Brigade Group Engages Start-up Clairco To Deploy Air Quality Monitoring and Purification technology at Brigade’s Head office and BuzzWorks

Brigade Group has engaged Clairco, a former Brigade REAP incubatee to install its proprietary air purifying solution at Brigade’s Head Office at World Trade Centre, Orion Mall by Brigade and Buzzworks. As per the contract, Clairco will deploy its patented solution using machine learning, internet of things and nanotechnology to enable air purification of the existing central conditioning systems. Clairco’s low-drag air filters provides a high-grade purification performance (MERV-13) which complies with Government guidelines.

Commenting on the development, Nirupa Shankar, Director, Brigade REAP and Exe. Director, Brigade Group said, “This solution is a perfect example of how a start-up can use technology for the betterment of the Real Estate sector. It also underlines the stringent selection process we undertake at Brigade REAP to identify start-ups that actually address real world issues. Indoor air can be up to 3-5 times more polluted than outdoors and having clean air can lead to up to 10% improvement in employee productivity and prevents diseases caused by long-term exposure to air pollution. This initiative is also another step in the direction of ensuring health and hygiene in the workspace in addition to touchless entry, thermal scanning, UV-light based sanitization etc."

"This partnership shows Brigade Group’s adaptability and commitment towards adopting new age technologies for the benefit of its stakeholders and patrons. It is a proud moment for us to install our proprietary technology at our mentor’s Head Office, Orion Mall by Brigade and Buzzworks. Our zero-capital expenditure business model and clean air guarantee has been one of the key selling points for us. We now manage clean air in around 2.5mn sq. ft. in the country. Our current focus is going beyond Covid and going forward, we are looking to expand our footprint to other industry verticals as well” said Aayush Jha, CEO and Co-Founder, Clairco.

Clairco provides a zero-capital expenditure, clean air as a service solution which takes care of end-to-end air quality management including real-time monitoring of air quality parameters like particulate matter (PM2.5, PM10), Carbon-di-oxide (CO2) and Volatile Organic Compounds (VOCs); high-grade filtration of PM2.5 & PM10; treated fresh air for managing CO2 and VOC levels; and Ultraviolet Germicidal Irradiation Technologies for managing microbes like bacteria, viruses, spores etc in the Air Handling Units.

Real Estate Accelerator Brigade REAP On Boards 5 New Startups for it’s 4th Cohort

Brigade REAP, the first accelerator in Asia to focus on Real Estate, has now successfully on-boarded Cohort-4. With over 80 start-ups having applied to the program, 11 Start-ups were shortlisted out of which 5 were inducted into the program after a rigorous selection process.

The Start-ups inducted into the program, will under-go thorough mentorship and training for a period of 4-5 months after which they will be handed over to the industry for consumption of their products or services.

Speaking on this occasion, Ms. Nirupa Shankar, Director, Brigade REAP said, “we are excited with the innovation and technology that emerging startups are bringing to the table. At REAP, we focus on mentoring these start-ups to make them industry ready so that it is easy for the industry to adopt their technology, be it a product or service. Our goal is to improve the efficiency of the real estate industry through technology.”

The startups inducted into the Program are:

• Aerologiks - an automated, intelligent & stable drone services and data solutions company, operating to provide valuable insights about ongoing construction projects.


• Clairco- a B2B SaaS company that does air quality monitoring and management for indoor spaces on a real-time basis.


• R2 Promise- a technology company working towards changing the waste disposal process from Waste Management to Resource management.


• Renewate- a tech tool which is first of its kind in India that focuses on renovations, refurbishment and remodeling of all residential renovation needs.


• Smarter Dharma – a company that focuses on sustainable building design that provides holistic and technical solutions to help builders adopt holistic sustainability.

Launched in August 2016, Brigade REAP is focused on technology startups whose end product / service is applicable to Real Estate be it Residential Commercial or Hospitality projects. The sectors range from IoT, Nano Technology, Cleantech and Renewable energy, Logistics and Visual Computing. The program is headed by John Kuruvilla, Chief Mentor for the program and Apul Nahata, Mentor-in-Residence.

Related Reading - How A 30-year Old Real Estate Firm Started India’s 1st Accelerator for Tech Startups In Real Estate Sector

Last July, Bengaluru-based QwikSpec, an end-to-end real-estate site operations platform startup, had raised Rs. 3.5 crores in funding from a consortium of investors led by Brigade Innovations LLP and industry veteran Mohandas Pai.

[Top Image - DisruptorDaily.com]

Real Estate Accelerator Brigade REAP On Boards 5 New Startups for it’s 4th Cohort

Brigade REAP, the first accelerator in Asia to focus on Real Estate, has now successfully on-boarded Cohort-4. With over 80 start-ups having applied to the program, 11 Start-ups were shortlisted out of which 5 were inducted into the program after a rigorous selection process.

The Start-ups inducted into the program, will under-go thorough mentorship and training for a period of 4-5 months after which they will be handed over to the industry for consumption of their products or services.

Speaking on this occasion, Ms. Nirupa Shankar, Director, Brigade REAP said, “we are excited with the innovation and technology that emerging startups are bringing to the table. At REAP, we focus on mentoring these start-ups to make them industry ready so that it is easy for the industry to adopt their technology, be it a product or service. Our goal is to improve the efficiency of the real estate industry through technology.”

The startups inducted into the Program are:

• Aerologiks - an automated, intelligent & stable drone services and data solutions company, operating to provide valuable insights about ongoing construction projects.


• Clairco- a B2B SaaS company that does air quality monitoring and management for indoor spaces on a real-time basis.


• R2 Promise- a technology company working towards changing the waste disposal process from Waste Management to Resource management.


• Renewate- a tech tool which is first of its kind in India that focuses on renovations, refurbishment and remodeling of all residential renovation needs.


• Smarter Dharma – a company that focuses on sustainable building design that provides holistic and technical solutions to help builders adopt holistic sustainability.

Launched in August 2016, Brigade REAP is focused on technology startups whose end product / service is applicable to Real Estate be it Residential Commercial or Hospitality projects. The sectors range from IoT, Nano Technology, Cleantech and Renewable energy, Logistics and Visual Computing. The program is headed by John Kuruvilla, Chief Mentor for the program and Apul Nahata, Mentor-in-Residence.

Related Reading - How A 30-year Old Real Estate Firm Started India’s 1st Accelerator for Tech Startups In Real Estate Sector

Last July, Bengaluru-based QwikSpec, an end-to-end real-estate site operations platform startup, had raised Rs. 3.5 crores in funding from a consortium of investors led by Brigade Innovations LLP and industry veteran Mohandas Pai.

[Top Image - DisruptorDaily.com]

Housing.com Partners with Brigade Group To Sell Homes Online Through Revolutionary Slice View Technology

Housing.com, India's most innovative real estate portal today announced a partnership with the Brigade Group for an exclusive online offer on Housing.com for two projects – Brigade NorthRidge and Wisteria at Brigade Meadows in Bengaluru. As part of this partnership, home buyers now have access to Brigade Group’s two most ambitious projects at special prices available for online booking at just 19,999/- INR only for only 5 days from 16th to 20th January 2015.

For the first time ever, HDFC Home Loans, is offering home buyers a home loan offer with a unique Subvention scheme of 10-75-10-5 and 10-70-15-5, interest rate of 10.15% and a reduced processing fee of Rs.2,500/- as opposed to the usual Rs.10,000/- . Leveraging Housing.com’s proprietary and world’s 1st interactive home booking platform Slice View™, home buyers now have access to an interactive exploration of new projects, coupled with a seamless booking experience. Through this interactive platform, users can ‘slice’ through each floor, select their dream home and make a booking at special offer of up-to 4 lacs discount.

Commenting on the partnership, Advitiya Sharma, Co-founder of Housing.com said, “Using the Slice View™ technology, home buyers from Bengaluru and across the world will have the power to book homes at the click of a button and at unbeatable prices. Also, we are delighted to partner with Brigade Group as their exclusive online realty partner for two of their most amazing projects.”

According to Mr. M.R. Jaishankar, CMD, Brigade Group said, “The consumer today is predominantly online. Keeping this in mind, buying homes online is the way to go. We are excited to exclusively partner with Housing.com and their Slice View™ platform to showcase our properties to potential buyers across the world. Given our corporate legacy coupled with Housing.com’s technology platform and HDFC’s unique home loan offer, we are confident that this initiative will be a huge success.”

Recently Housing.com also partnered with Tata Value Homes to launch exclusive online-only inventory across 4 projects. In just five days, the Slice View™ technology exclusively marketed more than half of the inventory and generated over 50 Cr of Gross Merchandise Value through the Slice View™ platform.