SAIL Partners SaaS Startup Sentra.World for Carbon Emission Tracking at Durgapur Plant

The Steel Authority of India Limited (SAIL) has partnered with the Bengaluru-based SaaS startup to pioneer carbon emission reduction in steel production.

This collaboration involves using's advanced carbon tracking software at SAIL's Durgapur Steel Plant and its Environment Management Division. is a B2B SaaS carbon accounting software company that helps industrial businesses measure, report, certify, and reduce their carbon emissions.

The initiative is a significant step towards sustainable and eco-friendly practices in the steel industry, aiming to comprehensively monitor and manage carbon dioxide emissions across various production facilities. This partnership aligns with global efforts to decarbonize economies and minimize the environmental impact of industrial activities.

Founded in 2023 by two ex-McKinsey junior partners — Harsh Choudhry and Vikas Upadhyay — each with 16+ years of experience in sustainability, industrial manufacturing and digital technology,'s software help industrial companies track and reduce their CO2 emissions. It uses a combination of AI and blockchain technology to provide a comprehensive view of emissions, employing various methods for accurate assessments.

The software uses recognized methodologies like the GHG protocol and standards set by the World Steel Association to measure CO2 emissions.

The startup is headquartered in Bangalore and has received a total funding of $2.0 million from investors such as Avaana Capital, Golden Sparrow Ventures and RPG Ventures.'s software is gaining traction in the industrial sector, particularly among companies focused on sustainability and carbon emission reduction. The software is designed to cater to industries such as Steel, Aluminum, Cement, Chemicals, and Utilities. These sectors are critical for decarbonization efforts due to their significant greenhouse gas emissions.'s approach, which combines AI and blockchain technology, is particularly suitable for businesses looking to meet ESG compliance, access new markets, and reduce costs while managing their environmental footprint.

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