EBG Group Partners POSCO to Relaunch Daewoo Appliances in India

• 100-store expansion roadmap, and phased localization strategy to drive Daewoo's growth in India's fast-growing appliances market
• Daewoo plans to introduce "DAEWOO One", an integrated smart home ecosystem designed to connect multiple appliances through a single platform while integrating AI and IoT-enabled technologies to create a seamless home experience

EBG Group, a diversified business group, has signed a strategic brand licensing agreement with South Korean giant POSCO International for the iconic Daewoo brand in the Major Domestic Appliances category. Building on its existing association with Daewoo, the agreement enables EBG Group to accelerate the brand's retail, distribution, and market expansion plans across India. The partnership covers categories accounting for nearly 70 per cent of the Home & Kitchen Appliances segment and aims to establish Daewoo as a leading consumer appliances brand in the country.

EBG Founder Dr. Irfan Khan and EBG Co-Founder Hari Kiran with POSCO representative Mr. Chan Ryu during his visit to the EBG office in Hyderabad.

As part of its expansion roadmap, EBG Group has committed an investment of ₹100 crore over next three years towards product development, retail expansion, distribution network strengthening, localization initiatives, and the introduction of new appliance categories tailored to the evolving needs of Indian consumers. To support its nationwide ambitions, the company is building a robust retail and distribution ecosystem. Its first flagship Daewoo experience store in Delhi is nearing launch, with three additional outlets already in the pipeline. EBG Group aims to establish a network of approximately 100 stores across India by 2027.

Under the agreement, EBG Group will lead the development, manufacturing, distribution, and market expansion of Daewoo-branded appliances across India. The company will initially focus on major home appliances, including refrigerators, washing machines, air conditioners, dishwashers, and the entire range of consumer products in a phased manner. Supported by advanced Korean technology, the portfolio is designed to deliver performance, reliability, and energy efficiency for Indian households, with approximately 16 per cent of the initial product range comprising energy-efficient offerings that support more sustainable consumption.

Mr. James Lee, Director of POSCO INTERNATIONAL Corporation said, "India represents one of the most dynamic growth markets for consumer appliances globally. We are pleased to partner with EBG Group, whose deep understanding of the Indian market and long-term vision make them the ideal partner to expand Daewoo's presence in the country. Together, we aim to deliver innovative, reliable, and energy-efficient products that meet the evolving expectations of Indian consumers."

Commenting on the partnership, Dr. Irfan Khan, Founder of EBG Group said, "We are delighted to partner with POSCO International to bring Daewoo's trusted global legacy to millions of Indian households. This partnership lays the foundation for building a long-term consumer appliances business in India. Through our planned investment, localisation roadmap, extensive distribution network, and customer-focused growth strategy, we are committed to making Daewoo a preferred brand for Indian consumers."

“The products will be initially assembled in India using imported components, with localisation levels planned to increase progressively from 20 per cent to 80 per cent over time. The initiative aligns with the Government of India's Make in India vision, supports domestic value creation, and is expected to generate employment opportunities across manufacturing, retail, distribution, and after-sales operations,” Dr. Irfan Khan added.

Daewoo products will be available through a comprehensive omnichannel network comprising company-operated stores, direct-to-consumer platforms, e-commerce marketplaces, quick commerce channels, general trade outlets, and electronics retail partners. Further, Daewoo plans to introduce "DAEWOO One", an integrated smart home ecosystem designed to connect multiple appliances through a single platform. The company also intends to expand its portfolio of energy-efficient products while integrating AI and IoT-enabled technologies to create a seamless connected-home experience for consumers.

About DAEWOO

DAEWOO is a globally recognized Korean brand with a legacy spanning several decades across consumer electronics, home appliances, industrial products, and mobility solutions. The DAEWOO trademark portfolio is managed globally by POSCO International and is present in approximately 160 countries with over 3,500 trademark registrations and applications worldwide.

About POSCO International

POSCO International is a leading global trading and investment company headquartered in South Korea and part of the POSCO Group. The company operates across multiple industries including energy, trading, steel, mobility, food, and consumer businesses with a strong international presence.

About EBG Group

EBG Group is a multi-sector Indian conglomerate with a diversified presence across Mobility, Health, Realty, Lifestyle, Food, Services, Technology, and Education. From sustainable electric vehicles and physiotherapy-led wellness solutions to smart housing, hospitality, and traditional food experiences, EBG builds brands that combine innovation, sustainability, and human purpose. The Group’s Powerhouse hubs align business excellence with its core vision: People • Planet • Progress.