Fortune Rice Partners with Arya.ag to Elevate Crop Management Through Satellite Technology

Arya.ag and Fortune Rice join forces to enhance paddy crop monitoring through satellite technology and AI-driven insights, revolutionizing precision agriculture

Arya.ag, India’s largest & only profitable grain platform, is proud to announce a strategic collaboration with Fortune Rice Limited aimed at advancing crop monitoring capabilities for the agricultural industry. This collaboration will leverage Arya.ag's cutting-edge satellite surveillance product, combined with Fortune Rice's expertise in agriculture, to enhance the monitoring and growth of paddy crops.

As part of this collaboration, Fortune Rice Limited will provide details of 2000 acres of farmland under monitoring. Arya.ag will provide comprehensive insights into crop health and growth patterns, empowering farmers, and agribusinesses with data-driven decision-making tools.

One of the key highlights of this collaboration is the integration of Arya.ag's Artificial Intelligence and satellite surveillance solutions to enable access to rich datasets, detailed maps, and a secure application programming interface (API) designed to streamline data retrieval. This will facilitate real-time monitoring and analysis of their subscribed districts, villages and blocks, ensuring a deeper understanding of crop performance. This will enable early detection of anomalies in the monitored farmland and the required active measures in irrigation fertilisation and pest control to increase the operational efficiency and increased yield of the crop. Furthermore, this will be done through an user-friendly mobile.

"We are excited about our collaboration with Fortune Rice, which represents a significant step towards optimizing crop management," said Anand Chandra, Co-founder and Executive Director of Arya.ag. "Together, we will transform the way farmers and agribusinesses monitor and manage their crops, ensuring food security and sustainable agricultural practices."

Jai Kumar Gupta, Executive Director at Fortune Rice Limited, stated, "We are delighted about our collaboration with Arya.ag which represents a big step towards modernizing agriculture. Through this collaboration, we will be able to monitor and improve the performance of our paddy crops by utilizing cutting-edge technologies. We hope to promote sustainable agriculture, assure food security and provide farmers with useful data-driven insights.”

Fortune Rice's commitment to harnessing innovative technology aligns perfectly with Arya.ag's mission to revolutionize agriculture through data-driven solutions. This collaboration marks a significant milestone in the journey toward a more sustainable and productive agricultural sector.

Arya.ag, India’s largest and fastest-growing integrated grain commerce that eliminates the trust deficit in the grain commerce value chain through its disruptive integrated PAN India platform that delivers value to all stakeholders by enabling access to high-quality produce, products, and services. Powered by an exponentially growing layer of visibility and control currently stretching across 425 districts in 21 states, 11,000 warehouses and USD 2.5 billion of grain, Arya.ag offers the assurance of quality supply to buyers and on-time fair payment for their produce and allied services to sellers. It seamlessly embeds finance to maximise value for both sellers and buyers, and the platform facilitates over USD 700 Mn of finance annually. More at www.arya.ag

Fortune Rice Limited, a company, a leading manufacturer and exporter of rice since 2005 where excellence and innovation converge seamlessly. Company expertise lies in supplying both basmati and non-basmati rice, with a specialization in the production of high-quality rice varieties. Over the years, Fortune Rice has earned a stellar reputation across the country, establishing itself as a trusted name in the industry.

In recent times, company have dedicated to producing paddy in deep association with farmers at ground level that complies with the stringent international food safety standards of the European Union (EU) & U.S. countries etc. This exclusive focus has allowed us to ensure that company products meet the highest levels of quality and safety for discerning customers.

Agritech Startup Fasal Wins Patent for Fasal Kranti, a Solar-powered IoT Device for Precision Farming

Fasal, India’s earliest full-stack agri-tech solutions company, today announced that it has won a patent for its innovative solar-powered IoT device for precision farming — Fasal Kranti. The patent, granted by the Indian Patent Office, recognizes Fasal Kranti for its innovation, novelty and application. 

With this, Fasal becomes the first company in India to offer a patented precision farming device for horticulture farmers.

The plug-and-play Internet of Things (IoT) device, Fasal Kranti, which runs on solar and battery power, is installed in horticulture farms (fruits, vegetables, flowers, etc). Through its sensors, it measures various farm level macroclimatic, microclimate conditions along with rainfall, soil moisture, soil temperature, wind direction, leaf wetness, etc. The data collected from the hardware device is processed into actionable advisories for farmers using agronomic models, Artificial Intelligence (AI) and Machine Learning (ML). Horticulture farmers are then alerted on these farm-specific advisories via an app on their mobile phones — lending them a comprehensive picture of their farms.

Fasal Kranti IoT Device

Fasal Kranti provides disease and pest control preventive assistance by alerting farmers on which treatment to use and when to use it. Its irrigation advisory helps save water, allowing farmers to provide their farms with the right amount of water required at the right time. 

By equipping farmers with crop intelligence, Fasal has impacted 50,000 plus acres of farm land across the country mitigate production risks and achieve higher yields and profitability. 

Since its inception in 2018, Fasal’s real-time insights have helped farmers collectively save 10 billion litres of water (about 30-50% lower irrigation water use), achieve upto 15-30% reduction in pesticide costs and about 15-30% rise in yield — thereby empowering farmers to achieve predictable incomes. Through Fasal, farmers have been able to achieve upto 40% increase in their incomes.

Shailendra Tiwari & Ananda Verma - Fasal Founders

Commenting on the patent win, Ananda Verma, the Founder and CEO of Fasal, said, “The grant of patent for Fasal Kranti, which has been in development by our team since March 2019, is a testament to Fasal’s commitment to innovation and supporting farmers with actionable farm-level advisories. For generations together, farmers have relied upon guesswork in farming — leading to unpredictable yields and incomes. Fasal Kranti’s tech-backed insights eliminate the unpredictability to bring higher yields and predictable incomes. We are driven to take Fasal Kranti globally to many more farmers and look forward to helping them grow more and better."

Fasal Kranti has also won the IMARK 2021 award by India Design Mark. The company has also won the Next Gen Product of the Year 2021 award by NASSCOM.

More About Fasal

Fasal is India’s earliest full-stack agritech solutions company. It helps horticulturists reduce the cost of cultivation and increases quality and yield through its AI-powered patented IoT device, Fasal Kranti, that delivers farm-level actionable advisories. Through precision farming, Fasal aims to remove guesswork out of farming and empower horticulture farmers with predictable incomes. 

The company propagates sustainable horticulture practices and solutions that impact the social, economic, and environmental facets, thereby making a big impact on the UN's Sustainable Development Goals. Started in 2018 by Ananda Verma and Shailendra Tiwari, the company is on a mission to drive a horticulture-led farming revolution globally.