Disney Launching A Digital Collectibles (NFT) Marketplace of Disney, Pixar and Star Wars Characters

After first launching its digital Collectibles with Cryptoys earlier this year, Disney has partnered with Dapper Labs, a blockchain & Metaverse firm, to launch its own digital Collectibles marketplace, named as — Disney Pinnacle.

With Disney Pinnacle, Disney will bring officially licensed, collectible Pins on-chain.

Launching publicly later this year on the Apple App Store for iOS, Disney Pinnacle connects fans around the globe together as they collect, trade, complete challenges, and showcase their love of beloved characters from the worlds of Disney, Pixar, and Star Wars through unique collectible digital pins.

Operated by Dapper Labs, an official licensee of Disney, Disney Pinnacle, the socially driven NFT Marketplace, will bring together characters from 100 years of Disney, along with beloved icons from Pixar as well as heroes and villains from the Star Wars galaxy, uniquely styled as collectible and tradable digital pins.

As fans collect and trade verified, authentic, digital collectibles in Disney Pinnacle’s environment, they are instantly able to share their love for iconic characters across their networks. It also enables them to carry their new collectibles with them wherever they go. With each collectible containing its own pin collectible trading journey, fans are also able to build their own unique collections anywhere, from their phones.

Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years,” says Roham Gharegozlou, co-founder and CEO of Dapper Labs. “Fans anywhere will be able to collect dynamic pins on their phone and trade instantly and securely with each other no matter where they are in the world.”

Disney Pinnacle is built on Flow, a permissionless layer 1 blockchain & Web3 ecosystem. Many NFTs are presently in the Ethereum ecosystem. However, there is a strong case for Flow blockchain as a reliable and developer friendly platform for NFTs.

Earlier this year in May, Disney announced a partnership with Cryptoys to sell limited-edition NFT-based digital toys of Luke Skywalker, Princess Leia, and Darth Vader.

The Walt Disney Company, which is yet to make a big foray into crypto, had advertised a job opening last year, for a transaction lawyer to explore emerging technology opportunities. Consumers can buy Cryptoys Star Wars NFTs powered by Dapper Labs' Flow blockchain with Apple Pay and Google Pay worldwide.

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