From Grid to Ritual: How Presentable Reinvents Supplement Branding

vial is a multivitamin packaging and identity project designed by India-based lifestyle brand design studio Presentable. It reimagines supplement packaging as a designed system that prioritizes consistency over intervention, framing daily nutrition as an integrated ritual — accessible, structured, and enduring.

Shifting Away from Clinical Urgency

Conventional supplement packaging often leans on urgency, clinical signals, or aspirational lifestyle cues. Bold typography, saturated colours, and exaggerated claims frame supplements as corrective interventions tied to deficiency rather than sustained practice.

vial deliberately moves away from this paradigm through a minimal, system-led identity. Built on a rational modular grid, restrained typography, and colour used as information rather than persuasion, the design shifts attention from promises to process.

Wellbeing is cumulative and interdependent rather than singular or dramatic.

Modernist Structure in an Everyday Context

The identity brings modernist abstraction into the medicine cabinet. Inspired by Piet Mondrian and the modular stacking logic of Tetris, each geometric unit represents a nutrient — distinct yet part of a larger whole. The logotype itself emerges from the same modular grid system.

Elements align, stack, and occasionally fall away, reflecting absorption, shifting needs, and the understanding that wellness is not a fixed end state but something continuously adjusting.

The same modular grid structure informs the construction of the vial logotype, ensuring the mark and the wider visual language emerge from a shared underlying system rather than decorative styling.

A System Across Structure, Colour, and Type

The graphic system operates across structure, colour, and typography:

• Colour: Functions as an informational layer, each hue representing a nutrient.
• Typography: Neutral and controlled, supporting hierarchy and legibility.
• Forms: Solid shapes convey stability, while gaps acknowledge flexibility and dynamic needs.

From Composition to Use

The packaging surface becomes a grid-based interface. Integrated checkboxes allow users to track daily intake, turning the box into a ritual object where routine becomes visible.

Normalising Wellness Through Design

Rather than dramatizing wellness, vial normalises it through structure and repetition. The project sits at the intersection of visual identity, packaging design, user experience, and information design.

Featured on platforms including Dieline, Pentawards, Packaging of the World, World Brand Design Society, TrendHunter, and Retail Design Blog.

About Presentable

Presentable is an independent design studio based in Gurgaon, India, working across brand identity, visual systems, packaging, spatial design, and digital experiences for lifestyle brands.

Website: www.makepresentable.com

Featured on Awwwards, Dieline, Pentawards, Packaging of the World, World Brand Design Society, CSS Design Awards, Mindsparkle Mag, and more.