Gaming Commerce Startup PlaySuper Secures $1M Seed to Scale Rewards-as-a-Service in India & SEA

PlaySuper, a gaming commerce platform that embeds real-world rewards directly into games, has raised $1 million in seed funding to expand its rewards-as-a-service model across India and Southeast Asia. The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.

PlaySuper Founders (Left to Right) – Upamanyu Chatterjee (COO), Abhir Das (CBO), and Shouradeep Chakraborty (CEO)

PlaySuper, led by CEO Shouradeep Chakraborty, addresses one of gaming’s toughest challenges: sustainable monetization and retention. Traditional in-game ads are underperforming, while cash incentives face regulatory and scalability limits. PlaySuper offers a third path by enabling free-to-play and skill-based gaming platforms to integrate branded, non-monetary rewards - from gift cards to consumer products - directly into gameplay.
The platform has already crossed $350,000 in monthly GMV, with early partners reporting significant improvements in user retention and monetization.

“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale,” said Abhir Das, Co-founder & CBO, PlaySuper.

Speaking on the investment, Krish Anurag, General Partner at Chimera, said:“We see gaming commerce as the next big monetization unlock for emerging markets. PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior. Their early traction proves the model, and we believe they are well-positioned to become the backbone of monetization for free-to-play and skill-based games across India and SEA.”

PlaySuper is building the commerce backbone for the next generation of gaming, positioning itself as the monetization engine for both free-to-play and skill-based games in fast-growing emerging markets.

About PlaySuper

PlaySuper is a gaming commerce platform that embeds real-world rewards directly inside mobile games, helping free-to-play and skill-based titles unlock sustainable monetization without disrupting gameplay. Instead of relying on intrusive ads or volatile cash incentives, PlaySuper enables players to earn branded rewards - from gift cards to consumer products- while they play, driving higher retention and engagement for studios. Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO). The trio is building what they call the “commerce layer for gaming”—a plug-and-play SDK that connects millions of gamers with leading brands, transforming gameplay sessions into meaningful shopping moments. With rapidly growing partnerships across India and Southeast Asia, PlaySuper is redefining how games monetize and how brands reach digital-first audiences.