Oakley, Meta Team Up with Virat Kohli to Showcase AI‑Powered Performance Glasses in India

Amid the ongoing cricket season, Oakley and Meta today announced a collaboration with cricket icon Virat Kohli as the face of Oakley Meta Performance AI glasses in India. The partnership highlights how AI-powered wearables bring Athletic Intelligence to the game, supporting how athletes train, create and share moments.

As part of the collaboration, audiences will get a first-person view into Virat Kohli’s world — from training sessions and match preparation to behind-the-scenes moments with Oakley Meta Performances AI glasses which have hands-free AI to help you capture the perfect cricket shot, access personalized insights as you train and record content seamlessly in the flow of action. Combined with hands-free capture and instant sharing, the glasses unlock a more intuitive and responsive way to document high-performance moments, both on and off the field. The collaboration showcases our vision of Athletic Intelligence and how technology can seamlessly integrate into an athlete’s routine to help them take their training and performance to the next level.

Sandhya Devanathan, Vice President India and South East Asia, Meta said, “Performance has always been a balance of instinct and awareness, and increasingly that is being shaped by data. With Oakley Meta performance AI glasses, we are exploring what Athletic Intelligence can look like in practice, where timely insights and lightweight assistance come together in a way that supports how athletes train and stay focused. Our collaboration with Virat Kohli reflects how technology can fit naturally into an athlete’s routine, helping them stay present while continuing to learn from every session and every personal record they work towards.”

“Sport is constantly evolving, and so is the way athletes understand and elevate their performance. At Oakley, we’ve always been focused on pushing the boundaries of what’s possible, and with Meta, we’re bringing a new dimension to that vision. Virat Kohli embodies the mindset we build for: focused, driven and always pushing limits. And that’s exactly where this product belongs” says Corey Hill, Head of Global Sports Marketing at Oakley.

Adding his perspective, Virat Kohli said,

I have always relied on instinct, but also on understanding my game better over time. What I find useful about Oakley Meta performance AI glasses is that they add small layers of f insight without getting in the way. Whether it is staying focused during training or enhancing on-field awareness, it helps build consistency over time. Over time, that can make a difference when you are working towards your next personal record.”

Oakley Meta performance AI glasses combine performance with intelligence, enabling hands-free photo and video capture, live streaming and voice-enabled AI assistance. With Meta AI, users can access contextual information in real time, making interactions more intuitive and responsive, and enabling more seamless, in-the-moment experiences beyond traditional screens.

The campaign will roll out in phases, beginning with the announcement followed by a series of digital activations across platforms, spotlighting key moments including training footage, AI-led interactions and day-in-the-life content.

The Oakley Meta HSTN and Vanguard collections are priced starting at INR 41,800 and INR 52,300 respectively and are available at leading optical stores.

MS Dhoni & Top Cricketers Back LightFury’s $11M Raise for AAA eCricket Game from India

• Cricket Stars MS Dhoni, Jasprit Bumrah, Hardik Pandya along with Shreyas Iyer, Ravindra Jadeja, Tilak Varma and Sai Sudharsan come on board as Investors; the funding round drew investments from Blume, V3 Ventures, MIXI and Times Internet.

LightFury Games (LFG), a AAA-focused game-tech studio, today announced it has raised US$11 million in its Pre-Series A. The 100-member studio spans deep creative talent and advanced technical capability to build premium, globally competitive games. Its backers include Blume, V3 Ventures, MIXI, Times Internet and strategic investments from top members of the Indian cricket team.

In a defining endorsement for the company and its debut title ‘eCricket’, some of the biggest names in the world of cricket - MS Dhoni, Jasprit Bumrah, Hardik Pandya, along with Shreyas Iyer, Ravindra Jadeja, Tilak Varma and Sai Sudharsan have joined the round as investors.

At a time when cricket remains one of the world’s most-followed sports, the backing of iconic and leading cricketers gives LightFury Games a rare athlete-backed momentum as it builds ‘eCricket’, a AAA title from India with global ambitions, slated for release in 2026 on mobile.

The fresh capital will be primarily deployed to complete game development and strengthen its live operations (live ops) capabilities. This includes the post-launch infrastructure content pipelines and systems designed to deliver a high-quality, continuously evolving player experience at scale. With cricket commanding a global audience estimated to be over 2.5 billion, LightFury aims to address a significant gap in the sports gaming category by delivering a technically advanced, competitive, and live-service-driven Cricket e-game Franchise from India. The 100-strong studio combines creative vision with technical innovation to create high-quality, globally competitive games.

“We’ve backed LightFury from inception, in their mission to pioneer a new generation of Indian gaming studios, building IPs with global ambition. Building a AAA game is neither easy nor quick - it takes sustained creative excellence, deep technical expertise, and long-term discipline. In LightFury, we’ve seen a team come together from different parts of the world, with a shared passion and incredible attention to detail, depth and creativity. Supercharged by natively built AI tools, we are excited for the world to experience eCricket very soon. We would like it to be the Dhurandhar of Indian gaming history,” said Karthik Reddy, Co-founder and Managing Partner, Blume Ventures.

Arjun Vaidya, Managing Partner of V3 Ventures, added, “I'm a die-hard cricket fan, and today it is one of the biggest sports in the world. Yet it still does not have a definitive game in the way football, basketball or American football do. That is the gap. What gives us confidence is not just the size of the market, but the quality of gameplay, overall experience and player associations that LightFury has been building behind the scenes with real intent. Cricket is a uniquely complex sport, and its place at the intersection of culture, community and technology for nearly a quarter of the world’s population makes the opportunity around eCricket even more exciting. We’re excited to back LightFury as they work to build an impactful, category-defining global title and give our favourite sport the game it deserves.”

The global gaming market is projected to surpass US $400 billion in the coming years, and India’s gaming ecosystem is expected to reach US $9.89 billion by 2031 (growing at a CAGR of 14.55% between 2026 and 2031). LightFury Games is positioning itself at the forefront of India’s rise as a global game development hub. The company has invested over the past two years in core development capabilities, infrastructure, and analytics systems to enable continuous content, deep player engagement and long-term operational excellence.

“India has long been one of the world’s biggest gaming markets. Yet it has not been able to build a truly world-class AAA sports title. With eCricket, we want to change that. We are building from India for the world, with a very high bar on quality, deep competitive gameplay, and true-to-sport authenticity. This partnership ensures that we deliver on that vision and bring eCricket to fans soon in 2026. For us, this is much bigger than a game launch. It is about proving that India can build premium gaming IPs for the world, and not just play it.” says Karan Shroff, Co-Founder & CEO, LightFury Games

On what stood out to him about this collaboration, MS Dhoni said, “I’ve seen a lot of cricket games over the years, and there’s always been something missing. When LightFury showed me what they were working on, I felt they were trying to close that gap. It’s a big undertaking, building something like this out of India for a global audience. I’m here to contribute what I can from my time in the game, and make sure the details hold up. The rest is up to them, and from what I’ve seen, they’ll do a good job.”

Speaking about the challenge of capturing the depth of cricket in a game, Jasprit Bumrah who is exclusively managed by RISE Worldwide, added, “Cricket is a game of fine margins, and that’s what stood out to me about eCricket. The focus on detail and authenticity is impressive. I’m happy to back a team that is thinking deeply about the sport and building something meaningful from India.”

Sharing his perspective on cricket’s scale and fan energy, Hardik Pandya said, “Cricket is pressure, skill, and entertainment all at once. Fans want to feel that energy. What excites me about eCricket is that it is not trying to make cricket smaller for gaming. It is trying to make gaming rise to the scale of cricket. That is a bold idea, and I was very excited when the LightFury team approached me to be a part of the game.”

eCricket, built on Unreal Engine 5 and designed for mobile-first play, delivers a progression-driven experience with evolving player journeys shaped by real-time decisions. Its physics-led gameplay, combined with strategic batting and bowling systems, authentically captures real-world styles and match dynamics, while dynamic AI commentary and broadcast-style presentation ensure no two matches feel the same. Earlier this year, LightFury Games had also announced securing the global player roster license of over 600 professional cricketers featuring stars like Chris Gayle, Joe Root, Ben Stokes, Kane Williamson, Pat Cummins, Jos Buttler, Travis Head and Andre Russell, marking one of the largest rosters in cricket gaming. eCricket reflects LightFury’s vision to build a definitive, globally competitive cricket gaming franchise, positioning India at the forefront of premium sports game development.

About LightFury Games:

Founded in 2024 by industry veterans Karan Shroff, Anurag Banerjee, and Tina Balachandran, LightFury Games is India’s premier AAA-focused game-tech studio dedicated to building high-quality, cutting-edge gaming experiences. Together, the leadership team has worked on more than 40 AAA titles.

With the Pre-Series A, LightFury Games has raised two successful rounds. Its backers include Blume, V3 Ventures, MIXI, Times Internet and strategic investments from top members of the Indian cricket team. The 100-strong studio combines creative vision with technical innovation to create high-quality, globally competitive games. Since its inception, LightFury Games has put world-class tech and talent at the centre of its planning and growth and strives to revolutionise India’s role as a hub for world-class game development.

To know more, please visit https://www.lightfurygames.com/

Cricket Meets Corporate: MAHE Bengaluru Hosts Grand Kickoff of Championship 2025

The Manipal Academy of Higher Education (MAHE) marked a significant milestone with the grand launch of the MAHE Corporate Cricket Championship 2025, featuring an energetic Trophy Unveil and Jersey Reveal ceremony at the MAHE Bengaluru Campus.

The initiative, jointly organized by the Campus and the Office of Corporate Relations, MAHE Manipal, reinforces MAHE’s growing stature as a centre for industry collaboration and highlights its strong corporate connect with leading organizations. Recognized as an Institution of Eminence and ranked 3rd in the NIRF University Rankings 2025, MAHE continues to build platforms that go beyond academics, fostering engagement where companies, leaders, and professionals connect through sport, networking, and shared purpose.

The championship officially kicks off on November 16 and will run for a month, transforming the campus into a vibrant hub for corporate interaction. Across five match days, 16 thrilling T20 encounters will promote camaraderie between organizations while strengthening industry and academia relationships.

Speaking at the launch, Dr. H. S. Ballal, Pro-Chancellor, MAHE, said:

Industry engagement is central to MAHE’s mission. This championship deepens our connect with corporate professionals, helps us understand evolving sector needs, and enhances our efforts to prepare students as industry-ready leaders.

Captains from 12 leading Indian and global organizations including Deloitte, EY, HPE, J. P. Morgan, KPMG, Manipal Hospitals, Microsoft, Microland, Novo Nordisk, Salesforce, Thomson Reuters, and Unisys were present for the jersey and trophy reveal, setting the stage for a month of spirited competition and meaningful professional networking. A symbolic sapling plantation drive further underscored the collective commitment to sustainability and long-term partnerships.

• Tournament Schedule Highlights
• Nov 16: Opening matches – 2 games
• Nov 22 to 23: League stage intensifies – 6 games
• Dec 6 to 7: League stage concludes – 4 games
• Dec 13: Semi-Finals
• Dec 14: Grand Finale

Designed in a four-pool format with three teams per pool, the tournament ensures fair play and equal opportunity for all, with each corporate team participating in a minimum of two league matches. Eligibility is limited to regular corporate employees, promoting authentic representation and strong team bonding. A robust awards lineup will recognize both individual and team excellence. Trophies and vouchers await the winners and runners-up, along with 14 Man of the Match awards and special honors such as Man of the Series, Best Batsman, Best Bowler, Best Fielder, and Best Wicketkeeper.

The MAHE Corporate Cricket Championship 2025 stands as a unique platform that reflects MAHE’s dedication to strengthening real-world industry engagement. By blending sport, collaboration, and leadership development, MAHE continues to build deeper, enduring partnerships with the corporate world. Industry connect will remain a defining pillar of MAHE’s growth and its vision for the future.

How Popular is Cricket Betting Becoming in Asia?

Cricket betting is on the rise in Asia, driven by changing preferences among younger generations and advancements in technology. With countries like India and China leading the charge, the landscape is evolving rapidly. As more people engage with cricket through betting, it's important to understand the trends, challenges, and future outlook of this growing market.

Key Takeaways

• Micro-betting is gaining traction, allowing bettors to place quick wagers on specific events within a match.
• Younger audiences are increasingly favoring in-play betting, which offers real-time betting opportunities and keeps the excitement alive.
• Mobile technology is playing a huge role in making betting more accessible and engaging for users across Asia.
• Regulatory challenges remain a concern, as many bettors still turn to offshore operators despite the growth of licensed platforms.
• Major players in the market are adapting to new trends by offering innovative betting formats and integrating live streaming features.

Emerging Trends In Cricket Betting

Cricket betting in Asia is changing fast. It's not just about who wins anymore; it's about how you bet and what you bet on. The market was valued at $5.2 billion in 2022 and is expected to grow to $12.3 billion by 2030, with a compound annual growth rate (CAGR) of 11.3% from 2024 to 2030. Cricket Betting Market is growing rapidly.

Rise Of Micro-Betting

Micro-betting is becoming a big deal. Instead of betting on the whole match, people are betting on smaller chunks – like the next ball or over. This makes things more exciting and keeps you engaged throughout the game. It's like instant gratification for bettors. These types of bets are becoming more common, and they're changing how fans interact with sports betting.

Popularity Of In-Play Wagering

In-play wagering, or live betting, is also on the rise. You can bet while the game is happening, and the odds change in real-time. This is especially popular in Asia, where there's a big demand for high-frequency betting. The younger demographic in emerging economies like the Philippines and Indonesia are driving this trend. In Asia, teams winning the toss and batting first have a 51% success rate due to faster pitch deterioration. This statistic highlights the significance of toss outcomes in cricket betting.

Integration Of Live Streaming

Live streaming is now often integrated directly into betting platforms. This means you can watch the game and bet at the same time, making the experience much more immersive. It's especially popular for sports like football, basketball, cricket, and esports.

The combination of live streaming and in-play betting is a game-changer. It provides a more engaging and interactive experience for bettors, driving the popularity of these platforms.

Demographic Shifts In Betting Preferences

Younger Generations Embrace Betting

Younger generations are really changing the game when it comes to cricket betting. They're not just passively watching; they want to be actively involved, and betting is a big part of that. Micro-betting is super popular because it offers that instant gratification they crave. They're also drawn to the interactive and personalized experiences that modern betting platforms provide. It's all about making every moment of the game a betting opportunity.

Cultural Attitudes Towards Gambling

Cultural attitudes toward gambling vary widely across Asia, and these differences significantly impact betting preferences. In some regions, gambling is deeply ingrained in the culture, while in others, it's heavily restricted. This affects not only the types of bets people place but also how openly they engage in betting activities. For example, the cricket market in some countries may be more driven by traditional forms of wagering due to cultural norms, while others embrace newer, more innovative options.

Impact Of Mobile Technology

Mobile technology has completely transformed the cricket betting landscape in Asia. The widespread availability of smartphones and affordable internet access has made betting more accessible than ever before. This is especially true in markets where mobile access is the primary way people connect to the internet. The rise of mobile betting has also fueled the demand for in-play wagering, as bettors can now place bets in real-time, no matter where they are. The sports betting market is seeing huge growth because of this.

The shift towards mobile betting has also led to the development of more user-friendly betting apps and platforms. These platforms offer a wide range of features, including live streaming, real-time odds updates, and personalized betting recommendations, making the betting experience more engaging and convenient for users. 

Here's a quick look at how mobile tech is changing things:

• Increased accessibility to betting platforms
• Greater demand for in-play wagering
• Rise of mobile-first betting apps
• Regional Insights On Cricket Betting

Growth In India And China

Cricket betting is seriously taking off in India and China. Both countries have huge populations and increasing internet access, which makes them prime markets. It's not just about the numbers, though. There's a real cultural connection to sports, and betting is becoming more accepted as a form of entertainment. You've got traditional betting shops, but online platforms are also seeing a surge in popularity. It's a mix of old and new, and it's creating a dynamic betting landscape. The rise of micro-betting is also contributing to the growth, offering quicker and more engaging betting options.

Market Dynamics In Southeast Asia

Southeast Asia is a really interesting market because it's so diverse. You've got countries with different regulations, cultural attitudes, and levels of economic development. Some countries are more open to betting than others, and that affects how the market operates. Mobile technology is a big deal here, with many people accessing betting platforms through their smartphones. Understanding local preferences is key for any operator looking to succeed in this region. The iGaming industry is booming in Southeast Asia, driven by a young, mobile-first population and increasing internet penetration. Key factors for success include understanding local regulations, cultural preferences, and leveraging technology to enhance user experience.

Regulatory Environment In Asia

The regulatory environment for cricket betting in Asia is all over the place. Some countries have clear, well-defined rules, while others are much more restrictive or have unclear laws. This creates challenges for operators who want to expand their business across the region. They have to navigate different legal frameworks and ensure they're compliant with local regulations. It also affects the types of betting products and services that can be offered. Offshore operators also play a big role, especially in countries where domestic betting is limited. Maximizing onshore channelization is key to addressing integrity issues and ensuring that Asia’s growing sports betting market remains under control.

Navigating the regulatory landscape is a constant challenge. Operators need to stay informed about changes in the law and adapt their strategies accordingly. It's a complex and ever-evolving situation.

Here are some key aspects of the regulatory environment:

• Varying levels of legalization across countries
• Restrictions on online betting in some jurisdictions
• The presence of offshore operators

Technological Innovations Shaping The Market

Cricket betting in Asia is experiencing a tech-driven transformation. It's not just about placing a bet anymore; it's about how you bet, and the technology behind it is changing rapidly. The demand for faster and more engaging betting experiences is clear, especially in markets where mobile access is key. This shift is pushing companies to innovate and improve their services constantly.

Data-Driven Betting Options

Data is king, and that's especially true in the world of cricket betting. Bettors are increasingly looking for data-driven insights to make smarter decisions. This means more than just looking at past scores; it involves analyzing player performance, weather conditions, and even social media sentiment. This data is then used to create dynamic odds and personalized betting recommendations. The rise of real-time, data-driven innovations is creating demand for dynamic and personalized betting options.

Gamification Of Betting Experiences

Betting platforms are now incorporating elements of gaming to attract and retain users. This includes things like:

• Loyalty programs that reward frequent bettors.
• Leaderboards that rank players based on their betting success.
• Challenges and missions that offer bonus bets or other incentives.

Gamification aims to make betting more interactive and fun, turning it into more than just a way to win money. It's about creating an engaging experience that keeps users coming back for more. This approach is particularly effective with younger audiences who are used to gaming and expect a similar level of engagement from their betting platforms.

Challenges Facing The Cricket Betting Industry

Regulatory Hurdles

Navigating the legal landscape is a big headache for the cricket betting industry. Different countries have different rules, and some have outright bans. This makes it tough for companies to operate across multiple markets. The lack of clear, consistent regulations creates uncertainty and can stifle growth. It's a constant game of cat and mouse, trying to stay compliant while also reaching as many customers as possible. This is especially true in Asia, where regulations can change quickly and without much warning. The rise of unauthorized offshore betting networks adds another layer of complexity.

Competition From Offshore Operators

Offshore betting operators pose a significant challenge. They often operate without licenses, meaning they don't have to follow the same rules as legitimate businesses. This gives them a cost advantage, allowing them to offer better odds or promotions. Attracting customers away from these unregulated platforms is difficult, as many bettors are simply looking for the best deal, regardless of the risks. It's a constant battle to educate consumers about the importance of using licensed and regulated platforms. Here are some of the issues:

• Lack of consumer protection
• Potential for fraud
• No tax revenue for local governments

Integrity And Trust Issues

Maintaining integrity and trust is paramount. Match-fixing and other forms of corruption can quickly erode public confidence in cricket betting. The industry needs to invest heavily in monitoring and prevention measures to safeguard the integrity of the sport. This includes working closely with sports governing bodies and law enforcement agencies. The use of data analytics and artificial intelligence can help detect suspicious betting patterns and identify potential cases of corruption. It's an ongoing effort to stay one step ahead of those who seek to exploit the system. Concerns are rising over online betting platforms during major tournaments.

Future Outlook For Cricket Betting In Asia

Cricket betting in Asia is poised for significant growth and transformation. The market is dynamic, influenced by technological advancements, evolving consumer preferences, and regulatory changes. It's an exciting time to watch how these factors shape the future of cricket betting in this region.

Predictions For Market Growth

The Asian cricket betting market is expected to expand considerably. Factors such as increasing internet penetration, rising disposable incomes, and the growing popularity of online betting platforms are driving this growth. The sports betting market in India alone is projected to generate billions in revenue. We're also seeing strong growth potential in other Asian countries, mirroring trends observed in Europe. The rise of mobile betting and the increasing availability of affordable smartphones are making it easier for people to participate in online betting, further fueling market expansion.
Potential For New Betting Formats

While traditional betting formats like 1x2 and handicaps will remain popular, especially given their cultural presence in sports like football and basketball, there's a growing demand for new and innovative betting options. These include:

• Micro-betting, which offers instant gratification by allowing users to bet on very short-term outcomes.
• Player prop bets, which focus on individual player performances.
• Bet builders, which allow users to create customized bets by combining multiple selections.

The younger demographic is driving demand for more personalized, immersive, and near real-time experiences. They seek tailored recommendations, dynamic odds, and gamified loyalty programs, alongside innovations like AR/VR and wearable tech. Transparency, trust, and responsible gaming tools are key, as bettors look for data-driven insights for smarter decisions.

These new formats are expected to coexist with classic markets, allowing operators to cater to a wider range of preferences. The integration of live streaming and real-time statistics into online betting platforms is also enhancing the betting experience, particularly for sports like baseball.

Impact Of Global Events On Betting

Global cricket events, such as the Cricket World Cup and the T20 World Cup, have a significant impact on betting activity in Asia. These events attract large audiences and generate substantial betting volumes. The availability of horse racing events also contributes to the growth of horse race betting in Asia Pacific. Many countries host regular horse racing meets and events, including the Japan Cup, the Melbourne Cup, the Hong Kong Derby, and the Singapore Gold Cup. These races attract large audiences and generate significant betting activity, thus driving the growth of the Asia Pacific sports betting market. The legalization of casinos could also impact the betting landscape, though opinions on this are mixed.

Final Thoughts on Cricket Betting in Asia

So, where does that leave us with cricket betting in Asia? It's clear that it's on the rise. More and more people are getting into it, especially with the younger crowd leading the charge. The mix of mobile access and live betting options is making it super appealing. Countries like India and China are really stepping up, and as technology keeps improving, we can expect even more growth. Sure, traditional betting will stick around, but the new trends are here to stay. As fans look for quicker and more engaging ways to bet, cricket is definitely becoming a big player in the Asian betting scene.

Frequently Asked Questions

What is cricket betting?

Cricket betting is when people place wagers on the outcomes of cricket matches. This can include who will win, the score, or even specific events during the game.

Why is cricket betting popular in Asia?

Cricket betting is popular in Asia because cricket is a major sport in countries like India and Pakistan. The excitement of the game and the chance to win money make it appealing.

What are micro-bets in cricket?

Micro-bets are smaller bets placed on specific events during a match, like who will score the next run. They allow for more frequent betting opportunities.

How has technology changed cricket betting?

Technology has made cricket betting easier and more exciting. Online platforms allow for live betting, and mobile apps let people place bets from anywhere.

Are there any risks with cricket betting?

Yes, there are risks with cricket betting, such as losing money and the potential for gambling addiction. It's important to bet responsibly.

Who are the major players in the cricket betting market?

Major players include online betting platforms like GemBet, which operate in countries like Singapore and Malaysia, offering various betting options for cricket and other sports.

HCLTech, Microsoft Partner with Cricket Australia to Leverage GenAI for Enhancing Fans Experience

Leading global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAI) to enhance the way fans experience live matches via the Cricket Australia Live app.

The app’s new AI Insights matchday companion feature provides fans with a regular feed of text-based updates as matches progress. The feature uses AI rooted in a deep understanding of cricket to identify key narratives, player performances and notable milestones that go beyond the live scores and commentary, giving new context and insight to what is happening on the field.

The AI Insights matchday companion launches today at the Day-Night Test at the Melbourne Cricket Ground (MCG) during the CommBank Women's Ashes series between Australia and England. This innovative feature is now accessible to all users of the Cricket Australia Live App worldwide.

“By harnessing the power of GenAI, we have the ability to reimagine the way fans engage with sport,” said Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech. “HCLTech has partnered with Cricket Australia for several years through our long-term role as the sport’s Official Digital Technology Partner, but our collaboration with Microsoft will further enhance the digital experience. Ultimately, our goal is to bring cricket fans even closer to the action.”

Cricket Australia has leveraged Microsoft’s Azure Open AI Service as well as HCLTech’s front-end and API development support to create a more accessible match day AI companion for cricket fans.

“We’re excited to bring cutting-edge AI technology to cricket fans through our partnership with Cricket Australia and HCLTech,” said Sarah Carney, Chief Technology Officer at Microsoft Australia and New Zealand. “This innovation demonstrates how generative AI is transforming the way we interact with the world around us, bringing insight, meaning and personalisation to audiences old and new.”

HCLTech and Cricket Australia began working together in 2019 to transform the organization’s core API platforms. In 2023, they extended the partnership for another five years, with HCLTech continuing its role as the CA’s Official Digital Technology Partner. The multi-year partnership has included initiatives like TechJam, a crowdsourcing effort to develop innovative tech solutions for the sport, as well as HCLTech’s role in making Cricket Australia Live the number one sporting app in Australia.

"We are very excited to partner with both HCLTech and Microsoft to create brilliant experiences for our fans by enhancing the CA Live app,” said Nick Hockley, CEO, Cricket Australia. "Our aspiration is to be a world leader in the way sporting codes bring fans closer to the game through digital technologies and we’re thrilled to launch this latest innovation at the CommBank Women's Ashes Day-Night Test.”

Learn more about the partnership: https://news.microsoft.com/source/asia/features/from-grassroots-to-elite-how-cricket-australia-is-scoring-better-digital-experiences-with-ai-and-cloud-technology/

HCLTech is a global technology company, home to more than 220,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG and Public Services. Consolidated revenues as of 12 months ending December 2024 totaled $13.8 billion. To learn how we can supercharge progress for you, visit hcltech.com.

Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organisation on the planet to achieve more.

Cricket Australia (CA) is the national governing body for the game of cricket in Australia. Australian Cricket is administered by CA and its members, the six state and two territory associations. Cricket is Australia’s one true national sport with a men’s and women’s team that capture the nation every summer along with two of the biggest domestic competitions in the country – the Weber WBBL and KFC BBL. At an international level, CA was a foundation member of cricket’s world governing body, the International Cricket Council (ICC), and is one of 12 ICC full members.

Best Apps for Cricket Betting in India

Cricket betting has been one of the most popular ways through which the cricket enthusiasts are able to make money these days. But the main question which comes across the minds of the enthusiasts is related to the best betting apps for cricket. Since there are a number of betting apps for cricket available on the internet, choosing any one which fits all the requirements, which any user could expect, poses a challenge. If you are also having a look at the best betting apps in India for cricket, then fortunately you have landed at the right place.

The experts and analysts at Sportscafe.in have made it easier for the cricket enthusiasts to choose a betting app to place their bets on their favourite cricket matches. These applications have various features which make them a lot different from each other, but all of them have a common objective, which is to make cricket betting easier and accessible to the cricket fans.

How to choose the best app for Cricket betting?

Choosing the best app for cricket betting has always been a challenging task for all the cricket betting enthusiasts. As there are several factors, which set the online betting apps in India for cricket different from each other, there are a few of them which are important and should be considered by the users when they are choosing the best app for cricket betting. These factors are as follows:

• Reputation and Trustworthiness. The most important aspect of a cricket betting app is its reputation and trustworthiness in the betting industry. The cricket betting apps or platforms which have been in the market for a long time have generated trust among the cricket fans, which helps them to be among the best cricket betting apps.
• Bonuses and Promotions. Since most of the factors are available in almost every cricket betting app, the bonuses and promotions are the things which set these platforms different from each other. Users mostly look forward to those cricket betting apps which provide the best bonuses and promotions to both new and existing users.
• Payment Methods. The payment methods available for deposits and withdrawals on the cricket betting app chosen by the user, should include the commonly used payment methods in their country, for example; Paytm and UPI in India. Along with that, most of the cricket betting enthusiasts even look forward to those apps which take less time in processing the deposits and withdrawals.

There are various other factors which determine the best app for cricket betting, but these are some of the most important.
Most popular Cricket Betting Apps

The world of cricket betting is evolving, as the cricket enthusiasts can now also place their bets on their favourite cricket matches with the help of mobile applications. As cricket betting garners more popularity among the enthusiasts, the number of betting apps for cricket is also increasing. This makes it important for the cricket fans to use the most popular Cricket betting apps which are given below.

Parimatch App

Whenever the cricket enthusiasts discuss about the betting apps, Parimatch name stands at the top being the most popular Cricket betting app in India. This platform is known for its reliability along with its user-friendly interface which allows the Indian cricket fans to place their bets seamlessly and without any interruptions. Parimatch is also known for its exciting bonuses and promotions which it provides for various cricket events all around the world. This application supports various payment methods for the cricket fans which include UPI, Paytm, VISA, MasterCard, Net Banking, and many more. Using the Parimatch platform has always been easy for the cricket enthusiasts, as they are able to place their bets easily on their favourite teams and make money from the same.

Batery App

At second spot in the list stands the Batery App, known for its exciting features when it comes to cricket betting. With 4.9 stars rating, Batery app has made its reputation and trustworthiness among the Indian cricket betting fans. The mobile application for the Batery platform is available for both Android and iOS devices, and it even works on the minimal requirements. Batery app is also popular among the Indian betting enthusiasts, as the platform is available in English, Hindi, and Bengali language, making it easily accessible to various parts of the country. Through Batery App, players can also place their bets on Live cricket matches, allowing them to cash out their winnings whenever they want, as the odds are highly competitive.

MegaPari App

The MegaPari App stands at the third spot in the list of the most popular Cricket betting apps, as this platform has catered to almost every need of the new cricket bettors. Most of the new bettors try to look for a platform which has a low minimum deposit, to help them start their cricket betting journey with a low amount. MegaPari has a minimum deposit of just 55 rupees which can be done through various popular payment methods like VISA, Crypto, UPI, Skrill, Neteller, and much more. Unfortunately, the mobile application of MegaPari is only available to the Android users, while the iOS users could easily be able to access the MegaPari website, which offers the same features as the mobile application.

22bet

When talking about the most popular and most developed cricket betting apps, 22bet also makes it to the list with an impressive 4.7 stars rating. 22bet is registered legally under the Curacao Gaming Commission, with the licence 8048/JAZ2017-067. The cricket betting is intensively managed by this application, allowing the cricket fans to check for their favourite cricket tournaments with ease and place bets on the same, with the help of the 22bet application. Along with that, the highly competitive odds at 22bet allow the cricket fans to get the most of their bets placed on the cricket matches.

888starz

If players are looking forward to a cricket betting app, which offers them a wide selection of games, 888starz has all what they need. 888starz holds the fifth spot in the list with 4.6 stars rating, and this platform is widely regarded in the Indian betting market for its favourable betting odds and wide range of betting markets, which allows the cricket fans to put their cricket knowledge and make money through the same. The 888starz app also supports the Hindi language, and various payment methods available on the platform include VISA, Crypto, UPI, Neteller, and much more. 888starz is also popular in the Indian betting market, as this platform takes less time when it comes to withdrawals.

Conclusion

In conclusion, the realm of cricket betting has been significantly transformed by the proliferation of mobile applications, offering enthusiasts a convenient platform to engage with their favourite sport and potentially earn profits. As the demand for the cricket betting apps is increasing day by day, it is necessary for the cricket enthusiasts to choose the right app, which fits their needs. Through careful consideration of factors such as reputation, bonuses, payment methods, and user experience, individuals can make informed decisions about which app best suits their needs. Some of the popular cricket betting apps have been mentioned above, including Parimatch, Batery, MegaPari, 22bet, and 888starz, each offers unique features and benefits catering to the diverse preferences of cricket enthusiasts in India and beyond. Ultimately, by choosing a reputable and reliable cricket betting app, users can enhance their betting experience while enjoying the thrill of cricket matches.

Source: https://sportscafe.in/cricket/online-cricket-betting-apps

Samsung and Sportskeeda Introduces 'Bixby Cricket' – A New Feature in Samsung’s Voice Assistant for India's Cricket Fans

Fans to get instant updates about the score, points table and routine of upcoming matches in the cricket world cup and other tournaments

Samsung in partnership with Sportskeeda aims to make the experience of getting sports updates quicker and easier

Samsung India has announced the addition of interesting features to the voice-assistant Bixby that include score of cricket matches (including the ongoing cricket world cup), points table update and schedule of upcoming matches for users in India. Samsung Bixby has evolved from an intelligent voice assistant for users to an open, scalable AI platform that is available anywhere, anytime across Samsung devices, wearables and digital appliances. With the recently added features, Bixby users can know the score of cricket matches or tournaments through either their televisions or smartphones.

Bixby Cricket is powered by Sportskeeda, a global sports content platform that covers the world’s biggest sporting events and serves over 100 million fans every month. Through the partnership, Samsung aims at making the sport more fun and more accessible to fans across India.

Below are some snapshots of Bixby Cricket in Bixby enabled mobile devices –

Users have to simply ask Bixby “What’s the score?”, “Show the world cup points table”, or “Show me upcoming matches” to get instant response with relevant information. These features introduced recently are available to existing Bixby users who do not need to install or download anything additionally. Cricket is more than just a sport in India and with major cricket tournaments either on-going at the moment or lined up in the near future, Samsung believes that Bixby Cricket would be an interesting value addition to cricket lovers’ passion for the game. This would enable them to stay updated with the latest scores of the ongoing tournament by just asking Bixby.

“Cricket is more than just a sport in India. And with major cricket tournaments either in progress or lined up in the near future, Samsung believes that Bixby Cricket would be a great solution for cricket lovers to stay updated with the latest scores and tournaments just through their voice. Users can get updates even while driving, working, cooking, or doing any other activity that requires their attention. Another goal of Samsung India is to continuously nurture the Indian start-up ecosystem and this launch helps in that as well”, said Balaji Hariharan, Senior Director and Head of Product Management, Samsung Research Institute, Bangalore.

“We are excited to join forces with Samsung Bixby to bring unparalleled sports coverage to Samsung users across India,” said Ajay Pratap Singh, Chief Executive Officer, Sportskeeda. “This integration showcases our commitment to delivering accurate and prompt sports information to fans, right at their fingertips. Whether it is cricket matches from international arenas or local league showdowns, Bixby users can now revel in the excitement, through voice commands like never before”, he added.

The user experience was made more meaningful and contextual for Indian consumers by introduction of Indian English as part of Bixby 2.0 update in May 2021. This has supported Bixby users in India with several information pieces such as Indian names, places, relationships, content, and recipes amongst others. These feature upgrades are meant to provide the users a more personalised experience along with quick updates.

Ahead of India Vs Pakistan ICC WC Match, Tata Power's EV Charging Stations Positioned Near the Stadium

EV charging point located at HPCL COMCP Chandkheda and another near Narayani Hotels and Resorts in Bhatt, Gandhinagar

Ahead of India vs Pakistan ICC World Cup match scheduled for Saturday, October 14, at the Narendra Modi Stadium in Ahmedabad, Tata Power is ensuring that electric vehicle (EV) users can enjoy the game without any concerns about their vehicle's charge.

Tata Power has strategically positioned its EV Charging Station about 4 km away from the stadium, one at HPCL COMCO Chandkheda and another near Narayani Hotels and Resorts in Bhatt, Gandhinagar. It offers a hassle-free charging facility for cricket fans attending the match, ensuring their EVs are fully charged for a seamless travel experience on the big day. Tata Power understands the importance of a fully charged EV for a seamless travel experience, and the charging station is geared up to meet the increased demand on the day of the match. These chargers are also available 24X7 for the convenience of EV owners.

EV users can be rest assured that Tata Power's state-of-the-art charging station is equipped to provide a reliable and efficient charging experience. With the proximity of the charging station to the stadium, EV enthusiasts can attend the high-voltage cricket match without any worry about their vehicle's range.

Tata Power has a robust network of 40 charging stations in Ahmedabad & Gandhinagar , ensuring widespread accessibility. The EV Charging Station near Narendra Modi Stadium exemplifies their commitment to convenient infrastructure. With a leading 60% market share, Tata Power's extensive network spans 420+ cities, including 59,000 home chargers, 4,800 public points, and 430 bus stations.

Best Apps for Cricket Betting with High Odds in India

Betting on cricket is now very easy and convenient at any time because reputed bookmakers in India offer their branded apps for this purpose. Android and IOS device owners can download online cricket betting apps completely free of cost from the official websites. We have found and tested many such apps, but we were looking for the best apps with high odds for this sport. Below we have detailed which are the bookmakers and their apps yes you so you don't waste your time. All of them are legal and offer the best conditions for betting.

How did we choose the best cricket betting apps?

There are many diverse and interesting betting apps on the internet. But you need to choose trusted bookmakers from India, which have a wide sportsbook and cricket features in addition to the app. Not all of them are suitable, so we have found only the best ones that are suitable for profitable cricket betting in India.

The following aspects have been taken into account:

• Legality and safety;
• Availability of cricket events;
• Cricket generous terms and conditions and high odds;
• Ability to place bets as the game progresses;
• Watch live streaming without delays;
• Generous sports bonuses;
• Convenience and ease of placing bets in the application.

This is not the whole list of features that we have taken into account when writing this article, but these criteria are very important if you want to make profitable bets on cricket.

Top list of best cricket betting apps for 2023 cricket betting in India

Such apps for various devices are great for betting, particularly for betting on cricket and cricket matches. It is these mobile apps that have a large number of daily sporting events and matches, the best conditions and betting types for cricket in India. We are talking about these betting apps:

1. Parimatch;
2. Dafabet;
3. 22Bet;
4. 1Win;
5. Megapari;
6. Melbet;
7. Baji;
8. 10cric;
9. Bet365;
10. Indibet.

Here are the top 10 best cricket apps for bettors from India. These are legal mobile apps from top bookmakers with generous terms and offers. Each one has its own benefits, which we will talk about below.

Benefits of cricket applications in India

Each app has its own significant pluses and differences from the others, thus setting the competition and choice for the bettor. We recommend you to choose several apps at once, because this way you can further improve your cricket skills and earn 2x betting.

The table shows such features, familiarize yourself with them better:

Name of applications	Advantages
Parimatch	user-friendly interface
Dafabet	best app for Android
22Bet	fast withdrawal in India
1Win	great design
Megapari	best app for beginners
Melbet	easy account registration
Baji	new cricket betting app
10cric	high odds for online betting
Bet365	easy navigation
Indibet	regular bonuses and activities

To experience all the benefits of these apps, you can choose the one that suits your needs. All these mobile apps accept Indian bettors and INR currency for payment transactions. The developers have considered all the requirements for these users and their demands for profitable cricket betting.

Selection of competitions in cricket betting apps

The Android and iOS cricket betting apps we have included in this list cover not only the Indian Premier League, but many other competitions as well. With more cricket tournaments and competitions offered by a cricket betting app, the more likely it is that you can be guaranteed to win on the best terms at the end of the match.

Many other significant competitions also exist that should be a part of any online cricket betting app. Some of these competitions include the T20 World Cup, ICC Cricket World Cup, Australian Big Bash League, ECB Premier League, Ashes series and others.

Cricket betting markets in cricket betting apps

Most cricket betting apps offer similar betting markets such as match winner, series winner, draw, double chance and other classics. You should also have team betting in a cricket betting app such as winning the toss, first innings score, highest number of sixes in a match and many more.

These data and features are all there in the cricket betting mobile apps we have mentioned. By choosing a few options, you can get high odds for cricket betting and pump up your skills on multiple platforms at the same time. Download the app to your phone, place bets anytime and win lots of rupees for your wallet.

Article Written by Jayesh Bhattar. Fact Checked by Avesh Joshi. 

Rario Partners With Royal Challengers Bangalore for Their Exclusive Digital Collectibles on Its Newly Launched App

Rario, the world's first licensed cricket digital collectibles platform, has struck a game-changing partnership with Royal Challengers Bangalore (RCB). This groundbreaking collaboration will bring you exclusive, blockchain-powered collectibles that will take your love for cricket to new heights.

Now, you can immerse yourself in the world of cricket like never before by collecting and trading digital cards that feature your favourite RCB players. But that's not all - these cards provide an opportunity to access an array of priceless experiences, such as meeting their favourite players, taking stadium tours, acquiring signed merchandise, and much more.

With Rario, you can celebrate the rich history of RCB while forging an even deeper connection with your beloved team. Don't settle for ordinary fandom - join the revolution and elevate your cricket experience!

On this occasion, Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “We are delighted to partner with Rario. Cricket fandom is set to evolve and expand. Our partnership will give fans a sense of ownership and a deeper sense of connection with their favourite team, RCB. This represents the next step in the sports engagement landscape, and we are proud to set our step in the right direction as a progressive franchise.”

Founder and CEO of Rario, Ankit Wadhwa, said: "I am thrilled to announce Rario's partnership with RCB as their official digital collectibles partner. With this collaboration, we are excited to introduce limited edition fan badges that offer a unique and unparalleled experience to RCB fans. These badges will grant exclusive inner-circle access, such as player meet-and-greets, signed merchandise, hospitality access, match tickets, and more. We are honoured to be a part of RCB's journey, and we look forward to redefining the fan experience together”.

Gone are the days of passive fandom - Rario's innovative platform transforms how we engage with cricket. With the authentication of digital collectibles, fans can truly immerse themselves in the game like never before.

This partnership marks a pivotal moment in the evolution of sports engagement, and both parties are thrilled to be at the forefront of this exciting movement. RCB is now part of Rario's growing roster of IPL teams, which already includes Punjab Kings, Gujarat Titans and Kolkata Knight Riders - a testament to the company's dedication to advancing the future of cricket fandom. Get ready to take your love for cricket to the next level with Rario!

About Rario

Founded in 2021 by IIT Alumni Ankit Wadhwa and Sunny Bhanot as the world’s first officially licensed digital collectibles platform for cricket fans, Rario has emerged as the largest digital cricket collectibles platform in the world, where fans can collect and trade digital cards. Rario has partnered with some of the largest cricket boards, leagues and teams namely Big Bash League, Women’s Big Bash League, Super Smash, Caribbean Premier League, Lanka Premier League, Abu Dhabi T10 League, and Legends League Cricket along with Cricket Australia, New Zealand Cricket, Zimbabwe Cricket Board, Afghanistan Cricket Board, Punjab Kings, Gujarat Titans and Kolkata Knight Riders. Currently, Rario has a roster of over 150 international cricketers exclusively on their platform. Rario has sold over 1.3 million player cards to cricket fans across the globe. Since its inception, Rario has continuously innovated to engage fans in the game of cricket through digital sports memorabilia and curated fan experiences.

Rario not only has partnerships with Dream Capital, Polygon Studios and Animoca Brands but is also supported by Kingsway Capital and Presight Capital.

About Royal Challengers Bangalore

The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original ten teams, the team has made three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and 2022. The squad consists of a fine blend of proven stars of the international arena and emerging talent.

Royal Challengers Bangalore won the rights to own and operate a team in Women’s Premier League with a bid of 901 Crores in January 2023. RCB shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but among all other women’s cricket leagues in the world.

RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic mixer which is launched as an extension to an already successful venture, RCB Bar & Café. Dash of RCB is the first of other Fast-Moving Consumer Goods options that the cricket brand has launched. The next in line is Dash of RCB – Bar Snacks, Uncut by RCB – a plant-based meat product, soon to be launched.

RCB has adopted the philosophy #PlayBold which resonates both on and off the field - Defeats don’t defeat us, the Challenger Spirit keeps us alive'. Download RCB Mobile Application to know more.

Visit: RARIO | www.rario.com

Steve Smith Appears on Star Sports’ Cricket Live Using Holographic Teleporation Technology

Star Sports, the official television broadcaster of the TATA IPL 2023, is taking the world of sports broadcasting by storm with their innovative use of hologram technology. The broadcaster's partnership with cricket legend Steve Smith had been a major talking point among viewers and fans, and his appearance on the Star Sports show 'Cricket Live' through a realistic hologram had sent shockwaves throughout the cricketing world. Smith was the number one trending topic on social media after his second appearance on the show for the opening week of the tournament.

Speaking on his holographic teleportation, Steve Smith said “It was brilliant to be there. It’s amazing what technology can do now, it was great to be in the studio talking to the guys about cricket and the IPL, so I really enjoyed it and it was good fun.”

Through the magic of technology, Smith was teleported from his home in Sydney to the Star Sports studio in Mumbai in a matter of seconds, providing viewers with an immersive and lifelike experience. The holographic teleportation technology used by Star Sports is state-of-the-art and has impressed fans and critics alike with its seamless and realistic rendering of Smith's image.

Speaking to Star Sports, official television broadcaster of the TATA IPL 2023, former India cricketer Deep Dasgupta spoke on how astonished he was when Steve Smith made his appearance on ‘Cricket Live’, he said “We were all sitting there, looking at the TV, the pre-match show, I was like okay he’s here, along with Finch and the other guys. I thought we’ll catch up, and when the show got over, I was looking for him, where is Smithy? And I asked everybody where he is and they said he is in Sydney. For the first 10 seconds I didn’t believe them. I said ‘Nah you’re lying, it’s impossible’.”

Former Australia captain Aaron Finch said “If you look at the screen, it looked like 100% he’s standing there. So it was a bit of fun, he went in for a hi-five, I went in for a hug!”

MYSTERY REVEALED!

@steve_smith49 made an appearance at our studio through our holographic teleportation technology, making us the 1st Sports broadcaster in India to use teleportation LIVE!

MYSTERY REVEALED!@stevesmith49 made an appearance at our studio through our holographic teleportation technology, making us the 1st Sports broadcaster in India to use teleportation LIVE!

Trending on #Twitter and in our 💖s!

Tune-in LIVE to #IPLonStar!#GameOn #BetterTogether pic.twitter.com/ll1Q1IFCW4

— Star Sports (@StarSportsIndia) April 21, 2023

Indian Cricketer Deepak Chahar Turns Entrepreneur, Enters the Gaming Ecosystem With Fantasy Platform TFG

Deepak Chahar is also the brand ambassador for TFG

India International cricketer Deepak Chahar is entering the gaming space with fantasy game platform TFG (Trade Fantasy Game). The venture marks his debut in the entrepreneurial space as the Co-founder along with wife Jaya Chahar who will serve as the CEO of JCDC Sports Pvt Ltd. Deepak Chahar, who will also play the role of the brand ambassador, will look to connect and engage with his fan base of over 5 million users across platforms.

JCDC Sports Pvt. Ltd. is a sports technology company established in March 2022 and is headquartered in Delhi. The company aims to reach 1 million users by FY24 and introduce 2 new features in the next 2 quarters to increase reach and engagement leading to larger user acquisitions.

Co-founder and brand ambassador, Deepak Chahar, said, “This is thrilling and I am looking forward to this new venture as an entrepreneur. TFG will allow me to reach my fans in a whole new way. I hope to leverage my knowledge of cricket and harness technology to reach out to millions while connecting and engaging with them and adding value to the sport and the cricketing ecosystem as well.”

(L-R) Jaya Chahar and Deepak Chahar

Commenting on the new venture, Jaya Chahar, Founder & CEO, JCDC Sports, said “The gaming industry has been witnessing fast paced growth and seeing a rise in gamers daily. Being from the cricketing community, this venture was the best way to extend ourselves by entering the cricket fantasy space and taking the sport from the field to the gaming arena.”

Unlike other fantasy sports games, TFG will reward not only the user’s skillset but also the user’s loyalty and their frequent participation, i.e. both player performance and user participation will play a significant role in increasing the user’s digital collectibles. The game will engage users with features like wildcards, fantasy clashes, trading of cards, venue statistics, etc., which will enrich their journey on the platform towards absolute rewards and ownership of player cards with a long term vision to be the most engaging and entertaining platform for all sports viewers in India.

The game will be available to download from the website (https://www.tradefantasygame.in/), Playstore and IOS. 

For a look at 'how to play the game' - https://www.youtube.com/watch?v=moBtS-j9yf4

Cricket Edtech Cricuru by Virender Sehwag and Sanjay Bangar Launches With an Advanced AI-powered Tech

The app has already witnessed a download of over 10,000 at a pre-launch phase

Cricuru is a new cricket ed tech platform with a goal to provide a comprehensive marketplace for virtual cricket training and ensuring every cricket enthusiast’s dream of learning cricket from the best comes true. Cricuru launches with a more advanced AI integration that allows every user to learn and improve their skills and performance. This AI tool shall be the first of its kind in Cricket education in India which will not only help learn but also enhance their skills.

Cricuru identified the need for integration of cricket training into education and with a vision of providing cricket enthusiasts an augmented cricket learning experience. We want to make learning and improving more accessible than ever and finding talent that can represent India on a National and International level. Technology integration will help us bring our vision to everyone looking to learn cricket from the best.

Legendary cricketer and co- founder of Cricuru, Sanjay Bangar says, “Cricuru wishes to revolutionise cricket coaching and strive to make it accessible to every nook and corner of the country through the wisdom gained by legendary cricketers and experts. We hope to fulfil the dreams of every aspiring cricketer who has the potential to reach the top but unfortunately can't due to lack of proper guidance and training."

In times to come Our vision is also to build a cricket community of not only professional cricketers but also people who play the game just as a hobby.”

Speaking on the re-launch, Akshaara Lalwani, CEO, Cricuru says, “Cricuru identified the major challenges in the cricket coaching space like lack of coaching centres, experienced coaches or trainers. Owing to this, the country loses out on many potential cricketers both men and women. Cricuru aims to address these concerns and make cricket coaching accessible to all at an extremely reasonable pricing. With the new technologies in place, the app will ensure the registered students receive the best-in-class training from world renowned cricketers. With the relaunch of the app, Cricuru aims to revolutionize the otherwise traditional cricket coaching in India.”

One of the major hurdles that Cricuru aims to address is the vast geographical stretch of India. There are various Tier 1,2 and 3 cities wherein tiers 2 and 3 do not have easy access to sports training, let alone coaching centres for female sportspeople. Cricuru, being an app-based platform helps overcome geographical boundaries and makes cricket coaching easily accessible to all irrespective of age, location and gender.

Cricuru is the first application that brings top international players who have years of international experience, to train the users. Users will get a first-hand knowledge of the sport, techniques, tips and tricks from people who have actually experienced the high intensity games.

The new upgrade introduces Artificial Intelligence (AI) which analyzes the user’s positioning, moves and body structure and sends out feedback which helps in improvement. Cricuru helps one keep physically active and it helps them practice indoors or during bad weather. Simulation based training helps students improve their game and perform well in real life games. Cricuru will also help girls have equal access to the sport and people from Tier 2 and Tier 3 cities will have access to training which will help discover new cricketing gems.

About Cricuru:

Founded by cricket icons Virender Sehwag and Sanjay Bangar, Cricuru combines their extensive cricket knowledge, network amongst players from across the globe, usage of AI/ML based technology and a team of both cricket and business professionals. The mission is to democratize cricket learning and ensure that youngsters practice correctly in their schools and academies. Cricuru brings to you more than 2400 video cricket lessons from over thirty of the greatest cricketers of all time like Brian Lara, Chris Gayle, Virender Sehwag and Ishant Sharma to name a few. For more information, please visit https://www.cricuru.com.

Sachin Tendulkar Makes Strategic Investment in Cricket NFT Platform Rario

Rario, the world's first officially licensed digital cricket collectibles platform, has partnered with the legendary cricketer Master Blaster Sachin Tendulkar to enter the Non-Fungible Token (NFT) market. This partnership not only involves Sachin as a strategic investor but also allows fans from around the world to own his digital collectibles exclusively on Rario.com.

Sachin continues to hold a special place in the hearts of billions in India and worldwide, and his fan base continues to grow from generation to generation. With the help of this collaboration, Tendulkar's fans' now have the chance to own digital collectibles of their favourite player and use them across multiple utilities that follow.

Many legendary and upcoming cricketers are already exclusively on the Rario's platform including Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana, Arshdeep Singh, Axar Patel.

Rario Co-Founder and CEO, Ankit Wadhwa said, “In 1996, I saw Sachin Tendulkar live for the first time at the India-Sri Lanka World Cup match in Kotla, Delhi. The greatest player in the world had scored a run-a-ball 137 - he was the hero of a billion cricket lovers. Twenty-six years later, partnering with the Master Blaster with him investing in Rario is a surreal feeling. It is a testament to our vision of making fandom more accessible. A world where stars don’t just exist on a distant flickering screen or in a crowded stadium, and fans don’t get to be passive observers but active participants. It is only fitting that the man who once carried a billion hopes is now blessing us in our journey to redefine fandom for a billion fans. With the God of Cricket backing us, sky is the limit!”

Speaking on the partnership, Sachin Tendulkar said – “Fans are an integral part of any sport. While the on-field action happens for a few hours, fans carry the memories forward and immortalise those moments forever. It is exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to treasure their favourite moments. The team at Rario was committed to building a cricket community using technology in a responsible way. I am therefore happy to partner with the team, to launch my digital collectibles exclusively on the Rario platform”.

“Rario is committed to sustainability. And with this objective, we moved our infrastructure to Proof-of-Authority (PoA) Rario Chain, which translates to greater environmental friendliness and a significantly lower carbon footprint than conventional blockchains. Our goal is to bring cricket fans closer to the sport and their idols by providing them with unique personalised experiences. There is no greater cricketing idol than Sachin Tendulkar! We are thrilled to have him as a strategic investor and brand ambassador on our journey to build the world’s largest cricket fan club.” said Sunny Bhanot, Co-Founder and Chief Technology Officer, Rario.

Since NFTs entered the market, the perspective on digital assets has undergone a radical change. NFTs are a class of digital assets that use blockchain to track asset ownership and transfer. Since its inception, the craze has spread to include all forms of art, media, fashion, and sports. NFTs are rapidly approaching the $50 billion market value of all works of art, with a market value of $40 billion.

About Rario - World’s first Officially Licensed Cricket NFT Platform

Founded in 2021 by IIT Alumni Ankit Wadhwa and Sunny Bhanot as the world’s first officially licensed digital collectibles platform for cricket fans to collect and trade cricket NFTs (Non-fungible Tokens). Rario has exclusive partnerships which include Cricket Australia, New Zealand Cricket, Big Bash League, Women’s Big Bash League, Super Smash, Hero Caribbean Premier League, Lanka Premier League, Abu Dhabi T10 League, and Legends League Cricket, and has a roster of over 900 international cricketers as well as over 30 exclusive brand ambassadors.

Having Polygon Studios, and Animoca as partners, Rario is backed by reputed investors such as Kingsway Capital, Presight Capital, and Dream Capital. Since 2021, Rario has sold over 150,000 NFTs to sports fans across 75+ countries.