Mumbai-based Healthcare App Alivemeter Gets Acquired by Madhyam Corporate Services

Mumbai-based Madhyam corporate services Ltd which has business interests in media and healthcare, said on Tuesday that it has acquired the Diet Health Tech Startup Alivemeter for an undisclosed amount.
Alivemeter’s platform of dieticians and customers that provides cost effective diet plans with rigorous monitoring will be a synergistic addition to our tech enabled preventive healthcare infrastructure, said Mr S K Sharma director – Madhyam corporate public ltd

[caption id="attachment_125879" align="alignleft" width="350"] Tanushri Roy, founder of Alivemeter[/caption]

Alivemeter was founded in early 2016 by Tanushri Guin (Read our Featured Story), a marketing veteran who has worked earlier with large corporate firms such as Times of India, Zee and India today.

"Alivemeters’ robust technology platform along with network partnerships which includes over 70 fitness centres, Healthspring and insurance companies helps dieticians and nutritionists to scale business. We believe that with elements of AI to be added, it will greatly add value to condition management programs that we currently offer to Corporates and Health Insurance firms. Our businesses spread across east and north India & recent expansion in Singapore will augment Alivemeter to increase its consumer base at the same time help us providing an integrated solution to our consumers.” Said Mr Sharma.

"There is an urgent need for greater transparency in India's diet and fitness business. Madhyam has been doing great work in parts of India in preventive healthcare & condition management. It is also working very closely with central and state governments, schools & corporates providing health solutions to employees which in return will help them to improve productivity. I am sure the team would take Alivemeter to higher levels of growth. said Tanushri, Co-Founder & CEO of Alivemeter.

With growing technological advancements, the Indian healthcare sector has seen a rapid transformation especially in online healthcare platforms (OHP) that have emerged to 'democratize' the healthcare system.

Health-related mobile applications and technologies are often known as mHealth and manage the patient experiences.

According to a report, the global mobile health (mHealth) app market is projected to be valued at US$28.320 billion in the year 2018 and is expected to reach US$102.35 billion by 2023, growing at a CAGR of 29.30% during the period.

It may be recalled that, earlier this month, tech giant Google had acquired Seattle-based health monitoring startup Senosis Health, which was founded by Indian-origin Professor Shwetak Patel along with four others.

Prior to this, in last month, LeapFrog Investments, an investor in companies that deliver healthcare and financial services for emerging consumers, has acquired a majority stake in Ascent Meditech, a Mumbai-based Consumer health tech company which own and operate market-leading Flamingo brand.

In August last year, emids, a global provider of IT services and solutions for the healthcare and life sciences industries, had made an acquisition of Encore Health Resources, a leading healthcare information analytics company focused on value-based care and electronic health records for providers.

Alivemeter Launches NextGen Health Platform Driving People To Be The Decision-Makers Of Health

Hurried and unhealthy meals, working late, incomplete sleep – this defines the so-called tech generation. The result? A host of lifestyle diseases that threatens to be the next epidemic. Alivemeter brings a technology-driven online platform, empowering people to take complete charge of their health. What better message on World Diabetes Day!

Leveraging the power of Internet, Mumbai-based Alivemeter is online health startup which enables people to assume the driver's seat in the matters of health, through a medium that they are most comfortable with. This allows people to take measurable steps towards wellness, on their own terms. Alivemeter is bootstraped startup with no external funding.

Tanushri, founder of Alivemeter.com felt that in the pursuit of professional and personal success, people seem to be forgetting their health.

Tanushri have an overall 12 years experience in corporate world, she coined the idea of Alivemeter from her personal experiences. "Having spent over a decade in corporate world and thought there is a need gap for a service like alivemeter. From germination of the thought to actually taking it live, there are involvement of many individuals who brought their skills and expertise to make this happen." said Tanushri on how she envisaged the Alivemeter as successful online health tool.

"World Diabetes Day was established with a vision to create awareness of increasing incidence of diabetes. The most common form, type II diabetes is a lifestyle disease, and so are obesity, heart disease and high BP. We realized that even though people would like to shrug off their sedentary lifestyles, they needed a simpler way of doing this. This laid the foundation for Alivemeter," said one of the founders.

She continued, "Globally, the search for health-related information is one of the highest. 4 out of 5 web users look for health information, that’s a whopping 80%. However, not all these searches end in providing care. When we turn to the web for anything and everything, why not leverage Internet for health too!"

A brainchild of corporate professionals, the Alivemeter team also includes graduates from IIT and other leading institutions of India.

Right from providing reliable health information to smart health management tools, Alivemeter allows members and their families to be at the centre of their health and wellness. Members can set health goals, track their performance, identify their health problems, and much more.

This NextGen platform also provides members access to leading doctors (MD), with whom they can interact for expert consultation. Members can share their medical history and reports with doctors, who diagnose the condition and offer guidance for the appropriate course of action.

In addition to doctors, Alivemeter members can connect with other healthcare professionals for a holistic lifestyle. Members can have their own personal nutritionist, who guide, encourage and follow-up to achieve their health goals.

By allowing direct access to healthcare professionals, Alivemeter endeavors to bridge the widening gap between consumers and healthcare stakeholders. This in turn will increase the efficiency and quality of care delivered.
As part of its launch, Alivemeter has offered the first 1000 registrants the benefits of premium membership for free until 31 Jan 2014.

Reflecting on this initiative, one of the founders said, "We are positive that our offerings will be a great value addition to our customers. We look forward to hearing their experiences with our platform. The free premium membership is part of our initiative to receive their feedback, so that we can further improve the overall experience."