Fitness Firm that Streams Fitness Classes via Digital-Mirror To Be Acquired by Lululemon for $500 Mn

Mirror, which offers a full-length wall-mounted "Digital Mirror" to stream online fitness classes. The digital mirror has a sleek, interactive display with embedded camera and speakers.

Mirror, which is headquartered in Vancouver, offers 40" full HD 1080p display, with 178° wide viewing angle at price label of $1,500, The digital-mirror then streams live fitness classes with Bluetooth and WiFi connectivity. The mirror can be controlled by iOS or Android companion app.




Mirror is Lululemon’s first acquisition and follows its $1 million investment in the innovative startup last year. According to CNBC, the acquisition deal is expected to close in the second quarter of fiscal 2020.

The acquisition will also expand a “content creation partnership” between Mirror and Lululemon. Classes like meditation that are taught by Lululemon’s “global ambassadors” are already available on the Mirror platform.Founded in 2018, by Brynn Putnam, Mirror has raised $72 million from investors. Mirror charges customers $39 a month to stream its live or on-demand classes.

Post the acquisition, Mirror will run as a standalone company within Lululemon, and its current CEO, Brynn Putnam, will continue as Mirror’s CEO, reporting to Lululemon Chief Executive Calvin McDonald, the companies said.

The Mirror requires a WiFi or hard wired Ethernet connection that can provide at least 10 Mbps of stable speed. Required internet speed may be higher if a subscriber/customer have multiple users who regularly stream content or download large files.

The Mirror's camera is activated during Personal Training sessions only, never during Live and On-demand classes, which the startup offers. Thus the MIRROR experience is both interactive and personalized for its customers.

Canadian Tech Startup Expands Presence in India to launch IoT Products

SnowM Inc, a Canadian tech startup focussed on building IoT solutions, today announced the opening of its new branch in India, Hyderabad, to address the significant market opportunity in the IoT market and support its rapidly growing support base in India.

As the company’s the first office in India, the new location enhances the company’s ever-expanding the global presence and was strategically selected due to the abundance of skilled engineering talent, the business environment and culture, and SnowM’s existing relationships in the region. Besides, the Hyderabad office also helps SnowM for further growth in India and strengthens and accelerate the country’s growing IoT ecosystem.

The opening of our office in Hyderabad, India, represents a significant step forward in the execution of our IoT growth strategy explained Madan Kanala, Founder & CEO of SnowM. Madan who hails from Andhra Pradesh bring his experience from working with global brands such as Broadcom and Hewlett –Packard, says “Our vision for SnowM is it to help businesses transform with connected intelligence and with the introduction of new technologies like NB-IoT, SnowM’s drive for developing smart solutions will help meet the growing demand of multiple businesses.”

SnowM's product contains 5G enabled smart devices that will cater to major application categories of transport, agriculture, health care, asset tracking, logistics, smart cities, and security and safety. Its solution architecture enables communication between cloud connectable sensors and an integrated, cloud-based analytics engine to extract and analyze data for actionable insights.

With a decade of experience, SnowM’s workforce is skilled engineers and professional services experts, working on core product innovations across SnowM’s IoT portfolio. With this new branch, SnowM is expected to expand its workforce in Hyderabad in the next one year and strengthen its position as a high-growth startup. The new office is located at Hyderabad's White House at Begumpet. Hyderabad is also home to R& D of few other companies such as Microsoft, Qualcomm, and Google.
About SnowM

SnowM is a B2B (IoT) Solutions Company started its operations in 2018, headquartered in Ottawa, Canada. SnowM's products empower businesses with connected intelligence. SnowM Inc. designs end-to-end IoT solutions and manufactures easy-to-use, cloud-connected, rugged electronic devices, with rich data analytics and reporting.

Replace Your Password With Your Heartbeat

Nowadays remembering too many passwords has become a clumsy job altogether. What if we don’t ever have to remember a password again? Won’t that be super awesome? Well, a Canadian startup is working hard to make this awesome thing a reality.

Bionym, a Canada based Startup recently unveiled the 'Nymi' which is a wristband that knows who you are based on your unique heart rhythm.

The Canadian startup has recently raised a $14 million Series A funding led by Relay Ventures and Ignition Partners.

Nymi is an unlocking wristband which makes use of an electrocardiogram sensor (ECG) to recognize an individual's heart rhythm and then uses this heart rhythm to unlock a device. What makes Nymi 100 percent dependable is the fact that its ECG sensor doesn’t measure a person’s actual heart rate but rather the electrical activity that the person’s heart generates. This electrical activity of the heart is as unique as finger prints.

With passwords leaking and stealing becoming daily news, the Nymi can act as a great biometric alternative. The wristband also comes packed with applications in the Internet of Things as a Bitcoin wallet, house key and others. Nymi can be used by you at your home to wirelessly take control of your smartphone, your car, your computer and much more. The wristband makes sure that you interact with your devices in a smart, key and password free environment. Its customizable notifications take care of the fact that you never miss out on any texts, emails or social updates.



The Nymi does not continuously monitor your ECG. It reads your ECG only while activating. The Nymi provides continuous authentication through additional sensors that detect whether the Nymi is still on your wrist. Once the Nymi is removed, it will need to be authenticated once again.

That means that any increase or decrease in your heart rate will not affect the Nymi while it is on.

The wristband hasn't been released in the market yet. Bionym will make use of cash to get the first ten thousand preorders, therefore you can Pre-Order Nymi at introductory price of $79. After that, the price for the next batch will go up to $99.

"We're establishing the Nymi as the de facto platform for persistent, trusted identity, and this round of financing is providing us with resources needed to bring the platform to market", said Karl Martin, CEO and Founder at Bionym in a press release.

According to Nick Sturiale, Managing Partner of Ignition Partners, Nymi can be seen as a potential game changer. "With the breadth and depth of third party application developer commitments, it's clear there is a tangible excitement at the numerous use cases presented by extending identity and presence from the smartphone onto the wrist".

The Canada based startup is touching new heights every day and has almost forty employees working from its new Toronto office. Salesforce and Mastercard also acted as contributors in the round.

Replace Your Password With Your Heartbeat

Nowadays remembering too many passwords has become a clumsy job altogether. What if we don’t ever have to remember a password again? Won’t that be super awesome? Well, a Canadian startup is working hard to make this awesome thing a reality.

Bionym, a Canada based Startup recently unveiled the 'Nymi' which is a wristband that knows who you are based on your unique heart rhythm.

The Canadian startup has recently raised a $14 million Series A funding led by Relay Ventures and Ignition Partners.

Nymi is an unlocking wristband which makes use of an electrocardiogram sensor (ECG) to recognize an individual's heart rhythm and then uses this heart rhythm to unlock a device. What makes Nymi 100 percent dependable is the fact that its ECG sensor doesn’t measure a person’s actual heart rate but rather the electrical activity that the person’s heart generates. This electrical activity of the heart is as unique as finger prints.

With passwords leaking and stealing becoming daily news, the Nymi can act as a great biometric alternative. The wristband also comes packed with applications in the Internet of Things as a Bitcoin wallet, house key and others. Nymi can be used by you at your home to wirelessly take control of your smartphone, your car, your computer and much more. The wristband makes sure that you interact with your devices in a smart, key and password free environment. Its customizable notifications take care of the fact that you never miss out on any texts, emails or social updates.



The Nymi does not continuously monitor your ECG. It reads your ECG only while activating. The Nymi provides continuous authentication through additional sensors that detect whether the Nymi is still on your wrist. Once the Nymi is removed, it will need to be authenticated once again.

That means that any increase or decrease in your heart rate will not affect the Nymi while it is on.

The wristband hasn't been released in the market yet. Bionym will make use of cash to get the first ten thousand preorders, therefore you can Pre-Order Nymi at introductory price of $79. After that, the price for the next batch will go up to $99.

"We're establishing the Nymi as the de facto platform for persistent, trusted identity, and this round of financing is providing us with resources needed to bring the platform to market", said Karl Martin, CEO and Founder at Bionym in a press release.

According to Nick Sturiale, Managing Partner of Ignition Partners, Nymi can be seen as a potential game changer. "With the breadth and depth of third party application developer commitments, it's clear there is a tangible excitement at the numerous use cases presented by extending identity and presence from the smartphone onto the wrist".

The Canada based startup is touching new heights every day and has almost forty employees working from its new Toronto office. Salesforce and Mastercard also acted as contributors in the round.