgrades deliver new tools for editing and sharing photos on both desktop and in the mobile app. All-new Select Landscape in Lightroom and Lightroom Classic helps photographers automatically detect and create masks for common landscape elements like water, plants, sky and more. Additionally, Lightroom Mobile and Web are introducing new sharing capabilities. Upgrades to Quick Actions make it simple to retouch group photos with precision and control.
• Premiere Pro upgrades deliver tools for generating, editing and searching footage at lightning speed. Firefly- powered Generative Extend is now generally available and production ready with support for 4K and vertical video; Media Intelligence helps editors find relevant clips by searching terabytes of footage in seconds; and Caption Translation instantly localizes captions in 27 languages.
• Adobe Fresco upgrades deliver a new “created without generative AI tag” which can be included in an image’s Content Credentials to protect the author’s rights and the capability to link exports directly to social media accounts.

In addition, Adobe added more than 1500 of the most popular fonts to Creative Cloud applications through the Adobe Fonts library, including Arial, Gotham, Helvetica and Times New Roman.

AI Agents in Creative Cloud

Adobe believes AI agents will be powerful and productive tools for creative professionals similar to how generative AI assists them today. The company recently shared its vision for agentic AI and is working to bring creative professionals tools that can use natural language to access more than 1,000 one-click actions in Photoshop, help them learn new features and handle repetitive tasks with the creator in control and in the driver’s seat.

Photoshop’s new reimagined Actions panel (beta) offers smart suggestions to creators that can inspire them to try out various creative directions and help them choose a series of multi-step edits to undertake. The Actions panel enables them to enact these edits with a single click. It is the foundation of what will become Photoshop’s first creative AI agent.

Adobe has also laid the foundation for agentic professional video workflows in Premiere Pro with Media Intelligence, which understands the content clips, automatically recognizing objects and the visual composition of shots in every frame. Adobe is also planning to bring agentic AI to Adobe Express, transforming it into a creative partner that helps users of all skill levels quickly and intuitively create standout visual content and bring ideas to life with ease.

Supporting the Creative Community

As it showcased its latest innovations, Adobe invited the creative community to participate in a new Creative Apprenticeship initiative, aimed at helping the next generation of creators establish themselves in their careers. Adobe has recruited hundreds of mentors and employers to the initiative, which provides participants with hands-on learning opportunities, mentorship and real-world experience.

Adobe also announced new protections for creators to help ensure they receive credit for their work and to protect it from misuse and misrepresentation. The launch of the Adobe Content Authenticity app, now in public beta, offers a free tool to let creators choose which information is attached to their work via Content Credentials. It includes verified identity (powered by Verified on LinkedIn and social media accounts. Creators can include a tag in their Content Credentials to state they don’t want generative AI models to train on their work.

Adobe takes the most creator-friendly approach to AI in the industry. It views AI as a tool for, not a replacement of, human creativity and believes that generative AI can be developed responsibly, starting with respect for creators’ rights. For information on our approach to generative AI, visit: https://www.adobe.com/ai/overview/firefly/gen-ai-approach.html

Adobe Launches Photoshop Mobile App, Expands the Web Experience

Today, Adobe announced that it is bringing Photoshop to mobile and expanding the web experience, with Photoshop on iPhone available today and Android coming later this year.

• New Photoshop iPhone app, available today with Android coming soon, delivers Photoshop’s core imaging and design tools like layering and masking, tailored for mobile devices to empower limitless creativity. 
• Photoshop’s mobile and web apps bring a new generation of creators the power of Photoshop in accessible and intuitive interfaces that makes it easy to design and edit stunning visuals
• Mobile app and all-new web experience, now included in current Photoshop plans, provide established Photoshop customers with a flexible ecosystem to create and edit across surfaces.

Photoshop’s iconic image editing and design capabilities, including tools such as layering, masking and the popular Firefly-powered Generative Fill, are now more accessible and intuitive than ever with free and premium offerings and a mobile-friendly design for artists and designers who increasingly do their creative work on the go.

The new mobile app is designed from the ground up to welcome a new generation of image and design enthusiasts to the limitless potential of Photoshop in an easy-to-use mobile interface. Photoshop’s new app brings existing customers more flexibility with the ability to make edits anywhere, access their work on the go, capture ideas or dive into personal projects – all in the palm of their hands. The next generation of creators, as well as experienced creative professionals who want to make unique digital art on mobile, can now get started with Photoshop faster and easier than ever before.

Adobe’s new Photoshop Mobile and Web plan delivers even more advanced image editing and design capabilities to mobile and web creators, including tools for precise selections, targeted adjustments, advanced color corrections, expanded access to commercially safe AI with Firefly-powered generative AI tools, full format support for opening and editing any Photoshop document and more. With seamless integration between the mobile and web experiences, the new offering empowers creators to work on the same project across devices. Powerful updates to Photoshop on the web include enhancements to the user interface to seamlessly transition between web and mobile, direct integration with the vast Adobe Stock library of free assets and expanded availability across browsers including Safari, Chrome, Firefox, and Edge.

“We’re excited to bring the limitless creative possibilities of Photoshop to mobile, making the app’s iconic image editing and design capabilities accessible for everyone from professional artists and designers to a whole new generation of creators trying Photoshop for the first time,” said Ashley Still, senior vice president, digital media at Adobe. “Photoshop’s new mobile and web apps unlock next generation creativity, empowering creators to bring to life gorgeous photos, rich graphics and incredible art anytime, anywhere."

The introduction of Photoshop’s new mobile app marks the first time image editing and design features and capabilities at this level of power, precision and control have been available for free in a single mobile app. Creators can fully customize every element and pixel, make advanced edits with Photoshop’s iconic tools like layering, masking and blending and utilize creator friendly, commercially safe AI tools powered by Adobe Firefly to ideate, edit more quickly and bring images to life with ease.

Empowering Next Generation Creators and Established Creative Professionals Alike

The new mobile app is purpose-built for phones, bringing Photoshop’s marquee features and capabilities to a new generation of creators and enabling access on the go for experienced desktop pros across fashion, music, gaming or traditional design. Photoshop on iPhone brings amazing power, fun and flexibility to the process of creating stunning visuals including vision and mood boards, album and podcast cover art, fashion lookbooks and beyond.

Adobe is committed to continuing to make Photoshop the ultimate image editing and design app where creators do their best and most important work. The new mobile app is compatible with Photoshop apps across surfaces including desktop, web and iPad which means that long time Photoshop creators can now use the new mobile app to ideate, make lightweight edits on the go and start personal projects whenever and wherever they want.

Capabilities Available to All Photoshop Mobile Users

Photoshop on iPhone is a free app purpose built for mobile with powerful features including:

• Create unique images and designs by combining, compositing and blending images with core Photoshop tools and features, including selections, layers and masks
• Remove, recolor or replace parts of an image with the intuitive Tap Select tool
• Utilize advanced removal tools like the Spot Healing Brush to brush away distractions in seconds
• Leverage powerful generative AI tools powered by Adobe Firefly including the popular Generative Fill and Generative Expand to easily add new elements to designs and quickly edit photos. 
• Navigate across workflows easily with direct integration with creative apps including Adobe Express, Adobe Fresco and Adobe Lightroom
• Add, replace and create with a vast library of free Adobe Stock assets 

All-New Photoshop Mobile and Web

Plan

Photoshop is introducing a new Photoshop Mobile and Web plan which enables more creative power and precision with expanded access to Photoshop on the web and advanced editing features on mobile, including:

• Transition from Photoshop mobile to Photoshop on the web to create with added precision and control across workflows and surfaces
• Expanded access to commercially safe, Firefly-powered tools including Generate Similar and Reference Image in Photoshop web to easily add unique design and image elements to create fun visuals
• Access more than 20,000 fonts or import additional options for limitless typography options. 
• Make precise selections with enhanced precision of people and objects with Object Select
• Isolate objects and make targeted adjustments with selection tools like Magic Wand
• Remove distractions with ease with Remove Tool, hide unwanted objects with Clone Stamp and seamlessly fill portions of an image with Content-Aware Fill
• Control transparency, color effects and add unique styles with Advanced blend modes
• Lighten or darken areas of an image without affecting hue or saturation with Lighten and Darken Responsible Innovation

Adobe is committed to being a trusted partner for creators and takes a creator-first approach to AI innovations, ensuring they are developed in accordance with the company’s AI Ethics principles of accountability, responsibility and transparency. Firefly is commercially safe and only trained on content that Adobe has permission to use, including licensed content from Adobe Stock and public domain content where copyright has expired. In addition, Content Credentials, which act like a “nutrition label” for digital content, are attached to content generated with Firefly-powered tools in Photoshop mobile and web to help promote transparency around generative AI usage.

Pricing and Availability

The free Photoshop mobile app offers premium upgrades through a new Photoshop Mobile and Web plan at $7.99/month or $69.99/annually, which includes additional features on mobile and iPad, along with access to Photoshop on the web.

All current Photoshop paid plans already include access to Photoshop on iPad and Photoshop on the web, available on Safari, Chrome, Firefox, and Edge, and will now also include access to Photoshop on mobile.

Photoshop on iPhone is generally available worldwide in the Apple App Store today. Photoshop is coming to Android later this year.

For more details on today’s news, visit the Adobe blog.

Adobe Photoshop Celebrates 35 Years of Creativity, Community, and Innovation

Adobe is proud to celebrate the 35th anniversary of Photoshop, the world’s leading digital imaging and design software that has transformed creativity across industries. Since its launch in 1990, Photoshop has empowered designers, photographers, and artists worldwide to bring their visions to life, shaping the future of digital art, visual storytelling, and creative workflows.

A Journey Through Decades of Innovation

1990: The Birth of Photoshop

In 1990, Adobe Photoshop was born, enabling the first wave of photographers to create with more tools and controls than ever before. Photoshop was introduced by Thomas and John Knoll to provide powerful digital image editing tools to edit and enhance photographs. What started as a niche tool for editing scanned images soon became an essential part of creative workflows.

1989-91: Photoshop Enters Hollywood

Before its official launch, an early version of Photoshop was used in the visual effects of The Abyss (1989). Co-creator John Knoll, who worked as a visual effects supervisor on the film, utilized Photoshop to help craft the groundbreaking water pseudopod sequence. This marked Photoshop’s first venture into Hollywood, paving the way for its major role in Terminator 2: Judgment Day just a few years later. Photoshop's advanced features, like layers (introduced in 1994) and non-destructive editing, offered filmmakers unprecedented control over visual effects and post-production work.

1994: Layers Revolutionize Digital Design

Photoshop 3.0 introduced Layers, a game-changing feature that allowed users to separate and manipulate different elements of an image independently. This single innovation set a new precedent for digital design workflows.

1995: Non-Destructive Editing becomes the standard

The introduction of Adjustment Layers, Blend Modes, and Layer Masks transformed how artists edited images, enabling them to make changes to color, brightness, and contrast without altering the original image.

1998-9: A Household Name

The release of Photoshop 5.0 in 1998, which introduced the History Panel and Layer Effects, marked a turning point in mainstream adoption. These features made complex edits more accessible, fueling Photoshop’s widespread use in advertising, print media, and emerging online content. By the late ‘90s, Photoshop had established itself as a widely recognized tool in both professional and creative spaces, shaping digital imagery and pop culture alike.

Evolution through the 2000s

2001: Liquify Filter Launches

The Liquify Filter became a favorite among designers and photographers, enabling surreal distortions and precision retouching with ease.

2002: The Healing Brush Tool

This tool revolutionized photo retouching by seamlessly blending image textures, allowing imperfections to vanish instantly. This brush has been a game-changer for photographers and retouchers ever since.

2003: The Creative Suite Era and Adobe Camera Raw

Photoshop became part of Adobe Creative Suite, integrating seamlessly with tools like Illustrator and InDesign to enhance creative workflows. Additionally, the introduction of Adobe Camera Raw allowed photographers to edit raw files directly in Photoshop, preserving image quality while streamlining the editing process.

2007: Adobe Photoshop Lightroom

Lightroom was launched and becomes an empowering image editing complement for photographers and Photoshop users to make high quality edits and content. A fun fact, by coincidence, Lightroom and Adobe Camera Raw also share Photoshop’s February 19th birthday — all three products were launched on that day in different years!

2010: Content-Aware Fill

Photoshop introduced Content-Aware Fill, empowering users to conceal or replace unwanted objects from images with unprecedented ease and intelligence. Our initial video announcing Content-Aware Fill was one of the first videos on YouTube to go viral!

2018: Photoshop Receives a Technical Oscar

The Academy of Motion Picture Arts and Sciences honored Photoshop with a Scientific and Engineering Award, recognizing its groundbreaking impact on digital filmmaking and visual effects.

2018: Select Subject Simplifies Complex Selections

Powered by machine learning, Select Subject allows users to make precise objects selections with a single click, saving time and effort in complex workflows.

2019: Photoshop on iPad

Photoshop brought its best-in-class technology to a tablet, giving creators untethered freedom and flexibility to create on the go.

2023: Photoshop on the web

Photoshop was reimagined for a web browser with a streamlined user experience, focused on empowering newer users with a more intuitive interface.

2023: Generative Fill and Adobe Firefly

The launch of Generative Fill powered by Adobe Firefly — a commercially safe generative imaging model — changed how we can express our creativity and accomplish our goals. Since that introduction, we’ve expanded our suite of powerful generative capabilities, enabling you to ideate rich concepts more quickly, accelerate productivity, and simplify complex tasks.

Looking ahead: 2025 and beyond

While it was fun to commemorate Photoshop’s 35th birthday and reflect on how far we’ve come, it’s more exciting to look forward and shape the future of creativity with you, our community. We remain committed to building products that empower you to create anything you can imagine. Your passion and feedback fuel product innovation, so we hope you’ll continue this journey with us. We encourage you to connect with fellow creators online AND offline:

• This week, February 19th, share your early Photoshop creations on Instagram and tag the @Photoshop handle so we can amplify what you share.
• Join us on April 24th at MAX London to hear about the newest innovations from Adobe and Photoshop.
• Connect with other creators on our Discord Community, read about the journeys of artists Bella Kotak and Holly Rose Stones, and get the latest updates about Photoshop’s cutting-edge capabilities.

Adobe Unveils AI-Powered Innovations in Lightroom to Empower Creativity

At MAX Japan 2025, Adobe announced the arrival of two new AI-powered editing features in Lightroom and Adobe Camera Raw: Adaptive Profiles and Distraction Removal. These tools unlock new ways for you to edit your photos and reduce the tedious repetition required for common tasks.

Realistically enhance HDR photos with Adaptive Profiles

Available in Lightroom, Lightroom Classic, Lightroom for mobile (iOS & Android), Lightroom for web, and Adobe Camera Raw

Adaptive Profiles, which help you quickly create great-looking HDR images, are now generally available in both color and black & white across the entire Lightroom ecosystem.

First introduced in Camera Raw last fall, Adaptive Profiles dynamically adjust the tones and colors of your photos, creating an enhanced , yet realistic , starting point for further editing. Unlike traditional presets and profiles with universal settings, Adaptive Profiles adapt to your image. An AI model analyzes your photo and adjusts tones and colors to make them look just right. The effect is as if the AI had changed Exposure, Shadows, Highlights, Color Mixer, Curves, and other controls for you, although the actual controls stay in their original neutral position.

Adaptive Profiles build on our existing support for HDR workflows. They’re just the latest improvement of many since we first introduced support for creating and editing high dynamic range images in 2023.

Remove distracting people from your photos

Available in Early Access in Adobe Camera Raw, coming soon to Lightroom

Removing distractions has long been a tedious and manual task for many photographers. Today, photos full of distractions either take ages to edit, or you may have no choice but to throw them out entirely. We want to make it much easier to not only identify unwanted distractions in your photos but remove them in just a few clicks.

Distraction Removal, now available in Camera Raw as a Tech Preview and coming soon to Lightroom, can detect and remove common distractions in your photos like unwanted people. From eliminating photobombers at a photo shoot to combating the crowds in family vacation photos, you can now easily achieve clean, professional-looking results in moments. And if you have trouble with annoying window reflections, check out the Distraction Removal feature for removing window reflections we launched in December.

In addition to innovating for the future, Lightroom is also committed to building features that our community has been asking for. These improvements will streamline your workflows and make your life easier.

Save time managing your photo library

Available in Early Access in Lightroom on the web

Organizing and managing the hundreds or thousands of images in your photo library is one of the most tedious and time-consuming parts of photography. We’ve begun experimenting with some powerful new tools in Lightroom on the web that are designed to make it easier to identify the right photos for continued editing and remove unneeded ones.

One of the biggest annoyances is tracking down the duplicate images that always seem to find their way into your library. Today, that’s getting easier with the launch of Find Duplicates, now available in early access as part of the Clean Up tool in Lightroom on the web.

Clean Up is one of the features that makes Lightroom on the web a great lightweight tool for quickly viewing, organizing, and managing the photos you have saved in the cloud. In addition to identifying duplicate shots, Clean Up also helps you find blurry photos, screenshots, and other unwanted images.

Intuitive Focus Point Selection for Tether Live View

Available in Lightroom Classic

Getting the perfect shot during your live photo session is now easier than ever with Lightroom Classic's new Focus Point Selection tool. When tethered to Lightroom Classic, you can change your camera's autofocus mode in the Tether Live View window and simply click on your desired subject. No more fiddling with Auto Focus or manual near/far focus buttons — just point and click to get the right focus every time.

This is especially handy when your camera is set up in a tricky spot, like high above your head for a bird's-eye-view shot. Plus, it's much easier to set the focus point on the larger, live-view window than on the smaller camera screen. Whether you're focusing on a model's eye or another object, this tool gives you the confidence that you're capturing the perfect shot. The feature is available for supported Sony, Nikon, and Canon cameras.

Enhanced sharing experiences

Available in Lightroom Mobile (iOS)

For most photographers, the point of capturing a great image is to share it. So we’re making it faster, easier, and more intuitive to share photos & albums with your family and friends.

• 4X Faster Share Link Generation: We’ve also made it faster to generate a share link, reducing the wait time by 75 percent. Now, you can generate shareable links in a fraction of the time, ensuring that sharing photos is both fast and hassle-free.
• Easier Link Copy and Share Options: We’ve also made copying and sharing links easier than ever before. With easy-to-access, intuitive options, you can quickly decide how you want to share your content — whether by copying the link, sharing via social media, or sending directly to your contacts.
• Real-time Customization Preview: Before sharing a link, you can now view a real-time preview of any customization made to the shared album or content. This feature lets you see exactly how your content will appear to recipients, so you can tweak it to get the exact appearance you want.

Even more Lightroom updates

Lightroom Classic Performance Improvements: Our goal is to make every major version of Lightroom Classic better than the previous one. With this latest update, experience improved responsiveness while brushing masks, rotating crop angles, and adjusting white balance adjustments, especially for images with a lot of masks. Also, try out the optimizations for accessing and reading folders in your catalog.

Select Background (Available in Lightroom for Mobile, iPhone and Android): You can now easily make selective edits on the background of your photos directly from your phone, instead of having to switch to a larger-screen device, thanks to improvements in Lightroom Mobile’s AI masking tools.

Dual Monitor Support (Available in Lightroom): Need more space? You can now use Lightroom across two computer monitors. Using two screens can really streamline your workflow — many photographers like having the edit view open on one monitor and the grid view open on the other for maximum efficiency.

Lightroom for web features are available at lightroom.adobe.com — no download required. You can download Lightroom, Lightroom Classic, and Photoshop via the Creative Cloud Desktop app.

Adobe Announces General Availability of AEP AI Assistant for Brands to Automate Tasks

Adobe has announced the general availability of the Adobe Experience Platform (AEP) AI Assistant. This new AI Assistant is designed to enhance enterprise productivity by providing a generative AI-powered conversational Interface. It's integrated within Adobe Experience Cloud applications, including the Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics.

The AEP AI Assistant is capable of answering technical questions, automating tasks, simulating outcomes, and generating new audiences and journeys. It leverages generative experience models to provide insights based on an organization’s unique data, campaigns, audiences, and business goals. This is a significant step in democratizing access to enterprise applications and empowering more individuals to participate in content production and insights workflows.

Brands will soon be able to leverage AEP AI Assistant to generate everything from new customer experiences to audiences for personalization campaigns and visualizations for data analysis. This will include generating entire marketing assets such as emails and web pages with copy, design and images via Adobe Firefly—driving always-on experimentation as a result.

AEP AI Assistant will also deliver creative briefs that accelerate content production, auto-generated through existing assets such as PDFs, slide decks and Word documents. To support automation, AEP AI Assistant will help teams bypass tedious tasks from organizing data segments into folders to ensuring that AI-generated content meets brand-approved standards.

Brands like General Motors have been working with the AEP AI Assistant to boost productivity and accelerate time-to-value, while democratizing access across their organizations. With the ability to process large volumes of data and interactions, the AEP AI Assistant is poised to transform how brands engage with customers and manage their workflows.

Key features of the AEP AI Assistant

The Adobe Experience Platform AI Assistant boasts several key features designed to enhance enterprise productivity:

Conversational Experience: It offers a conversational interface that allows users to interact with Adobe applications more intuitively.

Generative Experience Models: These models are tailored to specific use cases within the Adobe Experience Platform, enabling quick navigation and data processing.

Knowledge Graph: An internal representation of data that translates database queries into human-readable answers, providing insights across various meta-stores.

Operational Insights: In beta, this feature generates answers about metadata objects like attributes, audiences, dataflows, and datasets, without looking at data within the sandbox.

Product Knowledge: It can answer questions grounded in Experience League documentation, aiding in product understanding and troubleshooting¹.

Custom Models: Augmenting base models with customer data, these models provide customer-specific context and can power predictive use cases. 

Decisioning Services: These services inform the AI Assistant's responses, offering next steps, recommendations, or multi-turn conversation capabilities.

These features are designed to help users understand concepts, gather insights, generate segments, troubleshoot problems, and ultimately increase the quality and speed of their work while adhering to data security standards.

Adobe Illustrator is Now powered by Generative AI

Adobe Illustrator now includes cutting-edge Adobe Firefly powered Generative Recolor, which magically accelerates color variation development in graphics for ads, online content, packaging and more

Rapidly following Firefly-powered Adobe Photoshop and Adobe Express releases, Illustrator is the latest Creative Cloud application to benefit from Adobe’s advanced generative AI technologies

Adobe has just unveiled Generative Recolor (beta), the first integration of Adobe Firefly, an Adobe's family of creative generative AI models, in Adobe Illustrator at MAX London, enabling designers to quickly experiment with colors using simple text prompts.

Additionally, tools like chat with PDF (powered by generative AI) complement Adobe Acrobat's workflow too. The intuitive chat features can generate AI summaries to analyze PDFs, as well as help users fine-tune design details and content when formatting documents themselves.

Adobe Illustrator is mostly used to create logos, posters, packaging for products, websites and apparel designs. Global brands like Coca Cola and Land Rover use Adobe Illustrator to creates vector graphics — images that can be resized to be as large or small without a loss in quality of the image.

Adobe announced this integration of AI in Illustrator in its official blog post, saying, ".... you’re able to use Generative Recolor (beta), powered by Adobe Firefly, our family of creative generative AI models. This brand-new feature transforms colors in a magical way from a simple text prompt, sparking your imagination and pushing your creative boundaries".

Adobe is planning many more generative AI features for Illustrator that will accelerate the realization of creative vision of its users.

Firefly would automate and iterate previously manual and tedious processes in Illustrator, the beta release of Generative Recolor magically transforms colors in vector artwork.

Generative Recolor (beta) will transform vector artwork colors into various, energizing palettes and themes using everyday language.

Starting with an existing artwork, users can just type in a prompt such as “Neon lights” or “Salmon sushi”, and the entire graphic will be instantly recolored. Then adjust as you see fit to get a unique look — a great way to quickly experiment with different colors for your design.

Generative Recolor (beta) helps capture colors faster, as it enables Illustrator users to quickly try out an infinite array of colors, explore color palettes, and create multiple color combinations to match the vision you want your artwork to express. Color can be continuously changed, so you can keep editing your graphics at any time to take them further until you get just the right look and feel.

The automatically generated color variations can be used to create multiple color combinations from a single artwork file that you can apply anywhere whether it’s for social media, print, or the web

Generative AI features like Generative Recolor (beta) function as your trusted creative co-pilot that helps you explore your ideas faster and more efficiently. While it’s not for commercial use in the beta, you can still create confidently.

Notably, to protect misuse of anyone else work or intellectual property, Firefly is trained on Adobe Stock’s hundreds of millions of professional-grade licensed, high-resolution images, which helps ensure Firefly won’t generate content based on other people’s work, brands, or intellectual property.

To recall, in late month of May, Adobe also rolled out a feature called “Generative Fill” in Photoshop that let users zoom out from an image and let generative AI fill in what lays beyond. Users have since used the feature to expand popular memes and edit a selfie to look like the subject of the image was in a hospital.

Other New Features in Adobe Illustrator —

Retype (beta)

Detect a font from a static or non-editable text (either text from a raster image or outlined vector text). Retype identifies and pulls up the closest font matches from Adobe Fonts — no more sifting through thousands of fonts trying to find the one that matches your design!

Image Trace improvements

Converting raster images to vector art is now even easier with new enhancements to Image Trace. Auto-detect or choose an Image Trace preset, select any single color to ignore, and customize color modes. Adobe has also given the panel a fresh look and feel and introduced auto-detection for the recommended preset based on the image.

PDF enhancements

The new Illustrator release also includes new functionality based on users' requests. PDF Preset Memory, for example — when users save PDFs, their latest presets will be remembered and become the new default. Also, new working hyperlinks can be added to text and images when saving PDFs.