FoodTech Startup Pluckk Appoints Mamaearth’s Market Place Head- Kunwarjeet Grover as Head of Growth

Pluckk, a leading food-tech-direct to consumer company, focussed on farm to fork fresh produce, today announced the appointment of Mr. Kunwarjeet Grover as Head of Growth. Mr. Grover will be based in Bangalore and will report directly to Mr. Pratik Gupta, CEO and Co-Founder of Pluckk. In his new role, he will be responsible to drive revenue across online and offline channels, lead sales and growth teams.

Mr. Grover joins PLUCKK from the fast growing direct-to-consumer company Honasa Consumer Pvt Ltd (parent company of Mamaearth) where he was responsible for building and leading the P/L of marketplace business for brands like Mamearth, The Derma Co. & Bblunt. Prior to Honasa Consumer Pvt Ltd he was also associated with renowned companies such as Himalaya Herbal Healthcare, CavinKare, Phillips Lightning, and Havells India Ltd. With over 12 years of experience he specializes in P/L management, Business Development, Online Vendor Management, and Business Planning/Implementation. He holds an MBA degree from IBS Hyderabad.

Commenting on the appointment, Mr. Pratik Gupta, CEO and Co-Founder, Pluckk, said, “We welcome Kunwarjeet to the Pluckk family. Kunwarjeet’s deep understanding of D2C and FMCG is something that Pluckk will immensely benefit from. His experience will enable us to sharpen our product portfolio and distribution into online and offline channels including ecommerce, modern trade and general trade in the fresh category. His addition to the core team will help us double down on revenue and profitability across Pluckk’s online & offline presence”.

Speaking on the occasion, Kunwarjeet Grover said, "I am honoured and excited to join Pluckk as Head of Growth. The fresh produce industry is the fastest growing and largest penetrated category. Pluckk is an emerging leader and with the right value proposition we aim to create an industry first story in the fresh food tech category. I look forward to working closely with the talented teams at Pluckk and leveraging innovative strategies to drive remarkable outcomes and propel the company to new heights”.

About Pluckk

Pluckk is a B2C fresh produce food tech platform founded in July 2021. Co-founded by Pratik Gupta and seed-funded by Exponentia Ventures (EV) with current operations in Mumbai, Bengaluru & Delhi. It is the first of its kind digital lifestyle-oriented fresh food brand in Fruits and Vegetables (F&V) space. Pluckk provides a platform to facilitate the ‘farm-to-table’ concept. It offers a large variety of 300+ special selections of gourmet fruits, vegetables & meal kits directly to end consumers, doing away with mediators. The platform has already on boarded 1000 plus farmers across Mumbai, Bengaluru & Delhi & is now available on platform such as Amazon, Swiggy, Dunzo & Zepto.


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