IAN Angel Fund Leads ₹4 Crore Seed Round in Famyo to Build India’s Smiggle and LEGO Equivalent

Famyo, a kids’ lifestyle brand that transforms everyday essentials into cool collectibles, has raised ₹4 crore in a seed funding round led by IAN Angel Fund, with participation from Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi as lead investors. Chennai Angels, Stoffer Norden also co-invested.

Famyo is a Bengaluru-based kids’ lifestyle brand that turns everyday essentials into cool collectibles led by kids' favourite characters. When children crave fun and parents demand safety, Famyo delivers on both. Its glow-in-the-dark blankets, adventure-ready poncho towels, and character-themed accessories blend playful design with premium materials. From character creation and seasonal drops to character-led storytelling, the company oversees every step, reimagining everyday kid essentials like blankets, towels, pouches, and school gear into premium, design-first collectibles rooted in characters and themes that resonate with Indian children.

Famyo, co-founded by Karishma Seetharaman and Ritvik Raj, is India's answer to global favorites like Smiggle and LEGO, one theme at a time.

Famyo has already crossed an ARR of over ₹12 crores, is growing at 40% quarter-on-quarter, and demonstrating strong emotional resonance with both kids and parents.

Drawing on prior entrepreneurial success in scaling a traditional retail family business through an extensive offline distribution network, Karishma Seetharaman leverages deep expertise in supply chains, retail dynamics, and product–market fit to drive Famyo’s rapid execution and growth.